No More Plastic Foundation
No More Plastic Foundation is a Paris-based non-profit that builds public awareness of plastic and microplastic pollution through a multilingual manifesto platform, media partnerships, and advocacy campaigns targeting citizens and policymakers.
- Company typePrivate
- Founded2018
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What No More Plastic Foundation does
No More Plastic Foundation is a Paris-based non-profit advocacy organization under French law 1901, founded on June 8, 2018 (World Oceans Day) by Rosalie Mann. The organization generates public awareness about plastic and microplastic pollution, positions plastic as a public health crisis, and explicitly rejects recycling as a viable solution. Its core operations center on science-based communication, citizen mobilization, and policy advocacy — including support for a binding International Plastic Treaty.
The foundation operates a portfolio of awareness-driven products and services. Core channels include a multilingual global manifesto/petition platform with nearly 9 million signatories, the No More Plastic Box monthly subscription curated by celebrity ambassadors, the MORE e-commerce marketplace (an affiliate partnership with More Consciously), and the No More Plastic Kids educational sub-brand. Distribution relies on organic social media, earned media through flagship partnerships with Forbes France and National Geographic, TEDxNoMorePlasticFoundation events, and corporate partnerships with luxury brands such as Kering, Annoushka, Demellier London, and Saks Fifth Avenue.
Revenue is generated primarily through one-time and recurring donations (tiered at €20/€50/€100/€200/€380), with supplementary income from the subscription box, e-shop affiliate referrals, and occasional corporate grants (e.g., Volvo Car France donated €30,000). The foundation is founder-led by Rosalie Mann and operates with a small team of 1–10 employees, relying on a network of celebrity ambassadors (Irina Lazareanu, Helena Christensen, Carolyn Murphy, Arizona Muse) and advisors such as Alexandra Cousteau to amplify credibility and reach.
No More Plastic Foundation firmographics
Firmographics- Name
- No More Plastic Foundation
- Legal name
- No More Plastic Foundation
- Website
- https://nomoreplastic.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- No More Plastic Foundation is a Paris-based non-profit that builds public awareness of plastic and microplastic pollution through a multilingual manifesto platform, media partnerships, and advocacy campaigns targeting citizens and policymakers.
- Ownership category
- akta.pro rank
No More Plastic Foundation industry classification
Industry- Product category
- Environmental Advocacy and Non-Profit Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (8133)
- akta.pro primary industry
- Environmental & Climate Grantmaking Foundations (BPAGAKAM)
Keywords
Where No More Plastic Foundation is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
No More Plastic Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Donations and Memberships: The organization raises funds through donations from the public, with options for one-time, weekly, monthly, or yearly contributions. Donors can join the No More Plastic Coalition with symbolic donations to support legal and scientific advocacy, public-impact content creation, and building international citizen alliances.
- Subscription Box (The Box): No More Plastic Box is a monthly subscription service that sends eco-friendly, plastic-free products to subscribers. Each month features a special guest curator (ambassador) who helps select products for the box, providing exposure for sustainable alternatives to plastic.
- E-commerce Marketplace: MORE e-shop operates as a marketplace directing consumers to eco-conscious products through partnership with More Consciously platform, earning referral income from sustainable product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | One-time donation |
| Subscription | Monthly | Recurring donation (Weekly) |
| Subscription | Monthly | Recurring donation (Monthly) |
| Subscription | Annual | Recurring donation (Yearly) |
| Subscription | Monthly | Monthly Subscription Box |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
No More Plastic Foundation product offering
Product offeringCore offering
No More Plastic Foundation is a non-profit organization that generates public awareness about plastic and microplastic pollution through advocacy campaigns, educational content, and citizen mobilization. Its revenue-generating offerings include the No More Plastic Box monthly subscription of plastic-free products, the MORE E-Shop referral platform for eco-conscious goods, the No More Plastic Kids educational program, and the global multilingual manifesto/petition platform.
Product overview
No More Plastic Foundation operates a portfolio of advocacy and awareness products centered on plastic pollution education and action. The core offerings include a monthly subscription box service (No More Plastic Box) delivering plastic-free alternatives, an e-commerce platform (MORE E-Shop) for sustainable products, an educational program for children (No More Plastic Kids), and a multilingual manifesto/petition platform for global citizen advocacy. The Foundation also runs campaigns advocating for international policy change, including support for a global plastic treaty.
Differentiator
Problem solved
Functional benefit
Brands
- No More Plastic Box: A monthly subscription service that sends eco-friendly, plastic-free products of daily life.
- MORE
- No More Plastic Kids
Products and services
- No More Plastic Box A monthly subscription service that delivers subscribers an eco-friendly, plastic-free product for daily life, curated by a guest ambassador each month to expose consumers to sustainable alternatives.
- MORE E-Shop An e-commerce platform that directs consumers to eco-conscious and sustainable products through a partnership with the More Consciously platform, generating affiliate referral income for the foundation.
- No More Plastic Kids An educational program and dedicated website dedicated to teaching children about plastic pollution and environmental stewardship.
- Global Manifesto and Petition Platform A multilingual global petition platform calling for international action to address plastic pollution, with online signature tracking used to mobilize citizens and pressure policymakers for a global plastics treaty.
Quantifiable outcome
- 8.9 million+ citizens signed the global manifesto
- +1 more outcomes
Companies that use No More Plastic Foundation
Customer profileSegments4 records
Ideal customer profiles3 records
No More Plastic Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
No More Plastic Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Forbes FranceflagshipForbes France and No More Plastic Foundation collaborated on a special Sustainability edition featuring Björk on the cover, with contributions from Al Gore, Christian Estrosi, Marie-Claire Daveu, Alexandra Cousteau, and other prominent figures. Rosalie Mann served as guest editor-in-chief for this special edition released in conjunction with UNOC-3.
- The Refreshment ClubcoreCreative agency founded in Paris in 2019 that produced the 'Un-normalise Plastic' short film campaign. They created the bold video campaign and manifesto video content for the foundation using their MicroVerse Method approach combining traditional advertising with AI-enabled workflows.
- National GeographicflagshipPartnership for exhibitions and editorial content. No More Plastic Foundation partnered with National Geographic to present a captivating photo exhibition by Mandy Barker during Cannes Film Festival. Rosalie Mann published a column 'The heresy of recycled plastic' in National Geographic France's June 2023 issue. National Geographic also published the special 'Plastic Apocalypse' issue in June 2018.
- Positive PlanetminorPartner for the 8th Positive Cinema Week (May 24-27, 2023), an event held under the auspices of Cannes Film Festival. No More Plastic Foundation was proud to associate with this event dedicated to cinema that changes perspectives on the world.
- TEDx No More Plastic FoundationflagshipOfficial TEDx license holder organizing TEDxNoMorePlasticFoundation events. The organization hosts TEDx talks featuring notable speakers to spread the message about plastic pollution.
- KeringminorLuxury fashion conglomerate featuring No More Plastic partnership on their YouTube channel. Represents corporate brand partnership for sustainability messaging.
- AnnoushkaminorLuxury jewelry brand featuring No More Plastic in their 'Hidden Reef' collection collaboration, demonstrating environmental responsibility.
- Demellier LondonminorLuxury handbag brand partnering with No More Plastic Foundation for sustainability brand association.
- Saks Fifth AvenueminorLuxury department store featuring No More Plastic Foundation partnership, demonstrating high-end retail support for the environmental mission.
- TIME FranceminorFrench edition of TIME magazine featuring No More Plastic Foundation partnership, providing media visibility for the organization's mission.
- Alexandra CousteauflagshipThird-generation ocean conservationist (granddaughter of Jacques Cousteau), National Geographic Explorer, World Economic Forum Young Global Leader, and UN Earth Trustee. Co-writer of the No More Plastic Manifesto and Senior Advisor for Oceana. Brings 20+ years of ocean protection expertise.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
No More Plastic Foundation competitors and assessment
Company assessmentBroad incumbents
- WWF: Major international conservation organization with extensive work on plastic pollution, sustainable materials, and corporate partnerships. Operates in overlapping policy and corporate-engagement territory.
- Earth Day Network: Large environmental nonprofit driving the annual Earth Day movement and related policy campaigns including plastic reduction. Comparable in mobilizing citizens for environmental advocacy at global scale.
- Greenpeace: Global environmental advocacy giant with active plastics campaigning. Operates in the same policy and corporate-accountability space as No More Plastic but with vastly larger resources and brand reach.
- The Ocean Cleanup: Larger, technology-led nonprofit focused on ocean plastic removal. Overlaps with No More Plastic on plastic pollution but emphasizes cleanup engineering over policy advocacy.
- Oceana: Major international ocean conservation advocacy organization with significant policy influence. Comparable on international treaty advocacy, particularly the Global Plastics Treaty, but at a much larger scale.
Direct peers
- 5 Gyres: Research and advocacy organization leading the movement against single-use plastics and microplastic pollution. Highly comparable in scientific advocacy and public-facing education work.
- Plastic Free July: Australia-based nonprofit running a globally recognized behavioral change campaign to reduce single-use plastics. Comparable in citizen mobilization and awareness-building focus.
- Surfrider Foundation: Global grassroots nonprofit focused on ocean and beach protection, with active plastic reduction campaigns. Shares No More Plastic's ocean-health framing and citizen mobilization model.
- Plastic Pollution Coalition: US-based advocacy nonprofit focused on ending plastic pollution through policy, education, and corporate engagement. Closely aligned with No More Plastic on mission, science-based advocacy, and rejection of recycling as a primary solution.
Emerging players
- Lonely Whale: US-based nonprofit focused on ocean health, with campaigns targeting plastic pollution, single-use items, and corporate behavior change. Comparable in celebrity/ambassador-driven advocacy and digital-first approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
No More Plastic Foundation social profiles
Digital presenceNo More Plastic Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
No More Plastic Foundation leadership team
Management profileNumber of profiles
Profiles2 records
No More Plastic Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
No More Plastic Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about No More Plastic Foundation
What does No More Plastic Foundation do?
No More Plastic Foundation is a non-profit organization that generates public awareness about plastic and microplastic pollution through advocacy campaigns, educational content, and citizen mobilization. Its revenue-generating offerings include the No More Plastic Box monthly subscription of plastic-free products, the MORE E-Shop referral platform for eco-conscious goods, the No More Plastic Kids educational program, and the global multilingual manifesto/petition platform.
Is No More Plastic Foundation a public or private company?
No More Plastic Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was No More Plastic Foundation founded?
No More Plastic Foundation was founded in 2018. It employs 1 to 10 people.
Where is No More Plastic Foundation based?
No More Plastic Foundation is headquartered in Paris, France, in the Europe region.
How does No More Plastic Foundation make money?
Three revenue lines are on record. Donations and Memberships are the primary driver. The others are subscription Box (The Box) and E-commerce Marketplace.
Who are No More Plastic Foundation's main competitors?
Broad incumbents on record are WWF, Earth Day Network, Greenpeace, The Ocean Cleanup and Oceana. Direct peers are 5 Gyres, Plastic Free July, Surfrider Foundation and Plastic Pollution Coalition. Lonely Whale is listed as an emerging player.
Does No More Plastic Foundation have an API?
No public API is recorded for No More Plastic Foundation.
What industry is No More Plastic Foundation in?
No More Plastic Foundation's product category is Environmental Advocacy and Non-Profit Services. Its primary akta.pro industry code is BPAGAKAM, Environmental & Climate Grantmaking Foundations. Its NAICS code is 813312.