Niche
Niche is an AI-powered lead conversion platform for North American home-service and legal SMBs (HVAC, plumbing, roofing, electrical, restoration, solar, law firms), combining Voice AI, SMS automation, AI workflows, and lead-source integrations to respond to every inbound lead in under two seconds, used by 4,500+ businesses and 90+ white-label agency partners.
- Company typePrivate
- Founded2022
- HeadquartersHenderson, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Niche does
Niche (legal entity Niche & Leads, Inc., DBA Niche AI) is a private, bootstrapped, and profitable software company founded in 2022 in Tampa, FL by operator Tristan, following his prior experience running a marketing agency for service businesses. The company builds an AI-powered lead conversion and automation platform targeted at North American home-service and legal SMBs — primarily HVAC, plumbing, roofing, electrical, restoration, solar, and law firms — addressing the structural revenue loss from missed calls, slow lead response, and after-hours coverage gaps. Its stated customer base is 4,500+ service businesses, with 90+ active agency/reseller partners and 1M+ voice AI minutes processed monthly.
The platform is composed of six tightly integrated modules: Voice AI (sub-second call answering with multi-turn dialogue and live calendar reads), SMS Automation (8-second median reply with TCPA-compliant multi-turn qualification), AI Workflows (drag-and-drop builder with 25+ node types), AI Advertising (cross-platform smart bidding across Google LSA, Yelp, Thumbtack), Analytics (full-funnel attribution with 13-month retention), and LSA Integrations (native connectors to 12+ lead sources plus bidirectional CRM sync to GoHighLevel, HubSpot, Salesforce, AccuLynx, Housecall Pro, Sunbase, Calendly). The platform supports 12+ languages with automatic detection and is SOC 2 Type II certified.
Commercially, Niche operates a four-tier subscription model ($299/$599/$999/$1,999 monthly) with usage-based voice minute billing ($0.79-$1.29/min), 4%-of-spend AI Advertising management, and a white-label Agency Partner Program with wholesale pricing from $139-$199/sub-account. Acquisition is product-led via 10-14 day free trial, supplemented by an enterprise sales motion for Scale-plan multi-location accounts and a 12%-recurring affiliate program. The company claims 97% customer retention and an 85% average booking rate against a 22% industry benchmark.
Niche firmographics
Firmographics- Name
- Niche
- Legal name
- Niche & Leads, Inc.
- Website
- https://getniche.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Niche is an AI-powered lead conversion platform for North American home-service and legal SMBs (HVAC, plumbing, roofing, electrical, restoration, solar, law firms), combining Voice AI, SMS automation, AI workflows, and lead-source integrations to respond to every inbound lead in under two seconds, used by 4,500+ businesses and 90+ white-label agency partners.
- Ownership category
- akta.pro rank
Niche industry classification
Industry- Product category
- AI Lead Conversion Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
- akta.pro secondary industry
- Integration, API & Middleware Consulting (BPAHAEAJ)
Keywords
Where Niche is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Niche business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Core Plan: Base subscription tiers (Core, Growth, Pro, Scale) with per-sub-account pricing. Includes Voice AI, SMS Automation, Workflows, integrations. Higher tiers add multi-location support, custom AI training, advanced analytics, dedicated onboarding.
- Voice Minutes: Usage-based billing for voice AI minutes. Rates vary by tier: Core $1.29/min, Growth $0.99/min, Pro $0.79/min, Scale custom. 500 minutes included in Core plan.
- SMS: Usage-based SMS messaging. 2,000 messages included in SMS Automation plan. Overage at $0.04 per additional message.
- AI Advertising Management: 4% of managed ad spend for AI Advertising module. Bundles with Voice AI for $749/mo. Enterprise flat-fee management on $25K+ spend.
- Agency/Reseller Wholesale: Partners pay wholesale per sub-account ($139-$199/sub/mo) and resell at retail pricing. Volume tiers with automatic rate drops. Year 1 gross margin example: $77,400 at 15 clients with $599 avg retail price.
- Affiliate Commission: Affiliate program paying 12% recurring commission on referred customers. 90-day cookie duration, monthly payouts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core - Perfect for getting started at $299/mo |
| Subscription | Annual | Growth - For growing businesses at $599/mo |
| Subscription | Annual | Pro - Advanced features for scaling at $999/mo |
| Subscription | Annual | Scale - Enterprise-grade at $1,999/mo |
| Hybrid | Monthly | Voice AI + SMS Bundle |
| Professional services/ project-based | Monthly | AI Advertising - 4% of managed spend |
| Subscription | Monthly | LSA Integrations - Free with Voice AI or SMS |
| Subscription | Monthly | Agency Partner - Volume tiers from $139/sub/mo |
| Transaction based/ take rate | Monthly | Affiliate Program - 12% recurring commission |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Niche product offering
Product offeringCore offering
Niche provides an AI-powered lead conversion and automation platform for home service businesses (HVAC, plumbing, roofing, electrical, restoration, solar, legal). The platform combines Voice AI, SMS Automation, AI Workflows, AI Advertising, Analytics, and LSA Integrations into a single engine that responds to inbound leads in under 2 seconds across voice, SMS, and chat, then qualifies, follows up, and books jobs 24/7 with bidirectional CRM sync.
Product overview
Niche is a unified 24/7 AI lead conversion and automation platform for service businesses (HVAC, plumbing, roofing, electrical, restoration, solar, legal). The core platform consists of Voice AI (autonomous call answering and booking), SMS Automation (multi-turn text qualification), AI Workflows (drag-and-drop lead routing), AI Advertising (cross-platform ad optimization), Analytics (full-funnel attribution), and LSA Integrations (12+ lead source connectors). These six modules operate as a single engine: leads arrive from Yelp, Google LSA, Thumbtack, or other sources, the AI qualifies and books them across voice/SMS/in-platform chat, and all data syncs bidirectionally to CRM platforms (GoHighLevel, HubSpot, Salesforce, AccuLynx, Housecall Pro, Sunbase) with full conversation lineage. The platform also offers vertical-specific AI agents for Yelp, Google LSA, and Thumbtack, plus a white-label agency partner program for resellers.
Differentiator
Problem solved
Functional benefit
Products and services
- Voice AI AI-powered phone answering system that picks up every call in under a second with natural multi-turn dialogue, qualifies callers, and books appointments directly on the business calendar 24/7 in multiple languages.
- SMS Automation AI-powered SMS platform that responds to every inbound lead within 8 seconds, runs multi-turn qualification conversations, and books appointments directly in the text thread with calendar confirmation and SMS reminders. TCPA-compliant with opt-in/opt-out handling.
- AI Workflows Drag-and-drop workflow builder that automates lead routing, qualification, follow-up sequences, and CRM synchronization using 25+ node types. Pause/resume capability and idempotent actions enable long-running multi-touch campaigns.
- AI Advertising Cross-platform ad management module that optimizes budget allocation hourly across Google LSA, Yelp, and Thumbtack based on cost-per-lead and booking metrics, with smart bidding, dayparting, A/B creative testing, and real-time ROAS attribution.
- Analytics Full-funnel attribution dashboard tracking every lead from ad click through call, SMS, workflow, booking, and revenue, with 13 months of historical data, cohort segmentation, conversation search, and Power BI/Looker connectors.
- LSA Integrations Native connectors for 12+ lead sources including Google Local Services, Yelp Connect, Thumbtack, Angi, Facebook, HomeAdvisor, Houzz Pro, Porch, Networx, Bark.com, Yellow Pages, and Modernize, unifying all leads into a single inbox with sub-8-second auto-response.
- Yelp AI Agent Dedicated AI agent for Yelp that replies in native Yelp chat within 2 seconds, runs multi-turn qualification, books appointments in-thread, handles after-hours leads identically to business hours, and hands off to review-request workflows post-booking.
- Google LSA AI Agent AI agent that picks up every Google Local Services call in under 2 seconds, qualifies on the spot, books on the live calendar, and auto-disputes wrong-ZIP or spam leads to recover wasted ad spend. Multi-language support with real-time language detection.
- Thumbtack AI Agent AI agent that responds to every Thumbtack lead within 2 seconds in-platform, adjusts qualification flow by lead tier (Instant Match, Promote, organic), delivers branded quotes inside Thumbtack messaging, and filters out-of-scope jobs.
- Outreach Outbound campaign engine that runs warmth-sorted, timezone-aware outreach across voice calls and SMS to re-engage cold leads, recover no-shows, and run recall campaigns, processing 1,000+ contacts per night.
- Solar Quote Calculator White-label solar quote calculator deployed on installer domains with Google Solar roof analysis, live savings math, configurable panel and financing sliders, and Sunbase CRM sync on submit with lead source tagging.
- Agency Partner Program White-label reseller program for agencies and resellers offering full platform access under their brand with custom domain, branding, multi-tenant admin console, workflow library cloning, volume pricing tiers from $199 to $139 per sub-account per month, and 20-35% recurring commission.
Quantifiable outcome
- 85% booking rate vs 22% industry average
- +18 more outcomes
Companies that use Niche
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles3 records
Niche technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
AI capability10 records
Feature8 records
Niche partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and secondary.
- GoHighLevel (GHL)coreNative CRM integration with GoHighLevel for bidirectional lead sync, conversation logging, and booking updates. Full bidirectional sync with real-time data exchange.
- HubSpotcoreNative CRM integration with HubSpot for lead data sync, conversation tracking, and pipeline management. Bidirectional sync available.
- SalesforcecoreNative CRM integration with Salesforce for lead and opportunity management. Bidirectional sync with real-time updates.
- Housecall ProcoreNative field service integration with Housecall Pro. Reads calendar availability, holds slots during calls, pushes jobs with full lineage. Full native integration.
- AccuLynxcoreNative field service integration with AccuLynx for lead management and job scheduling. Bidirectional sync for real-time data exchange.
- SunbasecoreNative CRM integration with Sunbase for solar industry. Customers sync via webhook and nightly reconciliation. Lead status, source, territory tags sync on every update. Appointment slots book per call or booking link. Calculator quote requests create Sunbase customers with lead source niche-calculator-solup.
- CalendlycoreCalendar integration with Calendly for appointment booking and availability checking during lead qualification conversations.
- Google Local Services (LSA)coreNative LSA connector via OAuth for Google Local Services integration. Picks up new leads in <8s, auto-replies via SMS, drives calls via Voice AI, auto-files disputes for spam and out-of-area leads. Bid feedback for smart bidding optimization.
- Yelp (Yelp Connect)coreNative Yelp Connect API integration. Niche listens on Yelp Connect API, replies in Yelp's native chat, pulls project requests into workflow. Review-stage handoff for post-job review requests.
- ThumbtackcoreNative Thumbtack integration. API integration for instant response in <10s, tier-aware messaging (Instant Match, Promote, organic), in-platform qualification, smart quote delivery, cross-channel follow-up.
- Angi LeadssecondaryAngi Leads integration for exclusive and shared leads routing to Niche workflow. Junk-lead detection and dispute helpers built in.
- Zapiersecondary5,000+ app connections via Zapier for additional CRM and tool integrations beyond native connectors.
- Agency White-Label PartnerscoreOver 90 active agency/reseller partners in partner program, including Home Quality Remodeling, 1-800 Water Damage, Davison Roofing, Climate Heating & Cooling. Partners white-label Niche and resell to their service business clients.
Scale indicators10 records
Recent moves6 records
Expansion highlights7 records
Niche competitors and assessment
Company assessmentDirect peers
- Podium: Podium is a leading customer communication and lead conversion platform for local businesses, directly competing with Niche across AI messaging, review generation, and lead response for service-business SMBs.
- Birdeye: Birdeye is a customer experience platform for multi-location and local businesses with AI-driven messaging, reviews, and lead conversion — competing directly with Niche in the home-services and SMB vertical.
- CallRail: CallRail provides call tracking, lead attribution, and AI-powered conversation intelligence for service businesses and agencies — directly competing with Niche's Voice AI and Analytics modules.
- Whippy: Whippy is an AI-driven messaging and voice platform for SMBs and home services, directly comparable to Niche's Voice AI and SMS Automation stack.
- AnswerConnect: AnswerConnect provides 24/7 answering services and live receptionist coverage for SMBs, competing with Niche's Voice AI for after-hours call handling and lead capture.
- Smith.ai: Smith.ai offers AI-augmented live receptionist and lead-capture services for SMBs and professional services — directly competing with Niche's Voice AI on 24/7 inbound handling.
Emerging players
- InstantResponse AI: InstantResponse AI is an emerging AI lead-response platform targeting home service businesses — narrower scope than Niche but directly competitive on automated SMS and call response.
- LeadTruffle: LeadTruffle is a specialized lead conversion and CRM follow-up platform for service businesses including HVAC and roofing verticals — overlapping with Niche's verticalized playbook.
- Bland AI: Bland AI provides a programmable AI voice agent platform that enterprises and agencies use to build Voice AI workflows — adjacent infrastructure enabling competitors and resellers to Niche's offering.
- Retell AI: Retell AI is an emerging AI voice agent infrastructure provider enabling rapid deployment of conversational Voice AI — a potential white-label alternative to Niche's Voice AI stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Niche social profiles
Digital presenceNiche compliance and trust
Trust signalCompliance3 records
Niche financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niche leadership team
Management profileNumber of profiles
Profiles1 record
Niche funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niche M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niche
What does Niche do?
Niche provides an AI-powered lead conversion and automation platform for home service businesses (HVAC, plumbing, roofing, electrical, restoration, solar, legal). The platform combines Voice AI, SMS Automation, AI Workflows, AI Advertising, Analytics, and LSA Integrations into a single engine that responds to inbound leads in under 2 seconds across voice, SMS, and chat, then qualifies, follows up, and books jobs 24/7 with bidirectional CRM sync.
Is Niche a public or private company?
Niche is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Niche founded?
Niche was founded in 2022. It employs 11 to 50 people.
Where is Niche based?
Niche is headquartered in Henderson, United States, in the North America region.
How does Niche make money?
Six revenue lines are on record. Subscription - Core Plan is the primary driver. The others are voice Minutes, SMS, AI Advertising Management, agency/Reseller Wholesale and affiliate Commission.
Who are Niche's main competitors?
Direct peers on record are Podium, Birdeye, CallRail, Whippy, AnswerConnect and Smith.ai. Emerging players are InstantResponse AI, LeadTruffle, Bland AI and Retell AI.
Does Niche have an API?
Yes. Webhook API for JSON in/out integration with external systems. CRM forwarding to HubSpot, Housecall Pro, AccuLynx, Lead Docket, GHL. Ad account OAuth for Google LSA, Yelp, Thumbtack, Meta. Read-only Analytics API: 10K calls/day. Enterprise includes webhook + API access. LSA Integrations support OAuth authentication into ad accounts and CRM without webhook plumbing. Developer documentation is at www.getniche.ai/sales-collateral/product-sheets/analytics.
What industry is Niche in?
Niche's product category is AI Lead Conversion Software. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services), with a secondary code of BPAHAEAJ, Integration, API & Middleware Consulting. Its NAICS code is 5182 and its SIC code is 7372.