Cakes by Marie

What Cakes by Marie does

Cakes by Marie, operating as Cakes By Marie, LLC, is a family-owned bakery and restaurant headquartered at 297 S Joe Martinez Blvd, Pueblo West, Colorado. Founded by Michelle Marie in November 2015 after roughly 15 years of home-based baking, the business operates from a single physical location and serves individual consumers and local families in Pueblo West and surrounding Colorado communities. Its core offering is made-to-order celebration cakes — including sheet cakes, four-layer round cakes, two-tier stacked cakes, wedding cakes, birthday cakes, dessert cakes, and ice cream cakes — produced with scratch-made icings and fresh (never frozen) ingredients. Beyond cakes, the catalog includes cupcakes in three sizes, custom sugar cookies, and assorted bakery items (brownies, pies, macarons, lemon bars, king cake), with minimum order lead times ranging from 48 hours to two weeks depending on complexity.

The company also runs a dine-in restaurant concept serving sandwiches, burgers, Pueblo green chile sloppers, BLT and Philly baskets, plus hand-scooped ice cream; every meal includes a complimentary mini cupcake, which functions as a cross-sell between the restaurant and bakery businesses. Distribution is purely direct-to-consumer through walk-in traffic, phone, and quote requests via the company website (hosted on Wix), with cake orders additionally captured through the third-party cakes.com platform and meal orders via tbdine.com pickup. Pricing is unit-based across the menu, spanning approximately $1.00 for mini cupcakes to $115+ for two-tier stacked cakes.

Revenue is generated entirely on a one-time-purchase basis per order; there are no subscriptions, contracts, or recurring relationships. The business is bootstrapped, with no disclosed institutional funding, and the management team consists of the founder. Customer concentration is fragmented across individual celebratory occasions and casual diners; one named individual customer testimonial is publicly referenced. Operating hours are Monday-Friday 11:00 AM - 8:00 PM and Saturday 11:00 AM - 7:00 PM, with the business closed Sundays.

Name

Cakes by Marie

Legal name

Cakes By Marie, LLC

Website

https://cakesbymarie.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cakes by Marie is a family-owned bakery and dine-in restaurant in Pueblo West, Colorado, founded in 2015 by Michelle Marie. It produces made-to-order custom cakes, cupcakes, and desserts for individual celebrations, and also serves sandwiches, burgers, and hand-scooped ice cream to walk-in customers.

Ownership category

akta.pro rank

Product category

Bakery and Dessert Shop

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050), Retail-Eating Places (5812)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Artisanal & Craft Bakeries (CRAHAGAA), Dessert-First Bakeries (Cupcakes, Cookies, Brownies) (THAFAFAH)

Keywords

• Custom cake bakery
• Wedding cake design
• Cupcakes and desserts
• Ice cream cakes
• Baked goods restaurant

Headquarters

HQ city

Pueblo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Cake Sales: One-time custom cake orders for birthdays, weddings, graduations, and special occasions. Prices vary by size, design complexity, and customization level. Orders placed via quote requests with minimum notice periods.
2. Bakery Items: Pre-made and custom cupcakes, cookies, brownies, pies, and other desserts sold individually or in batches. Prices range from $1.00 to $45.00 depending on item type and customization.
3. Restaurant/Food Service: Fresh meals including sausage sandwiches, burgers, green chile sloppers, and hand-scooped ice cream served in the restaurant. Complimentary mini cupcake with every meal.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cakes by Marie is a family-owned bakery and restaurant in Pueblo West, Colorado that bakes custom cakes, cupcakes, cookies, and assorted desserts to order for celebrations such as weddings, birthdays, and graduations. The business also operates as a restaurant serving fresh lunch and dinner items including sausage sandwiches, burgers, green chile sloppers, and hand-scooped ice cream, with a complimentary mini cupcake included with every meal. All cakes are baked fresh per order with scratch-made icings and no frozen components.

Product overview

Cakes by Marie is a family-owned bakery and restaurant in Pueblo West, Colorado offering a diverse portfolio of custom-made baked goods and casual dining. The core offering consists of custom cakes available in multiple formats (sheet cakes, 4-layer round cakes, two-tier stacked cakes), along with specialized wedding cakes, birthday cakes, dessert cakes, ice cream cakes, cupcakes in three sizes, custom sugar cookies, and assorted other desserts (brownies, pies, macarons, lemon bars). The bakery also operates as a restaurant serving lunch and dinner items including burgers, sandwiches, and hand-scooped ice cream, with every meal including a complimentary mini cupcake. All products are baked fresh to order using quality ingredients with no frozen components; cakes require 2-week notice for large designs and 48 hours for dessert cakes and cupcakes.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cakes Hand-crafted custom cakes made to order for celebrations including birthdays, graduations, retirements, and corporate events. Available in flavors such as White, Chocolate, Red Velvet, Yellow, Lemon, Spice, Strawberry, and Marble, with buttercream or fondant icing and various fillings. Minimum 2-week notice is requested for large custom designs.
• Wedding Cakes Custom wedding cakes decorated to match wedding decor, baked fresh within 3 days of the event. Features home-made buttercream icing, multiple tier options, and floral or ribbon designs with customizable flavors and fillings.
• Birthday Cakes Fully customizable birthday cakes with personalized edible images and licensed cake toppers available. Most designs can be ordered with 2-3 days notice.
• Dessert Cakes Two-layer dessert cakes priced at $35.00, designed for small gatherings, after-dinner desserts, and casual occasions. Available in White, Simply Chocolate, Classic Yellow, Cookie Dough, Spice Cake, and Raspberry Almond flavors.
• Cupcakes Specialty and standard cupcakes baked to order in three sizes: Mini ($1.00-$1.25), Standard ($2.75-$3.00), and Jumbo ($3.75-$4.00). Available in over 30 flavors including seasonal options. Minimum order of 6 with each flavor.
• Ice Cream Cakes Made-to-order ice cream cakes customizable with all ice cream, cake layers, and candy/filling options and covered in whipped icing. Flavors include Birthday Sprinkle, Banana Split, Cookie Dough, Mint Chocolate Chip, Reese's Peanut Butter Cup, and more. Starting at $45.00; requires minimum 5-day notice.
• Custom Sugar Cookies Shaped sugar cookies baked to order with freshly made dough. Royal iced custom cookies require one week's notice; soft iced cookies with edible images can typically be done within 24-48 hours.
• Other Desserts Assorted baked goods including brownies ($15.00-$18.00), lemon bars ($28.00), pies ($15.00-$20.00), macarons (6 for $12.00), rice krispies ($12.00), king cake ($23.00-$45.00), and seasonal items such as coco bombs.
• Sheet Cakes Pre-sized sheet cakes starting at $60.00 in four sizes: 1/4 sheet (serves 18-24), 1/3 sheet (serves 25-34), 1/2 sheet (serves 36-54), and Full sheet (serves 64-96).
• 4 Layer Round Cakes Four-layer round cakes starting at $55.00 in four sizes: 6-inch (serves 8-12), 8-inch (serves 12-16), 10-inch (serves 12-24), and 12-inch (serves 25-35).
• Two Tier Stacked Cakes Two-tier stacked custom cakes starting at $115.00, designed to fit party needs with custom decorations and fillings.
• Lunch/Dinner Restaurant Menu Restaurant menu featuring sausage sandwiches, burgers, Pueblo green chile sloppers, BLT baskets, and Philly chili cheese steak baskets. Every meal includes a complimentary mini cupcake, and hand-scooped ice cream and sundaes are also available.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Insomnia Cookies: Late-night delivery cookie and dessert retailer — a comparable specialty dessert niche player that competes for indulgent, giftable dessert occasions similar to custom sugar cookies and cupcake assortments.
• Crumbl Cookies: Fast-growing franchise cookie retailer — overlaps with Cakes by Marie's cookie, brownie, and dessert assortment category and represents a competing premium dessert-shop experience.

Broad incumbents

• Whole Foods Market Bakery: National upscale grocer with in-store bakeries offering custom cakes, cupcakes, and dessert platters — competes with Cakes by Marie on accessibility, convenience, and one-stop-shop convenience.
• Dairy Queen: Mass-market ice cream and ice cream cake retailer — directly competes with Cakes by Marie's ice cream cake line and hand-scooped ice cream across broader geographies at lower price points.
• Baskin-Robbins: National ice cream and custom ice cream cake chain operating at far wider scale — competes for the same ice-cream-cake and sundae occasion, particularly as a faster-gratification substitute.

Direct peers

• Carlo's Bake Shop: Celebrity-driven custom cake atelier famous for elaborate wedding and sculpted cakes — closely matches the high-design custom cake vertical that anchors Cakes by Marie's wedding and event business.
• SusieCakes: Specialty bakery chain offering custom celebration cakes, cupcakes, cookies, and seasonal desserts with a handmade, no-frozen-cake positioning that mirrors Cakes by Marie's core values.
• Nothing Bundt Cakes: Specialty cake chain focused on custom celebration cakes (birthdays, weddings, corporate events) with a similar tiered product menu and made-to-order positioning — the closest scaled analogue to Cakes by Marie's celebration-cake core.
• Magnolia Bakery: Iconic custom cupcake and celebration cake retailer with made-from-scratch positioning, multiple storefronts, and strong brand recognition — directly comparable mix of bespoke cakes, cupcakes, and dessert assortments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CakesbyMarieLLC
• Instagraminstagram.com/mariespw

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cakes by Marie