VeUP
- Company typePrivate
- Founded2022
- HeadquartersSt. Helier
- Headcount51–100
- GTM typeB2B
- OfferingServices
What VeUP does
VeUP is an authorised AWS reseller and Advanced Tier Services Partner that operates a four-stage delivery model for companies running significant AWS workloads. The Ignite stage (30 days) deploys the proprietary Umbrella FinOps platform, runs an AI Readiness Review against AWS's Well-Architected framework, identifies typically 15–45% recoverable cloud waste, and unlocks MAP, MDF, and ATX Build funding to self-fund the first engagement. The Build stage (60–90 days) delivers scoped bespoke engineering — with a written outcome guarantee under which VeUP continues at no extra charge if deliverables are not met — across three specialisms: Cloud Foundation, Sovereign AI, and Agentic AI. Build+ extends the engagement into retained embedded engineering on a monthly billing basis with the same senior team, and Sell provides managed AWS go-to-market services for ISVs including Marketplace listing, private offers, ACE pipeline registration via a custom ACE API, and unlocking EDP credits against committed buyer spend.
The company targets companies in Fintech, Healthcare, SaaS/ISV, and Media verticals whose AWS bills are large and unexplained, whose AI initiatives stall at POC stage, or whose AWS relationship is not generating channel revenue. Go-to-market is consultative and sales-led: a 30-minute qualification call with a senior Solutions Architect feeds the funnel, with the website serving as the primary inbound surface and LinkedIn for top-of-funnel awareness. Pricing is quote-based and not publicly disclosed for Build, Build+, and Sell; Ignite is free. Revenue mechanics mix AWS resale pass-through (with non-USD invoices priced at mid-market rate plus 4%), fixed-scope professional services, monthly retained engineering, and managed go-to-market services for ISVs.
VeUP Ltd is incorporated in England, UK, has 51–100 employees, holds AICPA SOC 2 Type 1 certification, and reports 100+ customers delivered with a 95+ NPS score. Leadership comprises CEO Damian Skendrovic and Director Chris James. The firm is privately held with no disclosed funding rounds, parent entity, or investor ownership, and operates as a founder-led consulting and resale business with embedded proprietary tooling (Umbrella, Custom ACE API) layered on top of the AWS platform.
VeUP firmographics
Firmographics- Name
- VeUP
- Legal name
- VeUP Ltd
- Website
- https://veup.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
VeUP industry classification
Industry- Product category
- Cloud Consulting Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming Services (7371), Services-Engineering Services (8711), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
- akta.pro secondary industries
- FinOps for Platform & DevOps (cost governance/optimization) (BPAEAKAJ), Cloud FinOps & SaaS Spend Management (BPAEAOAH), Incident Response, On-Call & Operational Readiness (BPAEAKAL)
Keywords
Where VeUP is headquartered
LocationHeadquarters
- HQ city
- St. Helier
Markets served
VeUP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AWS Reseller Services: VeUP is an authorized AWS reseller. Client pays AWS Fees plus VeUP Fees for the reseller service. VeUP does not charge additional fees for the VeUP Ignite service. For AWS Resell, where invoice currency is not USD, VeUP applies exchange rate from xe.com +4%.
- Professional Services - Build: Bespoke engineering engagements with written outcome guarantee. Scoped deliverables for Cloud Foundation, Sovereign AI, or Agentic AI specialisms. Production delivered in 60-90 days. If deliverables are not met, VeUP continues working at no additional charge.
- Retained Engineering Services - Build+: Ongoing embedded engineering team services. Part-time PLES light (senior expert reviewing architecture) or full PLES (dedicated embedded team). Scales with customer roadmap - more resource during major build phases, lighter during stable periods.
- AWS Go-to-Market Services - Sell: Managed service for ISV customers running AWS Marketplace listing, private offers, ACE submissions, and PDM relationships. Compresses what takes most companies a year into weeks. Includes co-sell motion activation and committed spend (EDP credits) unlocking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | VeUP Ignite - Free 30-day cloud optimization engagement |
| Outcome Based/ Performance | Multi-year contract | VeUP Build - Fixed-scope bespoke engineering with written guarantee |
| Subscription | Monthly | VeUP Build+ - Retained ongoing engineering services |
| Other | Multi-year contract | VeUP Sell - AWS Go-to-Market managed service for ISVs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
VeUP product offering
Product offeringCore offering
VeUP is an authorized AWS reseller and Advanced Tier Services Partner that delivers four sequential programs for companies with significant AWS workloads: VeUP Ignite (30-day FinOps and AI readiness onboarding), VeUP Build (60-90 day bespoke engineering with a written outcome guarantee in Cloud Foundation, Sovereign AI, or Agentic AI), VeUP Build+ (retained embedded engineering), and VeUP Sell (managed AWS Marketplace listing, co-sell motion, and ACE pipeline activation for ISVs). The firm sells AWS services as a reseller and layers FinOps optimization, bespoke production engineering, and go-to-market enablement on top, supported by proprietary tools such as the Umbrella FinOps platform and the Custom ACE API.
Product overview
VeUP is a managed services and professional services firm operating as an authorised AWS reseller, organised around four sequential programmes: VeUP Ignite (cloud cost discovery and AI readiness onboarding), VeUP Build (scoped bespoke engineering with a written outcome guarantee), VeUP Build+ (retained embedded engineering), and VeUP Sell (AWS go-to-market and Marketplace managed services for ISVs). These programmes are supported by proprietary tooling including the Umbrella FinOps platform and the Custom ACE API, and are delivered by senior engineers who remain on the same engagement from scoping through delivery.
Differentiator
Problem solved
Functional benefit
Brands
- VeUP Ignite: 30-day cloud optimization and AWS funding program delivering FinOps analysis, AI readiness review, and CFO-ready report.
- VeUP Build
- VeUP Build+
- VeUP Sell
- Umbrella
Products and services
- VeUP Ignite 30-day free cloud optimization and AI readiness onboarding program for companies with large AWS workloads, delivering a FinOps savings audit, AI Readiness Review using the AWS Well-Architected framework, Umbrella FinOps platform deployment, and a board-presentable CFO-ready report. Intended for CTO, VP Engineering, and CFO buyers in Fintech, Healthcare, SaaS/ISV, and Media verticals.
- VeUP Build Fixed-scope bespoke engineering engagement delivering production-ready AWS systems in 60-90 days across Cloud Foundation, Sovereign AI, or Agentic AI specialisms. Backed by a written outcome guarantee: if deliverables are not met, VeUP continues working at no additional charge. Sold to mid-market and enterprise clients in regulated and AI-intensive verticals.
- VeUP Build+ Ongoing retained engineering services embedding VeUP engineers in the client's codebase, with PLES light (part-time senior expert) and PLES (dedicated sprint-based engineering team) options that scale with the client roadmap. Available to clients continuing from Build and to clients taking over systems originally built by other vendors.
- VeUP Sell Managed AWS Marketplace and co-sell service for ISVs, running full Marketplace listing, private offer setup, ISV Accelerate enrollment, ACE pipeline registration, and committed-spend (EDP credits) unlocking. Positions AWS Marketplace as a product launch in 30 days and compresses a typical year-long channel motion into weeks.
- AWS Reseller Services Authorized AWS resale arrangement where VeUP purchases AWS services on behalf of clients, manages billing, and provides access to MAP, MDF, and ATX Build funding programs. Available globally with exchange-rate handling for non-USD invoices.
Quantifiable outcome
- 35% average cloud savings found
- +7 more outcomes
Companies that use VeUP
Customer profileSegments4 records
Ideal customer profiles4 records
VeUP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
VeUP partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon Web Services (AWS)coreVeUP is an authorized AWS reseller with Advanced Tier Services Partner status. The partnership enables VeUP to resell AWS services, access MAP, MDF, and ATX Build funding programmes, manage AWS Marketplace listings for ISVs, and activate co-sell motions with AWS PDMs and Account Managers. AWS provides the underlying cloud infrastructure and services while VeUP provides FinOps optimization, bespoke engineering, and go-to-market services.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
VeUP competitors and assessment
Company assessmentBroad incumbents
- Slalom: Large US-based consultancy with significant AWS practice delivering cloud transformation, data engineering, and AI services to enterprise and mid-market clients. Highly comparable to VeUP's Build and Build+ programmes but at much larger scale and broader geographic footprint.
- Nordcloud (an IBM Company): European cloud-native consultancy acquired by IBM, delivering AWS, Azure, and GCP transformation services. Comparable to VeUP's professional services stack with broader multi-cloud capability but less specialised AWS partner focus.
- CloudHealth by VMware (now part of Broadcom): Established FinOps and cloud cost-management platform acquired by VMware/Broadcom, offering multi-cloud cost visibility and optimisation tooling. Comparable to VeUP's Umbrella FinOps platform at significantly larger enterprise scale.
- Apptio (an IBM Company): Enterprise FinOps and IT financial management platform acquired by IBM, providing cloud cost governance and showback/chargeback tooling. Comparable to Umbrella's FinOps positioning with much broader enterprise footprint.
- 2nd Watch (now part of Accenture): AWS Premier Tier consultancy acquired by Accenture, delivering cloud strategy, migration, and managed services. Comparable to VeUP's full service stack with the backing of a global systems integrator.
Direct peers
- DoiT International: Cloud FinOps and optimisation platform with deep AWS expertise, offering cost-management tooling and managed services to mid-market and enterprise customers. Most direct competitor to VeUP's Umbrella FinOps platform and Ignite-style cloud-savings engagements.
- ClearScale: AWS Premier Tier consulting partner delivering cloud migration, application modernisation, and managed services. Comparable to VeUP Build/Build+ offerings with similar focus on bespoke engineering for mid-market and enterprise AWS customers.
- Trek10: AWS-focused consultancy specialising in cloud architecture, serverless, data, and IoT workloads for mid-market customers. Comparable to VeUP's Build programme with similar niche AWS specialism and mid-market customer focus.
- Onix: AWS Premier Tier partner delivering cloud migration, AI/ML, and managed services with focus on data analytics and industry-specific solutions. Comparable to VeUP across Build, Build+, and Sell programmes with similar AWS Advanced/Premier partner positioning.
- Logicworks: AWS Premier Tier managed services provider specialising in cloud managed services, compliance, and 24/7 operations for regulated industries. Comparable to VeUP Build+ retained engineering and MSP offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
VeUP social profiles
Digital presenceVeUP compliance and trust
Trust signalCompliance1 record
VeUP financial estimates
Financial estimateRevenue estimate
Valuation estimate
VeUP leadership team
Management profileNumber of profiles
Profiles2 records
VeUP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VeUP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VeUP
What does VeUP do?
VeUP is an authorized AWS reseller and Advanced Tier Services Partner that delivers four sequential programs for companies with significant AWS workloads: VeUP Ignite (30-day FinOps and AI readiness onboarding), VeUP Build (60-90 day bespoke engineering with a written outcome guarantee in Cloud Foundation, Sovereign AI, or Agentic AI), VeUP Build+ (retained embedded engineering), and VeUP Sell (managed AWS Marketplace listing, co-sell motion, and ACE pipeline activation for ISVs). The firm sells AWS services as a reseller and layers FinOps optimization, bespoke production engineering, and go-to-market enablement on top, supported by proprietary tools such as the Umbrella FinOps platform and the Custom ACE API.
Is VeUP a public or private company?
VeUP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VeUP founded?
VeUP was founded in 2022. It employs 51 to 100 people.
Where is VeUP based?
VeUP is headquartered in St. Helier.
How does VeUP make money?
Four revenue lines are on record. AWS Reseller Services are the primary driver. The others are professional Services - Build, retained Engineering Services - Build+ and AWS Go-to-Market Services - Sell.
Who are VeUP's main competitors?
Broad incumbents on record are Slalom, Nordcloud (an IBM Company), CloudHealth by VMware (now part of Broadcom), Apptio (an IBM Company) and 2nd Watch (now part of Accenture). Direct peers are DoiT International, ClearScale, Trek10, Onix and Logicworks.
Does VeUP have an API?
No public API is recorded for VeUP.
What industry is VeUP in?
VeUP's product category is Cloud Consulting Services. Its primary akta.pro industry code is BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate), with a secondary code of BPAEAKAJ, FinOps for Platform & DevOps (cost governance/optimization). Its NAICS code is 541511 and its SIC code is 7371.