Procare HR

What Procare HR does

Procare HR is a Professional Employer Organization (PEO) exclusively serving the senior care and disability services industry, founded in 2015 and headquartered in Minneapolis, Minnesota. The company enters into co-employment arrangements with care operators, assuming responsibility for HR administration so clients can focus on resident care. Its integrated service suite includes payroll processing, employee benefits administration, workers' compensation coverage and claims management, HR strategy and compliance consulting, HR administration, talent acquisition, labor management, and a proprietary HR technology platform covering data entry, tracking, reporting, scheduling, timekeeping, and self-service capabilities for employees and managers. Approximately 70% of its internal team comes from senior care backgrounds, including former operators in executive and customer-facing leadership roles, which is central to its domain-specialized positioning.

The business is monetized primarily through per-employee flat fees billed monthly to client operators, supplemented by pass-through revenue from workers' compensation premiums and pooled master medical plans under the PEO's FEIN. As of 2025, Procare HR serves organizations across home care, skilled nursing, senior housing, assisted living, memory care, group homes, day programs, disability services, hospice, and long-term care, with 25,000+ client employees covered nationally and a national footprint that expanded from an initial Midwest base. Distribution is exclusively through direct enterprise sales led by the CEO and a sales leadership team, supported by content marketing, on-demand webinars, downloadable guides, industry events such as the NIC Fall Conference, and an affiliate program with senior care industry associations including NIC, IALA, and TALA.

The company is privately held, with Silverlake identified as a private equity partner. Strategic actions include a 2022 company-wide rebrand and the October 2025 acquisition of senior care thought leadership platform Foresight. Procare HR has signaled a strategic shift from purely transactional PEO services toward outcome-based partnerships, with stated targets including measurable reductions in client turnover and labor costs, supported by investments in labor management technology and outcome measurement systems.

Name

Procare HR

Legal name

PROCare HR

Website

https://procarehr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Procare HR is a Professional Employer Organization exclusively serving the senior care and disability services industry, providing payroll, benefits, workers' compensation, HR compliance, talent acquisition, and labor management to more than 25,000 client employees across home care, assisted living, skilled nursing, and related verticals.

Ownership category

akta.pro rank

Product category

Professional Employer Organization (PEO) Services

NAICS

Professional Employer Organizations (561330)

SIC

Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

akta.pro secondary industries

Association & PEO Group Health Plans (AHP/PEO-Sponsored) (FSAIAFAH), Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

Keywords

• Professional employer organization
• Senior care HR services
• Payroll benefits administration
• Workers compensation coverage
• Labor management solutions

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. PEO Co-Employment Services: Procare HR operates as a Professional Employer Organization (PEO) providing co-employment services. The company enters into joint-employment agreements with employers by 'leasing' employees to them. PEOs manage employee-related responsibilities including payroll, benefits, tax administration, regulatory assistance, and compliance support. Pricing is typically structured as a flat fee per employee plus costs for employee benefits.
2. Workers' Compensation Coverage: Comprehensive workers' compensation coverage program including claims management and safety consulting to help reduce future claims
3. Master Medical Plans through PEO: By pooling employees with thousands of others in a network under the PEO's FEIN, clients leverage aggregate purchasing power for discounted health insurance rates

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Procare HR is a Professional Employer Organization (PEO) exclusively serving the senior care and disability services industry, providing co-employment HR services to operators of assisted living, skilled nursing, home care, hospice, group homes, and memory care facilities. The company delivers an integrated suite of payroll, employee benefits, workers' compensation, HR strategy and compliance, HR administration, talent acquisition, labor management, and HR technology to more than 25,000 client employees.

Product overview

Procare HR is a Professional Employer Organization (PEO) exclusively serving the senior care and disability services industry. The company offers a comprehensive, integrated suite of HR services built around an HR technology platform. Core services include Payroll Services, Employee Benefits administration, Workers' Compensation coverage, HR Strategy & Compliance consulting, HR Administration, Technology for Care (a comprehensive technology suite for data entry, tracking, and reporting), Talent Acquisition, and Labor Management. The company has over 25,000 client employees and serves organizations across home care, skilled nursing, senior housing, assisted living, disability services, hospice, and long-term care.

Differentiator

Problem solved

Functional benefit

Products and services

• Payroll Services Accurate, on-time payroll processing for regulatory compliance and employee satisfaction, built for senior care operators.
• Employee Benefits Administration Dedicated experts navigate the complexities of ACA, healthcare, and employee benefits administration, including pooled master medical plans for discounted health insurance rates.
• Workers' Compensation Coverage Workers' compensation coverage program including claims management and safety consulting to improve safety, reduce claims, and handle incidents end-to-end.
• HR Strategy & Compliance Strategic HR guidance and regulatory compliance support for senior care providers, including ACA, OSHA, FMLA, ADA, and multi-state payroll tax administration.
• HR Administration Expert support for HR administration including new hire onboarding, termination, and reporting for care providers.
• Technology for Care Comprehensive HR technology suite providing easy data entry, tracking, and reporting for HR services in the care industry.
• Talent Acquisition Recruiting to onboarding support to build and retain a stable, high-performing care team for senior care operators.
• Labor Management Labor cost reduction and coverage maintenance support to help senior care providers control costs without sacrificing quality of care.

Quantifiable outcome

• 7-9% faster growth for businesses in PEO partnerships (NAPEO research cited)
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and supporting.

• ForesightcoreStrategic or Co-development Partner · 1 January 2025Procare HR acquired Foresight in 2025. This represents a significant strategic acquisition to enhance thought leadership capabilities and market awareness. Foresight founder Steve will continue to contribute to enhancing the platform's content and brand ambassador programs. The partnership aims to provide more resources to the senior care industry while increasing Procare's market visibility.
• ProService HawaiicoreStrategic or Co-development PartnerProService Hawaii appears as a key partner/affiliate displayed on Procare HR's website. The partnership appears to be a strategic relationship between PEO companies serving the care industry, with ProService Hawaii operating in the Hawaiian market.
• NIC (National Investment Center for Seniors Housing & Care)majorGTM or Marketing PartnerNIC is a key industry organization that Procare HR partners with for thought leadership. The company has been featured on NIC Chats podcast for five consecutive NIC Fall Conferences, discussing workforce challenges and HR innovation in senior care.
• Industry Associations (IALA, TALA, and others)supportingOthersVarious industry associations including IALA (Iowa Assisted Living Association), TALA, and other state/regional associations are listed as affiliates/partners, indicating Procare HR's integration within the senior care industry network.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TriNet: Technology-forward PEO serving small and mid-market businesses across verticals including healthcare. Competes directly with Procare HR for mid-sized employer contracts with similar managed-services bundles of payroll, benefits, and HR compliance.
• CoAdvantage: PEO offering payroll, benefits, workers' comp, and HR services to mid-market companies across multiple industries. Direct competitor in the PEO market with a similar managed-services co-employment model.
• Vensure Employer Solutions: PEO providing HR outsourcing, payroll, benefits, and risk management to SMB employers. Comparable co-employment service model and mid-market positioning as Procare HR.
• Justworks: Tech-enabled PEO targeting SMBs with payroll, benefits, and HR compliance in a self-service model. Comparable co-employment and managed-services offering but competes from a tech-first rather than vertical-specialist angle.
• BBSI: PEO providing co-employment, workers' compensation, payroll, and benefits administration to SMBs including healthcare and service-sector employers. Similar outcome-focused orientation and mid-market customer base as Procare HR.

Broad incumbents

• Paychex PEO: Paychex's PEO/HR solutions group (including acquired Oasis Outsourcing) serves SMBs with payroll, benefits, and HR outsourcing. Comparable PEO service model though with a horizontal rather than vertical-specialized positioning.
• Insperity: One of the largest publicly traded PEOs in the US, offering co-employment, payroll, benefits, and HR consulting across all industries. Directly competes with Procare HR for senior care operator contracts but lacks Procare's exclusive vertical specialization.
• ADP TotalSource: ADP's PEO division and the largest US PEO by worksite employees. Provides similar payroll, benefits, and HR outsourcing to mid-market employers including healthcare operators, with materially greater scale and technology investment than Procare HR.

Others

• UKG (Ultimate Kronos Group): Workforce management and HR technology vendor with healthcare vertical solutions. Sells HRIS, scheduling, and labor management software to senior care operators; competes at the technology layer rather than the PEO/co-employment layer.

Emerging players

• OneDigital: Benefits brokerage and HR consulting firm with strong healthcare/senior care client base and PE backing. Adjacent rather than direct PEO, but competes for the same senior care HR and benefits wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/procarehr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procare HR