Coverager
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
Coverager firmographics
Firmographics- Name
- Coverager
- Legal name
- Coverager, Inc.
- Website
- https://coverager.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Coverager industry classification
Industry- Product category
- Insurance Industry Intelligence and Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
Keywords
Where Coverager is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Coverager business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- News-Only Subscription (Coverager Post): Self-publishing service allowing companies to publish news items to the Coverager homepage, Member News page, and newsletter. Companies can publish news related to investments, partnerships, product releases, acquisitions, and key hires. Priced at $500/month or $4000/year (33% annual discount).
- Job Postings: Coverager offers job posting services for insurance industry positions. Single job posts cost $200 for 30 days, while unlimited job posts are available for $1495 per year. Job posts are promoted daily via the Coverager newsletter.
- Coverager Research Subscription: Premium research subscription providing access to monthly innovation reports on insurtech, exclusive insights, custom reports, and data platform access with filtering by LOB, tracking of MGAs and alternative distributors, and funding trends viewing.
- Sponsored Content and Newsletter Promotions: Coverager creates and promotes content in partnership with clients including research reports, promoted content, and newsletter promotions sandwiched between key stories. Newsletter reaches 12,000 daily readers with 45.3% average open rate.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | News-Only Subscription |
| Unit Pricing | Pay-as-you-go | Single Job Post |
| Subscription | Annual | Unlimited Jobs Subscription |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Coverager product offering
Product offeringCore offering
Coverager operates an insurance industry media and intelligence platform comprising a web-based data platform that tracks 31,341+ insurance companies, funding rounds, partnerships, acquisitions, and technology use cases. It distributes a daily email newsletter to 12,000+ insurance professionals, sells a premium Coverager Research subscription (used by 6 of the top 10 U.S. P&C insurers), offers a self-publishing service called Coverager Post, and operates an insurance jobs board.
Product overview
Coverager is an insurance industry news and insights platform that operates as a multi-product ecosystem. The core offering is the Coverager Data Platform, a subscription-based intelligence tool providing filtered data on insurance companies, funding rounds, partnerships, acquisitions, and technology implementations. Supporting products include Coverager Research (monthly innovation and competitive intelligence reports), Coverager Post (a self-publishing platform for industry news), the Coverager Newsletter (daily email newsletter with 45.3% open rate), and an Insurance Jobs Board. The platform primarily serves P&C insurers, insurtechs, and venture capital professionals seeking competitive intelligence and industry trends.
Differentiator
Problem solved
Functional benefit
Products and services
- Coverager Data Platform A subscription-based data platform providing insurance industry intelligence including company profiles, funding data, partnerships, acquisitions, technology use cases, and job openings, filterable by line of business, company type, and geography.
- Coverager Research Premium research subscription providing access to monthly innovation reports on insurtech, exclusive insights, custom reports, and data platform access with filtering by line of business, tracking of MGAs and alternative distributors, and funding trends viewing. Used by teams at 6 of the top 10 U.S. P&C insurers.
- Coverager Post Self-publishing service allowing companies to publish news items related to investments, partnerships, product releases, acquisitions, and key hires to Coverager's homepage, Member News page, and daily newsletter reaching 12,000+ insurance professionals.
- Coverager Newsletter Daily newsletter featuring insurance innovation news and analysis, with a 45.3% average open rate (2x industry average), delivered to 12,000+ insurance professionals from companies including Amazon to Zurich.
- Insurance Jobs Board Platform for posting insurance industry job listings, with single job posts at $200 for 30 days or unlimited job posts at $1,495 per year. Job posts are promoted daily via the Coverager newsletter to 12,000+ insurance professionals.
Quantifiable outcome
- 45.3% average newsletter open rate, 2x industry average
- +3 more outcomes
Companies that use Coverager
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Coverager technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coverager partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor.
- Cake & ArrowminorCoverager partnered with Cake & Arrow to produce a research report on Millennials & Modern Insurance exploring the landscape of modern insurance driven by the convenience economy.
- Carpe DataminorCoverager produced a research report on Small Business Insurance titled 'Rules, Role Models & The New Business of Small Business' in partnership with Carpe Data.
- SocitraminorCoverager produced promoted content for Socitra, an insurance platform company.
- AgentSyncminorCoverager produced promoted content for AgentSync, an insurance technology company.
- McDermott Will & EmeryminorCoverager produced profile articles with McDermott Will & Emery's insurtech practice team including embedded insurance insights with Mike Byrne.
- Cambridge Mobile TelematicsminorCoverager produced promoted content for Cambridge Mobile Telematics, a insurance technology company focused on mobile telematics.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Coverager competitors and assessment
Company assessmentDirect peers
- Insurance Business America: Insurance Business America is part of the Insurance Business Network and delivers daily insurance industry news, features, and rankings to producers and carrier staff. It overlaps with Coverager's audience and is a direct alternative for readers seeking insurance news and intelligence.
- Insurance Journal: Insurance Journal is one of the largest independent insurance trade publications, providing daily news, analysis, and data for P&C insurance professionals. It directly competes with Coverager in serving insurance professionals with editorial coverage, though its audience skews more toward agents and brokers than insurtech-focused readers.
- Artemis: Artemis is a digital news and data platform focused on insurance-linked securities, catastrophe bonds, and reinsurance innovation. It serves an institutional audience with proprietary data and tracking of insurance-linked deals, comparable to Coverager's data platform approach in insurtech.
- The Insurer: The Insurer (formerly Trading Risk) is a digital news and analysis platform covering reinsurance, specialty, and commercial insurance markets. It targets a comparable institutional insurance audience and competes for sponsored content, events, and subscription revenue.
- Carrier Management: Carrier Management is a digital publication focused on P&C insurance carrier executives, covering strategy, distribution, technology, and operations. It targets a similar senior insurance professional audience as Coverager and competes for advertising and sponsored research dollars.
- Reinsurance News: Reinsurance News is a digital publication covering global reinsurance industry news, deals, and market trends. It targets institutional reinsurance and carrier professionals, comparable in audience and editorial product to Coverager.
Broad incumbents
- AM Best: AM Best is a long-established insurance rating agency that also publishes industry research, news, and market intelligence. It serves many of the same insurance carrier buyers as Coverager Research but with a much broader scope including ratings, with a global footprint and decades of brand authority.
- CB Insights (Insurance vertical): CB Insights provides market intelligence and tracking of insurtech funding, deals, and emerging companies via its proprietary platform. While broader than insurance, it competes with Coverager Research for enterprise competitive intelligence buyers and VC deal flow subscribers.
- Digital Insurance (SourceMedia): Digital Insurance is a long-running publication covering insurance technology, operations, and innovation for carrier and agent audiences. Backed by a larger media group, it competes with Coverager in the insurtech editorial space with a broader P&C and benefits focus.
Emerging players
- InsurTech Israel / InsurTech News: InsurTech News covers global insurtech funding rounds, partnerships, and product launches with a research and newsletter model similar to Coverager. It overlaps significantly in insurtech funding tracking but has a more international editorial footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coverager social profiles
Digital presenceCoverager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coverager leadership team
Management profileNumber of profiles
Profiles2 records
Coverager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coverager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coverager
What does Coverager do?
Coverager operates an insurance industry media and intelligence platform comprising a web-based data platform that tracks 31,341+ insurance companies, funding rounds, partnerships, acquisitions, and technology use cases. It distributes a daily email newsletter to 12,000+ insurance professionals, sells a premium Coverager Research subscription (used by 6 of the top 10 U.S. P&C insurers), offers a self-publishing service called Coverager Post, and operates an insurance jobs board.
Is Coverager a public or private company?
Coverager is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coverager founded?
Coverager was founded in 2016. It employs 1 to 10 people.
Where is Coverager based?
Coverager is headquartered in New York, United States, in the North America region.
How does Coverager make money?
Four revenue lines are on record. News-Only Subscription (Coverager Post) is the primary driver. The others are job Postings, coverager Research Subscription and sponsored Content and Newsletter Promotions.
Who are Coverager's main competitors?
Direct peers on record are Insurance Business America, Insurance Journal, Artemis, The Insurer, Carrier Management and Reinsurance News. Broad incumbents are AM Best, CB Insights (Insurance vertical) and Digital Insurance (SourceMedia). InsurTech Israel / InsurTech News is listed as an emerging player.
Does Coverager have an API?
No public API is recorded for Coverager.
What industry is Coverager in?
Coverager's product category is Insurance Industry Intelligence and Media. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized). Its NAICS code is 5162 and its SIC code is 2711.