Advantage Travel Partnership
Advantage Travel Partnership is a UK-based travel agent consortium providing independent travel agencies and TMCs with collective commercial partnerships, marketing support, technology tools, ATOL-protected products, and a global network of 6,000+ members generating £17.6bn in annual sales.
- Company typePrivate
- Founded1980
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Advantage Travel Partnership does
Advantage Travel Partnership is a UK-based, membership-based travel agent consortium that provides independent travel agencies and travel management companies (TMCs) with collective commercial leverage, marketing support, technology tools, and regulatory scaffolding that they could not secure individually. Founded around 1978–1980 and headquartered in London, the company serves over 6,000 connected travel agent members whose activity accounts for approximately 780,000 trips booked annually and £17.6bn in aggregate annual global sales. Its membership spans three primary segments: leisure travel agencies, business travel / TMCs, and solo or home-based agents onboarded via its Host Agency Programme.
The consortium's core offering is the Single Stop Solution platform, which integrates multiple service modules — Leisure Travel Solutions, Business Travel Solutions, Advantage Managed Services, Marketing Support, Business Insurance Bonding, ATOL Protected Product, Travel & Technology tooling, and the Global Network — under a single membership proposition. Technology infrastructure is centred on the member portal at my.advantagetravelpartnership.com, alongside a consumer-facing Find a Travel Agent directory. The ecosystem is supported by over 300 commercial partnerships spanning airlines (British Airways), accommodation (Hilton, Accor), package holidays (easyJet Holidays), cruise (Celebrity Cruises), payments (Mastercard, ConnexPay), and travel technology providers (Travelogix, Dolphin Dynamics, Vertical Systems).
Advantage generates revenue through recurring membership fees paid by member agencies on an annual billing cadence, supplemented by transaction-linked income from preferred commercial terms negotiated with its 300+ supplier partners. Pricing is not publicly disclosed and is quote-based. In 2025 the company underwent its first major rebrand in over 20 years, refreshing its brand identity, mission, vision, and digital presence in what signals an effort to reposition the consortium for its next phase of growth.
Advantage Travel Partnership firmographics
Firmographics- Name
- Advantage Travel Partnership
- Legal name
- Advantage Travel Partnership
- Website
- https://advantagemembers.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Advantage Travel Partnership is a UK-based travel agent consortium providing independent travel agencies and TMCs with collective commercial partnerships, marketing support, technology tools, ATOL-protected products, and a global network of 6,000+ members generating £17.6bn in annual sales.
- Ownership category
- akta.pro rank
Advantage Travel Partnership industry classification
Industry- Product category
- Travel Industry Membership Services
- NAICS
- Travel Agencies (56151)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Full-Service Corporate Travel Management Companies (Global/Regional TMCs) (THACAAAA)
- akta.pro secondary industry
- Corporate Travel Consulting, Policy & Program Optimization (THAKACAL)
Keywords
Where Advantage Travel Partnership is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Advantage Travel Partnership business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Membership fees: Independent travel agencies and TMCs pay membership fees to join the Advantage consortium, gaining access to commercial partnerships, marketing support, technology tools, and collective buying power.
- Commercial partnerships leverage: The consortium leverages collective buying power with over 300 travel, technology, payment solutions and financial services providers, generating revenue through preferred commercial terms negotiated on behalf of members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Membership tiers for independent travel agencies and TMCs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Advantage Travel Partnership product offering
Product offeringCore offering
Advantage Travel Partnership operates as a membership consortium for independent travel agencies and travel management companies (TMCs). Members pay recurring membership fees to access preferred commercial terms negotiated with over 300 travel, technology, payment, and financial service providers, alongside managed back-office services, marketing support, ATOL-protected products, and a global agent network that together generated approximately £17.6 billion in member sales and 780,000 trips annually.
Product overview
Advantage Travel Partnership operates as a travel agent consortium offering a single-stop membership solution for independent travel businesses. The core platform, Single Stop Solution, integrates multiple service modules including Leisure Travel Solutions, Business Travel Solutions, Host Agency Programme, Advantage Managed Services, Marketing Support, Business Insurance Bonding, ATOL Protected Product, and Travel & Technology. Members also gain access to a Global Network of international travel professionals. The consortium also produces the annual Global Business Travel Review research publication in partnership with Travelogix. The organization recently underwent a major rebrand in 2025, its first in over 20 years.
Differentiator
Problem solved
Functional benefit
Products and services
- Leisure Travel Solutions Membership offering providing independent leisure travel agencies with commercial partnerships, marketing support, technology tools, and ATOL-protected products to sell package holidays, cruises, and consumer travel.
- Business Travel Solutions Membership solution for travel management companies and corporate travel agents providing competitive commercial terms, data-driven insights, and collaborative supplier relationships to serve corporate clients.
- Host Agency Programme Programme allowing solo or home-based travel professionals to operate under the Advantage consortium umbrella with independent business ownership, gaining access to commercial partnerships, ABTA/ATOL protection, and marketing support.
- Advantage Managed Services Business management services including back-office support, financial services, and operational tools delivered to member travel agencies.
- Advantage Marketing Support Professional marketing support providing member agencies with industry-leading campaigns, promotional materials, digital content, and strategic marketing advice.
- Business Insurance & Travel Bonds Insurance and bonding services providing financial protection and regulatory compliance for member travel businesses.
- ATOL Protected Product Air Travel Organiser's Licence protected travel products ensuring consumer financial protection for package holidays sold by member agencies.
- Travel & Technology Technology solutions and digital tools supporting travel agency operations, including the dedicated member portal at my.advantagetravelpartnership.com and booking platforms.
- Global Network International network connecting Advantage members with over 6,000 travel professionals and partners across leisure and business travel worldwide.
- Single Stop Solution Comprehensive membership platform bundling managed services, marketing support, insurance, technology, global network access, and commercial partnerships into a single integrated offering for independent travel businesses.
- Global Business Travel Review Annual research publication produced in partnership with Travelogix providing data-driven insights into global business travel trends for member agencies and the wider industry.
Quantifiable outcome
- 780,000 trips booked by members annually
- +2 more outcomes
Companies that use Advantage Travel Partnership
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Advantage Travel Partnership technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Advantage Travel Partnership partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- British AirwayscoreBritish Airways is listed as a trusted commercial partner of Advantage Travel Partnership, providing preferential airline booking terms for member agencies.
- Gray Dawes TravelcoreGray Dawes Travel, a corporate travel management company, is featured as a trusted partner within the Advantage network, collaborating on commercial and business travel solutions.
- easyJet HolidayscoreeasyJet Holidays is listed as a trusted partner, providing package holiday products to Advantage member agencies through preferred commercial terms.
- MastercardcoreMastercard is a trusted partner providing payment solutions and financial services to Advantage members, supporting corporate payment needs and travel transactions.
- HiltoncoreHilton provides hotel accommodation preferred rates for Advantage member agencies and their clients.
- Celebrity CruisescoreCelebrity Cruises is a cruise partner of the Advantage consortium, offering cruise booking opportunities for member agencies.
- Gold MedalcoreGold Medal is a partner in the Advantage network, providing travel booking services and products distributed through the consortium's member agencies.
- Reed & MackaycoreReed & Mackay, a travel management company, is a partner within the Advantage global travel community, collaborating on business travel solutions.
- CLIA (Cruise Lines International Association)coreCLIA is listed as a partner, supporting cruise education and certification for Advantage members and promoting cruise travel through the consortium.
- Accor HotelscoreAccor Hotels provides hotel accommodation preferred rates to Advantage member agencies through its global portfolio of properties.
- TravelogixcoreAdvantage Travel Partnership partnered with travel data and reporting specialists Travelogix to publish the 10th edition of its Global Business Travel Review, providing data-driven insights for members.
- Meon TravelcoreMeon Travel is a member of the Advantage consortium, selling both leisure and business travel. As a member, it benefits from access to Advantage's full range of products, commercial terms, and support.
- Dawson & SandersoncoreDawson & Sanderson is a member of the Advantage consortium, benefiting from professional support, commercial terms, and member networking opportunities.
- The Good Travel CollectivecoreThe Good Travel Collective is a member of Advantage and participates in steering groups, benefiting from collaborative supplier relationships and proactive member support.
- CTM (Corporate Travel Management)coreCTM is featured as a partner within the Advantage global travel community, providing corporate travel management services to member agencies.
- Blue Cube TravelcoreBlue Cube Travel is a member of the Advantage consortium, providing business travel management services as part of the network.
- Idle TravelcoreIdle Travel is a member agency of the Advantage consortium, benefiting from collective commercial terms and marketing support.
- Oasis TravelcoreOasis Travel is listed as a member of the Advantage travel community, operating as an independent agency within the consortium.
- ATAS (Australian Travel Accreditation Scheme)minorATAS is listed as a partner, providing accreditation services for travel agencies within the Advantage network.
- Ikos ResortsminorIkos Resorts is a resort partner providing luxury all-inclusive accommodation options for Advantage member agencies.
- Palladium HotelsminorPalladium Hotels is a hotel partner providing accommodation options for Advantage member agencies through preferred commercial terms.
- Visit MaltaminorVisit Malta is a destination partner promoting Malta as a travel destination to Advantage member agencies and their clients.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Advantage Travel Partnership competitors and assessment
Company assessmentDirect peers
- Virtuoso: Virtuoso is a leading global travel network/consortium of luxury and leisure travel advisors. It operates a near-identical membership consortium model to Advantage, providing members preferred supplier terms, marketing support, and technology, and is the most direct global peer.
- Travel Counsellors: UK-based home-working travel agent network offering independent travel professionals commercial partnerships, technology, and ATOL protection under a franchise-style model. Directly comparable to Advantage's Host Agency Programme and broader membership offering in the UK market.
- Ensemble Travel Group: North American travel agency consortium providing independent travel advisors and agencies with preferred supplier terms, marketing, and technology support. Closely mirrors Advantage's full-service consortium model in the leisure travel agency space.
- Signature Travel Network: US-based travel advisor cooperative offering member agencies preferred supplier relationships, marketing tools, and technology. Operates a similar membership consortium structure to Advantage for independent leisure travel agencies.
- Travel Leaders Group: US travel agency network offering independent and franchise travel advisors commercial partnerships, marketing, and technology. A North American counterpart to Advantage's UK-anchored consortium model serving leisure and corporate travel agents.
Broad incumbents
- Internova Travel Group: Large US-based travel services company comprising multiple leisure and corporate travel brands with preferred supplier relationships and member-style support. Broader and more diversified than Advantage but operates in the same travel agency services ecosystem.
- Flight Centre Travel Group: Global travel agency operator with corporate and leisure brands across multiple geographies including the UK. While primarily an agency operator rather than a consortium, it competes for the same independent agency supplier relationships and corporate travel spend that Advantage serves.
- American Express Global Business Travel (Amex GBT): Global corporate travel management company serving enterprise clients with managed travel programs. Operates in the corporate travel space that Advantage's TMC members serve, representing an incumbent competitor for the same end customers.
- Corporate Travel Management (CTM): Global corporate travel management company that is also a partner within the Advantage network. CTM overlaps with Advantage's TMC member base as a direct competitor in corporate travel management across multiple geographies.
Regional players
- Trailfinders: UK-based independent travel agency and tour operator offering leisure and business travel services. Competes with Advantage's leisure and business travel member agencies in the UK home market but does not operate a consortium model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Advantage Travel Partnership social profiles
Digital presenceAdvantage Travel Partnership financial estimates
Financial estimateRevenue estimate
Valuation estimate
Advantage Travel Partnership leadership team
Management profileNumber of profiles
Advantage Travel Partnership funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Advantage Travel Partnership M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Advantage Travel Partnership
What does Advantage Travel Partnership do?
Advantage Travel Partnership operates as a membership consortium for independent travel agencies and travel management companies (TMCs). Members pay recurring membership fees to access preferred commercial terms negotiated with over 300 travel, technology, payment, and financial service providers, alongside managed back-office services, marketing support, ATOL-protected products, and a global agent network that together generated approximately £17.6 billion in member sales and 780,000 trips annually.
Is Advantage Travel Partnership a public or private company?
Advantage Travel Partnership is a private company. It is classified as unknown and is currently operating.
When was Advantage Travel Partnership founded?
Advantage Travel Partnership was founded in 1980. It employs 101 to 250 people.
Where is Advantage Travel Partnership based?
Advantage Travel Partnership is headquartered in London, United Kingdom, in the Europe region.
How does Advantage Travel Partnership make money?
Two revenue lines are on record. Membership fees are the primary driver. The others are commercial partnerships leverage.
Who are Advantage Travel Partnership's main competitors?
Direct peers on record are Virtuoso, Travel Counsellors, Ensemble Travel Group, Signature Travel Network and Travel Leaders Group. Broad incumbents are Internova Travel Group, Flight Centre Travel Group, American Express Global Business Travel (Amex GBT) and Corporate Travel Management (CTM). Trailfinders is listed as a regional player.
Does Advantage Travel Partnership have an API?
No public API is recorded for Advantage Travel Partnership.
What industry is Advantage Travel Partnership in?
Advantage Travel Partnership's product category is Travel Industry Membership Services. Its primary akta.pro industry code is THACAAAA, Full-Service Corporate Travel Management Companies (Global/Regional TMCs), with a secondary code of THAKACAL, Corporate Travel Consulting, Policy & Program Optimization. Its NAICS code is 56151 and its SIC code is 8600.