Meridio

What Meridio does

Meridio (legal entity Waitron Inc., a Delaware corporation) is a managed health benefits platform purpose-built for small and growing businesses, with a particular focus on teams that include W-2, part-time, 1099, and seasonal workers underserved by traditional group insurance. The company offers three subscription tiers billed monthly: Core Plans starting at $180/month with no underwriting and no group minimums; Choice Plans that provide broader access to Cigna, Aetna, and BCBS networks along with HSA and ICHRA options; and add-on coverage for dental, vision, and hospital/critical illness. Its proprietary Meridio TeamHub platform handles employee plan review, FAQs, and scheduling with licensed Benefits Guides, while a separate customer success organization delivers year-round account management.

Meridio monetizes through recurring monthly subscriptions tied to covered employees, generating predictable but small average revenue per customer. Go-to-market is hybrid: a direct sales team runs 30-minute discovery calls and free benefit assessments, while a growing partner channel of trade associations (NESPA, NTCA), brokers, HR/payroll platforms (Wolfpack HR, Strongpay), loyalty programs (Resound), and tech platforms (Wingspan) extends reach into fragmented SMB segments. Customers are concentrated in sub-50-employee businesses across construction, agriculture, delivery, education, pool services, fintech, and tech — a deliberately diversified base of small contracts rather than enterprise anchors.

The company originated from Waitron, a hospitality staffing startup founded in 2015 and sold to Qwick in 2019; founder Bobby Sain then pivoted the entity into Meridio in 2019-2020 to address the benefits access gap he observed among contractors and part-time workers. Meridio is privately held with no disclosed funding rounds, an 11-50 headcount operating out of a New York headquarters, and a leadership team that includes a CPO with 20+ years of B2B/B2C product experience and an HCM industry veteran recently appointed to the board.

Name

Meridio

Legal name

Waitron Inc.

Website

https://getmeridio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Meridio is a managed health benefits platform that offers affordable, ACA-compliant subscription plans for small U.S. businesses and mixed W-2, part-time, 1099, and seasonal workforces, paired with licensed Benefits Guides via its TeamHub platform.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Benefits Plans: Meridio generates revenue through subscription-based health benefit plans with monthly billing. Plans starting at $180/month for Core Plans with additional coverage options for dental, vision, and hospital/critical illness. Revenue is recurring as businesses pay monthly for ongoing health coverage.
2. Choice Plans: Broader health plan options with access to wider networks such as Cigna, Aetna, and BCBS, with expanded health and prescription coverage. May include HSA and ICHRA options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Meridio is a managed health benefits platform that helps small and growing businesses offer affordable, ACA-compliant health coverage to W-2, part-time, and 1099 workers. It sells subscription-based health plans (Core Plans from $180/month with no minimums and no underwriting, Choice Plans with broader network access via Cigna, Aetna, and BCBS, plus dental, vision, and hospital/critical illness add-ons) delivered through its Meridio TeamHub platform with licensed, non-commissioned benefit guides.

Product overview

Meridio is a managed health benefits platform built specifically for small and growing businesses, offering an integrated portfolio of health insurance products and support services. The Core Plans serve as the entry-level offering starting at $180/month with no minimums and guaranteed acceptance, while Choice Plans provide broader coverage options with access to major networks like Cigna, Aetna, and BCBS. These core offerings are complemented by Additional Coverage add-ons including dental, vision, and hospital/critical illness plans. The Meridio TeamHub platform enables employees to review plans, access FAQs, and connect with Licensed Benefit Guides for enrollment support. Together, these products provide businesses with a complete health benefits solution that combines affordable coverage options with hands-on guidance throughout the enrollment and management process.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Plans Straightforward health insurance coverage for small business teams starting at $180/month with no minimum group size and no underwriting required. Designed for businesses offering health benefits for the first time or seeking a simple, cost-effective starting point with quality preventive coverage and medical options, including W-2, part-time, 1099, and seasonal workers.
• Choice Plans Broader health plan options for small business teams needing more comprehensive coverage, with access to wider networks such as Cigna, Aetna, and BCBS. Includes expanded health and prescription coverage and the flexibility to leverage HSA and ICHRA options alongside Core Plans.
• Additional Coverage (Dental, Vision, Hospital/Critical Illness) Expanded coverage add-ons available alongside Core and Choice plans, including dental plans with different coverage levels, vision plans with simple composite rates, and extended coverage for hospital and critical illness events.
• Meridio TeamHub A benefits administration and enrollment platform for small business teams to easily review plans, access FAQs, and schedule calls to enroll with licensed benefit guides. Also provides ongoing access to customer success managers and the customer care team throughout the year.

Quantifiable outcome

• Significant cost savings for small business owners compared to traditional group health insurance
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• WingspanminorGTM or Marketing PartnerWingspan is a tech platform partner that provides Meridio health benefits access to their platform users, offering integrated employee benefits solutions.
• ResoundminorGTM or Marketing PartnerLoyalty program manager Caitlin Bordson states Working with Meridio was a no-brainer. We're not benefits experts but we wanted our members to feel confident when offering their teams health insurance and Meridio offered just the right touch of real-world support and guidance.
• NESPAcoreGTM or Marketing PartnerNESPA (National Entertainment and Sports Professionals Association) provides their members with an affordable and flexible healthcare solution for full-time, part-time, seasonal, and 1099 employees through Meridio's managed service.
• NTCAminorGTM or Marketing PartnerNTCA (National Tile Contractors Association) partner offering health benefits access to their member network.
• Wolfpack HRcoreGTM or Marketing PartnerCEO Ammie Michaels states We've seen firsthand the meaningful difference that access to employee benefits can make for both employees and the businesses. That's why we've chosen to partner with Meridio: their solutions help make offering benefits more approachable, affordable, and impactful for the clients we serve.
• StrongpaycoreGTM or Marketing PartnerVP Rob Ruff explains that Strongpay was built to serve small employers who need a real partner when complex topics like payroll, compliance, or benefits land on their desk. Meridio brings big business benefits to small businesses and turns overwhelming processes into something straightforward.
• Rapid ResultsminorChannel Partner/ Reseller/ DistributorPartner organization distributing Meridio health benefits to their client base.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Paychex: Paychex is an established payroll and HR solutions provider serving SMBs with benefits administration including health insurance. As a broad incumbent, it competes with Meridio across the same SMB segment but with a much larger sales footprint and broader product portfolio.
• ADP: ADP is a global HR, payroll, and benefits services incumbent with a Run/Workforce Now suite that includes health benefits administration for small businesses. It competes with Meridio on benefits access for SMBs but as part of a much larger HR/payroll ecosystem.

Direct peers

• HealthCare.com: HealthCare.com is an insurance marketplace connecting consumers and small businesses with health insurance options. It competes with Meridio in the SMB and individual health insurance distribution space, with a similar focus on simplicity and affordability.
• eHealth: eHealth is an online health insurance marketplace that helps individuals, families, and small businesses compare and enroll in health plans. It is comparable to Meridio in providing technology-enabled health insurance distribution to small employers and individuals.
• Zenefits: Zenefits offers a cloud-based HR platform with health benefits brokerage for small and mid-sized businesses. It is comparable to Meridio in providing ACA-compliant health plans and benefits administration to SMB employers through a tech-enabled platform.
• Justworks: Justworks is a PEO providing payroll, benefits (including health insurance), and HR services to small and mid-sized businesses. It competes with Meridio for SMB employers seeking simplified health benefits administration, though typically bundled with PEO services.
• TriNet: TriNet is a PEO providing HR solutions, payroll, and health benefits to small and mid-sized businesses. It overlaps with Meridio in offering health benefits to small employers, though TriNet's PEO model bundles additional services Meridio does not.
• Sequoia One: Sequoia One is a PEO providing payroll, benefits, and HR services to small and growing businesses. It competes with Meridio for SMB employers seeking affordable health benefits and HR support, often with a similar focus on flexibility for mixed workforces.
• Gusto: Gusto is a payroll, HR, and benefits platform serving small businesses with health benefits, ICHRA, and partner health insurance options. It directly competes with Meridio by bundling benefits into a broader HR/payroll stack targeting the same SMB employer customer.

Emerging players

• Take Command Health: Take Command Health is a digital health insurance broker specializing in ICHRA and small business health benefits. It overlaps with Meridio in serving small employers and the 1099/mixed-workforce segment with flexible, tech-enabled benefit solutions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@GetMeridio
• Facebookfacebook.com/getmeridio
• LinkedInlinkedin.com/company/meridio-healthcare
• Instagraminstagram.com/getmeridio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meridio