Connected Living

What Connected Living does

Connected Living, operating commercially as Sentrics, is a Quincy, Massachusetts-based for-profit company founded in 2007 that provides cloud-based technology solutions for senior living communities. Its product portfolio is organized around four solution pillars: Ensure (life safety and eCall), Entertain (TV, voice, and internet bundles), Engage (resident engagement), and Enrich (actionable insights and analytics). The flagship Engage platform is a multi-endpoint resident engagement system built on a proprietary Content Management System (CMS) that delivers content simultaneously to digital signage, resident in-room TVs, a web portal, a senior-friendly mobile app (iOS and Android), and Amazon Alexa-enabled voice assistants. Integrations with EHR platforms, Point of Sale systems, Zoom, and YouTube extend the platform into adjacent operational workflows, and a Data Analytics module provides attendance tracking and engagement metrics.

The company generates revenue through a SaaS subscription model for the platform, supplemented by professional services for implementation and customization, and managed services for ongoing technical support. Go-to-market combines an enterprise field-sales motion targeting senior living operators (independent living, assisted living, and memory care facilities) on a quote-based pricing structure with a product-led consumer channel via a free mobile app used by residents, families, prospects, and staff. The company also offers a financing option through a partnership with LeafNow to reduce upfront cost friction for operators. The company is privately held with 101–250 employees, a single disclosed funding round of $616,000 in 2015, and Sarah Hoit as CEO and co-founder. The website redirects to sentrics.com, and the STRATOS client login platform suggests an installed base under active management.

Name

Connected Living

Legal name

Sentrics

Website

https://connectedliving.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Connected Living (operating as Sentrics) provides a cloud-based senior living technology platform spanning resident engagement (Engage), life safety (Ensure), entertainment (Entertain), and analytics (Enrich) for independent living, assisted living, and memory care communities.

Ownership category

akta.pro rank

Product category

Senior Living Resident Engagement Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Technology Assistance & Digital Support for Seniors (HSABAAAH)

Keywords

• Senior living technology
• Resident engagement platform
• Cloud-based CMS
• Senior care communications
• Life safety eCall

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Sentrics Engage operates as a SaaS platform providing senior living communities access to resident engagement tools including CMS, mobile app, digital signage, voice assistance, in-room TV, and analytics capabilities. Revenue likely derives from subscription licensing with professional services and managed services for implementation and ongoing support.
2. Professional Services: Sentrics Professional Services provide implementation, deployment, and customization support for senior living communities adopting the Engage platform.
3. Managed Services: Managed services offering technical support and operational management for communities requiring outsourced technical support for their Engage platform deployment.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Connected Living (operating as Sentrics) develops a cloud-based senior living technology platform comprising four solution pillars: Engage (resident engagement platform with proprietary CMS, mobile app, digital signage, voice assistance via Amazon Alexa, in-room TV, and web portal), Ensure (life safety and eCall), Entertain (TV, voice, and internet bundles), and Enrich (actionable insights analytics). The platform is sold to senior living communities and complemented by managed and professional services for implementation and ongoing support.

Product overview

Sentrics offers a unified senior living technology platform consisting of four core solution pillars: Ensure (Life Safety and eCall), Entertain (TV, Voice, and Internet), Engage (Resident Engagement), and Enrich (Actionable Insights). The Engage platform is the flagship resident engagement solution, comprising multiple integrated modules including Content Manager (CMS), Mobile App, Digital Signage, Voice Assistance, In-Room TV, Web Portal, Printed Communications, and Data Analytics. These modules operate as a cohesive ecosystem delivering content and communications across multiple endpoints simultaneously — digital signage, resident TVs, web portal, mobile app, and voice assistants. The platform is complemented by managed services and professional services for implementation and ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• Ensure: Life Safety & eCall solution for senior living communities
• Entertain
• Engage
• Enrich
• STRATOS

Products and services

• Sentrics Engage A comprehensive resident engagement platform for senior living communities that delivers dynamic content, customizable features, and multi-endpoint integration including mobile app, digital signage, voice assistance, in-room TV, and web portal.
• Sentrics Ensure Life Safety and eCall solution providing emergency response capabilities for senior living communities.
• Sentrics Entertain TV, Voice, and Internet bundles solution for senior living communities.
• Sentrics Enrich Actionable Insights platform providing data-driven analytics and intelligence for senior living communities.
• Sentrics Managed Services Technical support services managing all technical support needs to ensure seamless operation of Sentrics solutions for senior living communities.
• Sentrics Professional Services Professional services for implementation, training, and ongoing support of Sentrics solutions.
• Sentrics Financing Financing options provided through LeafNow partnership for Sentrics solutions.

Quantifiable outcome

• Streamlined operations by eliminating repetitive manual announcements across multiple channels
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• Amazon AlexacoreTechnology or IntegrationAmazon Alexa integration enables voice assistance for senior living residents, providing hands-free access to community information and services. Supports voice enterprise deployment for community-wide accessibility and smart home-enabled convenience features.
• ZoomcoreTechnology or IntegrationZoom integration enables video conferencing and live streaming capabilities within the mobile app, allowing residents to connect face-to-face with family members and participate in community events remotely.
• EHR PlatformscoreTechnology or IntegrationIntegration with Electronic Health Record platforms enables seamless data flow between resident engagement and healthcare systems, supporting connected senior care delivery.

Recent moves5 records

Expansion highlights4 records

Direct peers

• LifeLoop: Senior living resident engagement platform offering family communication, activity calendars, and community-wide content delivery. Directly competes with Sentrics Engage across the same operator buyer and similar feature set.
• iN2L (It's Never 2 Late): Engagement technology purpose-built for seniors, combining content, communication, and touchscreen experiences in senior living communities. Closely comparable in domain specialization and resident-experience focus.
• Linked Senior: Resident engagement platform for senior living with interactive programming, family communication, and digital signage. Competes head-to-head with Sentrics Engage for the same operator buyer.
• Touchtown: Senior living engagement platform providing content delivery, family communication, and digital signage, now part of the PointClickCare/Reside ecosystem. Directly comparable product offering.

Broad incumbents

• PointClickCare: Dominant EHR and care coordination platform for senior living and post-acute care; acquired Touchtown to enter resident engagement. Represents the scaled incumbent Sentrics competes against and could be acquired by.
• Status Solutions: Provider of sensor-based alerting, mass notification, and situational awareness for senior living and healthcare. Adjacent to Sentrics Ensure and Engage communication layers.
• Caregility: Virtual care and clinical collaboration platform for healthcare and senior living settings. Broader incumbent whose clinical and telehealth capabilities overlap with parts of the Sentrics Ensure and Engage roadmap.

Emerging players

• Constant Companion: Alexa-based voice engagement and check-in service for seniors in living communities. Overlaps with Sentrics Engage Voice Assistance and targets the same operator-buyer persona.
• Aiva Health: Voice-first care platform for senior living using Amazon Alexa and Google Assistant for resident engagement, staff coordination, and family updates. Comparable voice strategy and operator buyer.
• August Health: Senior living operations platform targeting community staff with move-in, care, and engagement workflows. Emerging competitor in the senior living software stack that overlaps with Sentrics' operator workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ConnectedLiving
• Facebookfacebook.com/ConnectedLivingInc
• LinkedInlinkedin.com/company/connectedliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connected Living