Coast Care Partners

What Coast Care Partners does

Coast Care Partners is a privately held, non-medical home care provider founded in San Diego in 2013 and led by founder and CEO Amy Pierce. The company delivers in-home personal care, specialized support for Alzheimer's, Parkinson's, and dementia, companion care, and end-of-life care through trained, certified human caregivers. There is no proprietary technology platform; service delivery is entirely labor-based, with operational differentiation centered on a Continuity Guarantee that stabilizes caregiving teams within seven shifts.

The business operates on a direct-to-consumer model, charging a single transparent rate of $39 per hour across all service categories with no tiered pricing or add-on fees. Marketing and lead generation run through a 24/7 phone line, the company website, SEO, and community outreach in the San Diego market. Customer segments include families seeking private-pay care for elderly or disabled loved ones, clients with complex cognitive or neurological conditions, and Medi-Cal recipients served under California's CalAIM program.

A central strategic asset is Coast Care's CalAIM provider status, which places the company among fewer than ten home care providers in the region holding such a contract. This unlocks a government payer revenue stream and extends service coverage across four Southern California counties: San Diego, San Bernardino, Riverside, and Imperial. The company is licensed as a California Home Care Organization (HCO 374700060), and its competitive positioning is built around local ownership, regulatory credentials, and caregiver continuity rather than technology or scale.

Name

Coast Care Partners

Legal name

Coast Care

Website

https://coastcarepartners.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Coast Care Partners is a San Diego-based, privately held non-medical home care provider founded in 2013, serving families across four Southern California counties with in-home personal, specialized Alzheimer's/Parkinson's, companion, and end-of-life care at a flat $39/hr rate and via CalAIM Medi-Cal contracts.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industry

Companion Care & Social Support (non-clinical) (HLADAGAB)

Keywords

• Non-medical home care
• Senior care services
• In-home caregiving
• Alzheimer's care
• Medi-Cal home care

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Hourly Non-Medical Home Care Services: Revenue generated from hourly billing for non-medical home care services. Clients pay a single simple rate of $39 per hour for professional caregiver services including personal care, specialized care for Alzheimer's/Parkinson's, companion care, and end-of-life support. Additional revenue stream through CalAIM Medi-Cal contracts for qualifying recipients in San Diego, San Bernardino, Riverside, and Imperial counties.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coast Care Partners provides non-medical in-home care services for seniors across San Diego, San Bernardino, Riverside, and Imperial counties. Services include personal care, companion care, specialized Alzheimer's/dementia and Parkinson's care, and end-of-life support, delivered by trained caregivers at a flat rate of $39/hour. The company is a credentialed CalAIM provider, serving Medi-Cal eligible clients in addition to private-pay families.

Product overview

Coast Care Partners offers a unified non-medical home care service with multiple care categories: In-Home Personal Care (daily living assistance), Specialized Care (Alzheimer's, Parkinson's), and Companion Care. The company also operates the CalAIM Program for Medi-Cal covered care in four California counties. All services are delivered by trained, certified caregivers at a single rate of $39/hr, with a Continuity Guarantee stabilizing the caregiving team within 7 shifts.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Home Personal Care Non-medical personal care assistance delivered in the client's home by Coast Care Partners caregivers, including help with activities of daily living for seniors and disabled adults. Priced at a flat $39/hour rate.
• Companion Care Companionship and household support service for seniors, providing social engagement and assistance with daily routines to enable aging in place.
• Specialized Alzheimer's & Dementia Care Specialized in-home care for clients with Alzheimer's disease and other dementias, delivered by caregivers trained to manage the unique behavioral and cognitive needs of these patients.
• Parkinson's Care Specialized in-home care for clients living with Parkinson's disease, providing caregivers trained to support mobility, daily living, and disease-specific challenges.
• End-of-Life Care Non-medical in-home support provided to clients and their families during end-of-life care, complementing hospice and clinical services with caregiver presence and household help.
• CalAIM Community-Based Care Program Non-medical in-home care delivered through California's CalAIM (California Advancing and Innovating Medi-Cal) program for qualifying Medi-Cal recipients in San Diego County. Reimbursement is handled through the Medi-Cal program rather than private pay.

Quantifiable outcome

• Caregiving team stabilized within 7 shifts
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CalAIM (California Advancing and Innovating Medi-Cal)coreOthersCoast Care is one of fewer than ten home care providers in the region with a CalAIM contract. The CalAIM program allows Medi-Cal enrolled individuals with qualifying conditions to receive fully covered home care services. Coverage extends to San Diego, San Bernardino, Riverside, and Imperial counties. This partnership enables the company to serve Medi-Cal recipients who might otherwise be unable to afford care.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Senior Helpers: National franchise specializing in Alzheimer's/dementia and Parkinson's in-home care alongside personal care. Directly overlaps Coast Care's specialty programs and family-pay GTM.
• Right at Home: International home care franchise providing personal care, specialized dementia/Parkinson's care, and companion services. Directly comparable service portfolio and franchise-versus-independent dynamic.
• Comfort Keepers: National franchise providing in-home personal care, companion care, and specialized dementia care. Competes head-to-head with Coast Care for family-pay clients in California markets.
• BrightStar Care: Franchise offering both medical and non-medical home care, including personal care and dementia care. Comparable as a regulated, multi-service home care operator with California locations.
• Home Instead Senior Care: Largest national non-medical home care franchise, offering personal care, Alzheimer's/dementia care, and companion care. Directly comparable to Coast Care's core service set and franchise-versus-local positioning.
• Visiting Angels: National non-medical home care franchise with strong local owner-operator presence, offering personal care, Alzheimer's care, and respite. Closely mirrors Coast Care's service mix and direct-to-consumer motion.

Emerging players

• Honor Technology: Technology-enabled home care platform combining software with local caregiver networks (including a merger with Home Instead). Represents the emerging tech-enabled model Coast Care does not yet operate.

Broad incumbents

• Help at Home: Large multi-state personal care services provider with significant Medicaid and managed care contracts. Comparable at the business-model level (Medicaid-heavy PCS provider), though at far greater scale.

Others

• A Place for Mom: Senior care advisory and referral platform that funnels families to home care agencies including Coast Care. Comparable as an indirect competitor for the family-lead acquisition channel rather than a direct service provider.

Regional players

• 24 Hour Home Care: Large California-based non-medical and medical home care provider. Comparable services and California market overlap, but operates at much larger regional scale than Coast Care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coastcareprtnrs
• Facebookfacebook.com/CoastCarePartners
• LinkedInlinkedin.com/company/coast-care-partners

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Care Partners