DIGO (DiMassimo Goldstein)

What DIGO (DiMassimo Goldstein) does

DIGO (DiMassimo Goldstein), doing business as "DiGo," is a New York-based, founder-led brand strategy and advertising agency founded in 1995 by Mark DiMassimo. The firm operates across two primary verticals—healthcare organizations (academic medical centers, specialty hospitals, health systems, and national nonprofits) and founder-led, growth-stage companies at inflection points. Its core product is "The IDEA System," a trademarked proprietary methodology for discovering, articulating, and amplifying a client's central organizing idea, delivered through phased engagements (Brand & Business Unstucking, IDEA Development, Creation/Production & Launch, and Ongoing Partnership) supported by service modules spanning brand strategy, research, integrated creative campaigns, media strategy, digital experience, CRM and lifecycle marketing, PR/experiential, and marketing technology/AI integration.

The agency's business model is professional services: engagements are custom-scoped and custom-priced, sold through a consultative, sales-led motion (primary contact via [email protected]) targeting enterprise healthcare organizations and growth-stage companies. Long-tenured, multi-year partnerships—often exceeding 10-15 years with marquee clients such as Memorial Sloan Kettering, National Jewish Health, Dartmouth Health, HelloFresh, and Shutterstock—are the core revenue mechanic, supported by thought-leadership content (the "Daily IDEA" series), a case-study-driven website, and direct outreach. The firm positions itself around an "HI+AI" approach, combining human creative intelligence with AI-assisted workflows and advising clients on AI/martech integration, though it discloses no proprietary AI models, platforms, or patents.

Firmographic indicators suggest a mid-sized independent agency: 51-100 employees, privately held with no disclosed institutional investors, single US headquarters in New York, and no subsidiaries, M&A activity, or funding events in the available data. Leadership is shared between founder Mark DiMassimo (Founder & Creative Chief) and co-founder Lesley Bielby (Co-CEO), and the company is governed as a mission-driven, relationship-oriented boutique rather than a scaled platform.

Name

DIGO (DiMassimo Goldstein)

Legal name

DiMassimo Goldstein

Website

https://digobrands.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

DIGO (DiMassimo Goldstein) is a New York-based brand strategy agency founded in 1995 that helps healthcare organizations and founder-led growth-stage companies discover and amplify their central organizing IDEA. With 30 years of experience, it serves clients including Memorial Sloan Kettering, Dartmouth Health, and HelloFresh.

Ownership category

akta.pro rank

Product category

Brand Strategy & Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Brand strategy services
• Advertising agency services
• Integrated marketing campaigns
• Healthcare brand marketing
• Creative agency services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Branding Services: DiGo generates revenue through professional services engagements including brand strategy consulting, creative campaign development, and ongoing brand partnership. Services span advertising, digital/social media, content, media strategy, CRM, PR/experiential, and web/UX. Engagements follow a phased approach (Brand & Business Unstucking, The IDEA Development, Creation/Production & Launch) plus ongoing partnership.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DiGo is a brand strategy and advertising agency that helps organizations discover, articulate, and amplify a central organizing IDEA that aligns brand, culture, marketing, and customer experience. The agency delivers professional services across brand strategy, creative campaign development, media planning, digital experience, CRM, PR/experiential, and content production through phased engagements culminating in long-term brand partnership.

Product overview

DiGo (DiMassimo Goldstein) is a brand-building agency offering The IDEA System as its core methodology—a structured approach to discovering and amplifying a company's central organizing IDEA that aligns brand, culture, marketing, and customer experience. The agency operates across two primary market segments: Healthcare (serving academic medical centers, specialty hospitals, and national nonprofits with long-term strategic partnerships) and Growth Companies (serving founder-led businesses at inflection points). The product portfolio encompasses service modules spanning brand strategy, research, creative campaigns, media, digital experience, CRM/lifecycle marketing, PR/experiential, and marketing technology/AI integration. Engagement progresses through phases of unstucking, IDEA discovery, identity development, brand-driven growth, and ongoing partnership, with all services unified under the core IDEA framework.

Differentiator

Problem solved

Functional benefit

Products and services

• The IDEA System
• Brand & Business Unstucking
• IDEA Discovery Sprint
• Iconic Identity Development
• Brand-Driven Growth
• Media Company Engine
• Ongoing Brand Partnership
• Healthcare Marketing Services
• Integrated Creative Campaigns
• Media Strategy & Performance
• Digital Experience & Website Strategy
• CRM & Lifecycle Marketing
• PR & Experiential
• Marketing Technology & AI Integration
• Growth Companies Marketing Services

Quantifiable outcome

• 1,100% revenue increase for HelloFresh; #1 meal kit delivery service in US; successful IPO within 4 years
• +7 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Preacher: Independent creative agency of similar size producing integrated brand campaigns across health, consumer, and growth-stage categories. Comparable service mix and independent operating model.
• Mekanism: Mid-sized independent creative agency with a 'soulful purpose' brand-building focus and integrated campaign capabilities. Directly comparable in scale, independent positioning, and emphasis on narrative-driven brand strategy.
• The Bloc: Independent health-and-wellness creative agency delivering integrated brand strategy, medical communications, and digital experience work. Comparable healthcare specialization and end-to-end service scope.
• Mother New York: Independent creative agency known for distinctive brand-building work and long-tenured client relationships. Comparable to DiGo in size, independent ownership, and emphasis on creative platform development over media buying scale.
• Anomaly: Independent creative and brand strategy agency operating in a similar mid-size, founder-influenced model with a focus on building enduring brand platforms for ambitious clients. Closely comparable on positioning, service scope, and consultative engagement style.
• Area 23: Independent healthcare creative agency known for distinctive, award-winning health brand campaigns. Closely comparable on healthcare vertical focus, creative-led brand platform development, and independent ownership.

Broad incumbents

• Wieden+Kennedy: Iconic independent creative agency with significantly broader scale and global footprint. Comparable on creative-platform philosophy but operates at materially larger scale and serves multinational growth-stage clients DiGo cannot pursue.
• R/GA: Global creative and digital transformation agency that pairs brand strategy with technology-enabled experience work. Comparable integration of brand strategy and digital/martech execution but at substantially larger scale and global footprint.
• McCann Health: Global healthcare creative and communications network serving pharma, health systems, and wellness brands. Comparable healthcare vertical specialization but operates at holding-company scale with multinational capabilities DiGo lacks.
• Ogilvy Health: Healthcare-focused creative and communications network within a global holding company. Directly comparable vertical focus on healthcare brand strategy and integrated campaigns but with vastly greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digobrands
• Facebookfacebook.com/dimassimogoldstein
• LinkedInlinkedin.com/company/dimassimo-goldstein

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIGO (DiMassimo Goldstein)