Vudoo
Vudoo is an Australian commerce media technology company whose interactive video platform embeds checkout directly inside video, display, CTV, social and AI-driven content, serving brands, retailers, agencies, ad tech platforms and publishers globally.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Vudoo does
Vudoo is an Australian-headquartered commerce media technology company that operates an interactive, shoppable video platform. Its core product lets advertisers embed checkout directly inside video, display, CTV, social, out-of-home, native and AI-driven content, so consumers can browse, add to cart and transact within the ad unit without redirects. The platform includes proprietary capabilities such as branching videos, a Video Swap feature that preserves interactions when creative is updated, real-time interaction analytics, WCAG 2.1 AA accessibility, and ISO 27001 information security certification. Vudoo serves four primary segments: brands and retailers, ad tech platforms (SSPs/DSPs), media and performance agencies, and media owners including publishers and retail media networks.
Vudoo monetizes through a combination of SaaS platform licensing and transaction-based commerce outcomes, supported by a hybrid go-to-market of enterprise field sales, agency partnerships (notably KINESSO Commerce), ad tech integrations (PubMatic, Amazon Publisher Services) and a self-serve activation layer. The platform is positioned to plug into existing media buying and trafficking workflows via a single lightweight SDK, and is increasingly extending into agentic commerce rails for AI-driven discovery and shopping. Customer logos include Amazon, Walmart, McDonald's, Nike, Mattel, News Corp, Vogue, KIA, KitchenAid, Kmart, Huggies, SAP, Westpac and Ströer; the company's Mattel CTV campaign won the President's Award and Best Use of CTV/Online Video in Commerce Media at The Drum Awards for Commerce Media 2026.
The company was founded in 2017 and is led by Founder & CEO Nick Morgan and CTO Ryan Sweeney, operating from Collingwood, Melbourne, with a single disclosed funding event from Aurelia Ventures in October 2020 and no public revenue disclosure. Strategic emphasis in 2025–2026 has been on expanding global distribution through programmatic and publisher partnerships, certifying the platform for enterprise procurement (WCAG, ISO 27001, GDPR, CCPA), and early positioning in agentic commerce.
Vudoo firmographics
Firmographics- Name
- Vudoo
- Legal name
- Vudoo Pty Ltd
- Website
- https://vudoo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vudoo is an Australian commerce media technology company whose interactive video platform embeds checkout directly inside video, display, CTV, social and AI-driven content, serving brands, retailers, agencies, ad tech platforms and publishers globally.
- Ownership category
- akta.pro rank
Vudoo industry classification
Industry- Product category
- Commerce Media Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)
Keywords
Where Vudoo is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vudoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Commerce Media Technology Platform: Vudoo provides a commerce media technology platform that enables shoppable ad experiences across display, video, and CTV formats. The platform allows advertisers to run interactive ads where consumers can purchase products directly from ads without leaving the ad environment, with measurable tracking of commercial outcomes. Revenue is generated through platform fees and transaction-based commerce outcomes.
- SaaS Platform Licensing: Interactive video platform providing tools for creating, distributing, and measuring interactive shoppable content. The platform serves advertisers, brands, retailers, agencies, and publishers. Revenue appears to be generated through subscription or licensing of the platform technology.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Vudoo product offering
Product offeringCore offering
Vudoo provides an interactive, shoppable video and commerce media platform that enables brands, retailers, agencies, publishers, and ad tech companies to embed checkout directly inside video, display, CTV, social, out-of-home, native, and AI surface content. Consumers can browse products, add to cart, and complete checkout without leaving the media environment. The platform also delivers closed-loop commerce analytics, branching video experiences, and agentic commerce capabilities for AI-driven shopping.
Product overview
Vudoo is a global commerce media technology company offering a unified platform that makes media shoppable. The core Vudoo Interactive Video Platform serves as the central product, with modules and features including Branching Video, Video Swap, Shoppable Video, AI Surfaces (Agentic Commerce), and an Analytics Dashboard. The platform enables brands, retailers, and publishers to embed checkout directly inside video and display content across channels including Open Web, CTV, Social, Out-of-Home, Native & Editorial, and AI Surfaces. The architecture integrates with SSPs and DSPs via a lightweight SDK, and connects to PubMatic for programmatic activation of commerce-enabled advertising. The platform is ISO 27001 certified and WCAG 2.1 AA compliant.
Differentiator
Problem solved
Functional benefit
Products and services
- Vudoo Interactive Video Platform Unified commerce media platform that turns existing video and display creatives into interactive, shoppable experiences, allowing consumers to browse products, add to cart, and checkout without leaving the content environment. Runs across Open Web, CTV, social, out-of-home, native/editorial, and AI surface formats.
- Vudoo Shoppable Video In-video shoppable product capability that lets viewers watch content, add products to cart, complete checkout, and return to the video within a single player experience. Used by brands and retailers to convert at moments of peak engagement.
- Branching Video Interactive non-linear video technology enabling viewers to choose different paths within a single video asset for personalized, engagement-driven journeys. Demonstrated in campaigns such as Canesten's 'University Of Down Under'.
- Video Swap Capability that allows teams to swap the underlying video within a project while retaining all interactions and analytics, enabling rapid campaign updates without recreating interactive elements from scratch.
Companies that use Vudoo
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Vudoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature8 records
Vudoo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- PubMaticcoreVudoo partnered with PubMatic to enable shoppable ad experiences across PubMatic's premium, verified inventory. The integration allows advertisers to run interactive ads where consumers can purchase products directly from ads without leaving the ad environment, covering display, video, and connected TV formats with measurable tracking of commercial outcomes. This partnership advances Vudoo's commerce-media technology scaling globally while helping brands close the loop between ad spend and sales outcomes.
- Amazon Publisher ServicescoreVudoo joined the Amazon Publisher Services Connection Marketplace, enabling access to Amazon's programmatic ecosystem and expanding their reach across premium publisher environments.
- KINESSO CommercecoreKINESSO Commerce partnered with Vudoo to make content shoppable and streamline user experiences. The partnership provides 360-degree view of customer purchasing journeys and real-time analytics, enabling marketers to enhance customer engagement and drive actionable insights for brands.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vudoo competitors and assessment
Company assessmentDirect peers
- Brightline Interactive (Iron Mountain): Interactive video ad overlays and shoppable CTV formats built for streaming and broadcaster content. Direct competitor in interactive CTV commerce experiences.
- Innovid: Independent ad-tech platform purpose-built for CTV and digital video, with measurement, interactive ad formats and commerce outcomes. Direct overlap with Vudoo's CTV shoppable and analytics stack.
- Smartzer: UK-based shoppable interactive video platform enabling in-video click-to-purchase and engagement for brands and publishers. Highly comparable — overlaps directly with Vudoo's core in-video checkout value proposition.
- Wirewax (The Layer): Interactive and shoppable video specialist with branching/clickable hotspots and analytics inside video players. Competes directly with Vudoo's interactive shoppable and branching video capabilities.
- Eko: Interactive video platform powering shoppable, branching, and personalized video experiences for brands. Closely aligned with Vudoo on interactive non-linear storytelling and shoppable commerce inside video.
Broad incumbents
- Magnite: Largest independent SSP for CTV and video, partner of Vudoo (and now owner of Publica). Operates one layer above Vudoo in the stack but a comparable commercial stakeholder in shoppable CTV.
- FreeWheel: Comcast-owned video ad-serving and monetization platform for publishers and CTV. Broad incumbent overlapping with Vudoo's premium publisher commerce distribution.
- Publica: CTV ad server and SSP now part of Magnite, focused on TV/CTV publisher monetization. Comparable as a shoppable video ecosystem participant serving the same CTV inventory layer.
- Tatari: CTV-focused buying platform managing TV ad spend with commerce attribution and measurement. Adjacent competitor in commerce-driven CTV measurement and outcomes.
Emerging players
- Idomoo: Personalized/interactive video platform producing dynamic, data-driven videos with embedded calls-to-action. Overlaps with Vudoo on interactive and personalized video though focused more on personalization than commerce checkout.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vudoo social profiles
Digital presenceVudoo compliance and trust
Trust signalCompliance5 records
Vudoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vudoo leadership team
Management profileNumber of profiles
Profiles2 records
Vudoo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vudoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vudoo
What does Vudoo do?
Vudoo provides an interactive, shoppable video and commerce media platform that enables brands, retailers, agencies, publishers, and ad tech companies to embed checkout directly inside video, display, CTV, social, out-of-home, native, and AI surface content. Consumers can browse products, add to cart, and complete checkout without leaving the media environment. The platform also delivers closed-loop commerce analytics, branching video experiences, and agentic commerce capabilities for AI-driven shopping.
Is Vudoo a public or private company?
Vudoo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vudoo founded?
Vudoo was founded in 2017. It employs 11 to 50 people.
Where is Vudoo based?
Vudoo is headquartered in Melbourne, Australia, in the Oceania region.
How does Vudoo make money?
Two revenue lines are on record. Commerce Media Technology Platform is the primary driver. The others are saaS Platform Licensing.
Who are Vudoo's main competitors?
Direct peers on record are Brightline Interactive (Iron Mountain), Innovid, Smartzer, Wirewax (The Layer) and Eko. Broad incumbents are Magnite, FreeWheel, Publica and Tatari. Idomoo is listed as an emerging player.
Does Vudoo have an API?
No public API is recorded for Vudoo.
What industry is Vudoo in?
Vudoo's product category is Commerce Media Technology. Its primary akta.pro industry code is MPACAHAI, Short-Form Video Shopping & Shoppable Video Platforms. Its NAICS code is 51621.