Snorkl
Snorkl is an AI-powered multimodal learning platform for K-12 classrooms that delivers instant generative-AI feedback on students' voice and whiteboard explanations, sold via a freemium teacher tier and district-level Premium subscriptions.
- Company typePrivate
- Founded2022
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Snorkl does
Snorkl is a San Diego-based, privately held education technology company founded in 2022 that operates an AI-powered multimodal learning platform for K-12 classrooms. The product enables students to record verbal explanations alongside digital whiteboard drawings, writings, and equations, and then delivers immediate personalized generative-AI feedback on both correctness and the quality of reasoning, scored on a 0-4 explanation scale. The underlying stack combines speech recognition with classroom-noise voice isolation, computer vision for whiteboard content, NLP for text and scoring, and a 65+ language layer; an embedded AI assistant called Snorkl Coach provides scaffolded, just-in-time tutoring on Premium accounts. The company pairs this proprietary technology with content partnerships (Illustrative Mathematics, JUMP Math, EduProtocols, Modern Classrooms Project) and SSO integrations (Google, Microsoft, Clever, ClassLink), and has achieved full U.S. student-data privacy compliance (FERPA, COPPA, iKeepSafe, Common Sense Privacy, CSP C, 1EdTech) across all 50 states.
Snorkl firmographics
Firmographics- Name
- Snorkl
- Website
- https://snorkl.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Snorkl is an AI-powered multimodal learning platform for K-12 classrooms that delivers instant generative-AI feedback on students' voice and whiteboard explanations, sold via a freemium teacher tier and district-level Premium subscriptions.
- Ownership category
- akta.pro rank
Snorkl industry classification
Industry- Product category
- K-12 AI-Powered Formative Assessment Software
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
- akta.pro secondary industries
- Interactive Whiteboards, Digital Annotation & Screen Sharing Tools (EDAFABAE), Universal Design for Learning (UDL) & Inclusive Classroom Support Platforms (EDAFAKAI)
Keywords
Where Snorkl is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Snorkl business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Teacher Tier: Snorkl offers a free tier for individual teachers that includes core functionality: the Snorkl Library with thousands of standards-aligned activities, activity insights, HQIM partnerships, multimodal inputs, revision support, and 65+ language support. This drives bottom-up adoption and word-of-mouth growth.
- School & District Premium Subscription: Snorkl Premium is sold at the school or district level and includes: a shared school/district library for centrally sharing activities, Snorkl Coach (AI chat assistant) for individualized student support, unlimited activity assignments and reports, and a dedicated Snorkl team member for ongoing professional development and support. Pricing is quote-based, not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free tier for individual teachers with full core functionality including library access, AI feedback, and insights. |
| Subscription | Annual | Premium tier for schools and districts with centralized library, Snorkl Coach AI assistant, and dedicated support. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Snorkl product offering
Product offeringCore offering
Snorkl provides a multimodal AI-powered educational platform that lets K-12 students record verbal explanations alongside whiteboard drawings, then delivers instant personalized AI feedback and a 0-4 explanation score. The platform also generates class-level analytics surfacing misconceptions and exemplar responses for teachers. The core platform is free for individual teachers, with a Premium subscription tier for schools and districts that adds a shared library, Snorkl Coach AI assistant, unlimited activities/reports, and dedicated professional development support.
Product overview
Snorkl is a unified educational technology platform that provides instant AI-powered feedback on authentic student thinking. The core Snorkl Platform enables students to record verbal explanations and visual representations on a whiteboard, receiving immediate personalized feedback from generative AI. The platform is available free for teachers with a Premium subscription tier offering advanced features. Key products include the Snorkl Library (standards-aligned activity repository), Activity Insights (AI analytics dashboard), Snorkl Coach (AI chat assistant for student support), and feature additions like PDF Snippets and Audio Clips. The platform supports multimodal inputs including audio, text, image, and video, and generates text-based feedback and scoring outputs.
Differentiator
Problem solved
Functional benefit
Products and services
- Snorkl Platform AI-powered educational platform that lets K-12 students record voice explanations alongside whiteboard drawings, then delivers instant personalized AI feedback and a 0-4 explanation score, plus class-level analytics for teachers.
- Snorkl Library Repository of thousands of standards-aligned activities organized by subject, grade level, and standard, including Getting Started activities and content from Illustrative Mathematics and JUMP Math.
- Activity Insights AI-powered analytics dashboard that gives teachers actionable data on class progress, common misconceptions, and top exemplar responses, supporting targeted instructional interventions.
- Snorkl Coach AI-powered chat assistant available within Snorkl activities that provides scaffolded, just-in-time support to students while preserving their own reasoning, with full teacher visibility into interactions (Premium tier).
- Snorkl Premium Quote-based annual Premium subscription for K-12 schools and districts that adds District/School Library access, Snorkl Coach AI assistant, unlimited activity assignments and reports, and a dedicated Snorkl team member for professional development and support.
- PDF Snippets Feature that lets teachers upload a PDF and snip specific sections to add as images to Snorkl whiteboard activities, enabling integration of existing worksheets and problem sets.
- Audio Clips Feature that lets teachers record questions aloud, add verbal explanations to whiteboards, and create new question types especially for language learning.
- Peer Collaboration Feature that allows students to view and comment on classmates' Snorkl responses anonymously, with teacher-controlled viewing-only or view-and-comment modes.
Quantifiable outcome
- Students submit more than 2 attempts on average per activity, indicating active revision behavior driven by immediate AI feedback.
- +2 more outcomes
Companies that use Snorkl
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Snorkl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability11 records
Feature8 records
Snorkl partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Modern Classrooms Project (MCP)coreMCP partnered with Snorkl to integrate AI-powered assessment tools into MCP's self-paced, mastery-based math instruction model. The collaboration provides immediate AI-generated feedback on formative assessments, helping students advance or revise based on demonstrated mastery while giving teachers data-driven insights for targeted interventions. The partnership currently supports educators in districts including West Chester Area Schools in Pennsylvania, with wider release planned during the 2027-28 school year.
- Illustrative MathematicscoreIllustrative Mathematics and Snorkl partnered to develop AI-powered feedback tools to enhance math education through personalized, interactive learning experiences. Through this partnership, Snorkl provides high-quality instructional resources including IM Math Cool Downs for grades K-12 across both standard and IM Math 360 curricula.
- EDInnovators Collective / LEAP InnovationscoreSnorkl joined the EDInnovators Collective, a 15-company national collective supported by LEAP Innovations focused on promoting personalized, AI-powered learning solutions. The collective aims to pilot new tools across schools in over 15 states, engaging 5,000+ educators and 350,000+ students in 2025. LEAP Innovations hosted Match Day events connecting Chicago schools with EdTech providers including Snorkl.
- JUMP MathcoreSnorkl partners with JUMP Math to provide high-quality instructional resources through its platform, integrating JUMP Math's curriculum into the Snorkl Library for teachers to assign and use with AI-powered feedback.
- EduProtocolsminorSnorkl provides EduProtocol-based activity templates including Word Up Solo, Little Parts, 8 pARTS, Sentence pARTS, Sketch and Tell, Thick Slides, 3x POV, 3x CER, 3x TONE, and 3x GENRE, enabling teachers to use established instructional protocols with AI-powered feedback on student responses.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Snorkl competitors and assessment
Company assessmentBroad incumbents
- Quizizz: Widely used K-12 formative assessment and practice platform with AI features. Competes for teacher usage and district budgets on the assessment side of Snorkl's offering.
- Edpuzzle: Established K-12 video-based formative assessment tool with student response analytics. Shares Snorkl's focus on capturing student thinking and providing teacher insights, though via video rather than voice+whiteboard.
- Nearpod: Established K-12 interactive lesson and formative assessment platform with real-time student response capabilities. Overlaps with Snorkl on formative assessment and teacher dashboards but as part of a broader instructional suite.
- Pear Deck: Interactive presentation and student response tool widely adopted in K-12. Comparable on the interactive whiteboard/response collection layer but without Snorkl's multimodal AI feedback focus.
Direct peers
- Khanmigo (Khan Academy): AI tutor and teacher assistant from Khan Academy providing personalized student support and teacher productivity tools. Competes for the same district AI budgets and teacher mindshare as Snorkl.
- SchoolAI: K-12 AI platform offering teacher tools and student-facing AI assistants with district safety controls. Overlaps with Snorkl on AI-powered formative feedback and district procurement competition.
- Brisk Teaching: Chrome-based AI teaching assistant offering feedback, differentiation, and assessment features for K-12 educators. Directly comparable as a teacher-facing AI workflow tool aiming for district adoption.
- MagicSchool AI: AI productivity and instructional tool suite for K-12 teachers, with lesson planning, differentiation, and assessment features. Directly competes with Snorkl for teacher workflow attention and district AI tool consolidation decisions.
- Formative (GoFormative): Real-time formative assessment platform for K-12 teachers with auto-grading and student response collection. Closest non-AI-first peer to Snorkl's assessment-and-feedback workflow.
- Flint (formerly Flint Learning): K-12 AI tool for teachers focused on differentiated assignments and AI-powered student activities. Directly competes with Snorkl for teacher workflow adoption and district AI tool selection.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Snorkl social profiles
Digital presenceSnorkl compliance and trust
Trust signalCompliance5 records
Snorkl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Snorkl leadership team
Management profileNumber of profiles
Profiles4 records
Snorkl funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Snorkl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Snorkl
What does Snorkl do?
Snorkl provides a multimodal AI-powered educational platform that lets K-12 students record verbal explanations alongside whiteboard drawings, then delivers instant personalized AI feedback and a 0-4 explanation score. The platform also generates class-level analytics surfacing misconceptions and exemplar responses for teachers. The core platform is free for individual teachers, with a Premium subscription tier for schools and districts that adds a shared library, Snorkl Coach AI assistant, unlimited activities/reports, and dedicated professional development support.
Is Snorkl a public or private company?
Snorkl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Snorkl founded?
Snorkl was founded in 2022. It employs 1 to 10 people.
Where is Snorkl based?
Snorkl is headquartered in San Diego, United States, in the North America region.
How does Snorkl make money?
Two revenue lines are on record. Freemium Teacher Tier is the primary driver. The others are school & District Premium Subscription.
Who are Snorkl's main competitors?
Broad incumbents on record are Quizizz, Edpuzzle, Nearpod and Pear Deck. Direct peers are Khanmigo (Khan Academy), SchoolAI, Brisk Teaching, MagicSchool AI, Formative (GoFormative) and Flint (formerly Flint Learning).
Does Snorkl have an API?
No public API is recorded for Snorkl.
What industry is Snorkl in?
Snorkl's product category is K-12 AI-Powered Formative Assessment Software. Its primary akta.pro industry code is EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative), with a secondary code of EDAFABAE, Interactive Whiteboards, Digital Annotation & Screen Sharing Tools. Its NAICS code is 61171 and its SIC code is 8200.