What PeepSo does

PeepSo, Inc. is a privately held US software company founded in 2015 that builds a WordPress plugin enabling site owners to deploy branded social networks and online communities directly on their own WordPress installations. The core product provides user profiles, activity streams, groups, real-time chat, notifications, file uploads, photos, polls, hashtags, and user blog posts, with a modular add-on ecosystem including Stories, Pages, Advanced Memberships, and User Limits. The mobile application is built on React Native and delivers native iOS and Android experiences linked to the underlying WordPress community, and the platform integrates with category-defining WordPress plugins across e-commerce (WooCommerce, Dokan), e-learning (LearnDash, TutorLMS, MasterStudy), memberships (Paid Memberships Pro), advertising (Advanced Ads, WPAdverts), and events (WP Event Manager).

The technology stack is a PHP/MySQL WordPress plugin architecture that integrates with Easy Digital Downloads for licensing and payments. Revenue is generated through a freemium model: a free foundation plugin serves as the top-of-funnel acquisition vehicle, while the Ultimate Bundle and Community Bundle (annual subscriptions, with subscription optional and one-time purchase available) drive the bulk of software revenue. Additional revenue comes from mobile app creation/maintenance services with a monthly white-glove engagement, professional services (Installation & Configuration, Custom Development, SMTP Setup, Website Automation Testing), the PeepSo Power Suite managed setup service, and an affiliate program. The company is founder-led by CEO Eric Tracz and CTO Matt Jaworski (who in 2023 spun off Awedesk as a separate company), is bootstrapped with no disclosed institutional funding, and reports its plugin has been downloaded on over 500,000 WordPress sites.

Name

PeepSo

Legal name

PeepSo, Inc.

Website

https://peepso.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

PeepSo is a privately held US software company that builds a WordPress plugin and React Native mobile app enabling site owners to deploy branded social networks and online communities, selling through freemium plugin downloads, annual subscription bundles, professional services, and white-glove mobile app builds.

Ownership category

akta.pro rank

Product category

Community Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Developer & Open-Source Communities (MPACAJAK)

akta.pro secondary industries

Open-Source & Developer Communities (BPAMABAM), Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

Keywords

• WordPress community plugin
• Social networking software
• Online community platform
• Membership site builder
• Self-hosted community software

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Premium Plugin Sales: PeepSo sells premium WordPress plugins including the Ultimate Bundle (all plugins), Community Bundle, and individual premium plugins. Plugins are sold as downloadable products with license keys for activation. Updates and upgrades are included with active licenses.
2. Subscription Licensing: Annual subscription licenses provide ongoing access to updates, upgrades, and technical support. The refund policy indicates subscriptions renew automatically and renewal payments are non-refundable. Subscribers can cancel anytime and subscription optional purchasing model is available.
3. Mobile App Services: Mobile app creation, submission to app stores, and maintenance services. Includes white-glove service handling app creation, submission, publishing, and maintenance. App maintenance includes 4 hours of development time per month and compatibility updates for iOS/Android.
4. Professional Services: Custom Development, Installation & Configuration, Website Automation Testing & Monitoring, and SMTP Setup services with manual labor provided by PeepSo staff. These services are non-refundable under any circumstances.
5. Affiliate Program: Affiliate program enables third parties to earn commissions by referring customers to PeepSo products and services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

PeepSo develops and sells a WordPress social networking and community plugin that lets website owners add user profiles, activity streams, groups, real-time chat, notifications, file uploads, photos, polls, hashtags, and user blogs directly to their WordPress sites. The offering is delivered as a free foundation plugin plus a modular ecosystem of premium add-ons (Stories, Chat, Groups, Pages, File Uploads, User Limits, Advanced Memberships, Social Login), integration plugins for e-learning, e-commerce, advertising, and memberships, a React Native iOS/Android mobile app, and professional services including installation, custom development, SMTP setup, and website automation testing.

Product overview

PeepSo is a WordPress social networking and community plugin architecture consisting of a core plugin (PeepSo) plus a modular ecosystem of premium add-ons and services. The core product provides social network functionality including user profiles, activity streams, groups, real-time chat, notifications, and file uploads. Premium capabilities are unlocked through the PeepSo Ultimate Bundle, which includes the Stories plugin, Chat, Groups, Pages, File Uploads, User Limits, Advanced Memberships, and integrations with LearnDash, TutorLMS, MasterStudy, WooCommerce, Dokan, Advanced Ads, WPAdverts, and Paid Memberships Pro. Additional revenue streams include a Mobile App (React Native for iOS/Android), PeepSo Power Suite (managed setup and monitoring), and professional services (Installation, Custom Development, SMTP Setup, Website Automation). An upcoming expansion called AweCommerce will extend commerce capabilities within the ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• PeepSo (Core Plugin) Social networking and community WordPress plugin providing user profiles, activity streams, groups, real-time chat, live notifications, file uploads, photos, albums, polls, friends and followers, hashtags, and user blog posts for WordPress site owners.
• PeepSo Stories Visual storytelling plugin enabling community members to create multi-slide stories (up to 10 slides) with images (JPEG, PNG, GIF, WebP), videos (MP4, WebM), and optional link attachments, with a full-screen viewer, moderation controls, daily limits, and automatic 24-hour expiry by default.
• PeepSo Mobile App Native iOS and Android mobile application built with React Native that delivers the WordPress community to mobile devices with push notifications and a White Glove Service covering app creation, submission, publishing, and ongoing maintenance including 4 hours of development time per month.
• PeepSo Chat Real-time messaging plugin for private member-to-member conversations and group messaging within the PeepSo community.
• PeepSo Groups Group management plugin enabling topic-based, cohort, or membership-level community spaces with their own activity, posts, media sharing, and discussions within the PeepSo community.
• PeepSo Pages Community pages plugin for representing brands, teams, projects, or community-led initiatives within the PeepSo platform.
• PeepSo File Uploads File sharing plugin enabling community members to upload and share files in Chat, Groups, and Widgets with configurable allowed formats, file size limits, per-user upload quotas, and daily upload limits.
• PeepSo User Limits Membership limitation plugin controlling upload quotas, post limits, and feature access based on membership levels and profile completion status within the PeepSo community.
• PeepSo Advanced Memberships Premium membership integration enabling paid community access, exclusive groups, and tiered content access tied to membership levels.
• PeepSo Social Login and Invitations Social authentication and member invitation plugin for streamlined registration and community member growth on PeepSo.
• PeepSo Power Suite Managed setup and monitoring service where PeepSo configures and maintains the social network, allowing site owners to focus on community building rather than administration.
• PeepSo Custom Development Bespoke custom code development service provided by PeepSo staff for specialized community requirements.
• PeepSo Installation & Configuration Service Professional setup service for new WordPress installations and for established websites that require migration or integration with PeepSo.
• PeepSo Website Automation Testing & Monitoring Service Automated testing and monitoring service for community websites running PeepSo.
• PeepSo SMTP Setup Service Email configuration service for reliable community notifications and communications on PeepSo-powered sites.

Quantifiable outcome

• 500,000+ WordPress sites using PeepSo

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature19 records

Partnerships

Six partnerships are on record, tiered core.

• LearnDashcoreTechnology or IntegrationLearnDash integration plugin allows PeepSo communities to work with LearnDash-powered online courses. Features include course activity tracking, related groups, and gratification features for learning communities.
• TutorLMScoreTechnology or IntegrationTutorLMS integration enables PeepSo communities to connect with TutorLMS online courses with activity tracking and community features.
• WooCommercecoreTechnology or IntegrationWooCommerce integration adds shop functionality to PeepSo communities including purchases on stream, cart integration, product reviews, and order management.
• DokancoreTechnology or IntegrationDokan multi-vendor integration enables marketplace functionality within PeepSo communities, allowing multi-vendor selling with community features.
• Paid Memberships ProcoreTechnology or IntegrationPaid Memberships Pro integration enables paid membership community scenarios with access control tied to membership levels and integration plugin for seamless functionality.
• React NativecoreTechnology or IntegrationReact Native is used to build PeepSo's native mobile applications for iOS and Android, providing a real native app experience from the web-based community.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• wpForo: wpForo is a WordPress forum plugin offering community features within WordPress; it overlaps with PeepSo's Groups and forum-adjacent community use cases for SMB site owners.
• BuddyBoss: BuddyBoss is a WordPress-based community and LMS platform plugin that competes head-to-head with PeepSo in the same SMB online community builder segment, with overlapping feature sets (profiles, groups, activity streams, course integration).
• BuddyPress: BuddyPress is the original open-source WordPress social networking plugin and PeepSo's most direct open-source antecedent; they target the same WordPress site-owner audience with social profile/activity/groups features.
• Circle: Circle is a hosted SaaS community platform competing for the same online community builder use case that PeepSo addresses through self-hosted WordPress — different delivery model, identical target buyer.
• Mighty Networks: Mighty Networks is a hosted community/courses/membership platform competing for the same course creators, paid memberships, and branded community segments where PeepSo positions itself within WordPress.
• Discourse: Discourse is open-source community forum software frequently considered alongside PeepSo for branded online communities; both pitch a self-hosted, full-control alternative to hosted platforms.

Emerging players

• JomSocial: JomSocial is a Joomla-based social networking component where co-founder Matt Jaworski previously worked; it is comparable as a CMS-embedded community platform though Joomla has a smaller install base than WordPress.

Others

• LearnDash: LearnDash is both a PeepSo integration partner and an adjacent vertical — the leading WordPress LMS — and represents the e-learning community segment that PeepSo's integration strategy depends on.
• WooCommerce: WooCommerce is a deep integration partner and adjacent enabling platform; it underpins PeepSo's e-commerce community use cases and represents a critical distribution dependency.
• Paid Memberships Pro: Paid Memberships Pro is a WordPress membership plugin that integrates with PeepSo to enable paid community tiers; comparable as an adjacent WordPress monetization infrastructure player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/peepsowp
• YouTubepeep.so/yt
• Facebookfacebook.com/peepso
• Instagraminstagram.com/peepsowp
• LinkedInlinkedin.com/company/peepso-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeepSo