Dokan, Inc.
Dokan, Inc. builds a WordPress/WooCommerce multivendor marketplace plugin and ecosystem of mobile apps, POS, and add-on modules used by 50,000+ SMB customers to launch retail, digital, service, and B2B marketplaces worldwide.
- Company typePrivate
- Founded2012
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Dokan, Inc. does
Dokan, Inc. is a privately held software company that builds the Dokan Multivendor Marketplace Plugin for WordPress and WooCommerce. Founded in 2012, the company transforms standard WooCommerce installations into full-featured multivendor marketplaces by providing vendor storefronts, a frontend vendor dashboard, flexible commission management (percentage, fixed, or hybrid), and more than 42 premium add-on modules covering payments, shipping, bookings, auctions, geolocation, and print-on-demand via Printful. The core technology is a PHP/MySQL plugin with a REST API architecture that sits on top of WooCommerce, and it is complemented by a broader product family: a native iOS and Android customer shopping app, a dedicated vendor mobile app, a branded Delivery Driver App with Google Maps live tracking, the wePOS point-of-sale plugin, the StoreGrowth conversion-optimization tool, and the weLabs custom-development services arm. Revenue is generated primarily through tiered annual and lifetime plugin licenses (Lite free, Starter $149, Professional $249, Business $499, Enterprise $999, and lifetime tiers up to $3,996), supplemented by one-time purchases of mobile apps, delivery and POS modules, StoreGrowth subscriptions, and professional services from weLabs. The company is bootstrapped, operates with 1-10 employees, and distributes globally through WordPress.org as a free funnel, direct self-serve sales, an affiliate/influencer program, and regional sales consultation. End customers are predominantly SMB founders, entrepreneurs, and existing WordPress/WooCommerce site owners building retail, digital, service, rental, B2B wholesale, and creator-economy marketplaces, with 50,000+ customers and 40,000+ active marketplaces reported worldwide.
Dokan, Inc. firmographics
Firmographics- Name
- Dokan, Inc.
- Legal name
- Dokan, Inc.
- Website
- https://dokan.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dokan, Inc. builds a WordPress/WooCommerce multivendor marketplace plugin and ecosystem of mobile apps, POS, and add-on modules used by 50,000+ SMB customers to launch retail, digital, service, and B2B marketplaces worldwide.
- Ownership category
- akta.pro rank
Dokan, Inc. industry classification
Industry- Product category
- Multivendor Marketplace Software
- NAICS
- Custom Computer Programming Services (541511)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where Dokan, Inc. is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dokan, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Plugin License Sales (Annual/Lifetime): Freemium model with Lite (free), Starter ($149/yr), Professional ($249/yr), Business ($499/yr), and Enterprise ($999/yr) plans. Lifetime one-time payment options available (up to $3,996). Revenue from tiered licensing with increasing features per tier.
- Premium Modules: 42+ individual premium modules available as add-ons including Stripe Connect, PayPal Marketplace, Printful Integration, Rank Math SEO, Table Rate Shipping, Auction, and others. Modules included in paid plans or available separately.
- Delivery Driver App: Mobile app plugin priced at $39 one-time for branded driver delivery tracking with live location and order management
- wePOS Point of Sale: Additional WooCommerce plugin for POS functionality, sold as separate product or bundled offering
- Mobile Apps (Customer & Vendor): Native iOS/Android apps for customers ($29) and vendors available as separate purchases or bundled with Business lifetime plans for free first year
- StoreGrowth Conversion Tool: Conversion optimization tool for WooCommerce at $49/year, sold as separate product under Dokan ecosystem
- weLabs Custom Development: Custom software and e-commerce development services through affiliated company weLabs.dev for bespoke marketplace builds
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Lite - Free Forever |
| Subscription | Annual | Starter - $149/year (15% off from $149) |
| Subscription | Annual | Professional - $249/year (20% off from $249) |
| Subscription | Annual | Business - $499/year (25% off from $499) |
| Subscription | Annual | Enterprise - $999/year (30% off from $999) |
| One time/ perpetual license | Multi-year contract | Lifetime Plans - $745 (Starter), $1,121 (Professional), $1,622 (Business), $3,996 (Enterprise) |
| One time/ perpetual license | Pay-as-you-go | Delivery Driver App - $39 |
| One time/ perpetual license | Pay-as-you-go | Dokan Mobile App - $29 |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels15 records
Dokan, Inc. product offering
Product offeringCore offering
Dokan, Inc. develops and sells the Dokan Multivendor Plugin, a WordPress/WooCommerce extension that transforms standard WooCommerce installations into full-featured multi-vendor marketplaces. The platform provides vendor storefronts, commission management, automated payment splits, and 42+ premium modules, supported by a broader ecosystem of mobile apps (customer, vendor, delivery driver), a point-of-sale plugin (wePOS), and conversion tools (StoreGrowth).
Product overview
Dokan, Inc. offers a platform-plus-modules architecture centered on the Dokan Multivendor Plugin for WordPress/WooCommerce. The core product transforms WooCommerce into a full multivendor marketplace with vendor storefronts, commission splits, and comprehensive management dashboards. The ecosystem includes complementary mobile apps (Dokan Mobile App for customers, Dokan Vendor App for sellers) and specialized tools like the Delivery Driver App for logistics and wePOS for point-of-sale operations. StoreGrowth provides conversion optimization, while weLabs offers custom development services. The platform supports 42+ premium modules extending capabilities into payments (Stripe, PayPal, Razorpay), shipping, bookings, auctions, and print-on-demand integrations.
Differentiator
Problem solved
Functional benefit
Brands
- weLabs: Custom software and e-commerce development partner for building custom solutions and enterprise integrations.
- StoreGrowth
- wePOS
- Dokan Mobile App
- Dokan Vendor App
- Dokan Delivery Driver App
Products and services
- Dokan Multivendor Plugin The primary WordPress multivendor marketplace plugin that transforms WooCommerce into a full-featured marketplace with vendor storefronts, commission management, and 42+ premium modules. Targeted at marketplace operators and entrepreneurs.
- Dokan Mobile App Native iOS and Android white-labeled shopping app for marketplace customers, enabling browsing vendors, shopping, and seamless checkout on mobile. Sold as a one-time license ($29) or bundled with Business lifetime plans.
- Dokan Vendor App Dedicated mobile app for marketplace vendors to manage their store, track orders, monitor earnings, and handle payouts from their phone.
- wePOS REST API-based single-page application Point of Sale plugin for WooCommerce with unlimited outlet/counter management, multiple live cart management, and secure cashier login system.
- Dokan Delivery Driver App Android and iOS driver app with real-time Google Maps location tracking, 4-way synced communication (admin, vendors, customers, drivers), and automatic driver assignment within range. Priced at $39 one-time.
- StoreGrowth Conversion and revenue optimization tool for WooCommerce featuring sales notifications, offer timers, BOGO deals, and social proof elements. Sold as subscription at $49/year.
- weLabs Custom Development Services Custom software and e-commerce development services providing bespoke marketplace builds and enterprise implementations.
- Dokan Pro Modules (42+ premium add-ons) Premium add-on modules including Stripe Connect, PayPal Marketplace, Printful Integration, Product Subscription, Auction, Geolocation, Vendor Analytics, Rank Math SEO, Table Rate Shipping, WC Booking, and more for extending marketplace functionality. Included in paid plans or available separately.
Quantifiable outcome
- 40K+ active marketplaces worldwide
- +3 more outcomes
Companies that use Dokan, Inc.
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles3 records
Dokan, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability2 records
Feature8 records
Dokan, Inc. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ElementorcoreElementor is the leading WordPress page builder with visual drag-and-drop editor. Dokan integrates with Elementor for enhanced marketplace design capabilities.
- AstracoreFast, lightweight, highly customizable WordPress theme optimized for performance. Compatible with Dokan for marketplace builds.
- WooCommercecoreCore e-commerce platform that Dokan transforms into multivendor marketplace. Deep integration required for marketplace functionality.
- WordPresscoreOpen-source CMS platform that powers Dokan. Dokan distributes free version via WordPress.org plugin repository.
- StripecorePayment processing via Stripe Connect and Stripe Express modules for marketplace payment splitting and vendor payouts.
- PayPalcoreDokan PayPal Marketplace module enables PayPal payments with automatic vendor disbursement.
- PrintfulcorePrint-on-demand integration for automated product fulfillment in Dokan POD marketplaces without inventory management.
- Ultimate Affiliate ProminorAffiliate marketing plugin for WordPress enabling affiliate programs for Dokan marketplaces.
- weLabscoreCustom software and e-commerce development partner (welabs.dev) for bespoke Dokan marketplace builds and implementations.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Dokan, Inc. competitors and assessment
Company assessmentBroad incumbents
- WooCommerce (Automattic): The foundational e-commerce platform that Dokan extends. While not a direct competitor in multivendor features today, Automattic's roadmap decisions about native marketplace functionality directly determine Dokan's product-market fit and long-term opportunity.
- BigCommerce: Hosted SaaS e-commerce platform with multi-storefront and B2B features. As an alternative to WooCommerce-based marketplace builds, it competes indirectly with Dokan for businesses deciding between WordPress and hosted platforms for their marketplace.
- Mirakl: Enterprise marketplace platform SaaS for large retailers and brands. While focused upmarket relative to Dokan's SMB base, both serve the fundamental use case of enabling operators to launch and scale multi-vendor marketplaces with vendor onboarding and commission management.
- CS-Cart Multi-Vendor: Established multi-vendor e-commerce platform serving marketplace builders across a broader feature set. While not WordPress-native, it competes for the same entrepreneur/startup marketplace-builder segment as Dokan.
Direct peers
- YITH WooCommerce Multi Vendor: YITH's multi-vendor plugin for WooCommerce, part of a broader suite of WooCommerce extensions. Comparable to Dokan in transforming WooCommerce into a marketplace, with similar customer segments and pricing structures.
- WCFM (Multi Vendor Marketplace for WooCommerce): Direct competitor in the WordPress/WooCommerce multivendor marketplace plugin space. Offers vendor dashboards, commission management, and a wide range of add-ons for marketplace builders, competing head-to-head with Dokan for the same SMB and entrepreneur customer base.
- WC Vendors (WC Marketplace): Pioneer in WooCommerce multivendor plugins with a similar freemium model and tiered upgrade path. Targets the same WordPress-based marketplace builders as Dokan, with overlapping feature sets (vendor storefronts, commissions, payouts).
Emerging players
- Sharetribe: SaaS marketplace platform (no WordPress dependency) that enables businesses to launch peer-to-peer marketplaces. Competes for the same end customer (marketplace builder) but offers a hosted, non-WordPress alternative that some may prefer for simpler deployment.
- Arcadier: Marketplace-as-a-service platform for SMB and mid-market operators. Comparable in serving non-technical founders who want to launch marketplaces, but offers a hosted alternative to Dokan's self-hosted WordPress approach.
- Themeum ProductX: WordPress/WooCommerce multivendor plugin with similar feature scope (vendor stores, commissions, modules). Competes directly with Dokan in the WooCommerce marketplace plugin category, often cited as an alternative in comparison content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dokan, Inc. social profiles
Digital presenceDokan, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dokan, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Dokan, Inc. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Dokan, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dokan, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dokan, Inc.
What does Dokan, Inc. do?
Dokan, Inc. develops and sells the Dokan Multivendor Plugin, a WordPress/WooCommerce extension that transforms standard WooCommerce installations into full-featured multi-vendor marketplaces. The platform provides vendor storefronts, commission management, automated payment splits, and 42+ premium modules, supported by a broader ecosystem of mobile apps (customer, vendor, delivery driver), a point-of-sale plugin (wePOS), and conversion tools (StoreGrowth).
Is Dokan, Inc. a public or private company?
Dokan, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dokan, Inc. founded?
Dokan, Inc. was founded in 2012. It employs 1 to 10 people.
Where is Dokan, Inc. based?
Dokan, Inc. is headquartered in Dover, United States, in the North America region.
How does Dokan, Inc. make money?
Seven revenue lines are on record. Plugin License Sales (Annual/Lifetime) is the primary driver. The others are premium Modules, delivery Driver App, wePOS Point of Sale, mobile Apps (Customer & Vendor), storeGrowth Conversion Tool and weLabs Custom Development.
Who are Dokan, Inc.'s main competitors?
Broad incumbents on record are WooCommerce (Automattic), BigCommerce, Mirakl and CS-Cart Multi-Vendor. Direct peers are YITH WooCommerce Multi Vendor, WCFM (Multi Vendor Marketplace for WooCommerce) and WC Vendors (WC Marketplace). Emerging players are Sharetribe, Arcadier and Themeum ProductX.
Does Dokan, Inc. have an API?
Yes. wePOS is a single-page application built on REST API architecture that performs all processes quickly. The wePOS product page links to GitHub at https://github.com/weDevsOfficial/wepos indicating developer resources. The Dokan Multivendor Plugin also mentions REST API-based Point of Sale functionality.
What industry is Dokan, Inc. in?
Dokan, Inc.'s product category is Multivendor Marketplace Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 541511.