FishAngler
FishAngler is a mobile fishing app and social platform serving recreational anglers worldwide with integrated maps, NOAA-driven marine forecasting, a 45-attribute catch logbook, computer-vision fish identification, and a freemium VIP subscription model.
- Company typePrivate
- Founded2016
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What FishAngler does
FishAngler is a Fort Lauderdale-based mobile platform that serves recreational anglers by combining mapping, marine weather forecasting, catch logging, and social networking into a single iOS and Android application. The core technology integrates interactive map layers (covering lakes, rivers, and oceans with user-contributed spots, reports, photos, and NOAA/USGS buoy data) with a 7-day forecasting engine that layers wind, wave, tide, water level, solunar, and lunar inputs, plus a structured logbook tracking 45+ catch attributes per entry. A computer-vision-based Fish ID feature recognizes species from photos across a 33,000+ species database, and group/community features enable local and global interaction among users. The company is legally FishAngler, LLC, founded in 2015/2016 and operating with 11-50 employees.
The business model is a freemium consumer app paired with an $83.88/year FishAngler VIP subscription that unlocks advanced map layers and premium forecasting. Supplemental monetization includes in-app advertising, branded merchandise via an online store, and a newer FishAngler Pages B2B product that lets fishing-related businesses (tackle shops, guides, charters) build profiles inside the ecosystem. Go-to-market is product-led: the app is distributed via Apple App Store and Google Play with organic social media amplification across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and Vimeo, supplemented by an Ambassadors program and tactical partnerships such as the 2025 #CatchKing giveaway with KastKing.
Operationally, FishAngler targets a single primary persona — recreational anglers — with a horizontal segmentation approach. Its competitive positioning rests on community-contributed data scale (millions of users, 4M+ social followers) and an integrated feature set that competitors tend to deliver piecemeal. The company is private, has no disclosed funding rounds, ownership, or revenue figures in the source data, and continues to operate with active product, partnership, and geographic expansion signals across North America, Europe, and Australia.
FishAngler firmographics
Firmographics- Name
- FishAngler
- Legal name
- FishAngler, LLC
- Website
- https://fishangler.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FishAngler is a mobile fishing app and social platform serving recreational anglers worldwide with integrated maps, NOAA-driven marine forecasting, a 45-attribute catch logbook, computer-vision fish identification, and a freemium VIP subscription model.
- Ownership category
- akta.pro rank
FishAngler industry classification
Industry- Product category
- Fishing Mobile Application
- NAICS
- Fishing (11411)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- General Fishing Tackle & Bait Retail (CRAMALAA)
Keywords
Where FishAngler is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FishAngler business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations, Supply Chain
Revenue model
- Freemium App Model: Free mobile app with optional VIP subscription providing premium features including advanced forecasting and exclusive content
- VIP Subscription: Annual subscription ($83.88/year) offering enhanced features and exclusive benefits
- Advertising: Display advertising and sponsored content within the app
- Merchandise Store: FishAngler branded merchandise and products sold through the online store
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with core fishing features |
| Subscription | Annual | FishAngler VIP annual subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
FishAngler product offering
Product offeringCore offering
FishAngler provides a free mobile fishing application for iOS and Android that combines interactive maps of lakes, rivers, and oceans with marine weather forecasting, a catch logbook, fish species identification (33,000+ species), and a social community for anglers. The platform is enhanced by a paid FishAngler VIP subscription offering premium forecasting and content, and supported by advertising and branded merchandise sales.
Product overview
FishAngler is a fishing-focused social platform and mobile application that combines community features with practical fishing tools. The core offering consists of a free mobile app for iOS and Android that integrates fishing maps, marine weather forecasting, catch logging with fish identification, and social networking among anglers. The product portfolio includes the free FishAngler App as the central platform, enhanced by a premium FishAngler VIP subscription tier. Business solutions are offered through FishAngler Pages for local fishing-related businesses. Key features include advanced map layers with community-contributed fishing spots, a 7-day forecast system with NOAA marine buoy data and solunar predictions, a comprehensive logbook with over 45 catch attributes and automatic weather tagging, and Fish ID for species identification.
Differentiator
Problem solved
Functional benefit
Brands
- FishAngler VIP: Premium subscription service offering enhanced features for the FishAngler fishing app.
Products and services
- FishAngler App The primary mobile application available on iOS and Android that provides fishing maps, weather forecasting, catch logging, fish identification, and social community features for individual recreational anglers.
- FishAngler VIP
Companies that use FishAngler
Customer profileSegments1 record
Ideal customer profiles2 records
FishAngler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
FishAngler partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KastKingcoreFishAngler partnered with KastKing, a fishing gear manufacturer, for the #CatchKing Summer 2025 Giveaway promotion. KastKing provides gear prizes including Kapstan Elite 3000 Spinning Reels, while FishAngler promotes the contest through its platform. Extra entries can be earned by logging catches with KastKing gear, creating cross-promotional value for both brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
FishAngler competitors and assessment
Company assessmentDirect peers
- Fishbrain: Fishbrain is the largest direct competitor to FishAngler, offering a mobile fishing app with social networking, catch logging, fishing spots, and forecasting. Both companies target recreational anglers with freemium models and compete on community size, data, and premium subscriptions.
- ANGLR: ANGLR is a fishing app focused on trip recording, catch logging, and gear tracking with a strong hardware/software integration angle. It competes directly with FishAngler's Logbook and Maps features for serious recreational anglers.
- OnX Fish: OnX Fish extends the OnX hunting/mapping platform to anglers, offering detailed fishing maps and property data. It overlaps with FishAngler's mapping and spot-discovery capabilities, particularly in the North American market.
- Fishing Points: Fishing Points is a GPS-based fishing app offering maps, forecasts, catch logs, and tide data for saltwater and freshwater anglers. It targets the same recreational angler segment with a comparable freemium feature set.
- iAngler: iAngler combines a catch-logging app with tournament management and leaderboards for competitive anglers. Its tournament infrastructure overlaps with FishAngler's social community features and represents a competing engagement model.
- BassForecast: BassForecast is a fishing forecasting app that predicts optimal fishing windows using weather, solunar, and historical data. It overlaps with FishAngler's forecasting and bite-window features for a more narrow but analytics-focused audience.
Broad incumbents
- Navionics: Navionics (a Garmin company) provides marine charts and boating navigation used heavily by saltwater anglers and boaters. It competes with FishAngler's map and forecast layer for premium marine navigation users.
- Garmin: Garmin produces marine electronics, chartplotters, and the ActiveCaptain app for anglers and boaters. It is a broad incumbent that bundles hardware with software, posing competitive pressure on FishAngler's premium forecasting and mapping features.
Emerging players
- Strava: Strava is the leading social fitness app for athletes. While not fishing-specific, its playbook of activity tracking, social feed, and premium subscription is directly analogous to FishAngler's freemium social-logging model.
- AllTrails: AllTrails is the dominant outdoor recreation app for hiking and trail discovery, with a freemium subscription and active community. Its consumer outdoor SaaS model is structurally similar to FishAngler's and could expand into water-based recreation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FishAngler social profiles
Digital presenceFishAngler financial estimates
Financial estimateRevenue estimate
Valuation estimate
FishAngler leadership team
Management profileNumber of profiles
Profiles4 records
FishAngler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FishAngler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FishAngler
What does FishAngler do?
FishAngler provides a free mobile fishing application for iOS and Android that combines interactive maps of lakes, rivers, and oceans with marine weather forecasting, a catch logbook, fish species identification (33,000+ species), and a social community for anglers. The platform is enhanced by a paid FishAngler VIP subscription offering premium forecasting and content, and supported by advertising and branded merchandise sales.
Is FishAngler a public or private company?
FishAngler is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FishAngler founded?
FishAngler was founded in 2016. It employs 11 to 50 people.
Where is FishAngler based?
FishAngler is headquartered in Fort Lauderdale, United States, in the North America region.
How does FishAngler make money?
Four revenue lines are on record. Freemium App Model is the primary driver. The others are VIP Subscription, advertising and merchandise Store.
Who are FishAngler's main competitors?
Direct peers on record are Fishbrain, ANGLR, OnX Fish, Fishing Points, iAngler and BassForecast. Broad incumbents are Navionics and Garmin. Emerging players are Strava and AllTrails.
Does FishAngler have an API?
Yes. The Terms of Service references a "Web API" as part of the Service definition, which includes "web API, email notifications, and advertisements." However, no public developer documentation, API portal, or SDK information is provided in the source materials. The login endpoint /api/v1/bff/login is referenced in the navigation, suggesting an internal API exists.
What industry is FishAngler in?
FishAngler's product category is Fishing Mobile Application. Its primary akta.pro industry code is CRAMALAA, General Fishing Tackle & Bait Retail. Its NAICS code is 11411 and its SIC code is 900.