FIXD

What FIXD does

FIXD is an Atlanta-based consumer automotive technology company that sells a $59 Bluetooth OBD2 diagnostic sensor paired with a free iOS/Android companion app, plus a monthly Premium subscription add-on. The sensor plugs into a vehicle's OBD-II port (compatible with gas vehicles 1996+ and diesels 2008+) and transmits diagnostic trouble codes, fuel-efficiency data, and engine health readings to the smartphone app, which translates over 7,000 codes into plain English explanations. As of the most recent disclosures, more than 3 million drivers have used the platform, and the FIXD Sensor holds the #1 Best Seller rank in Amazon's Car Diagnostics category.

The company operates a multi-stream business model: one-time hardware sales through shop.fixdapp.com and Amazon, a freemium mobile app with a recurring Premium subscription, affiliate referral commissions through partnerships with Amazon Associates, RepairPal, Jerry, CARCHEX, and Travelers Insurance, and an emerging data-monetization stream called Codede Vehicle Data Insights. Go-to-market is product-led and direct-to-consumer, anchored by an extensive SEO-driven content library covering OBD2 codes, repair costs, used-car buying guides, and DIY maintenance tutorials, supplemented by Google AdWords remarketing, Mediavine programmatic display, and affiliate networks. Customer segments span individual DIY car owners, multi-vehicle families, used-car buyers, and independent repair shops — a horizontal consumer base with no enterprise concentration.

FIXD was founded in 2014 by Georgia Tech graduates John Gattuso (CEO), Frederick Grimm (COO), and Julian Knight, and remains founder-owned with no disclosed external funding. Eric Pate, originally hired as CIO in 2017, was promoted to CTO in 2023 with explicit responsibility for AI-driven diagnostics development. The company operates from 999 Peachtree St NE in Atlanta, employs 11-50 people, and reports an active operating status with ongoing e-commerce, content publishing, and hiring.

Name

FIXD

Legal name

FIXD Automotive, Inc.

Website

https://fixdapp.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

FIXD is an Atlanta-based consumer automotive technology company selling a $59 Bluetooth OBD2 sensor and freemium mobile app that translate vehicle diagnostic codes into plain English. The platform serves over 3 million individual drivers across the United States via direct e-commerce, Amazon, and iOS/Android app stores.

Ownership category

akta.pro rank

Product category

Consumer Automotive Diagnostics

NAICS

Specialized Automotive Repair (811114), General Automotive Repair (811111), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Services-Automotive Repair, Services & Parking (7500), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Onboard Diagnostics (OBD) Readiness & Drive-Cycle Verification (TLAKANAH)

akta.pro secondary industry

Mobile Auto Repair & Roadside Assistance (TLAKAAAL)

Keywords

• Vehicle diagnostic tools
• OBD2 scanner devices
• Automotive maintenance apps
• Check engine light decoding
• Consumer car diagnostics

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Hardware Sales (FIXD Sensor): One-time purchase of the FIXD Bluetooth OBD2 scanner device sold directly through the company's e-commerce site and Amazon marketplace. The sensor is the physical gateway that enables the app functionality.
2. FIXD Premium Subscription: Recurring subscription service offering advanced features beyond the free app tier, including enhanced diagnostics and additional monitoring capabilities. Users can manage or cancel subscriptions through the app or account portal.
3. Affiliate Commissions: FIXD earns commissions through affiliate relationships including Amazon Associates Program, Commission Junction, Impact, FlexOffers, Rakuten, and partnerships with automotive service providers (RepairPal, Jerry, CARCHEX) and insurance companies (Travelers Insurance).
4. Codede Vehicle Data Insights: Anonymized and aggregated vehicle diagnostic data is used to power predictive algorithms and generate industry insights, including vehicle reliability reports and brand-specific issue data published on the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FIXD sells a Bluetooth-enabled OBD2 (On-Board Diagnostics II) sensor that plugs into a vehicle's OBD-II port and pairs with a free companion smartphone app to translate diagnostic trouble codes (7,000+) and check engine light alerts into plain English for everyday drivers. The offering is monetized through one-time hardware sales of the FIXD Sensor, a freemium mobile app with optional FIXD Premium subscription for advanced features, and affiliate referrals to automotive services and insurance partners.

Product overview

FIXD offers a hardware-and-software solution for vehicle diagnostics centered on the FIXD Sensor (a Bluetooth OBD2 scanner) and the companion FIXD App. The free app connects to the sensor to decode check engine lights and provide basic diagnostics, while FIXD Premium is a subscription add-on that unlocks advanced features for deeper vehicle insights and maintenance tracking. Together, the sensor and app enable drivers to understand vehicle issues without technical expertise.

Differentiator

Problem solved

Functional benefit

Brands

• FIXD Premium: Premium subscription service offering advanced features beyond the free app, including advanced diagnostics capabilities for use at the driveway or repair shop.

Products and services

• FIXD Sensor The FIXD Sensor is a Bluetooth-enabled OBD2 (On-Board Diagnostics II) scan tool that plugs into a vehicle's OBD-II port to diagnose check engine lights and read vehicle diagnostics. It is compatible with all gas-powered vehicles built after 1996 and diesel vehicles built after 2008, and connects wirelessly via Bluetooth to the FIXD companion mobile app. Priced at $59 per unit with promotional limited-time pricing, it includes a 1-year warranty, free shipping, free returns and replacements, and a 100% money-back guarantee.
• FIXD Premium FIXD Premium is a recurring subscription service that unlocks advanced diagnostic features beyond the free FIXD app tier, including enhanced diagnostics capabilities usable at the driveway or repair shop, additional maintenance monitoring, and deeper vehicle insights. The subscription can be managed or cancelled through in-app settings or the FIXD account portal, and is available with a free trial period.
• FIXD App (iOS and Android) The FIXD App is a free mobile application available on iOS and Android that pairs with the FIXD Sensor over Bluetooth to display vehicle diagnostics, decode 7,000+ check engine light codes in plain English, provide automated maintenance alerts, support multi-vehicle monitoring from a single account, monitor real-time vehicle performance (including fuel efficiency via mass air flow sensor data), and allow users to clear check engine codes. It serves as the primary customer acquisition channel and the entry point for the FIXD Premium upsell.

Quantifiable outcome

• 3 million+ drivers trust FIXD for vehicle care
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• Amazon Services LLC Associates ProgramcoreGTM or Marketing PartnerFIXD participates as an Amazon Associate, earning commissions from qualifying purchases made through affiliate links. This is a primary affiliate revenue stream and customer acquisition channel given Amazon's dominant e-commerce position.
• Commission JunctionsupportingGTM or Marketing PartnerAffiliate marketing partnership for performance-based customer acquisition and referral revenue generation.
• ImpactsupportingGTM or Marketing PartnerAffiliate partnership platform used for managing and tracking performance marketing partnerships and referral commissions.
• FlexOfferssupportingGTM or Marketing PartnerAffiliate marketing network partnership for customer referral and revenue sharing programs.
• RakutensupportingGTM or Marketing PartnerAffiliate marketing partnership through Rakuten's affiliate network for customer acquisition and referral commissions.
• RepairPalsupportingGTM or Marketing PartnerAutomotive repair cost estimation and shop recommendation platform partnership for affiliate referrals and co-marketing.
• JerrysupportingGTM or Marketing PartnerCar insurance comparison and shopping platform affiliate partnership driving referrals between automotive service consumers and insurance shoppers.
• Travelers InsurancesupportingGTM or Marketing PartnerPartnership with major insurance provider for affiliate referrals targeting car owners who may need vehicle protection products.
• CARCHEXsupportingGTM or Marketing PartnerVehicle service contract and warranty provider partnership for affiliate referrals targeting car owners seeking extended protection.
• Apple App Store and Google Play StorecoreTechnology or IntegrationFIXD's mobile applications are distributed through Apple and Google app stores, which serve as critical technology infrastructure partners for app distribution and in-app purchase processing.
• MixpanelsupportingTechnology or IntegrationAnalytics services provider used to understand how users interact with FIXD's services, enabling product improvement and user experience optimization.
• ZendesksupportingTechnology or IntegrationCustomer support service platform used for handling customer inquiries, complaints, and support requests across FIXD's service operations.
• Amazon Web Services (AWS)supportingTechnology or IntegrationCloud hosting provider for FIXD's platform infrastructure, ensuring scalable and reliable service delivery.
• PayPal, Stripe, Shopify, AmazonsupportingTechnology or IntegrationPCI Level 1 compliant payment service providers processing transactions on FIXD's e-commerce platforms.
• TwiliosupportingTechnology or IntegrationSMS service provider used to deliver one-time text messages to customers who opt-in during customer feedback calls.
• MediavinesupportingGTM or Marketing PartnerProgrammatic advertising partner managing third-party interest-based advertising appearing on FIXD's website, using cookies and tracking technologies for ad targeting.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BlueDriver: BlueDriver (by Lemur Vehicle Monitors) sells a Bluetooth OBD2 scanner and companion app that translates check-engine codes for DIY drivers, competing head-to-head with FIXD on hardware-plus-software consumer vehicle diagnostics.
• Carly: Carly offers a Bluetooth OBD2 adapter and app with brand-specific (BMW, Mercedes, VW, Toyota) diagnostics and coding features, directly competing with FIXD Premium's advanced-diagnostic subscription positioning.
• OBDeleven: OBDeleven provides a Bluetooth OBD2 dongle and app focused on VAG-group vehicles (Audi, VW, BMW, etc.) for diagnostics and coding, overlapping FIXD on the OBD2-scanner-plus-app mechanic enthusiast use case.
• Ancel: Ancel manufactures budget-friendly Bluetooth and handheld OBD2 scanners with companion apps, directly competing with FIXD at the entry-level price point in the consumer diagnostics category.
• Bafx Products: Bafx Products sells low-cost Bluetooth and WiFi OBD2 scanners and other automotive diagnostic accessories, competing directly with FIXD on Amazon's Car Diagnostics category at value price points.

Broad incumbents

• Innova: Innova is an established US brand of professional and consumer OBD2 code readers and diagnostic tools, competing with FIXD in the DIY car-diagnostics space but with a much broader portfolio spanning professional shop equipment.
• Autel: Autel is a large global automotive diagnostics manufacturer offering consumer through professional-grade OBD2 scanners and tablet-based tools, overlapping FIXD on Bluetooth consumer scanners while also serving dealerships and shops.
• Bosch Automotive Aftermarket: Bosch is a global incumbent in automotive tools and aftermarket diagnostics (e.g., OBD 1350 scanner line), competing with FIXD through its broad automotive parts and service-equipment distribution.

Emerging players

• Hum by Verizon: Hum by Verizon is a connected-car OBD2 plug-in with diagnostics, roadside assistance, and usage-based insurance features, competing with FIXD on consumer vehicle monitoring while bundling telco-carrier services.

Others

• FIXD Premium competitors / Mechanic-advisor apps: RepairPal is an automotive repair-cost estimator and shop-recommendation platform already partnered with FIXD for affiliate referrals; it is an adjacent ecosystem player that could evolve into a direct diagnostic or advice competitor to FIXD Premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FIXD_app
• YouTubeyoutube.com/fixdapp
• LinkedInlinkedin.com/company/fixd-automative-inc-
• Instagraminstagram.com/fixd_automotive
• TikToktiktok.com/@fixd
• Facebookfacebook.com/fixdapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIXD