McCarthy Mambro Bertino
McCarthy Mambro Bertino (MMB) is a Boston-based, full-service creative advertising agency founded in 2001, serving mid-to-large consumer brands and nonprofits with integrated TV, digital, social, and experiential campaigns built around its proprietary PIVOT methodology and Dash production network.
- Company typePrivate
- Founded2001
- HeadquartersBoston, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What McCarthy Mambro Bertino does
McCarthy Mambro Bertino (MMB) is a Boston-based, full-service creative advertising agency founded in 2001, serving mid-to-large consumer brands and select nonprofit organizations across automotive, food and beverage, healthcare, sports, fashion, and hospitality. The agency delivers integrated marketing campaigns spanning television, digital, social, print, out-of-home, and experiential channels, with a stated emphasis on creative work that adapts to shifting consumer and cultural conditions. Named client relationships include Toyota, Subway, Foster Grant, Hannaford, Boston Bruins, Yale New Haven Health, Sweet Baby Ray's, Samuel Adams, UNICEF, and the ALS Association.
MMB's service delivery is organized around two proprietary operating concepts: PIVOT, a responsive marketing methodology that fuses creativity with data from digital analytics, primary research, and business inputs; and Dash, an in-house and partner production network that provides agile content capture and cost-efficient delivery. These sit alongside traditional agency capabilities in brand strategy, creative development, media, and production. The agency is led by co-founder and president Fred Bertino and co-founder/creative director Jamie Mambro, with a stated headcount of 101–250.
The business operates as a privately held LLC on a project-based professional services model, generating revenue through campaign fees, retainers, and production services sold directly to brand marketing departments via sales-led B2B relationships. On August 19, 2025, MMB was acquired by Connelly Partners, a larger Boston advertising firm; the MMB brand and Boston operations were retained under a leadership collaboration between Fred Bertino and Connelly Partners CEO Steve Connelly. No venture or private equity funding is documented.
McCarthy Mambro Bertino firmographics
Firmographics- Name
- McCarthy Mambro Bertino
- Legal name
- McCarthy Mambro Bertino LLC
- Website
- https://mmb580.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- McCarthy Mambro Bertino (MMB) is a Boston-based, full-service creative advertising agency founded in 2001, serving mid-to-large consumer brands and nonprofits with integrated TV, digital, social, and experiential campaigns built around its proprietary PIVOT methodology and Dash production network.
- Ownership category
- akta.pro rank
McCarthy Mambro Bertino industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
Keywords
Where McCarthy Mambro Bertino is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
McCarthy Mambro Bertino business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Creative Services: B2B agency providing creative advertising services to brand clients. Revenue generated through project-based fees, retainers, and campaign production services across TV, digital, social, print, and experiential marketing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
McCarthy Mambro Bertino product offering
Product offeringCore offering
McCarthy Mambro Bertino (MMB) is a Boston-based creative advertising agency that develops and produces integrated marketing campaigns for brand clients across TV, digital, social, print, out-of-home, and experiential channels. The agency delivers services through its proprietary PIVOT operating system, which fuses creativity with data and analytics, and its Dash production network, which provides agile in-house and external production capabilities.
Product overview
MMB is a Boston-based creative advertising agency offering a portfolio of marketing services built around its proprietary PIVOT operating system and Dash production network. PIVOT provides integrated, data-informed creative strategy that adapts to consumer and market conditions, while Dash delivers agile in-house and external production capabilities. Together with traditional advertising services spanning TV, print, digital, social, and experiential channels, the agency creates campaigns for clients across automotive, food/beverage, healthcare, sports, retail, and non-profit sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- PIVOT Operating System
Quantifiable outcome
- 700% increase in site traffic for CoachUp campaign featuring Steph Curry
- +3 more outcomes
Companies that use McCarthy Mambro Bertino
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
McCarthy Mambro Bertino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
McCarthy Mambro Bertino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Connelly PartnerscoreConnelly Partners acquired McCarthy Mambro Bertino (MMB) in 2025. The acquisition retains the MMB name and continues operations in Boston's advertising sector. Key leadership collaboration between MMB cofounder Fred Bertino and Connelly Partners CEO Steve Connelly ensures continuity and strategic alignment.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
McCarthy Mambro Bertino competitors and assessment
Company assessmentBroad incumbents
- Arnold Worldwide: Historic Boston creative agency (now part of Havas) serving large consumer brands with integrated creative campaigns; comparable client roster and category mix though at meaningfully larger scale.
- Digitas: Publicis-owned digital creative and media agency with significant Boston presence, offering overlapping capabilities in integrated campaigns, data, and digital production at greater scale.
Direct peers
- Connelly Partners: Boston-based creative advertising agency and parent of MMB post-2025 acquisition. Operates the same integrated creative, media, and analytics model serving similar mid-to-large consumer brands, making it the closest direct comparable.
- Hill Holliday: Boston-headquartered creative agency serving national brands across categories including healthcare, retail, and CPG. Direct competitor for the same Boston talent pool and similarly sized brand clients.
- MullenLowe: Boston-rooted full-service creative agency (part of IPG) with similar integrated campaign capabilities across TV, digital, social, and experiential. Competes for the same enterprise brand assignments and Boston creative talent.
- Allen & Gerritsen: Philadelphia- and Boston-based creative and media agency with comparable integrated offering and similar mid-size positioning. Competes directly for regional and national consumer brand accounts.
- The Tombras Group: Independent full-service agency with similar mid-size positioning (~300 employees) and integrated creative, media, and data offering. Closely comparable as an independently-held alternative to MMB/Connelly.
- RPA: Independent LA-based creative agency with comparable scope across creative advertising, brand strategy, and production for national brands — useful as a similarly-sized independent peer benchmark.
- 72andSunny: Independently-held creative agency known for integrated, culturally-relevant brand campaigns for major consumer brands. Comparable in creative reputation and award-winning positioning, though larger and West Coast-based.
- Mother: Independent creative agency network with offices in NY and LA offering similar integrated creative services for consumer brands; comparable independent structure and creative-first positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
McCarthy Mambro Bertino social profiles
Digital presenceMcCarthy Mambro Bertino financial estimates
Financial estimateRevenue estimate
Valuation estimate
McCarthy Mambro Bertino leadership team
Management profileNumber of profiles
Profiles2 records
McCarthy Mambro Bertino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McCarthy Mambro Bertino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McCarthy Mambro Bertino
What does McCarthy Mambro Bertino do?
McCarthy Mambro Bertino (MMB) is a Boston-based creative advertising agency that develops and produces integrated marketing campaigns for brand clients across TV, digital, social, print, out-of-home, and experiential channels. The agency delivers services through its proprietary PIVOT operating system, which fuses creativity with data and analytics, and its Dash production network, which provides agile in-house and external production capabilities.
Is McCarthy Mambro Bertino a public or private company?
McCarthy Mambro Bertino is a private company. It is classified as corporate owned and is currently acquired.
When was McCarthy Mambro Bertino founded?
McCarthy Mambro Bertino was founded in 2001. It employs 101 to 250 people.
Where is McCarthy Mambro Bertino based?
McCarthy Mambro Bertino is headquartered in Boston, United States, in the North America region.
How does McCarthy Mambro Bertino make money?
One revenue line is on record: advertising and Creative Services.
Who are McCarthy Mambro Bertino's main competitors?
Broad incumbents on record are Arnold Worldwide and Digitas. Direct peers are Connelly Partners, Hill Holliday, MullenLowe, Allen & Gerritsen, The Tombras Group, RPA, 72andSunny and Mother.
Does McCarthy Mambro Bertino have an API?
No public API is recorded for McCarthy Mambro Bertino.
What industry is McCarthy Mambro Bertino in?
McCarthy Mambro Bertino's product category is Advertising Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR. Its NAICS code is 541810 and its SIC code is 7311.