Liaison

What Liaison does

Liaison is a privately held, founder-owned public relations and marketing agency founded in 1998 by Heidi Lowell and headquartered in Portland, Oregon, with additional offices in London and Berlin. The firm specializes exclusively in serving companies operating in the 3D technology, visual effects, animation, gaming, VR/AR, and emerging tech sectors — positioning it as one of the world's first and longest-operating category specialists in 3D PR. Its service offering spans strategic communications, media relations, product launch support, brand positioning and messaging, social media strategy, SEO optimization, content marketing, trade show and event coordination, media training, crisis communications, and reviews/awards program management, delivered as bespoke professional services engagements.

The agency's underlying capability is its domain expertise and editorial access rather than proprietary technology. Its team comprises digital strategists, social media experts, former gaming and television journalists, content creators, event planners, and SEO specialists with deep category knowledge — a profile that supports demonstrable outcomes including 860+ pieces of coverage placed for client Digital Domain over 3.5 years, 71 million+ readers reached for client 360 Designs, and 500,000+ trailer reach for client e.d. Films. Customer engagements are direct B2B relationships with enterprise and growth-stage clients, priced on a contact basis rather than through published rate cards.

Liaison's go-to-market is sales-led and reputation-driven, relying on founder/leadership relationships, category-specific case studies, and word-of-mouth within the 3D/VFX/gaming ecosystem rather than broad paid acquisition. The firm has accumulated industry recognition including a PRSA Bronze Anvil Award, PR Daily Award, AVA Digital Award, and Communicator Award. Its operating geographies span the US (Pacific Northwest), the UK, and Germany, and its client roster over its history includes NVIDIA, Autodesk, Epic Games, Wacom, Foundry, Disguise, Digital Domain, Chaos Group, Allegorithmic, Vicon, Rokoko, TurboSquid, Ncam, Brookfield, and Avalon Holographics. Note: the input data also references higher-education technology products (WebAdMIT, Centralized Application Services) and partnerships with WES and Niche under the same "Liaison" name; these appear to belong to a separate, unrelated entity and have been excluded from this analysis.

Name

Liaison

Legal name

Liaison

Website

https://liaisonpr.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Liaison is a founder-owned PR and marketing agency founded in 1998, specializing in 3D technology, VFX, animation, gaming, and emerging-tech companies, with offices in Portland, London, and Berlin.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Public relations services
• 3D technology PR
• Media relations
• Marketing communications
• Brand strategy

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR Services: Professional PR services for 3D technology companies including press release creation, media training, reviews & awards programs, interviews & press summits, and crisis communications

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Liaison is a B2B public relations and marketing communications agency that provides strategy, media relations, social media, content creation, SEO, event and trade show support, media training, and crisis communications to companies in the 3D technology, visual effects, animation, gaming, and emerging tech verticals. The agency crafts stories, secures press coverage, and runs integrated campaigns that bring visibility to its clients' products and corporate brands.

Product overview

Liaison operates as two distinct companies: (1) A PR and marketing agency (liaisonpr.com) specializing in 3D technology, VFX, animation, and emerging tech industries, providing strategy, media relations, events, and content creation services to clients like Chaos Group, Digital Domain, and NVIDIA. (2) A higher education technology company offering the WebAdMIT platform with modules including WebAdMIT Holistic (rubric-driven evaluation) and WebAdMIT Predictive (machine learning scoring), plus Centralized Application Services for managing graduate program applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Liaison PR Services Integrated PR and marketing communications services for 3D technology, visual effects, animation, VR/AR, and emerging tech companies, including strategy, media relations, social media, content creation, SEO, events, and brand positioning.
• Media Relations & Press Coverage Press release creation, interviews, press summits, reviews and awards programs, and earned-media placement in trade and mainstream outlets covering 3D, VFX, gaming, and emerging technology.
• Brand Strategy & Positioning Strategic positioning and messaging development, brand refresh, and brand strategy services for 3D technology and VFX companies.
• Social Media Content & Strategy Social media strategy and content creation for B2B technology clients, including organic and paid social programs targeting 3D/VFX/emerging tech audiences.
• SEO & Content Marketing SEO strategy and optimization, sponsored content, thought leadership content creation, and blog/content marketing programs.
• Trade Show & Event Support Trade show and conference support, event coordination, press summits, and on-site media engagement for 3D technology clients.
• Media Training & Crisis Communications Media training and crisis communications services for 3D technology, VFX, and emerging tech companies and their spokespeople.

Quantifiable outcome

• PR campaign reached over 71 million readers for client 360 Designs
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• NichecoreGTM or Marketing Partner · 3 February 2026Strategic partnership to help graduate programs convert student interest into completed applications by connecting Niche's school discovery platform with Liaison's Centralized Application Services. Partnership offers participating institutions complimentary Niche Premium Profiles and fee waivers for CAS membership.
• WES (World Education Services)coreStrategic or Co-development Partner · 28 October 2025Strategic partnership to streamline international student admissions and credential evaluation processes. Collaboration aims to support global student mobility and help institutions rebuild international enrollment pipelines.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bospar: Bospar is a B2B technology public-relations agency that helps technology companies build awareness and secure media coverage. Its technology focus and earned-media offering closely match Liaison's 3D and VFX technology positioning and launch work.
• Propllr: Propllr is a B2B PR and content-marketing agency serving technology companies. It matches Liaison's content-led communications, SEO and technology positioning work.
• Walker Sands: Walker Sands is a B2B technology marketing agency combining PR, content, social, SEO and digital services. It overlaps Liaison's multi-channel communications offering for technology clients, while operating as a larger integrated agency.
• LaunchSquad: LaunchSquad is a communications agency for technology and innovation companies, particularly around launches and market narratives. It overlaps Liaison's direct client acquisition, media relations and integrated content work.
• ARPR: ARPR is a technology-focused public-relations agency serving B2B and technology companies. Its emphasis on earned media, product launches and communications strategy makes it a direct comparator for Liaison's specialist PR services.
• The Hoffman Agency: The Hoffman Agency is a global technology communications firm with media relations, content and integrated communications capabilities. It is a close comparator for Liaison's technology PR and communications offering, although Hoffman operates at greater scale.
• Bite Communications: Bite Communications is a technology public-relations agency with global capabilities and experience in B2B technology stories. It is comparable to Liaison's media-relations, content-marketing and technology-sector positioning work.
• NextTechPR: NextTechPR is a B2B public-relations agency focused on technology companies and product launches. Its target customers and earned-media services are directly comparable to Liaison's technology-focused PR model.

Broad incumbents

• Ruder Finn: Ruder Finn is a global communications agency with technology, entertainment and creative-industry practices. It is a broad incumbent comparator because it serves similar enterprise technology and VFX-related clients, but at substantially greater scale.
• Zeno Group: Zeno Group is a global communications agency with technology, consumer and corporate capabilities. It overlaps with Liaison's PR, content, social and media-relations work, but is not 3D-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/liaisonpr
• Facebookfacebook.com/liaison.inc
• LinkedInlinkedin.com/company/liaison-public-relations
• Instagraminstagram.com/liaisonpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liaison