CoAdvantage
CoAdvantage is a Professional Employer Organization (PEO) founded in 1997 and headquartered in Bradenton, Florida, providing integrated HR outsourcing — payroll, benefits, compliance, workers' comp, and HR technology — to small and mid-sized businesses under a co-employment model via its CoAdQuantum HCM platform.
- Company typePrivate
- Founded1997
- HeadquartersTampa, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What CoAdvantage does
CoAdvantage is a Professional Employer Organization (PEO) founded in 1997 and headquartered in Bradenton, Florida. The company provides integrated HR outsourcing solutions to small and mid-sized businesses under a co-employment model, bundling payroll processing, employee benefits administration, risk and compliance management, workers' compensation, EPLI insurance, retirement/401K administration, and broader HR technology into a single service relationship. Its core technology platform is CoAdQuantum, an all-in-one Human Capital Management (HCM) system that handles time tracking, employee data management, and onboarding workflows, complemented by CoAdEnroll (benefits enrollment) and CoAd360 (employee experience). The company also operates PrimePay as a sub-brand offering payroll-specific solutions following its March 2025 acquisition.
CoAdvantage generates revenue primarily through recurring PEO service fees billed as composite/bundled amounts per payroll period, with quote-based pricing determined through consultation and individual Client Service Agreements. Its go-to-market motion is sales-led, combining direct sales outreach, website consultation requests, a Partner Program for mid-market distribution, and a Business Referral Program. The company serves a horizontally diversified SMB and mid-market customer base across industries including technology/software (Hailtrace), retail/hardware (Ace Hardware), and other services (Transcend), citing PEO outcomes of 12-14% lower employee turnover and 27% ROI for clients. As of May 2026, CoAdvantage is led by Chairman and CEO Jim Neve (formerly of FIS and ADP) and COO Brian Meharry, who have publicly committed to AI-enabled product evolution and national scale.
CoAdvantage firmographics
Firmographics- Name
- CoAdvantage
- Legal name
- CoAdvantage Corporation
- Website
- https://coadvantage.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- CoAdvantage is a Professional Employer Organization (PEO) founded in 1997 and headquartered in Bradenton, Florida, providing integrated HR outsourcing — payroll, benefits, compliance, workers' comp, and HR technology — to small and mid-sized businesses under a co-employment model via its CoAdQuantum HCM platform.
- Ownership category
- akta.pro rank
CoAdvantage industry classification
Industry- Product category
- Human Resources Outsourcing (PEO Services)
- NAICS
- Professional Employer Organizations (561330), Professional Employer Organizations (56133), Payroll Services (541214)
- SIC
- Services-Help Supply Services (7363)
- akta.pro primary industry
- Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)
- akta.pro secondary industries
- Agent of Record (AOR) for Staffing & Payrolling (BPACAHAF), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)
Keywords
Where CoAdvantage is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CoAdvantage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- PEO Co-Employment Service Fees: CoAdvantage operates as a Professional Employer Organization (PEO), providing co-employment services to client companies. Revenue is generated through service fees charged to client businesses for bundled HR services including payroll processing, benefits administration, risk and compliance management, and workers' compensation coverage. The company serves as a co-employer, handling payroll taxes, benefits, and compliance while clients retain day-to-day management of employees. Fees are invoiced as a composite/bundled amount per payroll period, as stated in the terms and conditions.
- Payroll Processing Services: Accurate and scalable processing of employee wages, taxes, and deductions as part of the PEO service bundle.
- Employee Benefits Administration: Administration of Fortune 500-style health, dental, vision, and retirement benefit plans, including 401K plan solutions and benefits administration software.
- Risk and Compliance Services: Proactive risk mitigation and compliance support for federal, state, and local regulations including FMLA, workplace safety, workers' compensation, and EPLI insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | PEO Services Bundle - Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CoAdvantage product offering
Product offeringCore offering
CoAdvantage is a Professional Employer Organization (PEO) that delivers integrated HR outsourcing under a co-employment model. It bundles payroll processing, employee benefits administration, risk and compliance support, workers' compensation, EPLI insurance, and HR technology through its CoAdQuantum HCM platform for small and mid-sized U.S. businesses. Services are invoiced as a composite, bundled fee per payroll period.
Product overview
CoAdvantage is a full-service Professional Employer Organization (PEO) offering an integrated suite of HR solutions through its CoAdQuantum HCM platform. The portfolio is organized around a platform-plus-modules architecture: the CoAdQuantum Platform serves as the central all-in-one technology hub, supplemented by five core service pillars — Payroll Processing, Employee Benefits, Risk & Compliance, HR Administration, and Workforce Management/HR Technology — and multiple specialized add-on modules including Workers' Compensation, EPLI Insurance, Benefits Administration, 401K & Retirement, Applicant Tracking, Learning Management, and Time & Labor Management. The sub-brand PrimePay provides payroll-specific solutions, and the entire suite is delivered through a co-employment PEO model targeting small and mid-sized businesses seeking outsourced HR, payroll, compliance, and benefits administration.
Differentiator
Problem solved
Functional benefit
Brands
- PrimePay: A sub-brand offering payroll solutions under the CoAdvantage PEO services umbrella. Referenced in the context of the Pitchfest 2026 sponsorship alongside CoAdvantage.
Products and services
- CoAdQuantum Platform
Quantifiable outcome
- 12-14% lower employee turnover for companies that use PEOs
- +2 more outcomes
Companies that use CoAdvantage
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
CoAdvantage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
CoAdvantage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PrimePayminorCoAdvantage and PrimePay co-sponsor the HR Tech 2026 Pitchfest startup competition with up to $40,000 in cash prizes. This is a marketing and brand visibility partnership at a flagship HR technology industry event scheduled for October 20-22, 2026 at Mandalay Bay in Las Vegas. PrimePay is listed as a separate solution offering under the CoAdvantage brand umbrella.
- HR ExecutiveminorHR Executive, a global media company established in 1987 and organizer of the HR Tech conference, partners with CoAdvantage/PrimePay for the Pitchfest startup competition sponsorship. This provides brand visibility and thought leadership positioning for CoAdvantage in the HR technology sector.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
CoAdvantage competitors and assessment
Company assessmentEmerging players
- Rippling: Rippling unifies HR, IT, payroll, and benefits into a single platform for SMB and mid-market employers. While newer and more tech-led, it increasingly overlaps with CoAdvantage's HCM/payroll/bundled-services thesis and competes for the same IT-forward SMB buyer.
Direct peers
- Paycor: Paycor provides payroll, HR, benefits administration, and workforce management software to small and mid-sized businesses. Its SMB-mid-market focus and bundled HR/payroll/benefits offering make it a comparable peer to CoAdvantage's CoAdQuantum-driven service bundle.
- Paychex: Paychex is a leading payroll and HR solutions provider with a PEO segment (Paychex PEO) targeting SMBs. It competes with CoAdvantage on bundled payroll, benefits, and HR outsourcing, and is materially larger, providing scale-driven pricing pressure.
- TriNet: TriNet is a major PEO serving small and mid-sized businesses with HR outsourcing, payroll, benefits, and risk/compliance services. Its bundled PEO offering and SMB-mid-market focus directly mirror CoAdvantage's value proposition.
- Gusto: Gusto provides payroll, benefits, and HR services to small businesses, increasingly layering PEO-like offerings. Its SMB focus, modern product UX, and aggressive pricing make it a direct competitor for CoAdvantage's core customer base.
- Insperity: Insperity is a publicly traded PEO providing bundled HR, payroll, benefits, and workforce management solutions to SMBs and mid-market businesses. It is the closest publicly listed analog to CoAdvantage's co-employment PEO model and target customer profile.
- Justworks: Justworks is a tech-forward PEO providing payroll, benefits, compliance, and HR software to small and mid-sized businesses. It targets the same SMB buyer as CoAdvantage with a modern software-led experience and has become a direct challenger in the SMB PEO category.
Broad incumbents
- UKG (Ultimate Kronos Group): UKG provides HCM, workforce management, payroll, and HR service delivery solutions across SMB through enterprise segments. It overlaps with CoAdvantage's CoAdQuantum platform capabilities and competes for mid-market HR outsourcing deals.
- ADP TotalSource: ADP's PEO division (TotalSource) is one of the largest PEOs in the US, offering co-employment HR, payroll, and benefits outsourcing to SMBs. ADP is a broad incumbent with deep resources that competes head-to-head with CoAdvantage for the same PEO customer segment.
- Workday: Workday is a leading cloud HCM and payroll platform with growing SMB reach through partners. While primarily enterprise, its expanding mid-market and partner-led SMB motion creates competitive overlap with CoAdvantage's technology roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
CoAdvantage social profiles
Digital presenceCoAdvantage financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoAdvantage leadership team
Management profileNumber of profiles
Profiles3 records
CoAdvantage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoAdvantage M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoAdvantage
What does CoAdvantage do?
CoAdvantage is a Professional Employer Organization (PEO) that delivers integrated HR outsourcing under a co-employment model. It bundles payroll processing, employee benefits administration, risk and compliance support, workers' compensation, EPLI insurance, and HR technology through its CoAdQuantum HCM platform for small and mid-sized U.S. businesses. Services are invoiced as a composite, bundled fee per payroll period.
Is CoAdvantage a public or private company?
CoAdvantage is a private company. It is classified as unknown and is currently operating.
When was CoAdvantage founded?
CoAdvantage was founded in 1997. It employs 501 to 1,000 people.
Where is CoAdvantage based?
CoAdvantage is headquartered in Tampa, United States, in the North America region.
How does CoAdvantage make money?
Four revenue lines are on record. PEO Co-Employment Service Fees are the primary driver. The others are payroll Processing Services, employee Benefits Administration and risk and Compliance Services.
Who are CoAdvantage's main competitors?
Rippling is listed as an emerging player. Direct peers are Paycor, Paychex, TriNet, Gusto, Insperity and Justworks. Broad incumbents are UKG (Ultimate Kronos Group), ADP TotalSource and Workday.
Does CoAdvantage have an API?
No public API is recorded for CoAdvantage.
What industry is CoAdvantage in?
CoAdvantage's product category is Human Resources Outsourcing (PEO Services). Its primary akta.pro industry code is BPACAKAA, Comprehensive HRO (Multi-Process HR Outsourcing), with a secondary code of BPACAHAF, Agent of Record (AOR) for Staffing & Payrolling. Its NAICS code is 561330 and its SIC code is 7363.