AlohaABA

What AlohaABA does

AlohaABA, operating as Aloha Practice Management Inc., is a vertical SaaS provider delivering an integrated practice management platform purpose-built for Applied Behavior Analysis (ABA) therapy organizations in the United States and Canada. The cloud-based product combines practice management, clinical data collection, scheduling, payroll, authorization tracking, accounts receivable, compliance, and reporting modules in a single HIPAA- and HITECH-compliant system sold on a per-seat subscription of $29.99 per staff member per month, with a free 30-day trial and self-serve onboarding path. The platform is differentiated by deep ABA-specific workflows contributed by an in-house team of BCBAs and ABA billing specialists, and is complemented by an optional Managed Billing Services (RCM) line staffed by dedicated revenue cycle specialists.

The technology stack integrates with the broader healthcare ecosystem via Stripe, Availity, OfficeAlly, Sandata (EVV), Hi Rasmus, Motivity, and Catalyst (by Therapy Brands), and increasingly embeds LLM-backed agentic workflows for session notes, intake, billing scrubbing, eligibility validation, anomaly detection, and reporting, drawing on Azure OpenAI, OpenAI, Anthropic, and Bedrock. Distribution combines product-led growth (free trial, self-serve demo) with sales-assisted enterprise motion, plus community-led acquisition through BACB-approved free CEU content and webinars. The company operates from Frisco, Texas (with Dallas-area and India delivery), is bootstrapped with no disclosed external funding, and has received Capterra 'Best Value' recognition in 2024 alongside multiple 2026 Software Advice and Capterra best-of-category awards.

Name

AlohaABA

Legal name

Aloha Practice Management Inc.

Website

https://alohaaba.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

AlohaABA provides cloud-based practice management software and managed billing services purpose-built for Applied Behavior Analysis (ABA) therapy organizations across the United States and Canada.

Ownership category

akta.pro rank

Product category

ABA Practice Management Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AAC (Augmentative & Alternative Communication) & Speech/Language Therapy Tech (EDAFAKAB)

akta.pro secondary industries

ABA Assessment & Diagnostic Support (Functional Assessments, VB-MAPP/ABLLS-R) (EDAKAHAE), ABA Supervision, Clinical Oversight & BCBA Consulting (EDAKAHAH)

Keywords

• ABA practice management
• Behavioral health software
• Revenue cycle management
• Clinical data collection
• Therapy billing software

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Monthly or annual subscription for practice management software access, charged per staff member. Includes core platform features for billing, scheduling, data collection, and reporting.
2. Managed Billing Services (RCM): Revenue cycle management services where AlohaABA handles billing, claims processing, denial management, and accounts receivable on behalf of ABA practices. Expert billing specialists support the service.
3. Professional Services: Implementation, training, and onboarding services for new customers. Free CEU content drives engagement but is not a direct revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

AlohaABA provides a cloud-based, HIPAA-compliant practice management SaaS platform purpose-built for Applied Behavior Analysis (ABA) therapy organizations. The platform integrates billing, scheduling, clinical data collection, payroll, authorization management, and reporting into a single system, and is complemented by an optional expert-managed revenue cycle management (RCM) service.

Product overview

AlohaABA is an all-in-one cloud-based ABA practice management platform that combines integrated practice management software with managed billing services. The core product is the AlohaABA Practice Management Software, which includes interconnected modules for Billing, Scheduling, Payroll, Reports & Analytics, Authorization Management, Accounts Receivable, Compliance Tracking and Validation, and Support, all built around a Practice Management hub and Data Collections module. The platform is complemented by Managed Billing Services (RCM) as an add-on offering that extends the team's capabilities with experienced billing specialists. The platform is specifically designed for ABA therapy organizations and is supported by a team of BCBAs, RBTs, ABA billing specialists, and software developers.

Differentiator

Problem solved

Functional benefit

Products and services

• AlohaABA Practice Management Software All-in-one cloud-based SaaS platform for ABA therapy organizations combining billing, scheduling, payroll, data collection, authorization management, accounts receivable, compliance tracking, and reporting in a HIPAA-compliant environment. Sold as a per-seat monthly subscription; for ABA practices of all sizes.
• Managed Billing Services (RCM)

Quantifiable outcome

• 4.9 out of 5 value rating from Capterra users
• +2 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Therapy Brands (Catalyst)coreTechnology or Integration · 19 September 2024Integration partnership combining AlohaABA's practice management capabilities with Catalyst's advanced data collection and analysis features. Enables streamlined workflows, minimized system switching, accurate billing through synchronized session notes and dates, and coordinated scheduling. Joint announcement by both companies expected to deliver combined solution by end of 2024. Partnership allows ABA providers to benefit from both platforms without choosing between practice management and specialized data collection.
• Council of Autism Service Providers (CASP)coreStrategic or Co-development PartnerAlohaABA accepted as Business Affiliate for CASP, a non-profit association supporting agencies serving individuals with autism and developmental disorders. CASP member agencies collectively employ over 80,000 professionals. This affiliation positions AlohaABA among select entities providing essential business services to autism service provider organizations and provides access to CASP's extensive membership network.
• BACB (Behavior Analyst Certification Board)coreStrategic or Co-development PartnerAlohaABA is a registered ACE (Authorized Continuing Education) provider with BACB, enabling the company to offer accredited CEU courses to BCBAs and RBTs. This positioning provides significant credibility in the ABA market and drives customer acquisition through free educational content.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CentralReach: The largest dedicated ABA practice management + EHR platform. Direct competitor to AlohaABA across practice management, scheduling, data collection, billing, and RCM for ABA organizations, including enterprise and multi-site practices.
• Motivity: ABA-specific practice management and data collection platform that AlohaABA explicitly integrates with. Competes head-to-head on clinical data collection, scheduling, and reporting for ABA practices.
• Hi Rasmus: ABA practice management software offering scheduling, billing, and clinical documentation for ABA providers. Listed as an AlohaABA integration partner and a direct competitor for ABA practices.
• Threadfin: ABA-focused scheduling, billing, and practice management SaaS targeting small and mid-sized ABA practices. Closely comparable offering and target customer base to AlohaABA.
• Birdhouse: ABA therapy practice management platform with scheduling, data collection, and parent engagement features. Competes directly with AlohaABA for clinic-based and in-home ABA providers.
• Behave Health: ABA practice management and billing platform serving small to mid-sized ABA practices. Competes with AlohaABA on billing workflows, data collection, and RCM.

Broad incumbents

• Therapy Brands: Multi-therapy practice management portfolio that includes Catalyst (ABA data collection) and adjacent therapy EHRs. Both a strategic integration partner and a broad incumbent competitor whose 30,000+ practice footprint overlaps with AlohaABA's go-to-market.
• Rethink Behavioral Health: Broader behavioral and mental health practice management platform with ABA-relevant modules. Adjacent competitor with wider behavioral-health footprint and overlap on ABA providers.

Emerging players

• Ensora Health (formerly CentralReach competitor footprint / AccuPoint / ClinicSource): Practice management suite for behavioral and rehabilitation therapies with overlap on ABA billing and scheduling workflows. Comparable on the billing/RCM dimension though broader across therapy disciplines.

Others

• Sandata Technologies: Electronic Visit Verification (EVV) and home-care technology vendor that AlohaABA integrates with. Adjacent infrastructure provider rather than a direct competitor, but an important interoperability partner for state-mandated ABA EVV compliance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AlohaABA
• Facebookfacebook.com/TheAlohaABA
• LinkedInlinkedin.com/company/18883161
• Instagraminstagram.com/thealohaaba
• Xx.com/AlohaABA

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlohaABA