Frends Technology Oy
Frends Technology Oy is a Finnish-founded European iPaaS vendor providing a low-code AI-augmented integration platform with 300+ connectors, hybrid deployment, and GDPR-compliant data residency, serving 6,000+ enterprises across regulated verticals in 16 countries.
- Company typePrivate
- Founded1988
- HeadquartersEspoo, Finland
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Frends Technology Oy does
Frends Technology Oy is a Finnish-headquartered Integration Platform as a Service (iPaaS) provider founded in 1988, delivering a low-code platform that unifies integration, process automation, API management, and AI orchestration for enterprises. The core product — the Frends iPaaS Platform — is built on Microsoft Azure infrastructure with 300+ pre-built connectors, BPMN-based workflow automation, hybrid/on-premises deployment options, and an add-on Business Automation Portal that enables non-technical users and ISV white-labeling. AI capabilities were added in 2025-2026 through the AI Connector (embedded in BPMN workflows), Frends GenAI (developer-assistive code generation), and Enterprise MCP (Model Context Protocol for connecting AI agents to legacy systems).
The company operates a multi-channel go-to-market combining direct enterprise field sales, inside sales for mid-market, a Microsoft Azure Marketplace listing, and a system integrator partner network, with a new channel partnership (Nord Group, January 2026) extending reach into UAE and Saudi Arabia. Revenue is generated through tiered subscription (Basic, Startup, Growth, Business, Enterprise, Infinity) with usage-based consumption and a True-Up mechanism, professional services for implementation, and add-on features such as AI credits and the BAP module — annual price escalation is 6% or HICP index, whichever is higher. Frends reports over 6,000 customers across 16 countries, ~250 employees, and primary focus on regulated European verticals including government, energy, healthcare, manufacturing, financial services, retail, and higher education; it was recognized as a Leader in the 2026 Gartner Magic Quadrant for iPaaS, Worldwide.
Frends Technology Oy firmographics
Firmographics- Name
- Frends Technology Oy
- Legal name
- Frends Technology Oy
- Website
- https://frends.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Frends Technology Oy is a Finnish-founded European iPaaS vendor providing a low-code AI-augmented integration platform with 300+ connectors, hybrid deployment, and GDPR-compliant data residency, serving 6,000+ enterprises across regulated verticals in 16 countries.
- Ownership category
- akta.pro rank
Frends Technology Oy industry classification
Industry- Product category
- Integration Platform as a Service (iPaaS)
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Custom Computer Programming Services (541511), Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- iPaaS (Cloud Integration Platforms) (HDAEAIAB)
- akta.pro secondary industries
- API Management Platforms (API Gateways, Developer Portals) (HDAEAIAA), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where Frends Technology Oy is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices5 records
Markets served
Frends Technology Oy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription (SaaS): Subscription-based access to Frends iPaaS platform with tiered pricing (Basic, Startup, Growth, Business, Enterprise, Infinite). Fees are usage-based and volume-based depending on the tier selected. Monthly billing in arrears with annual or multi-year contract options available.
- Usage-based Consumption: Platform fees include usage volumes measured monthly. Additional capacity can be purchased when usage exceeds purchased quantities (True-Up mechanism).
- Professional Services: Consulting services for integration implementation, continuous development, project deliveries, and customer solution support. Provided under separate professional services agreement.
- Additional Features and Add-ons: Optional AI features, API Portal, Business Automation Portal, and other add-on components available at additional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise tier with full feature access, premium single-tenant Azure configuration, 99.99% SLO, and 3 Frends Cloud Agents plus unlimited Self-Serve Agents. |
| Subscription | Multi-year contract | Infinity tier - Enterprise features with custom contract terms locked per quote. |
| Subscription | Monthly | Business Automation Portal (BAP) add-on for non-technical user self-service integration management. |
| Subscription | Monthly | Growth, Business, and Basic tiers with progressive feature limitations and self-service capabilities. |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Frends Technology Oy product offering
Product offeringCore offering
Frends Technology Oy sells the Frends iPaaS Platform, an AI-augmented Integration Platform as a Service that unifies integration, process automation, API management, and governed AI orchestration on a low-code foundation. The platform is deployable in cloud, on-premises, or hybrid environments and includes 300+ pre-built connectors, a Business Automation Portal for non-technical users, and AI capabilities such as Enterprise MCP and Frends GenAI. Professional services and training (Frends Academy) are offered alongside the platform.
Product overview
Frends Technology Oy offers the Frends iPaaS Platform, a European AI-augmented Integration Platform as a Service (iPaaS) that unifies integration, process automation, API management, and governed AI orchestration on a low-code platform. The platform is deployable in cloud, on-premises, or hybrid environments. Key modules include: Workflow Automation for visual BPMN-based process design; API Management for enterprise API lifecycle; Data & Application Integration with 300+ connectors; Hybrid Integration for flexible deployment; Long-Running Processes for extended business workflows; and the Business Automation Portal (BAP) as an add-on for non-technical users. AI capabilities are provided through Enterprise MCP (Model Context Protocol), AI Connector for embedding intelligence in workflows, and Frends GenAI for generative AI-assisted development. Developer productivity tools include the Connectors and Tasks marketplace and Integration Templates. The platform is offered in tiers including Basic, Startup, Growth, Business, Enterprise, and Infinity, with corresponding service level commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- Frends iPaaS Platform European AI-augmented Integration Platform as a Service (iPaaS) that unifies integration, process automation, API management, and governed AI orchestration on a low-code platform deployable in cloud, on-premises, or hybrid environments.
- Business Automation Portal (BAP) Add-on interface for the Frends iPaaS platform that allows non-technical or external users to discover, configure, and monitor integration processes in a self-service manner; supports whitelabeling for ISV partners.
- Enterprise MCP (Model Context Protocol) Model Context Protocol implementation that acts as a standardized interface layer enabling AI systems and autonomous agents to connect with and query enterprise data sources, including legacy and custom applications.
- AI Connector Intelligent AI connector embedded directly into BPMN process workflows providing secure system connectivity, full governance, and explainability for AI-augmented integrations.
- Frends GenAI (AI Workflow Automation) Generative AI capability that accelerates and simplifies integration development tasks by giving developers and non-technical users access to AI-assisted code generation and workflow creation.
- Professional Services Consulting services for integration implementation, continuous development, project deliveries, and customer solution support, provided under separate professional services agreements.
- Frends Academy Learning platform providing Frends certification programs and training resources for integration developers and platform users.
Quantifiable outcome
- Processes 179 times faster (Sandviken Energi)
- +4 more outcomes
Companies that use Frends Technology Oy
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Frends Technology Oy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature7 records
Frends Technology Oy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nord GroupcoreStrategic partnership between Frends and Nord Group to expand integration and automation services across the Middle East. Combines Frends' iPaaS platform with Nord Group's local market expertise. Initially targeting UAE and Saudi Arabia markets. Partnership aims to help regional organizations consolidate fragmented, high-cost integration environments and move away from legacy approaches.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Frends Technology Oy competitors and assessment
Company assessmentDirect peers
- Boomi: Cloud-native iPaaS platform offering integration, API management, and data governance for mid-market and enterprise customers. Directly competes with Frends on low-code integration, hybrid deployment, and connector breadth across similar buyer personas.
- MuleSoft: Salesforce-owned enterprise iPaaS leader offering API management, integration, and data connectivity. Frends publishes direct comparison content against MuleSoft, indicating head-to-head competition in the same enterprise iPaaS category with overlapping target customers.
- Workato: Enterprise automation and iPaaS platform combining integration with workflow automation and AI orchestration. Competes with Frends on enterprise integration, low-code workflows, and emerging agentic AI capabilities for the same regulated enterprise segment.
- Celigo: Cloud integration platform specializing in pre-built integrations for SaaS applications like NetSuite, Salesforce, and Shopify. Overlaps with Frends on integration-as-a-service and ERP/CRM connectivity, though Celigo is more focused on SaaS-to-SaaS than hybrid enterprise systems.
- SnapLogic: Enterprise iPaaS offering AI-powered integration, API management, and data pipelines with a low-code visual interface. Direct competitor to Frends in the mid-market and enterprise integration segment with similar connector library and BPMN-style workflow capabilities.
Regional players
- WSO2: Open-source API management and integration platform with strong Asia-Pacific presence and growing European footprint. Overlaps with Frends on hybrid deployment, API management, and enterprise integration, though WSO2's strength is more APAC-centric and developer-led.
Emerging players
- Make (formerly Integromat): Visual automation and iPaaS platform popular with mid-market and prosumer users for workflow automation and SaaS integration. Competes with Frends at the lower end of the market on price-sensitive integration use cases but lacks enterprise hybrid deployment.
- Tray.io: General automation and iPaaS platform targeting enterprise integration and workflow automation with strong API connectivity. Comparable to Frends on low-code integration but more focused on digital-native and SaaS-heavy customers rather than regulated European enterprises.
Broad incumbents
- Informatica: Large enterprise data integration and management vendor with iPaaS as part of a broader data governance, MDM, and analytics portfolio. Overlaps with Frends on cloud integration but serves larger accounts with broader data management requirements.
- Microsoft Power Automate: Microsoft's low-code automation and integration platform bundled with Azure and Microsoft 365. Competes with Frends for Microsoft-centric enterprises, particularly on price and bundle economics, while Frends differentiates on depth, hybrid deployment, and EU compliance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Frends Technology Oy social profiles
Digital presenceFrends Technology Oy compliance and trust
Trust signalCompliance2 records
Frends Technology Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frends Technology Oy leadership team
Management profileNumber of profiles
Profiles7 records
Frends Technology Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frends Technology Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frends Technology Oy
What does Frends Technology Oy do?
Frends Technology Oy sells the Frends iPaaS Platform, an AI-augmented Integration Platform as a Service that unifies integration, process automation, API management, and governed AI orchestration on a low-code foundation. The platform is deployable in cloud, on-premises, or hybrid environments and includes 300+ pre-built connectors, a Business Automation Portal for non-technical users, and AI capabilities such as Enterprise MCP and Frends GenAI. Professional services and training (Frends Academy) are offered alongside the platform.
Is Frends Technology Oy a public or private company?
Frends Technology Oy is a private company. It is classified as unknown and is currently operating.
When was Frends Technology Oy founded?
Frends Technology Oy was founded in 1988. It employs 251 to 500 people.
Where is Frends Technology Oy based?
Frends Technology Oy is headquartered in Espoo, Finland, in the Europe region.
How does Frends Technology Oy make money?
Four revenue lines are on record. Platform Subscription (SaaS) is the primary driver. The others are usage-based Consumption, professional Services and additional Features and Add-ons.
Who are Frends Technology Oy's main competitors?
Direct peers on record are Boomi, MuleSoft, Workato, Celigo and SnapLogic. WSO2 is listed as a regional player. Emerging players are Make (formerly Integromat) and Tray.io. Broad incumbents are Informatica and Microsoft Power Automate.
Does Frends Technology Oy have an API?
Yes. Frends Platform API enables developers to programmatically interact with the Frends iPaaS platform. The API is documented at docs.frends.com and provides access to integration management, monitoring, and configuration capabilities. The platform also supports Agentic AI through Enterprise MCP (Model Context Protocol), which enables AI systems to connect with enterprise data sources including legacy and custom systems. Developer documentation is at docs.frends.com.
What industry is Frends Technology Oy in?
Frends Technology Oy's product category is Integration Platform as a Service (iPaaS). Its primary akta.pro industry code is HDAEAIAB, iPaaS (Cloud Integration Platforms), with a secondary code of HDAEAIAA, API Management Platforms (API Gateways, Developer Portals). Its NAICS code is 54151 and its SIC code is 7373.