Purality Health

What Purality Health does

Purality Health, LLC (formerly PuraTHRIVE, rebranded November 2021) is a privately held US nutritional supplement company founded in 2015 and headquartered in Aurora, Colorado, with warehouse operations in Denver and Las Vegas and cGMP-compliant contract manufacturing in California. The company develops and sells a portfolio of approximately 15 premium liquid nutritional supplements spanning vitamins (D3+K2, C, B12), minerals (Zinc, Magnesium), antioxidants (Turmeric, Curcumin Gold, Glutathione), mushroom blends (Mushroom Mindboost, Lion's Mane), adaptogens (Ashwagandha), specialty formulations (MenoPLUS, Hair Renewal), and probiotics (L. Rhamnosus).

Its core differentiator is the PUREDOSE Micelle Liposomal delivery technology — a dual-encapsulation system that first dissolves active ingredients into nano-sized micelles for bioavailability, then wraps them in liposomes for protection through the hostile digestive environment — backed by 50+ patents and patents-pending globally, including specialized delivery methods (RcME for fragile probiotic bacteria) and exclusive patented ingredient forms (MK-7 K2, EstroG-100, AnaGain Nu). The company positions the technology as making nutrients up to 800% more effective than conventional oral supplements.

The business model is a hybrid direct-to-consumer operation combining one-time purchases, a tiered subscription program (Smart Ship / Purality+) with 20-40% recurring discounts and loyalty perks, a wholesale program (minimum 6 units per order) routed through the Faire marketplace with dedicated account management, and an affiliate channel via ClickBank and HasOffers|Tune supported by named health-influencer partnerships (Food Revolution Network, Natural Living Family, The Stern Method). A dedicated European storefront (puralityhealtheurope.co.uk) is operated in partnership with UK/European distributor Thrive Essentials. The company explicitly prohibits third-party marketplace listings on Amazon, eBay, and Etsy to protect wholesale channel integrity. Pricing spans roughly $40-$60 per bottle at retail, with a 180-day money-back guarantee on all products. Leadership is founder-controlled, with founder Demetrius Bassoukos at the helm alongside a small executive team (Director of Marketing, Affiliate Director, Affiliate Admin) and 11-50 total employees; the company mentions sister brands Everbella and SomaLeaf suggesting shared ownership across a small portfolio of consumer wellness brands.

Name

Purality Health

Legal name

Purality, LLC

Website

https://puralityhealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Purality Health is a privately held US nutritional supplement company (founded 2015, Aurora, CO) selling ~15 premium liquid vitamins, minerals, and specialty formulations via patented Micelle Liposomal dual-encapsulation technology, distributed through DTC e-commerce, wholesale, affiliate, and a dedicated European storefront to approximately 200,000 active repeat customers worldwide.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Grocery and Related Product Merchant Wholesalers (4244)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industries

Probiotics & Digestive Health Supplements (CRADAGAF), Proteins & Functional Nutrition Ingredients (Plant/Animal Proteins, Collagen, Amino Acids) (CRADAOAJ), Weight Management & Metabolic Supplements (CRADAGAG)

Keywords

• Liposomal dietary supplements
• Nutritional supplement manufacturing
• Liquid vitamin formulations
• Micelle delivery technology
• Organic wellness products

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Direct e-commerce product sales: One-time purchase of individual products (e.g., Curcumin Gold at $54/bottle, Vitamin C at $44.95/bottle, D3+K2, Probiotic at $59.95) with tiered bulk discounts of 15% (3-pack) and 25% (6-pack). No subscription required for purchase.
2. Subscription / Smart Ship (Purality+): Monthly auto-delivery subscription program called 'Smart Ship' or 'Purality+' offering 20-40% recurring discounts, 20% anniversary coupons, free ebooks, early access to sales and new products, and a dedicated customer care team. Subscription can be adjusted or cancelled at any time.
3. Wholesale / B2B distribution: Wholesale program selling to retailers, practitioners, and international distributors. Minimum order quantity of 6 units per product. $100 off first order plus free shipping for one year for wholesale partners via Faire marketplace.
4. Affiliate / referral commissions: Affiliate program via ClickBank and HasOffers|Tune platforms paying commissions on referred sales. No minimum payout threshold. Commission tracking via last-cookie system with real-time dashboard reporting.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Purality Health manufactures and sells liposomal dietary supplements using its proprietary PUREDOSE Micelle Liposomal Delivery technology, which dual-encapsulates nutrients for enhanced bioavailability. The company offers turmeric, curcumin, B-complex, vitamin D3+K2, vitamin C, glutathione, mushroom blends, probiotics, and condition-specific formulations sold primarily direct-to-consumer via its website, with secondary wholesale and affiliate distribution.

Product overview

Purality Health offers a portfolio of premium liquid nutritional supplements featuring patented Micelle Liposomal delivery technology that encapsulates active ingredients into nano-sized micelles further enveloped in liposomes for superior absorption. The product line includes 15 core products spanning vitamins (D3+K2, C, B12), minerals (Zinc, Magnesium), antioxidants (Glutathione, Turmeric/Curcumin), mushroom blends (Mushroom Mindboost, Lion's Mane), adaptogens (Ashwagandha), specialty formulations (MenoPLUS, Hair Renewal), and probiotics (L. Rhamnosus). All products are non-GMO, gluten-free, organic where possible, and manufactured in USA cGMP compliant facilities with third-party lab testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Liposomal Turmeric (Turmeric Boost) A turmeric-based liposomal supplement using PUREDOSE micelle delivery for joint, brain, and immune support. Targeted at health-conscious adults seeking high-bioavailability curcumin.
• Liposomal Vitamin B12 A methylated B12 liposomal supplement designed for energy, mood, and nervous system support. Marketed to individuals with B12 deficiency or low energy.
• Liposomal Vitamin D3 + K2 A liposomal vitamin D3 with K2 (MK-7) supplement for bone, immune, and cardiovascular health. Backed by third-party human clinical research.
• Liposomal Curcumin Gold A high-potency liposomal curcumin supplement targeted at users seeking a stronger anti-inflammatory response than the standard turmeric formula.
• Radiant C (Liposomal Vitamin C) A liposomal vitamin C supplement for immune, skin, and collagen support. Formulated for high absorption compared with standard ascorbic acid tablets.
• Mushroom Mindboost A liposomal functional mushroom blend (lion's mane and other adaptogens) for cognitive performance, focus, and memory support.
• Active B Complex A complete methylated B-complex liposomal supplement for daily energy, methylation, and nervous system support.
• Liposomal Zinc A liposomal zinc supplement for immune function, skin health, and hormone balance.
• Nano Glutathione

Quantifiable outcome

• Micellized curcumin showed much better absorption than regular (powdered) curcumin in a randomized crossover trial published in the Journal of Molecular Food and Nutrition Research.
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Thrive Essentials (Magnus Mulliner)coreChannel Partner/ Reseller/ DistributorUK/European distributor of Purality Health products since 2017. Handles customs documentation and international shipping coordination for European market. Described as the main international representative distributing Purality Health's complete supplement ranges to UK and Europe.
• Dr. Jim McCririe DC, CCSP | Bear River ChiropracticminorChannel Partner/ Reseller/ DistributorChiropractor who has included Purality Health products in his practice for 3 years. Reports high patient demand and easy restocking experience with wholesale account manager.
• Dr. Joseph McCall | Hope Chiropractic & WellnessminorChannel Partner/ Reseller/ DistributorChiropractor recommending Purality Health products regularly to patients. Describes products as vegan/vegetarian friendly, high quality, and highly efficacious based on patient outcomes.
• Jason Vargo | Chocolatree Organic OasisminorChannel Partner/ Reseller/ DistributorRetailer of Purality Health products at Chocolatree Organic Oasis in Sedona, Arizona. Positive experience with product quality, efficacy, and sales representatives.
• Desiree Titone Burrell | Restoration @ Desiree's Wellness Spa & BoutiqueminorChannel Partner/ Reseller/ DistributorWellness spa owner in Florida recommending Purality Health products to clients. Positive experience with wholesale team responsiveness and turnaround time.
• Food Revolution Network (Ocean Robbins)coreGTM or Marketing PartnerHealth education network promoting Purality Health Curcumin Gold to members via affiliate partnership. Ocean Robbins describes the product as the best-converting supplement offer they have ever promoted, with tremendous affiliate earnings.
• Natural Living Family (Dr. Eric Zielinski)coreGTM or Marketing PartnerNatural health education platform promoting Purality Health products to their community. Dr. Zielinski describes Purality Health as a company with heart that gives back to those in need and funds philanthropic projects.
• The Stern Method (Ryan & Teddy Sternagel)minorGTM or Marketing PartnerHealth education platform founded by Ryan and Teddy Sternagel. Have been using Purality Health products since the company's early days, passing certificate of analysis testing and continuing to use all products.
• Mindful Health (Ashton Marshall)minorGTM or Marketing PartnerAffiliate manager promoting Purality Health as a top-of-the-line, high-converting supplement offer. Has been a loyal partner for years citing product quality and team responsiveness.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace platform partnered with Purality Health to offer 60-day payment terms, $100 off first order, and free shipping for an entire year to new wholesale partners. Simplifies B2B ordering and payment processing.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Ritual: DTC essential-nutrient brand with a subscription model, traceability narrative, and clean-label positioning. Adjacent rather than direct: no liposomal technology, but targets the same premium-vitamin buyer through a similar DTC + subscription funnel.

Broad incumbents

• Athletic Greens / AG1: Premium daily-nutrition powder brand with a heavy DTC and influencer-marketing model. Comparable premium pricing, subscription flywheel, and influencer-driven acquisition, though AG1 is a single-SKU all-in-one rather than a multi-product liposomal line.
• Bulletproof: Premium wellness brand with broad supplements, food, and beverage portfolio. Comparable premium pricing and DTC distribution, and overlaps in collagen, vitamins, and adaptogens, though Bulletproof is a broader lifestyle brand.
• Pure Encapsulations: Established practitioner-grade supplement brand owned by Nestlé Health Science with a much broader portfolio. Comparable premium, hypoallergenic positioning and overlap in vitamins, minerals, and specialty SKUs, but operates as a broad incumbent rather than a single-technology specialist.
• Thorne: Large, science-led supplement brand serving practitioners, athletes, and DTC consumers. Competes on the same absorption/efficacy narrative and practitioner endorsement model, with deeper capital and broader retail distribution.

Direct peers

• Designs for Health: Practitioner-channel nutritional supplement brand with a science-forward positioning similar to Purality's nurse-practitioner-formulated narrative. Overlap in vitamins, minerals, and specialty formulations sold through chiropractors and wellness clinics.
• Cymbiotika: Premium liposomal supplement brand with similar positioning on bioavailability, a subscription model, and DTC e-commerce. Competes for the same high-end consumer seeking liquid-delivery formats.
• Quicksilver Scientific: Premium liposomal and nano-encapsulated supplement brand built around proprietary delivery technology. Direct overlap with Purality on liposomal vitamins, glutathione, and practitioner channels.
• Seeking Health: Practitioner-founded supplement company with a focus on bioavailability and active forms of nutrients (methylated B12, active B complex). Comparable target buyer (educated, wellness-focused) and product overlap in vitamins, minerals, and probiotics.
• LivOn Labs: Pioneer of liposomal vitamin C and B-complex supplements with a DTC-heavy model. Closely comparable product format (liquid liposomal sachets) and target consumer (absorption-focused wellness buyer).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/puralityhealth
• Instagraminstagram.com/puralityhealth
• Pinterestpinterest.com/puralityhealth
• LinkedInlinkedin.com/company/puralityhealth

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purality Health