Survicate
Survicate is a Warsaw-based SaaS platform founded in 2013 that enables digital businesses to collect, analyze, and act on customer feedback across web, email, mobile, and chat channels. It serves over 2,000 customers spanning SMB to enterprise with AI-powered survey creation, feedback categorization, and an AI research repository.
- Company typePrivate
- Founded2013
- HeadquartersWarsaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Survicate does
Survicate is a Warsaw, Poland-based SaaS company founded in 2013 that provides a unified customer feedback platform serving over 2,000 digital businesses. The platform enables multi-channel survey collection across websites, email, mobile apps (via SDKs for iOS, Android, React Native, Flutter, and Unity), link surveys, feedback buttons, and chat integrations. Its core products include Survey Software (the foundational multi-channel survey engine), Research Hub (an AI-powered research repository launched in 2025 that centralizes feedback from surveys, reviews, support tickets, and call transcriptions), Feedback Analytics (real-time NPS, CSAT, CES, and sentiment dashboards), and Automated Flows (workflow automation that syncs zero-party survey data into CRM and marketing tools).
Underlying the product suite is a technology stack combining a drag-and-drop code-free survey builder, AI-driven feedback categorization and sentiment analysis (NLP), an AI Research Assistant for natural language querying across all feedback sources, an AI Survey Creator using generative prompts, and a Data Export API with webhooks and native SDKs. The platform integrates with 50+ tools including Salesforce, HubSpot, Intercom, Slack, Zendesk, Google Analytics, Amplitude, Mixpanel, Segment, Productboard, and Braze, plus Zapier access to 2,000+ additional apps. Compliance certifications include SOC 2 Type 2, GDPR, and PCI DSS.
The company operates a product-led growth model with a freemium tier, a 10-day free trial of paid features, and a self-serve direct website signup, complemented by an enterprise sales tier for larger contracts. Revenue is generated through subscription SaaS pricing with monthly and annual billing options. Survicate has raised approximately $3.49M across three funding rounds (2015 seed, 2017 round, 2021 round led by Airbridge Equity Partners) and remains a privately held, founder-led company under CEO and founder Kamil Rejent and CTO Jarek Brzozowski, suggesting a bootstrapped, capital-efficient growth posture. Customer concentration is distributed across SMB, mid-market, and enterprise segments with notable logos including Spotify, Bolt, Automattic, Activision, Vercel, Amplitude, GetResponse, Gympass, Fortive, and UNIQA Slovakia.
Survicate firmographics
Firmographics- Name
- Survicate
- Legal name
- Survicate
- Website
- https://survicate.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Survicate is a Warsaw-based SaaS platform founded in 2013 that enables digital businesses to collect, analyze, and act on customer feedback across web, email, mobile, and chat channels. It serves over 2,000 customers spanning SMB to enterprise with AI-powered survey creation, feedback categorization, and an AI research repository.
- Ownership category
- akta.pro rank
Survicate industry classification
Industry- Product category
- Customer Feedback Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Survicate is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Survicate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription SaaS: Cloud-based SaaS platform with subscription pricing tiers. Offers free plan with limited features, paid plans with additional capabilities. Subscription model with monthly and annual billing options.
- Freemium: Free plan available for basic survey functionality. Paid features include 10-day free trial of premium features. Upsell pathway to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic survey functionality |
| Subscription | Monthly | Paid subscription plans with full feature access |
| Subscription | Annual | Annual subscription with potential discounts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Survicate product offering
Product offeringCore offering
Survicate provides a unified customer feedback platform that enables businesses to create and distribute multi-channel surveys (website, email, mobile app, link, and in-product) and automatically analyze responses using AI-powered categorization and sentiment analysis. The platform centralizes feedback from surveys, reviews, support tickets, and call transcriptions into a Research Hub, syncs insights with CRM, marketing automation, analytics, and collaboration tools via 50+ native integrations, and closes the feedback loop through automated workflows.
Product overview
Survicate is a unified customer feedback platform providing an integrated suite of products: Survey Software (core platform for multi-channel survey creation and distribution), Research Hub (AI-powered feedback repository with automatic categorization), Feedback Analytics (real-time dashboards and KPI tracking), and Automated Flows (workflow automation for survey distribution). The platform supports multiple survey channels including website surveys, email surveys, link surveys, mobile app surveys (iOS/Android/React Native/Flutter/Unity), and in-product surveys, all connected through 50+ native integrations with CRM, marketing automation, analytics, and collaboration tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Survey Software Core survey platform enabling multi-channel feedback collection via website, email, link, mobile app, and in-product surveys, with a drag-and-drop builder, 400+ templates, AI survey creator, and advanced targeting for digital businesses and CX/marketing/product teams.
- Research Hub AI-powered research repository that centralizes all feedback from surveys, reviews, support tickets, and call transcriptions; automatically categorizes feedback into themes and enables AI Research Assistant for instant insights across all sources.
- Feedback Analytics Analytics platform providing real-time tracking of survey responses, NPS, CSAT, and CES metrics with customizable dashboards, advanced filtering, and trend analysis over time for CX, product, and marketing teams.
- Automated Flows Workflow automation system enabling automated survey distribution based on user behavior, lifecycle stages, or predefined events; syncs zero-party survey data with CRM, marketing automation, and analytics tools and triggers campaigns.
- Link Survey Software Shareable survey links distributed via social media, QR codes, emails, and chat platforms, with custom URL, branded OG image, and meta title/description customization for collecting feedback outside owned digital properties.
- Email Survey Software Email-embedded surveys that place the first question in the email body, integrate with email marketing platforms, and support automated recurring surveys via CRM for customer feedback collection through email channels.
- Feedback Button Always-on website feedback widget that allows users to report issues and share suggestions without interrupting browsing, collecting unprompted continuous feedback 24/7 from website visitors.
- Mobile App Surveys In-app surveys for Android and iOS with SDK support for React Native, Flutter, and Unity, integrating seamlessly into mobile apps in fullscreen or dialog box formats for native mobile feedback collection.
Quantifiable outcome
- 50% faster feature validation
- +6 more outcomes
Companies that use Survicate
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles3 records
Survicate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability5 records
Feature12 records
Survicate partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and major.
- SalesforcecoreNative Salesforce integration enables triggering workflows based on survey responses. Survey data syncs to Salesforce contacts and can trigger automated workflows, enriching customer profiles with feedback data.
- HubSpotcoreHubSpot integration allows triggering workflows based on survey responses. Survey data enriches HubSpot contacts and enables automated marketing workflows based on customer feedback.
- IntercomcoreSend survey responses to Intercom contacts. Chat surveys through Intercom provide seamless interaction within live conversations. Survey responses can be sent as tags, attributes, or notes to Intercom profiles.
- SlackcoreGet instant Slack alerts about new survey responses. Conditional notifications allow immediate reaction to negative feedback. Feedback reports shared via Slack for team collaboration.
- ZendeskcoreCreate or update Zendesk tickets with survey responses. Automatically create follow-up tickets when negative feedback is received to ensure issues are addressed.
- Google AnalyticscoreCombine data from Google Analytics with survey responses. Survey responses sent as events to Google Analytics for custom segmentation and deeper behavioral analysis.
- Google SheetscoreSend survey responses in real-time to specific Google Sheets spreadsheets. Real-time data sync enables team collaboration on feedback analysis.
- MailchimpmajorGrow Mailchimp lists with surveys. Survey data enriches email marketing campaigns and subscriber profiles.
- ActiveCampaignmajorLaunch powerful automations based on survey responses. Survey data triggers email sequences and contact scoring in ActiveCampaign.
- KlaviyomajorUpdate Klaviyo contacts with survey responses. Survey data enriches customer profiles for personalized marketing campaigns.
- Microsoft TeamsmajorGet instant Microsoft Teams alerts about new survey responses. Conditional notifications enable team collaboration on feedback items.
- MixpanelmajorSend survey responses as user events to Mixpanel. Blends quantitative analytics with qualitative survey feedback for complete user understanding.
- AmplitudemajorSend survey responses as events to Amplitude for behavioral analytics integration and cohort analysis.
- SegmentmajorSend survey answers to Segment destinations and warehouses. Central customer data platform integration for unified feedback data.
- ProductboardmajorSend survey responses as notes to Productboard for product roadmap prioritization based on customer feedback.
- FullStorymajorWatch session recordings associated with corresponding survey responses. Combines behavioral analytics with feedback context.
- ZapiermajorTrigger workflows based on survey responses in 2,000+ apps via Zapier integration for automated workflow creation.
- IterablemajorJoint webinar on hyper-personalization with survey data. Co-marketing partnership for customer feedback and marketing automation education.
- Customer.iomajorJoint webinar on zero-party survey data. Partnership educating on feedback-driven marketing automation.
- BrazemajorJoint webinar on smarter survey workflows and AI-driven insights. Integration allows chat surveys through Braze for in-conversation feedback collection.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Survicate competitors and assessment
Company assessmentEmerging players
- Tally: Emerging free form and survey builder targeting SMBs and individuals with a similar freemium PLG motion, competing on simplicity and price in the low end of the same segment.
- Maze: Emerging product research platform with overlap in user research, concept testing, and feature validation surveys, primarily targeting product teams with partial feature overlap.
Direct peers
- Typeform: Direct competitor in conversational online survey and form software, targeting marketing, product, and CX teams with a similar SMB-to-enterprise customer base and freemium-to-paid SaaS model.
- SurveyMonkey: Direct competitor in online survey creation and customer feedback, with comparable SMB/mid-market self-serve motion, freemium model, and multi-channel survey distribution.
- Hotjar: Direct competitor for website feedback, on-site surveys, and user behavior insights targeting digital businesses and product teams, with overlapping SMB/mid-market positioning.
- Jotform: Direct competitor in online form and survey software with comparable freemium/SMB positioning, drag-and-drop builder, and integration ecosystem targeting similar digital business customers.
Broad incumbents
- Qualtrics: Enterprise VoC and experience management incumbent with overlapping NPS/CSAT/customer feedback capabilities, but operating at a much broader portfolio scale and primarily serving enterprise customers.
- UserTesting: Broader user research incumbent offering human-powered usability testing and feedback collection; adjacent category with overlapping customer base of product and CX teams.
- Medallia: Enterprise customer experience and VoC platform with overlapping NPS/CSAT capabilities, but operating at enterprise scale with broader omnichannel feedback coverage.
- Sprinklr: Enterprise customer experience management suite with adjacent feedback, social listening, and survey capabilities serving large enterprise customers across multiple channels.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Survicate social profiles
Digital presenceSurvicate compliance and trust
Trust signalCompliance3 records
Survicate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Survicate leadership team
Management profileNumber of profiles
Profiles2 records
Survicate funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Survicate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Survicate
What does Survicate do?
Survicate provides a unified customer feedback platform that enables businesses to create and distribute multi-channel surveys (website, email, mobile app, link, and in-product) and automatically analyze responses using AI-powered categorization and sentiment analysis. The platform centralizes feedback from surveys, reviews, support tickets, and call transcriptions into a Research Hub, syncs insights with CRM, marketing automation, analytics, and collaboration tools via 50+ native integrations, and closes the feedback loop through automated workflows.
Is Survicate a public or private company?
Survicate is a private company. It is classified as venture growth investor backed and is currently operating.
When was Survicate founded?
Survicate was founded in 2013. It employs 51 to 100 people.
Where is Survicate based?
Survicate is headquartered in Warsaw, Poland, in the Europe region.
How does Survicate make money?
Two revenue lines are on record. Subscription SaaS are the primary driver. The others are freemium.
Who are Survicate's main competitors?
Emerging players on record are Tally and Maze. Direct peers are Typeform, SurveyMonkey, Hotjar and Jotform. Broad incumbents are Qualtrics, UserTesting, Medallia and Sprinklr.
Does Survicate have an API?
Yes. Survicate offers a Data Export API that allows developers to export survey data, responses, respondent information, and personal data. The API supports webhooks for real-time event notifications including 'Question answered' and 'Survey answered' events. Mobile SDKs are available for iOS (Swift/Objective-C), Android (Kotlin/Java), React Native, Flutter, and Unity. The platform also supports Segment integration for mobile SDK data pipeline integration. Developer documentation is at developers.survicate.com.
What industry is Survicate in?
Survicate's product category is Customer Feedback Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 541910 and its SIC code is 7372.