Meeting Masters

What Meeting Masters does

Meeting Masters, Inc. (MMI) is a US-based, full-service event management company founded in 1993 by Diane Fulton in Washington, DC, and currently operating as a woman-owned small business headquartered in Shepherdstown, WV (Washington DC area). The firm plans and executes live, virtual, and hybrid events for enterprise clients across pharmaceutical and healthcare organizations, trade associations, non-profits, private corporations, government agencies, and local community organizations. Its service portfolio spans the entire event lifecycle: site selection and contract negotiations, budgeting and timelines, event layout and design, pre-event marketing, material assembly, food and beverage coordination, audiovisual management, vendor collaboration, on-site execution, speaker and sponsorship management, registration, travel and housing, and post-event follow-up. Select clients include the Federation of American Hospitals (an 18+ year relationship), the US/Egyptian Business Council, the International Bridge Tunnel and Turnpike Association, Cosmos Corporation, and HIAA.

The company does not build proprietary software. Its 'core technology' is a distributed professional services delivery model: a small core full-time staff (President, VP of Conference Services, Director of Conference Services, Director of Marketing, and four additional team members) is augmented by event professionals nationwide and globally who work on a part-time or ad-hoc basis. MMI leverages third-party event technology tools for registration management and conference IT (overseen by a Conference IT Manager), and relies on established relationships with global hotel brands and a curated vendor database to negotiate venue rates and execute across more than 120 destinations.

MMI generates revenue through project-based professional service fees for individual event engagements. The firm is privately held and founder-owned, with no disclosed institutional investors, funding rounds, or M&A activity. Customer acquisition is consultative and relationship-driven — direct enterprise outreach, website enquiry forms for event planning and site selection, long-tenured client relationships, referrals, and industry partnerships such as the Go LIVE Together coalition. Cumulative scale metrics include 572 events delivered, 122 destinations served, and 450 conferences managed, though no annual throughput, revenue, or bookings figures are publicly disclosed.

Name

Meeting Masters

Legal name

Meeting Masters, Inc.

Website

https://meetingmastersinc.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Meeting Masters, Inc. is a woman-owned, US-based full-service event management firm founded in 1993 that plans and executes live, virtual, and hybrid events for enterprise clients across healthcare, trade associations, non-profits, corporations, and government agencies.

Ownership category

akta.pro rank

Headquarters

HQ city

Shepherdstown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning & Management Services: MMI generates revenue through professional event planning and management services. They offer a full range of services including site selection, event design, on-site management, marketing, registration management, travel coordination, and post-event follow-up. Revenue appears to come from project-based professional services for managing events (live, virtual, or hybrid) for corporate and organizational clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Meeting Masters, Inc. (MMI) is a full-service event management company that designs and manages live, virtual, and hybrid events for organizations of any size. The company delivers end-to-end event production services spanning site selection and contract negotiations, budgeting and timelines, event layout and design, event marketing, material assembly, food and beverage coordination, AV management, vendor collaboration, on-site execution, speaker, sponsorship, registration, travel and housing management, and post-event follow-up and evaluation. MMI serves pharmaceutical/healthcare, trade associations, non-profits, private corporations, government, and education clients across the U.S. and globally.

Product overview

Meeting Masters, Inc. (MMI) is a full-service event management company offering live, virtual, and hybrid event design services. Rather than a software platform, the company provides a comprehensive suite of professional event planning and management services delivered by a team of experienced event professionals. The core services include Site Selection & Contract Negotiations, Budget & Timelines, Event Layout & Design, Event Marketing, Material Assembly & Distribution, Food & Beverage Management, Audio Visual & Multi-Media Management, Vendor Collaboration & Management, On-Site Event Management, Speaker Management, Sponsorship Management, Registration Management, Travel & Housing Management, and Post-Event Follow-Up & Evaluation. These services support various event types including conferences, annual meetings, galas, networking receptions, incentive trips, trade shows, corporate events, product launches, themed events, VIP experiences, fundraisers, and adventure/culinary excursions. The company was founded in 1993 and is headquartered in the Washington DC area with team members located throughout the USA and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Selection & Contract Negotiations
• Budget & Timelines
• Event Layout & Design
• Event Marketing
• Material Assembly & Distribution
• Food & Beverage Management
• Audio Visual & Multi-Media Management
• Vendor Collaboration & Management
• On-Site Event Management
• Speaker Management
• Sponsorship Management
• Registration Management
• Travel & Housing Management
• Post-Event Follow-Up & Evaluation
• Meetings & Conferences
• Receptions & Celebrations
• Symposiums & Trade Shows
• Team Building, Outings & Experiences
• Virtual & Hybrid Events
• Fundraisers & Galas

Quantifiable outcome

• 572 exceptional events delivered
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Go LIVE Together CoalitioncoreGTM or Marketing Partner · 7 May 2020MMI is a partner of the Go LIVE Together coalition, which brings together 80 founding partners representing over 4,000 companies with U.S. operations. The coalition advocates for legislative actions to support the live events industry's recovery from COVID-19. MMI President Diane Fulton serves as an advocate stating 'Live events are REAL - that exchange of energy can never be recreated virtually.' The coalition's mission is to ensure the voices and concerns of the live events industry are addressed in recovery funding.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Bishop-McCann: Mid-sized event management agency offering full-service conference, meeting, and incentive travel planning for corporations and associations across the U.S.
• BCD Meetings & Events: One of the largest global corporate event management agencies offering strategic meetings management, event design, and full-service planning across healthcare, association, and corporate verticals—the closest scaled analog to MMI.
• PRA Business Events: Full-service event management agency (now part of Cvent) specializing in corporate meetings, incentive travel, and conferences across multiple verticals.
• ConferenceDirect: Hospitality-focused meetings solutions firm combining site selection, housing management, and conference services for associations and corporations—directly overlaps with MMI's site selection and registration services.
• American Meetings, Inc. (AMI): Veteran woman-owned meeting and event management company serving associations and corporations with full-service planning, registration, and on-site management—a direct small-business analog to MMI.
• Maritz Global Events: Long-established full-service event management company serving associations, corporations, and incentive travel clients; competes for the same multi-day conference and trade show engagements as MMI.
• MCI Group: Global association and corporate event management agency offering meetings, conferences, and hybrid event services to membership organizations and enterprises worldwide.
• HelmsBriscoe: Largest site-selection and meeting sourcing firm globally, with a network model serving associations and corporate meeting planners—competes head-to-head with MMI's site selection and contract negotiation core service.

Broad incumbents

• GES (Global Experience Specialists): Large-scale exhibition and event services provider with strong trade show and exposition management capabilities; competes with MMI's trade show and symposium services line.
• Cvent: Dominant event technology platform that has expanded into end-to-end event management services through the PRA Business Events acquisition; competes with MMI on enterprise RFPs while also providing the underlying registration and sourcing technology stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/meetingmastersinc
• Instagraminstagram.com/meetingmastersinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meeting Masters