Norm
Norm Technologies AG is a Zürich-based Swiss proptech firm providing a modular building energy efficiency management platform (NORM Explorer) with AI-powered portfolio analytics, embedded energy certification, 3D BIM modeling, and municipal renovation programs for property asset managers, private owners, municipalities, and developers in Switzerland.
- Company typePrivate
- Founded2022
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Norm does
Norm Technologies AG is a Zürich-based Swiss proptech company that operates a building energy efficiency management platform organized around NORM Explorer, a modular system that consolidates scattered building data down to the component level for portfolio-level analytics, CAPEX planning, and automated sustainability and ESG reporting. The platform combines software modules (Portfolio Overview, Components & Systems, Area Management, AI Assistant, AI Reports, Documents, and On-site Data Capture) with embedded expert-verified services including GEAK and GEAK Plus cantonal energy certificates, Verified Class and Verified Plan analyses, dynamic building simulation per SIA 380/2, BIM 3D modeling (including LiDAR capture), lifecycle and grey-emissions analysis per SIA 2032/390, and climate risk analytics. Differentiated features include AI-assisted photo/video component classification, auditable natural-language queries over portfolio data, and a proprietary climate-risk vulnerability method.
Norm firmographics
Firmographics- Name
- Norm
- Legal name
- Norm Technologies AG
- Website
- https://norm.ch
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norm Technologies AG is a Zürich-based Swiss proptech firm providing a modular building energy efficiency management platform (NORM Explorer) with AI-powered portfolio analytics, embedded energy certification, 3D BIM modeling, and municipal renovation programs for property asset managers, private owners, municipalities, and developers in Switzerland.
- Ownership category
- akta.pro rank
Norm industry classification
Industry- Product category
- Building Energy Management Software (PropTech)
- NAICS
- Real Estate Property Managers (53131), Custom Computer Programming Services (541511), Surveying and Mapping (except Geophysical) Services (54137)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Compliance Obligations Management (Permits-to-Controls Mapping) (EUAHAIAK)
Keywords
Where Norm is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Norm business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Software Platform Subscription (NORM Explorer): NORM Explorer is offered as a modular software platform with Explorer modules including Portfolio Overview, Components & Systems, Space Management, AI Assistant, AI Reports, Documents, and On-site Data Capture. Customers access the platform via accounts with role-based access to individual buildings or groups. Pricing for the Explorer platform is not publicly disclosed.
- Energy Analysis Services (Verified Class, Verified Plan, GEAK, GEAK Plus): Professional energy analysis services are sold as discrete engagements. Verified Class provides a detailed energy condition analysis with CO2 emissions (no on-site visit). Verified Plan adds an individual renovation roadmap with cost estimates and subsidies. GEAK is the cantonal energy certificate. GEAK Plus adds a renovation roadmap for subsidy applications. Pricing is published: CHF 1,450 for single-family homes, from CHF 1,850 for multi-family buildings, with mixed-use on request. Offered in cantons Aargau, Glarus, Luzern, Nidwalden, Obwalden, Schaffhausen, Schwyz, Thurgau, Zug, and Zürich.
- Indicative — Automated First Assessment: Automated initial energy and CO2 assessment for buildings using minimal data inputs. Available as standalone web app, Explorer module, or API. Pricing model not explicitly disclosed.
- Municipality Program Partnerships: Norm provides the digital tooling and standardized process for municipal energy renovation programs (e.g., Energiesprint Wil, 100in100). Local partners (energy agencies, municipalities, local installers) handle consultation and execution. Norm charges for the digital platform and energy analyses within these programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GEAK Plus for Single-Family Homes |
| Unit Pricing | Pay-as-you-go | GEAK Plus for Multi-Family Buildings |
| Unit Pricing | Pay-as-you-go | Mixed-Use Buildings |
| Subscription | Annual | NORM Explorer Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Norm product offering
Product offeringCore offering
Norm develops and operates NORM Explorer, a modular SaaS platform that unifies scattered building data for property portfolios into component-level analyses, AI queries, dynamic reports, and 3D models. It supplements the software with expert-verified services including GEAK and GEAK Plus energy certificates, Verified Class and Verified Plan analyses, dynamic building simulation per SIA 380/2, BIM 3D modeling, lifecycle/grey emissions calculations per SIA 2032/390, climate risk analysis, condition analysis, building surveying, area classification, renewable heating consulting, and BREEAM certification, all aligned with Swiss regulatory standards.
Product overview
Norm Technologies offers a modular property portfolio management platform centered on NORM Explorer — a central operating system that unifies scattered building data for investment strategies, sustainability reporting, and CAPEX planning. The platform includes interconnected Explorer modules (AI Assistant, AI Reports, Portfolio Overview, Area Management, Documents, Onsite Data Capture) alongside standalone products (Indicative for preliminary assessments, and energy certification sub-brands including Verified Class, Verified Plan, GEAK, and GEAK Plus). A comprehensive services layer supports the platform with Condition Analysis, Energy Analysis, Energy Certificates, Dynamic Building Simulation, BIM 3D Modeling, Building Surveying, Area Classification, Development Potential, Renewable Heating consulting, BREEAM Certification, and Life Cycle Emissions analysis.
Differentiator
Problem solved
Functional benefit
Products and services
- NORM Explorer Modular property portfolio platform that unifies scattered building data and delivers component-level analysis, AI queries, dynamic reports, 3D models, and CAPEX/ESG planning tools for enterprise asset managers, real estate companies, and insurers (e.g., UBS, Swiss Life, Swiss Prime Site, Helvetia, Intershop).
- Indicative Automated first energy and CO2 assessment for buildings using minimal data inputs (auto-filled with public data), with solar calculator, subsidy availability, and ESG risk identification; available as a standalone web app, Explorer module, or API for white-label embedding.
- Verified Class
- Verified Plan Individual renovation roadmap with up to three phases, identifying targeted measures for step-by-step energy optimization, including cost estimates and subsidy calculations; supports subsidy applications for owners and asset managers.
- GEAK (Gebäudeenergieausweis der Kantone)
- GEAK Plus Cantonal energy certificate plus renovation roadmap required for subsidy applications for building envelope renovations over CHF 10,000; pricing is CHF 1,450 per single-family home and from CHF 1,850 per multi-family building, with subsidies applied for directly by Norm. Delivered within 4 weeks via online ordering, app-based data capture, on-site expert inspection, and phone debrief.
- Energy Certificates (Energienachweise) Energy proof services for building permits ensuring compliance with SIA 380/1 standards, creating system certificates for entire buildings or individual component certificates for renovations; supports thermal insulation analysis, building envelope optimization, and HLKSE coordination for developers and construction firms.
- Dynamic Building Simulation Precise heating and cooling load calculations per SIA 380/2 standards, based on 3D building models that simulate real building energy behavior to correctly size systems, reduce investment, and lower operating costs.
- BIM 3D Modeling Digital 3D building model creation based on floor plans, photos, and optional LiDAR on-site surveying; available in NORM Explorer and in open formats (e.g., IFC) as reusable assets for analysis and simulation.
- Condition Analysis (Zustandsanalyse) Objective, detailed technical condition assessment of buildings based on standardized criteria, making renovation needs and risks visible for reliable investment and maintenance decisions.
- Life Cycle Emissions / Grey Emissions (Graue Emissionen) CO2 emission analysis from materials, construction, transport, and disposal combined with operational emissions over the entire life cycle using SIA 2032 and SIA 390 standards, with 3D-model-based calculations for transparent whole-life-cycle comparison of construction and renovation variants.
- Building Surveying (Gebäudevermessung) High-precision surveying using LiDAR technology, producing point clouds and detailed 3D models from photos and measurement data; suitable for unclear documentation, renovation plans, or standard reporting.
- Area Classification (Flächenklassifizierung) Surface classification according to recognized standards such as SIA 416, creating verified and uniform surface data enabling portfolio comparisons and reliable foundations for rental, analysis, and reporting.
- Development Potential (Ausnützungsreserven) Quantification of unused building potential and development options, providing reliable foundations for development decisions with transparent scenario comparison.
- Renewable Heating (Erneuerbar Heizen) Federally subsidized impulse consultation supporting replacement of fossil heating systems, analyzing buildings and identifying suitable renewable systems to provide clear decision foundations.
- BREEAM Certification Certification per the internationally recognized BREEAM standard, evaluating ecological, economic, and social criteria for transparent sustainability comparison across properties and portfolios.
- Climate Risk Analysis Proprietary method for calculating heat exposure and action scope per property, detecting exposed building components (roof materials, skylights, facades, windows) and generating vulnerability indices for hail and other hazards at the building and portfolio level.
- Energy Analysis Services Energy efficiency analysis services including GEAK, GEAK Plus, Verified Class, and Verified Plan products for single properties or entire portfolios; supports sustainable financing products and ESG reporting per BREEAM and GRESB standards.
Quantifiable outcome
- 4× more heat pumps installed in Uzwil vs. Swiss average through the 100in100 program
- +4 more outcomes
Companies that use Norm
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Norm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature9 records
Norm partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- UBScoreNorm has established a partnership with UBS, one of Switzerland's largest financial institutions, for building energy efficiency management across UBS's real estate asset portfolio. The partnership involves Norm's software being used to integrate scattered building energy consumption data for asset assessment and ESG reporting.
- Swiss LifecoreSwiss Life, a major Swiss insurance and real estate company, partners with Norm for energy efficiency management and sustainability reporting of its property portfolio. Norm's software supports Swiss Life's ESG reporting requirements and property asset management.
- Swiss Prime SitecoreSwiss Prime Site, a leading Swiss real estate investment company, uses Norm's platform for building energy efficiency analysis and carbon emission measurement across its portfolio of commercial and residential properties.
- HelvetiacoreHelvetia, a Swiss insurance group with real estate holdings, partners with Norm for property energy efficiency management and ESG reporting services.
- SAK (St. Gallisch-Appenzellische Kraftwerke)coreSAK, a regional energy supplier based in St. Gallen, partners with Norm as an energy data provider. Norm's platform can request energy consumption data (electricity, heating) directly from energy suppliers on behalf of property owners via authorized data sharing agreements.
- Energiesprint Wil (with TBW, Stadt Wil, e-futura)majorNorm collaborates with TBW, the Stadt Wil municipal government, and e-futura on the Energiesprint Wil program — a coordinated energy renovation initiative providing free, personalized energy advice to single-family home owners with Norm providing digital renovation roadmaps. The program has demonstrated 4× more heat pump installations than Swiss average.
- 100in100 (with 42hacks)majorNorm partners with 42hacks and municipalities (St. Gallen, Diepoldsau, Uzwil) on the 100in100 program — a community initiative where 100 households replace fossil heating systems within 100 days as a group, benefiting from simplified bureaucracy and bulk purchasing. Norm provides digital energy analyses and renovation roadmaps. The Uzwil pilot quadrupled heat pump adoption vs. Swiss average.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Norm competitors and assessment
Company assessmentDirect peers
- PlanRadar: Austrian proptech offering a SaaS platform for construction and real estate documentation, defect management, and on-site data capture. Closely comparable to Norm on the data-capture and asset-documentation layer for property portfolios across the DACH region.
- Deepki: French SaaS platform that aggregates real estate ESG and energy data to support sustainability reporting and decarbonization roadmaps for property owners and investors. Directly comparable to NORM Explorer in serving asset managers' ESG and CO2 reporting needs.
- Measurabl: US-based ESG data management platform for commercial real estate, providing automated sustainability reporting, energy benchmarking, and carbon tracking. Overlaps with Norm's portfolio-level ESG/CO2 reporting and benchmarking use cases.
- Aedifion: German building energy optimization SaaS using AI to operate HVAC and reduce energy consumption in commercial buildings. Comparable to Norm's dynamic building simulation and component-level energy analysis, but operating-platform focused rather than portfolio-data focused.
- PriceHubble: Swiss proptech providing data-driven analytics and valuation tools for residential and commercial real estate. Same Swiss proptech ecosystem as Norm, serving institutional real estate investors with portfolio analytics and benchmarking — adjacent use case to NORM Explorer.
Emerging players
- Singu: Proptech/facility management platform for commercial buildings with energy monitoring, sustainability, and operations workflows. Overlaps with Norm's building energy analysis and portfolio management capabilities in European CRE markets.
- EcoDomus: BIM-based building data and operations platform for facility management and sustainability reporting. Comparable to NORM Explorer's BIM 3D modeling and component-level data foundation for CRE portfolios.
Broad incumbents
- JLL (Sustainability & Energy Services): Global real estate services firm offering energy and sustainability advisory, ESG reporting, and building performance services. Overlaps with Norm's enterprise ESG/energy management value proposition but as part of a much broader CRE services portfolio.
- Schneider Electric EcoStruxure: Industry-leading building management system (BMS) platform combining energy monitoring, HVAC control, and sustainability analytics. Comparable to Norm on building energy data but as a broader industrial BMS incumbent, not a Swiss standards-specialized portfolio OS.
- Siemens Building Technologies (Building X): Global incumbent for building automation, energy management, and digital building services via the Building X platform. Adjacent to NORM Explorer at the portfolio data layer, but positioned primarily as a building automation vendor rather than a Swiss compliance-standards specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Norm social profiles
Digital presenceNorm compliance and trust
Trust signalCompliance1 record
Norm financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norm leadership team
Management profileNumber of profiles
Profiles2 records
Norm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norm
What does Norm do?
Norm develops and operates NORM Explorer, a modular SaaS platform that unifies scattered building data for property portfolios into component-level analyses, AI queries, dynamic reports, and 3D models. It supplements the software with expert-verified services including GEAK and GEAK Plus energy certificates, Verified Class and Verified Plan analyses, dynamic building simulation per SIA 380/2, BIM 3D modeling, lifecycle/grey emissions calculations per SIA 2032/390, climate risk analysis, condition analysis, building surveying, area classification, renewable heating consulting, and BREEAM certification, all aligned with Swiss regulatory standards.
Is Norm a public or private company?
Norm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Norm founded?
Norm was founded in 2022. It employs 11 to 50 people.
Where is Norm based?
Norm is headquartered in Zürich, Switzerland, in the Europe region.
How does Norm make money?
Four revenue lines are on record. Software Platform Subscription (NORM Explorer) is the primary driver. The others are energy Analysis Services (Verified Class, Verified Plan, GEAK, GEAK Plus), indicative — Automated First Assessment and municipality Program Partnerships.
Who are Norm's main competitors?
Direct peers on record are PlanRadar, Deepki, Measurabl, Aedifion and PriceHubble. Emerging players are Singu and EcoDomus. Broad incumbents are JLL (Sustainability & Energy Services), Schneider Electric EcoStruxure and Siemens Building Technologies (Building X).
Does Norm have an API?
Yes. Norm offers a public API that enables data import into external systems. The API allows users to import building and energy data from Norm into their own systems for further use. Additionally, there is an API for implementation partners ("API für Umsetzungspartner") mentioned in the context of municipal programs. Data can be exported in common formats or shared in real-time with selected stakeholders.
What industry is Norm in?
Norm's product category is Building Energy Management Software (PropTech). Its primary akta.pro industry code is EUAHAIAK, Compliance Obligations Management (Permits-to-Controls Mapping). Its NAICS code is 53131 and its SIC code is 6500.