VizyPay
VizyPay is a Waukee, Iowa-based credit card processing ISO (founded 2017) serving independent SMBs across restaurant, retail, B2B, eCommerce, and automotive verticals with Clover-based POS and four pricing programs.
- Company typePrivate
- Founded2017
- HeadquartersWaukee, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What VizyPay does
VizyPay, LLC is a privately held credit card processing company founded in 2017 and headquartered in Waukee, Iowa, with a corporate office in West Des Moines. The company provides payment acceptance services to independent small and mid-sized businesses across five primary verticals: restaurants, retail, B2B, eCommerce, and automotive. Its core platform is built on Clover hardware and software (Clover Station, Clover Flex, Clover Go) and is distributed through the Clover App Marketplace, supplemented by mobile, virtual terminal, and POS offerings.
VizyPay differentiates through a four-program pricing architecture — Cash Discount, Dual Pricing, Surcharge, and Traditional — that lets merchants offset or transparently pass through card processing costs rather than absorbing interchange-plus markups. The company sells on a no-long-term-contract basis and reaches merchants via direct inside/field sales, independent sales representatives, and channel partners. It operates as a registered ISO of Citizens Bank, N.A., Pathward, N.A., and Wells Fargo Bank, N.A., which provide the underlying banking rails.
The business model is primarily transaction-fee revenue on processed card volume, with $1 billion in cumulative processed payments reportedly reached within approximately three years of operation. Adjacent revenue streams include working-capital products (VizyPay Capital, now augmented by an embedded lending partnership with Jaris announced in 2026), gift cards, and the Look Local First community platform. VizyPay is a member-owner-founded, minority-owned SMB-services company, recognized on Deloitte's Technology Fast 500, Inc. 5000 Regionals Midwest, and multiple Stevie and FinTech Breakthrough award lists.
VizyPay firmographics
Firmographics- Name
- VizyPay
- Legal name
- VizyPay, LLC
- Website
- https://vizypay.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- VizyPay is a Waukee, Iowa-based credit card processing ISO (founded 2017) serving independent SMBs across restaurant, retail, B2B, eCommerce, and automotive verticals with Clover-based POS and four pricing programs.
- Ownership category
- akta.pro rank
VizyPay industry classification
Industry- Product category
- Merchant Payment Processing Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)
- akta.pro secondary industries
- Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Invoicing, Pay-by-Link & Virtual Accounts (CRAFALAJ)
Keywords
Where VizyPay is headquartered
LocationHeadquarters
- HQ city
- Waukee
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
VizyPay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Payment Processing Transaction Fees: VizyPay earns revenue through transaction fees charged to merchants for processing credit and debit card payments. The company offers multiple pricing programs (Cash Discount, Dual Pricing, Surcharge, Traditional) to accommodate different merchant preferences.
- Embedded Lending (VizyPay Capital / Jaris Partnership): Through the partnership with Jaris, VizyPay provides embedded business lending access within the payment platform. Merchants can apply for loans directly within the platform. Revenue from lending is enabled via the embedded finance integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Cash Discount Program |
| Transaction based/ take rate | Pay-as-you-go | Dual Pricing Program |
| Transaction based/ take rate | Pay-as-you-go | Surcharge Program |
| Transaction based/ take rate | Pay-as-you-go | Traditional Program |
| Transaction based/ take rate | Pay-as-you-go | eCommerce Solutions |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
VizyPay product offering
Product offeringCore offering
VizyPay is a payment processing company that provides independent small businesses with credit and debit card acceptance through four transparent pricing programs (Cash Discount, Dual Pricing, Surcharge, and Traditional/Interchange-Plus) backed by Clover-based POS hardware, mobile, and virtual terminal technology. The company also offers embedded working capital through VizyPay Capital and a Jaris-powered lending integration, allowing merchants to apply for business loans directly within the payment platform.
Product overview
VizyPay is a payment processing company offering a suite of pricing programs (Cash Discount, Dual Pricing, Surcharge, and Traditional) combined with hardware and software payment acceptance solutions (Terminals, POS, Mobile, and Virtual Terminal options). The core platform enables small businesses to accept payments in-person, online, and on-the-go. Additional value-added services include VizyPay Capital (working capital/lending), Gift Cards, and the Look Local First community program. Recent expansion includes an embedded lending partnership with Jaris for in-platform business loans.
Differentiator
Problem solved
Functional benefit
Brands
- Look Local First: Community initiative of small business owners and supporters, created by VizyPay to encourage shopping local
Products and services
- Cash Discount Program A payment processing pricing program that allows merchants to offer a discount to customers who pay with cash, effectively offsetting credit card processing fees, targeted at independent small business merchants.
- Dual Pricing A payment processing pricing program that displays separate posted prices for cash versus card transactions transparently to customers, helping merchants recover processing costs.
- Surcharge Program A payment processing pricing program that enables merchants to add a surcharge to credit card transactions in order to cover processing fees.
- Traditional Program A standard interchange-plus payment processing pricing model for merchants who prefer traditional credit card processing rates without cash discount, dual pricing, or surcharge features.
- Terminal Options Hardware POS terminals for in-person payment processing, including Clover devices (Station, Flex, Go) and other compatible terminal hardware, targeted at small business merchants needing physical card acceptance.
- POS Options Point-of-sale software and hardware solutions built on the Clover platform for merchants to process transactions, manage inventory, and run operations.
- Mobile Options Mobile payment processing solutions enabling merchants to accept payments on-the-go via smartphone or tablet, including Clover Go-style mobile readers.
- Virtual Terminal A web-based terminal allowing merchants to manually key in credit card payments, suitable for phone orders, mail order/telephone order (MOTO), and back-office transactions.
- VizyPay Capital Working capital and lending solutions for small business merchants, providing access to business loans directly within the VizyPay platform.
- Gift Cards Digital and physical gift card solutions enabling merchants to offer gift card products and drive repeat customer purchases.
- Embedded Business Lending via Jaris An embedded business lending offering delivered via the Jaris partnership inside the VizyPay payment platform, allowing independent small business merchants to apply for and access business loans without leaving their processing dashboard.
Quantifiable outcome
- Reached $1 billion in processed payments within approximately 3 years of operation
Companies that use VizyPay
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles1 record
VizyPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
VizyPay partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JariscoreVizyPay partnered with Jaris, an embedded finance platform, to provide business lending access directly within the VizyPay payment platform for independent small business merchants. The integration allows merchants to apply for business loans in minutes without leaving the platform they use for payments, with instant payouts currently in development as the next phase. The partnership expands VizyPay's financial toolkit for small businesses, addressing historical challenges with slow traditional bank lending processes.
- Clover Network, Inc.coreClover Network, Inc., a wholly owned subsidiary of First Data Corporation, provides the POS hardware and software platform that VizyPay uses to deliver payment processing services. The Clover name and logo are owned by Clover Network, LLC and are registered or used in the U.S. and many foreign countries. VizyPay offers its services through the Clover ecosystem including Clover Station, Clover Flex, Clover Go, and the Clover App Marketplace.
- DSM Heritage CenterminorThe Look Local First team partnered with The DSM Heritage Center to host community events such as the Holiday Sip n Shop, demonstrating VizyPay's community engagement initiative.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
VizyPay competitors and assessment
Company assessmentBroad incumbents
- Clover / Fiserv: Clover is VizyPay's underlying POS and marketplace platform partner and a broad incumbent in SMB payments; it competes indirectly by offering its own processing and ISAs to the same merchant base.
- Stripe: Stripe is a broad payments incumbent that overlaps with VizyPay in SMB eCommerce and online card acceptance; while not SMB-specialized, Stripe's Terminal and Connect products compete for the same merchants.
Direct peers
- Helcim: Helcim is a SMB-focused payment processor built around transparent interchange-plus pricing and no long-term contracts, directly mirroring VizyPay's value proposition and target customer.
- Toast: Toast is a restaurant-vertical payment processor and POS provider; VizyPay lists restaurants as a primary vertical, making Toast a direct competitor in the SMB restaurant payments space with embedded software and lending.
- Payment Depot: Payment Depot is a wholesale-style SMB payment processor offering interchange-plus pricing similar to VizyPay's Traditional program, targeting independent merchants seeking lower processing costs.
- Stax (formerly Fattmerchant): Stax offers subscription-based SMB payment processing with transparent pricing and no long-term contracts, competing head-to-head with VizyPay for cost-conscious small merchants.
- Dharma Merchant Services: Dharma is an SMB-focused ISO offering transparent interchange-plus pricing and ISO-sponsored processing, comparable to VizyPay's Traditional program and overall ISO model.
- Square (Block): Square is the most prominent direct competitor to VizyPay, offering SMB-focused card processing, POS hardware, software, and lending. Both target independent merchants with transparent, no-long-term-contract pricing philosophies.
- North American Bancard: North American Bancard is a large ISO operating a similar bank-sponsored SMB payment processing model with multiple pricing programs, closely matching VizyPay's go-to-market architecture.
Emerging players
- PaySimple: PaySimple provides SMB payment acceptance plus recurring billing and invoicing — adjacent to VizyPay's B2B and virtual terminal offerings and serving a similar small-merchant profile.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
VizyPay social profiles
Digital presenceVizyPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
VizyPay leadership team
Management profileNumber of profiles
Profiles5 records
VizyPay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VizyPay M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VizyPay
What does VizyPay do?
VizyPay is a payment processing company that provides independent small businesses with credit and debit card acceptance through four transparent pricing programs (Cash Discount, Dual Pricing, Surcharge, and Traditional/Interchange-Plus) backed by Clover-based POS hardware, mobile, and virtual terminal technology. The company also offers embedded working capital through VizyPay Capital and a Jaris-powered lending integration, allowing merchants to apply for business loans directly within the payment platform.
Is VizyPay a public or private company?
VizyPay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VizyPay founded?
VizyPay was founded in 2017. It employs 101 to 250 people.
Where is VizyPay based?
VizyPay is headquartered in Waukee, United States, in the North America region.
How does VizyPay make money?
Two revenue lines are on record. Payment Processing Transaction Fees are the primary driver. The others are embedded Lending (VizyPay Capital / Jaris Partnership).
Who are VizyPay's main competitors?
Broad incumbents on record are Clover / Fiserv and Stripe. Direct peers are Helcim, Toast, Payment Depot, Stax (formerly Fattmerchant), Dharma Merchant Services, Square (Block) and North American Bancard. PaySimple is listed as an emerging player.
Does VizyPay have an API?
No public API is recorded for VizyPay.
What industry is VizyPay in?
VizyPay's product category is Merchant Payment Processing Services. Its primary akta.pro industry code is FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout), with a secondary code of FSAGALAB, Embedded Payments (Pay-ins, Pay-outs, Wallets). Its NAICS code is 52232 and its SIC code is 6199.