Netlink
Netlink is a privately held global IT services and digital transformation provider, founded 1998, delivering proprietary platforms (Lumenore AI BI, Intellipi IoT, Bank Up, Roadcast) and enterprise services — cloud, ERP, AI/ML, RPA, low-code — to large enterprises and government clients across the US, India, Canada, Singapore, and the UAE.
- Company typePrivate
- Founded1998
- HeadquartersMadison Heights, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Netlink does
Netlink is a privately held global IT services and digital transformation provider founded in 1998 by Anurag Shrivastava, headquartered in Madison Heights, Michigan, with delivery operations anchored in India (Mandideep/Bhopal Global Operations Center plus offices in New Delhi, Gurugram, Bangalore, Chennai, Pune, and Hyderabad) and regional presence in Toronto, Singapore (APAC HQ), and Dubai. The company serves large enterprises, government entities, and multinational corporations across verticals including manufacturing, BFSI, government and public sector, healthcare, logistics, and BPO/ITES — with named customers such as Sirius XM, Michigan Government (legal sector), an Atlanta-based packaging manufacturer, an Indian state government, an Indian textile manufacturer, a global BPO, Bswift, Rainforest Alliance, and Gordon Technologies.
Its offering combines a portfolio of five proprietary platforms (Lumenore AI-powered BI/analytics, Intellipi Smart Factory for IoT/IIoT, Bank Up digital banking, Netlink Roadcast for AI-powered logistics, and netSEED skill development) with a broad services catalog spanning digital transformation, application development, low-code (OutSystems, Mendix, Joget), BI and analytics (Snowflake, Informatica, MicroStrategy, Vertica), cloud and infrastructure (AWS Select Tier, Azure, GCP), ERP (SAP, Oracle, QAD, Microsoft Dynamics 365, ERPNext), AI/ML and generative AI, RPA (UiPath, Automation Anywhere, BluePrism, SAP iRPA), enterprise mobility, ESG management, and outsourcing. The underlying technology stack is built on Kubernetes-based microservices with multi-cloud infrastructure support.
Netlink monetizes through professional services (project-based and Software Factory as a Service multi-year engagements), managed services (24/7 infrastructure, NOC, security), software products (Lumenore, Intellipi, Bank Up, Roadcast offered via licensing/subscription), and outsourcing services (document digitization, back-office, call/training audits). Pricing is quote-based and not publicly disclosed. Distribution is primarily direct enterprise field sales with inside sales for mid-market, supplemented by technology vendor co-sell (AWS, SAP, OutSystems, etc.) and channel/implementation partners (AARC Partners, LatentBridge, SMT Tools). Recognitions include Global 100 2026, Great Place to Work 2026 (third consecutive year), Inc. 5000 (2025), AI Awards 2025, EY Entrepreneur of the Year (2025), and Crain's Detroit Business Fast 50 (2023).
Netlink firmographics
Firmographics- Name
- Netlink
- Legal name
- Netlink
- Website
- https://netlink.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Netlink is a privately held global IT services and digital transformation provider, founded 1998, delivering proprietary platforms (Lumenore AI BI, Intellipi IoT, Bank Up, Roadcast) and enterprise services — cloud, ERP, AI/ML, RPA, low-code — to large enterprises and government clients across the US, India, Canada, Singapore, and the UAE.
- Ownership category
- akta.pro rank
Netlink industry classification
Industry- Product category
- IT Services and Digital Transformation
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Network, Infrastructure & Data Center Integration (BPAEAAAK)
- akta.pro secondary industries
- Cloud Data Platforms & Analytics Migration (BPAEACAI), Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
Keywords
Where Netlink is headquartered
LocationHeadquarters
- HQ city
- Madison Heights
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Netlink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Professional Services: Core revenue stream from IT consulting, application development, digital transformation, cloud migration, ERP implementation, AI/ML development, and RPA automation services. Delivered through project-based engagements and Software Factory as a Service (SFaaS) model with predictable cost structures.
- Managed Services: Ongoing managed services including infrastructure management, cloud operations, database administration, security, and NOC services. Delivered with 24/7 support options and SLA-driven incident management.
- Software Products: Revenue from proprietary platforms including Lumenore (analytics), Intellipi (IoT), Bank Up (banking), and Roadcast (logistics). Offered through licensing and platform deployment models.
- Outsourcing Services: Document digitization, back-office processing, call audit services, training audit services, email support, and business process outsourcing for enterprises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-Based Engagement - Clear scope-based costing |
| Other | Multi-year contract | Software Factory as a Service - Fixed budget-based costing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Netlink product offering
Product offeringCore offering
Netlink is a global IT services and digital transformation company delivering consulting, application development, cloud migration, ERP implementation, AI/ML, RPA, and managed services to enterprises, government entities, and multinational corporations across North America, Asia, and the Middle East. The company augments its services portfolio with five proprietary platforms—Lumenore (AI-powered BI/analytics), Intellipi (IoT/IIoT smart factory), Bank Up (digital banking), Roadcast (logistics), and netSEED (skill development)—offered alongside a Software Factory as a Service (SFaaS) engagement model.
Product overview
Netlink is a digital transformation and IT solutions partner offering a unified platform-plus-services architecture centered on five proprietary products: Lumenore (AI-powered BI and analytics), Intellipi Smart Factory (IoT/IIoT management), Bank Up (digital banking), Netlink Roadcast (AI-powered logistics), and netSEED (skill development). These core products are complemented by an extensive portfolio of professional services including Application Development, BI & Analytics, Cloud & Infrastructure, ERP Solutions (SAP, ERPNext, QAD, Microsoft Dynamics 365), AI & Machine Learning Services, AWS Migration Services, Robotic Process Automation, Enterprise Mobility, Outsourcing Services, and ESG Management. The company operates as both a product vendor and systems integrator, leveraging technical partnerships with platforms like OutSystems, Snowflake, Informatica, MicroStrategy, Vertica, Liferay, and Joget, as well as integrations with major ERP, RPA, and cloud infrastructure providers.
Differentiator
Problem solved
Functional benefit
Brands
- Lumenore: AI-powered business intelligence and analytics platform that turns raw data into easy-to-understand insights
- Intellipi
- Bank Up
- Roadcast
- netSEED
Products and services
- Lumenore AI-powered business intelligence and analytics platform developed by Netlink that transforms raw data into insights with natural language querying, predictive analytics, and generative AI capabilities; targets enterprise analytics and BI users.
- Intellipi Smart Factory Fully managed, scalable, and fault-tolerant IoT/IIoT platform encompassing robotics, data analytics, machine learning, biometrics, facial recognition, and smart city solutions for manufacturing, industrial, and smart city applications.
- Bank Up Low-code digital banking platform that streamlines back-office operations and customer-facing integrations from a single interface with modular, scalable architecture; built for banks and financial organizations.
- Netlink Roadcast AI-powered digital logistics platform offering app-based mobility management with GPS tracking, real-time visibility, route optimization, hyperlocal delivery management, and e-commerce efficiency tools; supports 1000+ GPS devices.
- netSEED Inclusive skill development program that trains fresh graduates and working professionals on latest technologies including Full Stack development, AI/ML, RPA, and ERP to support local employment.
- Digital Transformation Services End-to-end digital transformation consulting covering agile architecture, value-led application management, flexible workflow models, and robust network infrastructure for enterprises.
- Application Development Custom, scalable application development using low-code platforms (OutSystems, Joget, Mendix) and traditional frameworks for legacy, digital, SaaS, and PaaS environments.
- BI and Analytics Business intelligence, machine learning, and data engineering services offering insights from complex data; end-to-end BI solutions from data migration and consolidation to visualization and analysis using Power BI, Tableau, Snowflake, Informatica, MicroStrategy, Vertica.
- Cloud and Infrastructure Managed cloud services, cloud migration, infrastructure optimization, security and compliance, disaster recovery, and hybrid/multi-cloud strategies across AWS, Azure, and GCP.
- ERP Solutions Comprehensive ERP implementation, migration, and management services across SAP, ERPNext, QAD, Microsoft Dynamics 365, Oracle, and NetSuite.
- AI and Machine Learning Services Enterprise-grade AI/ML solutions including data collection, feature preparation, model training, and deployment across retail, IoT/IIoT, media, and other industries.
- AI Services Comprehensive AI services including Generative AI (private LLMs, RAG, fine-tuning), Classical AI (custom ML, text analytics, computer vision), and Add-on AI (training, consultation, applications) with responsible AI practices.
- AWS Migration Services End-to-end AWS cloud migration using Migration Acceleration Program (MAP) framework; cloud readiness assessment, migration strategy, rehosting/replatforming, database migration, application modernization, and post-migration support.
- Robotic Process Automation (RPA) RPA solutions for automating repetitive tasks across government, healthcare, HR, IT & consultancy, back office, and banking & finance sectors using UiPath, Automation Anywhere, BluePrism, and SAP iRPA.
- Enterprise Mobility Mobile device management, mobile application management, and mobile content management for POS systems, kiosks, IoT devices, rugged mobile computers, laptops, smartphones, and tablets.
- Outsourcing Services Document digitization and imaging, call audit, training audit, back-office processes, email support, compliance assurance, and RPA-powered business process outsourcing.
- ESG Management ESG management solutions for sustainability and stakeholder relationships; ESG reporting and assurance following GRI and SASB standards, sustainability consultation, risk assessment, and impact measurement.
- Software Factory as a Service (SFaaS) Turnkey software factory units with scalable and flexible skills allocation, dynamic resource strategy, predictable costs, and seamless project delivery for clients building enterprise software.
Quantifiable outcome
- 95% improvement in roadside emergency support mechanism
- +9 more outcomes
Companies that use Netlink
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Netlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability15 records
Feature5 records
Netlink partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship, strategic and minor.
- IBMcoreLumenore, an AI-powered business intelligence platform developed by Netlink, has adopted IBM Instana SaaS for comprehensive observability across its Kubernetes-based microservices platform and multi-cloud infrastructure. The solution provides application performance monitoring, automatic service discovery, distributed tracing, real-time alerts, and dependency mapping, expected to reduce resolution times by 41%.
- OutSystemsflagshipNetlink is a recognized OutSystems partner with decades of proven delivery and hundreds of successful implementations. The partnership focuses on AI-powered low-code transformation at enterprise scale, helping enterprises modernize legacy systems, automate workflows, and rapidly build scalable applications. Platform capabilities include up to 10x faster application development, workflow automation, AI-assisted development, and enterprise integrations.
- AWSflagshipNetlink is an AWS Select Tier Partner offering comprehensive cloud services including customized cloud architecture, migration, and managed services. The partnership includes successful client delivery in healthcare and ITeS sectors. AWS Migration Acceleration Program (MAP) framework is used for structured migration with benefits including reduced migration costs, proven migration patterns, and AWS funding eligibility.
- AWSflagshipAWS Migration Services partnership providing end-to-end lifecycle support following AWS Migration Acceleration Program framework. Services include cloud readiness assessment, migration strategy, rehosting/replatforming, database migration, application modernization, and post-migration support. Key value propositions include 99.99% SLA for critical workloads, 30-50% average TCO savings, and 3x faster innovation cycles.
- InformaticacoreNetlink offers enterprise-grade Informatica integration services across diverse industries including Healthcare, Insurance, Pharma, Banking, and Retail. Services include on-premise development, cloud development with IICS, modernization from Power Center to Intelligent Data Management Cloud, and infrastructure administration. Achievements include $100,000 annual cost reduction, 70% faster migration time-to-market, and 99% automatic mapping conversion.
- MicroStrategycoreNetlink provides comprehensive MicroStrategy development services including platform development and migration. Capabilities cover MicroStrategy Client (on-prem, hybrid, cloud), IDMC Architecture Design, Data Warehouse Development, Data Quality and Observability, and ETL capabilities. Features include unparalleled data visualization, scalable analytics, AI-powered insights, and enterprise-grade security.
- SnowflakecoreNetlink is a Snowflake Services Select Partner offering data warehousing, migration, and development services. Services include data cloud implementation, Snowflake Marketplace integration, Snowpark development, and Streamlit data app development. Capabilities cover data engineering, AI/ML integration, cybersecurity, and migration services with health check and storage optimization.
- SAPflagshipNetlink offers comprehensive SAP services with 100+ experts across the globe. Services include SAP S/4HANA Cloud deployment (Rise with SAP), SAP Business One implementations, SAP Joule & AI enablement, SAP License Optimization, and SAP BTP & Integration Suite Services. Specializations include SAP ECC/HANA migrations, Fiori development, and M&A license harmonization.
- ERPNextcoreNetlink is a certified ERPNext partner offering comprehensive ERP implementation and management services. Capabilities span Human Resources Management, Supply Chain and Inventory, Production and Quality, Customer and Sales Management, Healthcare Management, Financial Management, Project and Asset Management, and Document Management. Industry implementations cover Infrastructure & Manufacturing, Banking & Finance, IT & Consultancy, Telecom, Real Estate, and Hospitality.
- QADcoreNetlink provides QAD ERP services for manufacturers including QAD AMC services, enhancements & development (Progress Development, NetUI & QRF, AUX, EDI e-commerce), upgrades & migration (to QAD SE, EE, or Adaptive versions), implementation following QAD EOB methodology, database administration, and helpdesk support.
- Microsoft Dynamics 365coreNetlink offers Microsoft Dynamics 365 consulting, customization, implementation, integration, migration, and 24/7 helpdesk services. Solutions include Customer Service with AI-driven insights, Field Service with real-time scheduling, Sales productivity enhancement, Marketing automation, and Finance & Operations unification.
- OraclecoreNetlink provides Oracle consulting services including RAC, MSSQL, MYSQL hosting, support, integration, and database administration. Features automated deployment capabilities, proactive cloud investment maximization, and expertise in managing big-ticket migrations across the globe with enterprise database monitoring, architecture, backup & recovery, and weekly reporting.
- JogetcoreNetlink is an official Joget partner delivering customized low-code development services. As a certified Joget developer, Netlink provides custom application development, workflow automation, system integration with ERP/CRM, migration & upgrades, and support & maintenance. Joget enables 70% faster time-to-market, 50% cost efficiency, and 200% resource productivity improvement.
- VerticacoreNetlink is a Vertica Gold Partner with the highest number of Vertica-certified professionals globally. Offerings include system installation, upgrade, backup & recovery, performance tuning consulting (cluster optimization, bottleneck identification), cloud migration (AWS, Azure, GCP), data lake & DWH modernization, architecture & design, and advanced analytics with ML, time series, IoT, text mining, and sentiment analysis.
- LiferaycoreNetlink's partnership with Liferay provides enterprise-grade digital experience platform (DXP) solutions. Services include Liferay consulting & strategy, development & customization, migration & upgrades, and support & maintenance. Liferay serves 1,500+ enterprises globally with 70+ pre-built integrations and 20+ years of innovation, enabling enterprise portals, customer portals, digital commerce, intranets, supplier portals, and partner portals.
- LatentBridgestrategicNetlink partnership with LatentBridge provides intelligent automation solutions through their Albai end-to-end automation ecosystem and Navigo transformation planning platform. Albai is a pay-as-you-go SaaS platform with automation cockpit, telemetry, and bot optimization. Industry accelerators enable quick turnaround with ready SaaS solutions for retail banking, capital markets, asset management, invoice automation, supply chain, accounting, and legal.
- AARC PartnersstrategicNetlink partnership with AARC Partners provides transaction advisory and consultancy for venture funds and startups. AARC offers cross-border tax structuring, mergers & acquisitions, tax litigation strategy, fund setup, administration & compliance, and regulatory policy advisory. Team includes CPAs, CAs, CSs, Attorneys, MBAs, and CFAs with over 100 years combined experience serving 1,000+ clients across Singapore, US, and UAE.
- SMT ToolsminorNetlink partnership with SMT Tools provides marketing, sales, and servicing of advanced machine tools imported from Europe, USA, and Far Eastern countries for metal cutting, metal forming, and metrology equipment. Services include global sourcing of latest manufacturing technologies, continuous monitoring of production system developments, and project-oriented marketing of technological concepts.
- UiPathcoreNetlink provides RPA automation services using UiPath platform for process automation across government, healthcare, HR, IT & consultancy, back office, and banking & finance sectors.
- Automation AnywherecoreNetlink offers RPA solutions using Automation Anywhere platform for intelligent automation across diverse industry segments.
- BluePrismcoreNetlink provides RPA automation using BluePrism for enterprise-grade process automation and digital workforce management.
- SAP iRPAcoreNetlink offers RPA solutions leveraging SAP iRPA for intelligent process automation within SAP environments.
- MendixcoreNetlink is recognized for low-code application development with Mendix platform alongside OutSystems partnerships, enabling rapid enterprise application development.
- RoadcastminorRoadcast is Netlink's proprietary AI-powered digital logistics platform offered as a channel partner solution for logistics and supply chain management.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Netlink competitors and assessment
Company assessmentDirect peers
- Persistent Systems: Mid-tier global IT services and digital transformation firm of comparable headcount (~13K employees) that similarly pairs professional services with proprietary product platforms, serving North American enterprise and BFSI clients. Closest size, model, and strategy match to Netlink.
- Mphasis: Mid-tier Indian-heritage IT services firm with comparable North American enterprise focus and a mix of cloud, applications, and proprietary platforms. Similar client verticals (BFSI, healthcare) and delivery-from-India cost structure make it a direct head-to-head competitor.
- Birlasoft: Mid-sized IT services and digital enterprise firm focused on manufacturing, BFSI, and energy with comparable ERP/Cloud/Data practice mix. Similar revenue scale and customer profile to Netlink.
- Hexaware Technologies: Mid-tier IT services company with comparable size and offerings across cloud, data, AI, and digital transformation. Competes for similar North American enterprise and BFSI mandates.
- LTIMindtree: Global IT services and consulting firm combining traditional systems integration with digital and platform offerings. Competes for the same large transformation programs that Netlink targets.
- Globant: Mid-large IT services and digital transformation firm focused on AI, cloud, and platform engineering with similar Western-customer focus. Comparable service breadth and proprietary platform strategy.
- Endava: Mid-tier IT services firm focused on digital transformation, cloud, and data engineering for Western enterprises. Comparable scale, customer profile, and platform-plus-services model.
- Thoughtworks: Global digital transformation and software engineering firm with similar size, Western-enterprise focus, and emphasis on proprietary methodologies in cloud, data, and AI.
- Genpact: Global professional services and technology firm combining IT services, BPO, and proprietary digital platforms. Comparable customer verticals (BFSI, healthcare, manufacturing) and India delivery scale.
Broad incumbents
- Infosys: Global IT services giant and direct competitor on cloud, ERP (SAP/Oracle), and digital transformation mandates; much larger, but relevant as a benchmark and a frequent head-to-head competitor on enterprise RFPs in Netlink's verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Netlink social profiles
Digital presenceNetlink compliance and trust
Trust signalCompliance13 records
Netlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netlink leadership team
Management profileNumber of profiles
Profiles10 records
Netlink subsidiaries and ownership
Company hierarchySubsidiaries1 record
Netlink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netlink M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netlink
What does Netlink do?
Netlink is a global IT services and digital transformation company delivering consulting, application development, cloud migration, ERP implementation, AI/ML, RPA, and managed services to enterprises, government entities, and multinational corporations across North America, Asia, and the Middle East. The company augments its services portfolio with five proprietary platforms—Lumenore (AI-powered BI/analytics), Intellipi (IoT/IIoT smart factory), Bank Up (digital banking), Roadcast (logistics), and netSEED (skill development)—offered alongside a Software Factory as a Service (SFaaS) engagement model.
Is Netlink a public or private company?
Netlink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Netlink founded?
Netlink was founded in 1998. It employs 5,001 to 10,000 people.
Where is Netlink based?
Netlink is headquartered in Madison Heights, United States, in the North America region.
How does Netlink make money?
Four revenue lines are on record. Professional Services are the primary driver. The others are managed Services, software Products and outsourcing Services.
Who are Netlink's main competitors?
Direct peers on record are Persistent Systems, Mphasis, Birlasoft, Hexaware Technologies, LTIMindtree, Globant, Endava, Thoughtworks and Genpact. Infosys is listed as a broad incumbent.
Does Netlink have an API?
No public API is recorded for Netlink.
What industry is Netlink in?
Netlink's product category is IT Services and Digital Transformation. Its primary akta.pro industry code is BPAEAAAK, Network, Infrastructure & Data Center Integration, with a secondary code of BPAEACAI, Cloud Data Platforms & Analytics Migration. Its NAICS code is 54151 and its SIC code is 7370.