Emmy Squared
Emmy Squared is a multi-unit casual-dining chain specializing in Detroit-style pizza, founded in 2016 in Brooklyn and now operating 26 locations across 10+ U.S. states, serving mass-market consumers via dine-in, online ordering, mobile app, catering, and Goldbelly nationwide shipping.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Emmy Squared does
Emmy Squared is a casual-dining pizzeria chain specializing in Detroit-style pizza, founded in 2016 in Williamsburg, Brooklyn, and operating 26 locations across more than 10 U.S. states under parent company Pizza Loves Emily Holdings, LLC, with corporate headquarters now in Nashville, Tennessee. The brand's signature offering is square, pan-baked Detroit-style pizza with a "frico" cheese-crisped crust, complemented by the award-winning Le Big Matt smashburger and a broader menu of salads, sandwiches, and desserts. An upscale sister brand, Emily, shares the same co-founding team (Emily Hyland and executive chef Matthew Hyland) alongside financial partners Howard Greenstone and Ken Levitan.
The company runs a multi-channel go-to-market: dine-in restaurants, direct online ordering, a branded mobile app with a rewards program, event catering, and Goldbelly-powered nationwide shipping that extends the brand beyond its physical footprint. Customers are mass-market consumers seeking premium casual-dining experiences, with no enterprise or B2B concentration; catering introduces modest group and corporate demand. Pricing sits at a premium-casual tier relative to typical pizza chains, anchored by signature Detroit-style pizzas and the Le Big Matt burger. Revenue is generated primarily through per-ticket restaurant sales (dine-in, takeout, delivery), supplemented by catering contracts and direct-to-consumer e-commerce via Goldbelly.
Emmy Squared has scaled from a single Williamsburg unit in 2016 to 26 locations in roughly a decade, supported by private growth capital from Ruttenberg Gordon Investments (2019) and Bregal Partners (2020), and is continuing to expand into new U.S. markets including Greenwich CT, Short Pump VA, and Santa Monica / Los Angeles.
Emmy Squared firmographics
Firmographics- Name
- Emmy Squared
- Legal name
- Pizza Loves Emily Holdings, LLC
- Website
- https://emmysquaredpizza.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Emmy Squared is a multi-unit casual-dining chain specializing in Detroit-style pizza, founded in 2016 in Brooklyn and now operating 26 locations across 10+ U.S. states, serving mass-market consumers via dine-in, online ordering, mobile app, catering, and Goldbelly nationwide shipping.
- Ownership category
- akta.pro rank
Emmy Squared industry classification
Industry- Product category
- Casual Dining Pizza Restaurants
- NAICS
- Caterers (72232), Special Food Services (7223)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Emmy Squared is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
Emmy Squared business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Dine-in Restaurant Sales: Revenue generated from customers dining at one of 26 restaurant locations across the US, including New York City, Nashville, Philadelphia, Washington DC, Louisville, Atlanta, Charlotte, Birmingham, Connecticut, and Florida markets.
- Online Ordering (Pickup and Delivery): Direct online ordering through the company website and mobile app for pickup and delivery orders. Customers can order through order.emmysquaredpizza.com and the Emmy app, earning rewards for orders.
- Catering Services: Full-service catering for events of all sizes, available for pickup or delivery. Orders can be placed through ToastTab, EzCater, and their own ordering platform. Event planning services included.
- Nationwide Shipping (Goldbelly): Partnership with Goldbelly for nationwide pizza shipping, allowing customers outside restaurant locations to order Emmy Squared products shipped directly to their homes.
- Gift Cards: Digital and physical gift cards sold through their website for use at any restaurant location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dine-in and takeout menu pricing varies by location |
| Other | Pay-as-you-go | Catering pricing based on event customization |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Emmy Squared product offering
Product offeringCore offering
Emmy Squared operates a multi-location restaurant chain selling signature Detroit-style pizza distinguished by a fluffy focaccia-like dough and caramelized frico cheese crust, paired with the award-winning Le Big Matt double-stack burger. The company also provides full-service catering, private event hosting across restaurant locations, digital gift cards, and nationwide shipping of its pizzas through a Goldbelly partnership.
Product overview
Emmy Squared is a restaurant chain operating 26 locations across the US, founded in Williamsburg, Brooklyn in 2016. The core product is Detroit-style pizza distinguished by its square shape, crispy bottom, fluffy focaccia-like dough, and caramelized 'frico' cheese crust. The company also offers the award-winning Le Big Matt double-stack burger. The product portfolio includes full-service catering for events, private event hosting with customizable menus, a mobile app with rewards program, and nationwide shipping via Goldbelly. Menu offerings span specialty pizzas, burgers, sandwiches, pasta dishes, and various appetizers and salads.
Differentiator
Problem solved
Functional benefit
Products and services
- Detroit-Style Pizza Square-shaped pizza featuring a crispy bottom, fluffy focaccia-like dough, caramelized frico cheese crust, and signature sauce stripes; available with adaptable gluten-free and vegan preparation.
- Le Big Matt Burger Award-winning double-stack beef burger with American cheese, sammy sauce, greens, and pickles on a pretzel bun, recognized as #1 Best Burger in Nashville by The Tennessean and Nashville Lifestyles.
- Catering Services
Companies that use Emmy Squared
Customer profileSegments3 records
Ideal customer profiles3 records
Emmy Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
Emmy Squared partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GoldbellycoreGoldbelly partnership enables Emmy Squared to ship their signature Detroit-style pizzas nationwide to customers outside of their restaurant locations. This extends their brand reach nationally and provides a revenue stream from customers who cannot visit physical locations.
Scale indicators4 records
Recent moves9 records
Expansion highlights6 records
Emmy Squared competitors and assessment
Company assessmentDirect peers
- Jet's Pizza: National Detroit-style pizza chain founded in Michigan, the originator of the Detroit-style pizza format that Emmy Squared builds upon. Most directly comparable product category and format.
- MOD Pizza: Fast-casual pizza chain with broad US presence, similar build-your-own model and casual dining positioning. Direct competitor in the fast-casual pizza category.
- Blaze Pizza: Fast-casual build-your-own pizza chain with extensive US footprint. Comparable casual-dining pizza format, similar dine-in and digital ordering model, and overlapping urban/suburban customer demographic.
- Pieology Pizzeria: Fast-casual customizable pizza chain with multiple US locations, similar build-your-own model and casual dining positioning. Direct competitor in fast-casual pizza category.
- Donatos Pizza: Regional pizza chain known for edge-to-edge toppings with crispy thin crust. Comparable regional multi-unit pizza operator with similar dine-in and catering model.
- &pizza: East Coast fast-casual pizza chain with strong urban presence, particularly in NYC, Philly, and DC markets where Emmy Squared also operates. Closely comparable concept and demographic.
- Marco's Pizza: Growing national pizza franchise with strong dine-in and carryout/delivery model. Comparable multi-unit pizza operator with active franchise expansion.
- Mountain Mike's Pizza: West Coast regional pizza chain with growing national presence, family-friendly casual dining positioning, and active franchise expansion. Comparable regional-to-national pizza growth profile.
Broad incumbents
- Domino's Pizza: Largest US pizza chain by retail sales, dominant in delivery and digital ordering. Broad incumbent competitor with significantly larger scale, marketing budget, and technology infrastructure.
- Pizza Hut: Iconic national pizza chain with dine-in, delivery, and catering services across the US. Broad incumbent offering overlapping capabilities including catering and event services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Emmy Squared social profiles
Digital presenceEmmy Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emmy Squared leadership team
Management profileNumber of profiles
Profiles4 records
Emmy Squared funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emmy Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emmy Squared
What does Emmy Squared do?
Emmy Squared operates a multi-location restaurant chain selling signature Detroit-style pizza distinguished by a fluffy focaccia-like dough and caramelized frico cheese crust, paired with the award-winning Le Big Matt double-stack burger. The company also provides full-service catering, private event hosting across restaurant locations, digital gift cards, and nationwide shipping of its pizzas through a Goldbelly partnership.
Is Emmy Squared a public or private company?
Emmy Squared is a private company. It is classified as private equity controlled and is currently operating.
When was Emmy Squared founded?
Emmy Squared was founded in 2016. It employs 501 to 1,000 people.
Where is Emmy Squared based?
Emmy Squared is headquartered in Brooklyn, United States, in the North America region.
How does Emmy Squared make money?
Five revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are online Ordering (Pickup and Delivery), catering Services, nationwide Shipping (Goldbelly) and gift Cards.
Who are Emmy Squared's main competitors?
Direct peers on record are Jet's Pizza, MOD Pizza, Blaze Pizza, Pieology Pizzeria, Donatos Pizza, &pizza, Marco's Pizza and Mountain Mike's Pizza. Broad incumbents are Domino's Pizza and Pizza Hut.
Does Emmy Squared have an API?
No public API is recorded for Emmy Squared.
What industry is Emmy Squared in?
Emmy Squared's product category is Casual Dining Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 72232 and its SIC code is 5812.