What InsurTech Express does

InsurTech Express (ITX) is an insurance technology ecosystem platform headquartered in Raleigh, North Carolina, organized as InsurTech Express, LLC and operating in the U.S. domestic market. The company connects life insurance and annuity carriers, distributors (BGAs and IMOs), technology vendors, InsurTech startups, advisors, and reinsurers, claiming a network of 250,000+ insurance and InsurTech professionals. Its core architecture is built around six service pillars: ITX Revenue Accelerator (outsourced, pay-for-performance sales), ITX Consulting & Training (strategic consulting), ITX Marketing Program (subscription-based brand amplification), ITX Navigator Marketplace and ITX Software Store (vendor storefronts with 93+ products), ITX DevSupport (software development at flat hourly rates via offshore partners in India), and ITX Capital Connect (capital raising, M&A advisory, and investor readiness). Supporting platforms include ITX Bookshelf (44 industry titles), Carrier Portals linking 40+ life and annuity carriers, ITX Job Board, and a Cybersecurity suite comprising Open VRM (vendor risk management), Buckler (cyber program management), and FCI Zero Trust services.

The company's underlying technology includes a web-based vendor directory and online marketplace, a patent-pending blockchain-based commission management system for life and annuity commissions using smart contracts for calculation, validation, reconciliation, multi-hierarchy support, and payment settlement, and cybersecurity offerings for vendor risk and program management. ITX maintains certifications in HIPAA and GDPR-compliant software development. The company has received ACORD Standards Advancement Awards in 2020, 2021, 2023, and 2025, signaling sustained involvement in insurance data exchange standards.

The business model combines professional services (consulting fees, pay-for-performance sales commissions, software development at flat hourly rates with sub-40% margins leveraging 150+ offshore developers, capital advisory), recurring subscription/membership revenue (ITX Marketing Program), and marketplace economics (Software Store with potential transaction fees). Customer acquisition runs through content marketing (a blog with 133+ pages, whitepaper library), industry events (InsureTech Connect, Reuters Events, IMCA, AHIP, ITX Derby 2027), social media, podcasts, webinars, and direct enterprise field sales. The company is led by CEO Ken Leibow with a core team of approximately 9-10 people and appears to be bootstrapped with no disclosed external funding.

Name

InsurTech Express

Legal name

InsurTech Express, LLC

Website

https://insurtechexpress.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

InsurTech Express (ITX) operates an insurance technology ecosystem platform headquartered in Raleigh, NC, connecting 250,000+ life insurance and annuity professionals across carriers, distributors, technology vendors, and advisors through six service pillars spanning outsourced sales, consulting, marketing, marketplace, software development, and capital advisory.

Ownership category

akta.pro rank

Product category

Insurance Technology Services

NAICS

Other Insurance Related Activities (52429), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

akta.pro secondary industries

Data, Analytics & AI for Insurance (Risk, Pricing, Personalization) (FSAGAGAE), Document, Workflow & Policy Servicing Automation (RPA/No-Code) (FSAGAGAK), Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Insurance technology platform
• Outsourced sales solutions
• Insurance consulting services
• Software development services
• Insurance software marketplace

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. ITX Revenue Accelerator - Outsourced Sales: Pay-for-performance sales solutions providing turnkey sales force for carriers, BGAs, IMOs, and technology vendors. Revenue generated through sales commissions and performance-based fees for achieving market penetration targets.
2. Strategic Consulting Services: Consulting fees for competitive landscape analysis, market share assessment, distribution channel strategy, positioning, pricing, and platform implementation guidance. Includes project resources and software development services.
3. ITX Marketing Program: Premium marketing program providing brand visibility, product presence, content creation, thought leadership, events promotion, and targeted outreach. Revenue from membership/subscription fees for premium program access.
4. Software Development Services: Web apps, mobile apps, websites, and code take-over services. Low-cost development with flat hourly rate model. Margins under 40% compared to typical 300% markup by U.S. developers using overseas resources.
5. ITX Capital Connect: Funding and advisory services connecting startups with venture capitalists, corporate investors, and strategic buyers. Services include capital raising, accelerator/grant guidance, M&A advisory, and investor readiness preparation. Curated deal flow for investors.
6. Software Store Marketplace: Online marketplace for insurance software solutions. Platform features vendor storefronts and product listings. Revenue through software sales and potential transaction fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

InsurTech Express operates an insurance technology ecosystem that connects life insurance and annuity carriers, distributors, BGAs, IMOs, technology vendors, and advisors across a network of 250,000+ professionals. The company delivers six core service pillars: outsourced sales (ITX Revenue Accelerator), strategic consulting and training, a premium marketing program, an online software marketplace (ITX Navigator), software development services, and a capital and advisory hub for InsurTech startups.

Product overview

InsurTech Express operates as an insurance technology ecosystem platform with a modular architecture centered around six core service pillars: ITX Revenue Accelerator (outsourced sales), ITX Consulting & Training (strategic consulting and software development), ITX Marketing Program (brand amplification), ITX Navigator Marketplace (vendor marketplace), ITX DevSupport (software development), and ITX Capital Connect (funding and advisory). Supporting the core offerings are specialized platforms including the ITX Software Store (93+ vendor products), Carrier Portals (40+ carrier links), Blockchain Commission Management (patent-pending smart contracts), ITX Bookshelf (44 industry books), ITX Cybersecurity (vendor risk and zero-trust services), and a Talent/Job Network. The company connects over 250,000 insurance and insurtech professionals across carriers, distributors, BGAs, IMOs, and technology vendors.

Differentiator

Problem solved

Functional benefit

Products and services

• ITX Revenue Accelerator Outsourced sales engine providing turnkey sales force solutions for life and annuity carriers, BGAs, IMOs, and insurance technology vendors. Delivers executive-level access, relationship-driven introductions, integrated marketing and sales execution under a pay-for-performance model.
• ITX Consulting & Training Strategic consulting and training services for carriers, distributors, and solution providers covering competitive landscape analysis, market share assessment, distribution channel strategy, pricing, technology vendor selection, and implementation support. Includes project resources and software development support.
• ITX Marketing Program Premium marketing program amplifying brand visibility across the InsurTech Express network of 250,000+ insurance and InsurTech professionals. Includes brand presence, content creation, thought leadership, events promotion, and targeted outreach campaigns delivered in partnership with Blue Ocean Marketing Co.
• ITX Navigator Marketplace Online insurance technology marketplace connecting carriers, distributors, and advisors with third-party solution providers and software products across the insurance ecosystem. Operates vendor storefronts and product listings.
• ITX DevSupport Software development services providing web apps, mobile apps, websites, and code takeover capabilities for insurance technology projects. Operates with onshore oversight and offshore cost efficiency, offering a flat hourly rate and HIPAA/GDPR compliance.
• ITX Capital Connect Funding and advisory hub connecting InsurTech startups with venture capitalists, corporate investors, and strategic buyers. Services include capital raising support, accelerator and grant guidance, M&A advisory, and investor readiness preparation.
• ITX Cybersecurity Cybersecurity services for insurance organizations including Open VRM vendor risk management, the Buckler cyber program management system, and FCI Zero Trust managed cybersecurity services.
• ITX Software Store Online software marketplace featuring 93+ products from third-party solution providers, including agency management systems, commission accounting, customer engagement tools, call center solutions, and annuity order entry platforms.
• Blockchain for Life and Annuity Commissions Patent-pending blockchain-based commission management solution that uses smart contracts to calculate, validate, and reconcile commissions for life insurance and annuities. Provides permanent secure records, multiple hierarchy support, and fast payment settlement.
• Carrier Portals Centralized hub providing links to agent portals for 40+ life and annuity carriers including Allianz Life, Prudential, MetLife, Lincoln Financial, and Nationwide.
• ITX Bookshelf Online bookstore featuring 44 books written by insurance and technology industry professionals, covering Medicaid protection, retirement planning, sales, marketing, and AI leadership.
• ITX Job Board / Talent Network Talent acquisition platform connecting insurance professionals with opportunities across life, annuity, and insurtech sectors, featuring professional talent profiles and featured job openings.

Quantifiable outcome

• Network of 250,000+ insurance and InsurTech professionals accessible through the platform
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Questpro Insurance StaffingcoreGTM or Marketing Partner · 16 June 2026Staffing partnership announced June 2026. Questpro is a 30-year-old insurance-specific staffing firm with proprietary network of over 500,000 professionals. The partnership promotes Questpro's Life & Retirement Division to ITX ecosystem members seeking staffing solutions.
• ACORDcoreStrategic or Co-development PartnerACORD (Association for Cooperative Operations Research and Development) is a standards organization for insurance data exchange. InsurTech Express is a member and has received ACORD Standards Advancement Awards in multiple years (2020, 2021, 2023, 2025), demonstrating active participation in insurance data standards development.
• LexisNexis Risk SolutionscoreTechnology or IntegrationStrategic partnership providing insurance data and risk solutions. LexisNexis Threatmetrix is featured on the cybersecurity solutions page for document management and secure document exchange. Part of the ITX ecosystem for underwriting and analytics solutions.
• NAILBA (National Association of Independent Life Brokerage Agencies)coreStrategic or Co-development PartnerIndustry association partnership. NAILBA CEO Dan LaBert has publicly endorsed the InsurTech Express Commission Blockchain initiative, stating it could streamline the entire commission and contracting process for carriers and distributors. Active member organization.
• Blue Ocean Marketing Co.minorGTM or Marketing PartnerMarketing partnership for strategic campaigns, social media content, and visual identity development. Blue Ocean Marketing Co. provides creative execution combined with growth-focused business experience for ITX Marketing Program clients.
• NAIFA (National Association of Insurance and Financial Advisors)minorStrategic or Co-development PartnerIndustry association membership and collaboration. Featured in the membership and recognitions section with association logo display.
• LIDMA (Life Insurance Direct Marketing Association)minorStrategic or Co-development PartnerIndustry association membership and collaboration. Featured in the membership and recognitions section with association logo display.
• AHOU (Association of Home Office Underwriters)minorStrategic or Co-development PartnerIndustry association membership and collaboration. Featured in the membership and recognitions section with association logo display.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Insurance Journal: Insurance Journal is a long-standing insurance industry media and news organization covering P&C and life insurance. It is comparable to InsurTech Express as a content, news, and industry-network publisher serving insurance professionals, though it is broader and more established.
• InsureTech Connect (ITC): InsureTech Connect is the largest global InsurTech conference and ecosystem platform. It is comparable to InsurTech Express because both operate as InsurTech community hubs connecting carriers, vendors, and investors — and ITC is a documented ITX partner.
• Digital Insurance: Digital Insurance is a SourceMedia property providing insurance technology news, research, and events for carriers, agents, and technology vendors. It is comparable to InsurTech Express as a content, events, and community platform serving the insurance technology ecosystem.

Direct peers

• iPipeline: iPipeline is a leading insurance technology platform providing digital solutions for life insurance and annuities, including illustrations, e-applications, and underwriting workflows. It is comparable to InsurTech Express because both target Life & Annuity carriers and distributors with technology and ecosystem services, and iPipeline is a documented partner/customer of ITX.
• ReSource Pro: ReSource Pro provides outsourced sales, underwriting, and operational services for life insurance and annuity carriers and distributors. It is comparable to InsurTech Express because both sell outsourced revenue/sales acceleration and consulting services to the same Life & Annuity buyer base.

Emerging players

• Plug and Play InsurTech: Plug and Play operates a global InsurTech accelerator connecting startups with carriers and investors. It is comparable to ITX because both serve as InsurTech ecosystem connectors — running startup-discovery, capital introductions, and corporate-partnership programs for the insurance industry.
• Coverager: Coverager is an InsurTech media and intelligence platform covering insurance innovation news, startup coverage, and industry analysis. It is comparable to ITX as a content-and-network InsurTech community player, though Coverager focuses more on news/research and less on services.
• Ethos Life: Ethos is a digital life insurance platform modernizing policy purchase and underwriting. It is comparable to ITX because Ethos is an InsurTech startup that operates in the Life insurance space and intersects with ITX's Capital Connect and Navigator Marketplace ecosystems.
• InsurTech NY (Gail Levy): InsurTech NY is a community and events platform connecting insurance carriers, startups, and investors in the New York InsurTech ecosystem. It is comparable to InsurTech Express as a regional InsurTech community/network operator hosting events, content, and capital-introduction programming.

Others

• LexisNexis Risk Solutions: LexisNexis Risk Solutions provides data, analytics, and identity/fraud services for insurance underwriting and distribution. It is comparable to ITX because LexisNexis is both a featured ITX ecosystem partner and operates in the insurance data, analytics, and risk decisioning space that overlaps with ITX's vendor directory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InsurtechE
• YouTubeyoutube.com/@insurtechexpress5828
• Facebooklinkedin.com/company/insurtech-express
• LinkedInlinkedin.com/company/insurtech-express

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsurTech Express