What formbricks does

Formbricks is a Kiel, Germany-based software company (Formbricks GmbH) that develops and distributes an open-source experience management and survey platform. Its core product (Formbricks) supports three survey deployment modes — in-product micro-surveys triggered by user events, on-website intercepts for visitor feedback, and standalone link-based surveys for email or social distribution — backed by a 50+ template library covering NPS, CSAT, CES, churn, onboarding, and market research use cases. In May 2026 the company extended this base with two new offerings: Formbricks XM Suite, an enterprise experience management bundle that unifies feedback from surveys, support tickets, reviews, chats, and calls and applies AI for topic labeling, charting, and translations; and Formbricks Hub, an Apache 2.0 licensed feedback backend exposing REST APIs, webhooks, an MCP server for AI agent integration, and direct connectors to Power BI, Tableau, Looker, and Superset.

The company's revenue model combines three streams: free self-hosting of the open-source core (Hobby tier), a Pro subscription at $74 per month for small and mid-market customers, and a Scale subscription at $325 per month that adds enterprise governance features. A separate Enterprise Edition license unlocks advanced functionality for self-hosted deployments. Distribution is product-led growth via self-serve signup at app.formbricks.com, supported by an inside-sales motion for Scale and larger opportunities. The customer base spans SaaS firms, e-commerce, HR teams, and regulated verticals including government (DigitalService), healthcare (EHC), education (University of Copenhagen), and financial services (iwoca), with named enterprise users such as Siemens, IKEA, GitHub, Ethereum, FlixBus, and the Linux Foundation. All cloud data resides on AWS in Frankfurt, and the platform is SOC 2 Type II certified with ISO 27001 in progress. Formbricks is privately held with minimal disclosed institutional funding (2023 rounds from GitHub Accelerator, Flex Capital, and OSS Capital L.P.) and operates with a small team of 1 to 10 people.

Name

formbricks

Legal name

Formbricks GmbH

Website

https://formbricks.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Formbricks is an open-source experience management platform that lets SaaS, e-commerce, HR, and regulated-industry teams deploy in-app, website, and link surveys. It monetizes via Pro and Scale subscriptions, enterprise self-hosted licenses, and an Apache 2.0 Hub backend.

Ownership category

akta.pro rank

Product category

Survey and Experience Management Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• Open source survey software
• Experience management platform
• In-app micro surveys
• Customer feedback analytics
• Privacy-first survey tools

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Cloud): Monthly or annual subscription tiers (Hobby, Pro, Scale) providing access to cloud-hosted Formbricks with varying response limits, workspaces, and feature sets
2. Enterprise License (Self-Hosting): EE License for self-hosted deployments unlocking advanced enterprise features including feedback management, custom dashboards, two-factor authentication, and spam protection
3. Free Self-Hosting: Core Formbricks platform available free for self-hosting, enabling personal use or small team deployments

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Formbricks provides an open-source Experience Management (XM) suite that lets organizations collect customer and employee feedback through website intercepts, in-app micro-surveys, link/email surveys, and mobile SDKs. It unifies feedback from support tickets, reviews, chats, and calls, applies AI-powered translations, topic labeling, and chart generation, and is offered as either a managed cloud hosted in Germany or as a fully self-hosted Docker deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Formbricks Hub: The fully Open Source (Apache 2.0) licensed backend that powers feedback unification and enrichment. It is self-hosted, API-first, providing full control over data.
• Formbricks XM Suite

Products and services

• Formbricks (Core Survey Platform) Open-source survey and experience management platform enabling organizations to collect feedback via website intercepts (Website Surveys), shared links (Link Surveys), and in-app micro-surveys (In-App Surveys). Supports 50+ survey templates including NPS, CSAT, CES, churn, onboarding, and market research surveys, available as a privacy-first managed cloud hosted in Germany or as a fully self-hosted Docker deployment.
• Formbricks Hub Fully Apache 2.0 open-source feedback backend powering feedback unification and enrichment for enterprise teams, shipped as a Docker Compose file. Provides REST API, webhooks, MCP server for AI agent connectivity, and direct BI access (Power BI, Tableau, Looker, Superset) without custom pipelines or pre-processing.
• Formbricks XM Suite Enterprise-grade Experience Management suite bundling Feedback Unification (collecting from surveys, support tickets, reviews, chats, calls via connectors/APIs/CSV), Feedback Analytics (AI-powered topic labeling, custom dashboards and charts, AI chart creation from plain-English prompts), and AI Survey Translations (one-click multilingual survey support). Built on Formbricks Hub.

Quantifiable outcome

• Response rates above 40% for in-app surveys with logged-in users
• +1 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature10 records

Partnerships

Three partnerships are on record, tiered infrastructure and core.

• AWSinfrastructureOthersAmazon Web Services used for database and email hosting infrastructure, with servers located in Frankfurt, Germany for EU data residency compliance.
• StripeinfrastructureOthersStripe processes payment transactions for Formbricks subscriptions, handling billing information and payment processing.
• Cal.comcoreStrategic or Co-development PartnerCal.com is an open source scheduling platform and OSS Friend. Co-founder Peer Richelsen publicly endorses Formbricks as an open source XM solution.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LimeSurvey: Long-established open-source survey platform (PHP/Yii). The most direct open-source survey peer to Formbricks, competing for the same self-hosting and privacy-conscious customer base, though with an older UI and less product-led positioning.
• Typeform: Proprietary modern form and survey builder known for conversational UX. Competes with Formbricks for in-product micro-surveys and link surveys among design-conscious SaaS and marketing teams, though Typeform does not offer self-hosting.
• SurveyMonkey: Incumbent survey platform with broad consumer and SMB reach. Direct competitor for Formbricks' NPS/CSAT/CES and link survey use cases, with a far larger go-to-market footprint but less focus on open source and EU data residency.
• Jotform: Form builder with extensive templates, payments, and workflow automation. Overlaps with Formbricks on link surveys and form-heavy SMB use cases, though Jotform is proprietary and emphasizes standalone form-building rather than in-app feedback.
• Hotjar: Website feedback and behavior analytics suite combining heatmaps, recordings, and on-site surveys. Direct competitor for Formbricks' website intercept surveys and adjacent on the broader user-research tooling category Hotjar popularized.
• Maze: Product research platform for prototype testing, concept validation, and in-product surveys. Competes with Formbricks for product manager and UX researcher workflows, particularly among SaaS and design-led teams running continuous discovery.
• Survicate: Targeted customer feedback surveys with strong integrations into product, support, and CRM tools. Comparable to Formbricks on in-app and email survey deployment and the customer-experience use case targeting, though proprietary.
• QuestionPro: Survey, research, and experience management platform with enterprise and community editions. Overlaps with Formbricks across survey creation, panel management, and CX analytics, and historically active in the open-source community edition niche.

Broad incumbents

• Qualtrics: Enterprise experience management (XM) platform covering CX, EX, and product research. Competes with Formbricks XM Suite at the high end of regulated enterprise, but with much broader scope and price points an order of magnitude above Formbricks' publicly listed tiers.

Emerging players

• PostHog: Open-source product analytics platform with growing survey and feature-flag modules. Adjacent rather than directly overlapping — PostHog also powers Formbricks' own product analytics — but increasingly a peer for in-product event-triggered feedback workflows inside engineering-led SaaS stacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/formbricks
• GitHubgithub.com/formbricks/formbricks
• LinkedInlinkedin.com/company/formbricks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about formbricks