Embark Safety
Embark Safety is a SaaS company providing continuous driver license and Motor Vehicle Records (MVR) monitoring for fleet operators and employers with driving employees across the U.S. and Canada, alerting on license status changes and compliance issues.
- Company typePrivate
- Founded2010
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Embark Safety does
Embark Safety, Inc. is a privately held Orlando-based SaaS company founded in 2010 by Edwin Sosa, with Margaret Truitt serving as CMO. The company provides continuous driver license and Motor Vehicle Records (MVR) monitoring to fleet operators and employers with driving employees across the United States and Canada, serving over 2,000 companies and monitoring more than 400,000 drivers. The core problem it addresses is the safety, compliance, and liability exposure that arises when companies check employee driving records only annually and remain blind to license suspensions, violations, and accidents in between. Embark Safety's revenue model is quote-based enterprise SaaS subscription, supplemented by usage-based fees for one-time MVR pulls, with additional modules including CSA Monitoring, DQ File Manager, MVR Consent Form, CDLIS Report, PSP Report, California EPN, and integrated fleet driver training delivered via a 2025 Smith System partnership.
The platform is cloud-based and connects directly to state DMVs across all 50 U.S. states, Canadian provinces, and U.S. territories, sending near real-time alerts when driver license status, medical certificates, or violation history change. Integrated risk scoring automatically ranks drivers so that managers can focus on the top 5% of riskiest profiles, and over 200 online training lessons are delivered in-product for corrective intervention. Data handling complies with SOC 2 Type II, FCRA, DPPA, CCPA/CPRA, and GDPR-aligned requirements. Go-to-market is sales-led, combining direct enterprise field sales (with Request a Demo and Get a Quote CTAs) with formal insurance and reseller partnership programs that extend reach into the mid-market. The company has no disclosed institutional investors and operates as a founder-led organization with a lean team.
Embark Safety firmographics
Firmographics- Name
- Embark Safety
- Legal name
- Embark Safety, Inc.
- Website
- https://embarksafety.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embark Safety is a SaaS company providing continuous driver license and Motor Vehicle Records (MVR) monitoring for fleet operators and employers with driving employees across the U.S. and Canada, alerting on license status changes and compliance issues.
- Ownership category
- akta.pro rank
Embark Safety industry classification
Industry- Product category
- Fleet Compliance and Driver License Monitoring Software
- akta.pro primary industry
- Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC)
- akta.pro secondary industries
- Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Motor Vehicle Records (MVR) & Driver Screening (BPACALAG)
Keywords
Where Embark Safety is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Embark Safety business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - MVR Monitoring: Embark Safety operates as a SaaS company providing subscription-based driver license monitoring services. Customers pay for continuous monitoring of employee driving records with real-time alerts. Pricing is quote-based and tailored to fleet size. The platform also includes integrated training as part of the monitoring service.
- Motor Vehicle Records (MVR) Pulls: One-time or per-request fees for pulling Motor Vehicle Records across all states, Canadian provinces, and U.S. territories. These are offered as standalone services or as part of the monitoring subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on fleet size |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
Embark Safety product offering
Product offeringCore offering
Embark Safety operates a SaaS driver license continuous monitoring platform that connects directly to state DMVs across all 50 U.S. states, Canadian provinces, and U.S. territories to automatically detect changes in employee driving records. The system delivers near real-time alerts on license status changes, violations, suspensions, medical card expirations, and accidents, and is supplemented by add-on modules for MVR pulls, integrated fleet driver training, CSA score monitoring, and digital driver qualification file management for fleet operators and DOT-regulated carriers.
Product overview
Embark Safety is a SaaS company offering a unified fleet driver safety management platform centered on continuous MVR Monitoring. The core MVR Monitoring platform connects directly to state DMVs to track employee driving records in near real-time, supplemented by Motor Vehicle Records (MVR) pull services. Additional modules include Fleet Driver Training (integrated online lessons via Smith System partnership), CSA Monitoring, DQ File Manager, MVR Consent Form, CDLIS Report, PSP Report, and California EPN. These products work together as an integrated ecosystem enabling fleet managers to identify risky drivers, maintain DOT compliance, assign targeted training, and reduce accident liability.
Differentiator
Problem solved
Functional benefit
Products and services
- MVR Monitoring Cloud-based driver license monitoring SaaS platform that continuously checks employees' driving records by connecting directly to state DMVs and sends near real-time notifications when license status changes, violations, suspensions, or accidents occur. Targets fleet operators, safety managers, HR, and DOT-regulated employers across the U.S. and Canada.
- Motor Vehicle Records (MVR) One-time or per-request MVR pull service providing instant access to driving records across all U.S. states, Canadian provinces, and U.S. territories for pre-employment screening and annual driver record reviews.
- Fleet Driver Training Interactive online driver training sessions integrated within the MVR Monitoring platform, featuring over 200 lessons from Smith System covering distracted driving, defensive driving techniques, and behavior management for fleet drivers.
- CSA Monitoring Continuous monitoring of FMCSA Compliance, Safety, and Accountability (CSA) scores and data to help fleets stay compliant with federal safety regulations.
- DQ File Manager Digital driver qualification file management system that stores and organizes required driver documents, tracks expiration dates, and automates reminders for compliance requirements.
- MVR Consent Form Digital consent form management for obtaining employee authorization to pull and monitor their motor vehicle records in compliance with DPPA requirements.
- CDLIS Report Commercial Driver's License Information System report that enables employers to identify any prior CDLs held by candidates and associated out-of-state MVR violations.
- PSP Report Pre-Employment Screening Program report providing access to crash and safety violation history for commercial driver candidates.
- California EPN California Employer Pull Notice program service that provides ongoing notification of driver record changes as required by the California DMV.
Quantifiable outcome
- Drivers with suspended licenses are 14 times more likely to be in an accident
- +5 more outcomes
Companies that use Embark Safety
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Embark Safety technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
Embark Safety partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Smith System Driver Improvement InstitutecoreEmbark Safety partnered with Smith System Driver Improvement Institute to integrate over 200 online driver training lessons into its MVR Monitoring platform. The collaboration provides fleet managers with tools to enhance safety, reduce risk, and proactively address risky driving behaviors such as distracted driving and defensive driving techniques. Managers can monitor driver performance and intervene earlier with targeted, data-driven training based on MVR alert data.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Embark Safety competitors and assessment
Company assessmentDirect peers
- SambaSafety: SambaSafety is a leading SaaS provider of driver risk management for fleets, insurers, and employers. It is the closest direct competitor to Embark Safety, offering continuous MVR monitoring, driver scoring, and fleet compliance tools to an overlapping customer base of fleet operators, insurers, and employers.
- Vigilant Solutions: Vigilant Solutions (now part of Motorola Solutions) provides MVR monitoring, license plate recognition, and driver records services to law enforcement, fleets, and employers. It directly competes with Embark Safety in continuous MVR monitoring and driver screening for commercial and government fleet customers.
- Driver's History Inc: Driver's History is a long-standing provider of MVR monitoring and driver screening services to employers and fleet operators in the U.S. It is a direct peer, competing for the same fleet safety and HR compliance buyer with similar nationwide DMV coverage.
Emerging players
- Idelic: Idelic is a fleet safety platform that consolidates driver data, telematics, and MVR feeds into a predictive driver risk scoring dashboard. It overlaps with Embark on fleet driver risk scoring and continuous monitoring, but is positioned more broadly as a fleet safety OS rather than a pure MVR monitor.
- Netradyne: Netradyne provides AI-powered video telematics and driver safety scoring for commercial fleets. It overlaps with Embark on driver behavior scoring and fleet risk management, though its core differentiation is in-cab vision rather than MVR monitoring.
Broad incumbents
- Samsara: Samsara is a large, public IoT/fleet telematics incumbent serving enterprise fleets with cameras, telematics, and a broad safety suite. While not a pure-play MVR monitor, Samsara overlaps with Embark on fleet safety and could bundle continuous MVR monitoring into its platform, posing competitive threat.
- Geotab: Geotab is one of the largest fleet telematics platforms globally, serving commercial fleets with vehicle data, safety analytics, and compliance tools. It overlaps with Embark on fleet safety and risk scoring for commercial fleets and could expand into MVR monitoring as an adjacent capability.
- Motive (formerly KeepTruckin): Motive is a fleet management platform serving commercial trucking and field service operators with ELDs, video-based safety, and fleet operations tools. It overlaps with Embark on fleet safety and DOT compliance buyers, and could add continuous MVR monitoring as a feature.
- Lytx: Lytx is a leading provider of video telematics and driver coaching for commercial fleets. It overlaps with Embark on driver risk scoring and coaching workflows and could integrate continuous MVR monitoring into its existing fleet safety platform.
Others
- Checkr: Checkr is a leading background screening platform serving employers with MVR checks as part of its broader screening suite. While primarily an HR screening tool rather than a continuous monitor, Checkr is a thematic peer in MVR provisioning and could expand into continuous monitoring over time.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Embark Safety social profiles
Digital presenceEmbark Safety compliance and trust
Trust signalCompliance5 records
Embark Safety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embark Safety leadership team
Management profileNumber of profiles
Profiles2 records
Embark Safety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embark Safety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embark Safety
What does Embark Safety do?
Embark Safety operates a SaaS driver license continuous monitoring platform that connects directly to state DMVs across all 50 U.S. states, Canadian provinces, and U.S. territories to automatically detect changes in employee driving records. The system delivers near real-time alerts on license status changes, violations, suspensions, medical card expirations, and accidents, and is supplemented by add-on modules for MVR pulls, integrated fleet driver training, CSA score monitoring, and digital driver qualification file management for fleet operators and DOT-regulated carriers.
Is Embark Safety a public or private company?
Embark Safety is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Embark Safety founded?
Embark Safety was founded in 2010. It employs 1 to 10 people.
Where is Embark Safety based?
Embark Safety is headquartered in Orlando, United States, in the North America region.
How does Embark Safety make money?
Two revenue lines are on record. SaaS Subscription - MVR Monitoring is the primary driver. The others are motor Vehicle Records (MVR) Pulls.
Who are Embark Safety's main competitors?
Direct peers on record are SambaSafety, Vigilant Solutions and Driver's History Inc. Emerging players are Idelic and Netradyne. Broad incumbents are Samsara, Geotab, Motive (formerly KeepTruckin) and Lytx. Checkr is listed as an others.
Does Embark Safety have an API?
No public API is recorded for Embark Safety.
What industry is Embark Safety in?
Embark Safety's product category is Fleet Compliance and Driver License Monitoring Software. Its primary akta.pro industry code is TLABAIAC, Fleet Safety Management (Policies, Monitoring, Incident Prevention), with a secondary code of TLAEANAI, Fleet Safety Analytics, Benchmarking & Risk Scoring.