Le Philtre Vodka
Le Philtre Vodka is a French premium organic vodka brand sold direct-to-consumer via its own e-shop and to HORECA and specialty retailers through B2B distributors, targeting eco-conscious premium consumers and bars, restaurants, and cavistes with a six-times-distilled, recycled-glass-bottled product.
- Company typePrivate
- Founded2020
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Le Philtre Vodka does
Le Philtre Vodka is a French premium organic vodka brand operated by Alcools de Luxe & Associés (SAS, RCS Paris 849 456 744), headquartered at 58 rue d'Hauteville in Paris's 10th arrondissement with its commercial team housed in the historic Hôtel de Bourrienne. The company's sole core product is a six-times-distilled vodka made from just two ingredients — Ecocert-certified organic soft winter wheat and Gensac spring water — distilled in Cognac-region Charentaise stills and bottled in 70cl format. Its differentiator is an eco-designed bottle made from 100% recycled transition glass with unrepeatable color variations (Jade, Topaz, Aquamarine, Turquoise), positioned under a "joyful ecology" brand philosophy.
Le Philtre monetizes through two distinct sales motions. Direct-to-consumer e-commerce via lephiltre.com is its primary consumer channel, offering standard bottles to mainland France at a fixed €6.50 delivery fee and adding an optional donation round-up at checkout via Paygreen. B2B professional distribution runs through partners including Metro (HORECA), SPIRIBAM (domestic France and export), La Maison du Whisky (worldwide delivery), and La Grande Épicerie and other cavistes and fine food shops; a 5L bag-in-box (BIB) format is offered to high-volume bars, hotels, and restaurants. It also sells the "Les Audacieux" capsule collection of fashion accessories (bags and pouches) created with designer Delphine Delafon, made from eco-labeled leather sourced from unsold luxury-house stock. A smaller "Le Petit Philtre" sub-format extends the SKU set, and a refill-station partner network (Kaviari, Maison Arosteguy, A La Bonne Cave, La cave d'Annoeullin, La Cave Chronodrive) supports a circular-economy consumption loop.
Strategically, Le Philtre competes in the premium-spirits category through certification, design, and partnership-led brand prestige rather than scale. The brand is a member of 1% For The Planet (directing contributions to Kynarou for equitable water access), has partnered with the No More Plastic Foundation on a limited 60-bottle Nicolas Ouchenir edition, and has been an official partner of TheFork Awards, Guide Lebey gastronomy dinners, and the 2022 Cannes Film Festival via Le Consulat. It has accumulated multiple industry accolades (Vodka Masters 2024 Gold, Spirits Selection by Concours Mondial 2021 Grand Gold, Global Masters 2024 Design & Packaging, London Spirits Competition 2023, San Francisco World Spirits Competition 2021 Silver). Its target segments are "conscious premium" individual consumers, bars/restaurants/hotels, and cavistes and épiceries fines seeking a story-driven premium vodka with a sustainability narrative.
Le Philtre Vodka firmographics
Firmographics- Name
- Le Philtre Vodka
- Legal name
- Alcools de Luxe & Associés
- Website
- https://lephiltre.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Le Philtre Vodka is a French premium organic vodka brand sold direct-to-consumer via its own e-shop and to HORECA and specialty retailers through B2B distributors, targeting eco-conscious premium consumers and bars, restaurants, and cavistes with a six-times-distilled, recycled-glass-bottled product.
- Ownership category
- akta.pro rank
Le Philtre Vodka industry classification
Industry- Product category
- Premium Spirits
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beverage and Tobacco Product Manufacturing (312)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)
- akta.pro primary industry
- Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)
Keywords
Where Le Philtre Vodka is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Le Philtre Vodka business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Online sales of vodka bottles directly to consumers through lephiltre.com e-shop. Consumer checkout with credit/debit card payment. Optional donation round-up at checkout via Paygreen.
- B2B Professional Sales: Sales to bars, restaurants, hotels and fine food shops through distributors and direct partnerships. Professional bag-in-box (BIB) format of 5L offered to high-volume professional clients.
- Capsule Collection Accessories: Sale of fashion accessories (bags) from the 'Les Audacieux' capsule collection designed in collaboration with Franco-American designer Delphine Delafon.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard bottle (70cl, 40°) |
| Unit Pricing | Pay-as-you-go | Bag-in-box (5L) for professionals |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Le Philtre Vodka product offering
Product offeringCore offering
Le Philtre Vodka produces and markets an organic vodka under the legal entity Alcools de Luxe & Associés. The brand offers a 70cl retail bottle for individual consumers and a 5L bag-in-box format specifically designed for bars, restaurants, and hotels. The company also extends into lifestyle merchandise through a capsule collection of branded bags called Les Audacieux.
Product overview
Le Philtre Vodka is a single-product premium vodka brand. The company offers its core vodka product along with mixers, sold through retail channels including their online store, partner retailers, and specialty wine and spirits merchants.
Differentiator
Problem solved
Functional benefit
Brands
- Le Petit Philtre: A smaller bottle format of the organic vodka, eco-designed with a distinctive shape and color.
- Les Audacieux
Products and services
- Le Philtre Vodka 70cl Bottle
Quantifiable outcome
- Multi-time winner of prestigious spirits competitions including Vodka Masters 2024 Gold, Spirits Selection by Concours Mondial 2021 Grand Gold, Global Masters 2024 Design & Packaging, London Spirits Competition 2023, San Francisco World Spirits Competition 2021 Silver
Companies that use Le Philtre Vodka
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Le Philtre Vodka technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le Philtre Vodka partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- KolcoreLogistics and delivery partner handling product shipping through their contract with La Poste (French postal service). Manages order fulfillment and delivery across mainland France. Fixed delivery fee of €6.50 per order.
- PaygreenminorPayment partner enabling customers to round up their order amount and donate the difference to partner associations. Donation is final and non-refundable. Customers can also make donations via this solution.
- KaviaricoreSpecialized seafood delicatessen committed to sustainable farming/fishing and reducing environmental impact by recycling waste. Offers exclusive Le Philtre refill station. Also exclusive boutique partner for the Les Audacieux capsule collection bags at their Paris location (12 Rue de l'Arsenal, 75004 Paris).
- TheForkflagshipOfficial partner of the chefs' dinners and TheFork Awards. Le Philtre featured at gastronomy events including TheFork Awards 2022 in Bordeaux.
- Guide LebeyflagshipOfficial partner of the Excellence in Gastronomy dinner and Christmas bistro. Partnership includes Le Philtre cocktails at Guide Lebey 2022 edition events.
- No More Plastic FoundationflagshipNon-profit organization founded by Rosalie Mann working to raise awareness of plastic and micro plastic pollution. Collaboration with calligrapher Nicolas Ouchenir created a limited edition of 60 numbered Le Philtre bottles. All profits donated to the Foundation. Supported by personalities including Laury Thilleman, Agathe Mougin, Mélodie Vaxelaire and Cecila Bönström.
- KynarouflagshipNGO working for equitable access to water for all, supported through the 1% For The Planet label. As a vodka brand composed of 60% freshwater, Le Philtre supports this NGO to preserve vital water resources.
- 1% For The PlanetflagshipEnvironmental pledge organization. Le Philtre commits 1% of annual sales to support NGOs working for environmental causes, specifically supporting Kynarou for water access.
- Delphine DelafoncoreFranco-American designer collaborating on the Les Audacieux capsule collection. Blends animal prints with eco-labeled leather sourced from unsold stock of luxury houses. Supports emerging young creators and favors 'Made in Paris' artisanal craftsmanship in small batches.
- SPIRIBAMcoreDistribution partner managed by SPIRIBAM France Sales Manager Foulques de la Forest Divonne and SPIRIBAM Export Manager Benoit de Truchis. Handles both domestic France sales and export distribution.
- Nicolas OuchenirminorCalligrapher artist who collaborated with Le Philtre on the No More Plastic limited edition collection of 60 numbered bottles.
- Le Consulat CannesflagshipPartner at Cannes Film Festival 2022, on the Rooftop of 3.14. Meeting point between cinema and activism welcomed filmmakers, personalities, associations, NGOs, partners and media. Le Philtre was proud partner. Present: Cyril Dion, Magali Payen, Marion Cotillard, Camille Etienne, and many others.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Le Philtre Vodka competitors and assessment
Company assessmentEmerging players
- Hangar 1 Vodka: Hangar 1 is a California-based craft vodka with a small-batch, locally-sourced ingredient story. It is comparable to Le Philtre as a craft vodka brand emphasizing provenance and quality, though serving a primarily US market rather than the French and European on-trade.
Direct peers
- Belvedere: Belvedere is a premium vodka with strong luxury positioning and emphasis on its origin terroir. It competes with Le Philtre in the premium on-trade and prestige retail segments, and both target style-conscious consumers willing to pay a premium for quality.
- Chopin Vodka: Chopin is a Polish ultra-premium vodka made from organic potatoes or wheat with a similar farm-to-bottle ethos. It shares Le Philtre's organic certification, terroir emphasis, and premium positioning for health- and quality-conscious consumers.
- Grey Goose: Grey Goose is a French premium vodka produced in the Cognac region using similar distillation expertise. It is the most direct comparison for Le Philtre as both are French-made premium vodkas positioned in the on-trade and prestige retail channels.
- Reyka Vodka: Reyka is a craft vodka from Iceland that emphasizes its natural water source, small-batch production, and sustainability story. It is comparable to Le Philtre's positioning as an eco-conscious, origin-driven premium vodka targeting discerning consumers.
- Cîroc: Cîroc is a French luxury vodka made from grapes and marketed as a prestige spirit for nightlife and celebrity culture. It competes with Le Philtre in the ultra-premium on-trade and aspirational consumer segments.
- Crystal Head Vodka: Crystal Head is a premium vodka known for its distinctive skull-shaped bottle design and celebrity association. It is comparable to Le Philtre in using a unique, design-forward bottle as a primary differentiator in the premium vodka category.
- Fair Vodka: Fair Vodka is a French organic vodka certified by Ecocert with a strong fair-trade and sustainability narrative. It is one of the closest direct competitors to Le Philtre given the shared organic certification, French origin, and eco-positioning.
Broad incumbents
- Tito's Handmade Vodka: Tito's is a major American craft vodka that has scaled from a small distillery to one of the largest spirit brands in the US. It is comparable to Le Philtre as a craft-origin vodka story, though at much greater scale, and represents a potential growth trajectory benchmark.
- Absolut Vodka: Absolut is one of the largest vodka brands globally with a broad product portfolio and worldwide distribution. It is comparable to Le Philtre as a vodka category leader but operates at vastly greater scale with a much wider product range and marketing reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Philtre Vodka social profiles
Digital presenceLe Philtre Vodka financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Philtre Vodka leadership team
Management profileNumber of profiles
Le Philtre Vodka funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Philtre Vodka M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Philtre Vodka
What does Le Philtre Vodka do?
Le Philtre Vodka produces and markets an organic vodka under the legal entity Alcools de Luxe & Associés. The brand offers a 70cl retail bottle for individual consumers and a 5L bag-in-box format specifically designed for bars, restaurants, and hotels. The company also extends into lifestyle merchandise through a capsule collection of branded bags called Les Audacieux.
Is Le Philtre Vodka a public or private company?
Le Philtre Vodka is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Le Philtre Vodka founded?
Le Philtre Vodka was founded in 2020. It employs 1 to 10 people.
Where is Le Philtre Vodka based?
Le Philtre Vodka is headquartered in Paris, France, in the Europe region.
How does Le Philtre Vodka make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are B2B Professional Sales and capsule Collection Accessories.
Who are Le Philtre Vodka's main competitors?
Hangar 1 Vodka is listed as an emerging player. Direct peers are Belvedere, Chopin Vodka, Grey Goose, Reyka Vodka, Cîroc, Crystal Head Vodka and Fair Vodka. Broad incumbents are Tito's Handmade Vodka and Absolut Vodka.
Does Le Philtre Vodka have an API?
No public API is recorded for Le Philtre Vodka.
What industry is Le Philtre Vodka in?
Le Philtre Vodka's product category is Premium Spirits. Its primary akta.pro industry code is CRAOAIAB, Alcohol Importers & Brand Owners (Wholesale). Its NAICS code is 4248 and its SIC code is 5180.