Gumshoe
- Company typePrivate
- Founded2023
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Gumshoe firmographics
Firmographics- Name
- Gumshoe
- Legal name
- Unwrapped AB
- Website
- https://gumshoe.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gumshoe industry classification
Industry- Product category
- SaaS Website Templates
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Gumshoe is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gumshoe business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Revenue: Three-tier subscription model (Core, Momentum, Growth) with monthly and annual billing options. Revenue generated through recurring subscription fees from individuals, startups, and corporate customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Core plan for individuals and hobbyists |
| Subscription | Annual | Core plan annual billing |
| Subscription | Monthly | Momentum plan for expanding startups |
| Subscription | Annual | Momentum plan annual billing |
| Subscription | Monthly | Growth plan for established businesses |
| Subscription | Annual | Growth plan annual billing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Gumshoe product offering
Product offeringCore offering
Gumshoe (operating under the Syntro brand, legal entity Unwrapped AB) provides an open-source SaaS starter template built with Astro, Tailwind CSS, and Alpine.js. The template ships with pre-built pages (landing, FAQ, terms, privacy, sign-up, sign-in), feature sections, pricing tables, testimonials, CTAs, and forms for quickly launching SaaS businesses. The offering is delivered through a self-serve platform with tiered subscription plans (Core, Momentum, Growth) targeting individuals, startups, and corporates respectively.
Product overview
Gumshoe operates as a web agency offering the Syntro SaaS template. Syntro is an open-source Astro and Tailwind CSS starter template for SaaS businesses, provided by Unwrapped AB. The offering includes a Core plan for individuals and hobbyists, a Momentum plan for startups (the popular tier), and a Growth plan for established corporations. The template provides features including cloud-native architecture, built-in analytics, and enterprise-grade security with end-to-end encryption capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Syntro An open-source SaaS starter template built with Astro, Tailwind CSS, and Alpine.js. It includes six pre-built pages (landing, FAQ, terms, privacy, sign-up, sign-in) with feature sections, pricing tables, testimonials, CTAs, and forms for quickly launching SaaS businesses.
Companies that use Gumshoe
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gumshoe technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Gumshoe partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights3 records
Gumshoe competitors and assessment
Company assessmentDirect peers
- Linear: Linear is a streamlined issue tracking and project management tool used primarily by startups and developer teams. It is directly comparable because Gumshoe's Core plan explicitly offers '50 issues' and team collaboration features in the same category.
- Notion: Notion is an all-in-one collaborative workspace targeting individuals, startups, and enterprises. It is directly comparable because Gumshoe's tiered model (Core/Momentum/Growth) and features (collaboration, analytics, custom branding) overlap with Notion's workspace and documentation offering.
- ClickUp: ClickUp is a unified productivity and project management platform for teams of all sizes. It is comparable to Gumshoe because it offers tiered pricing from individual/freelancer through enterprise and includes messaging, docs, tasks, and analytics.
- Asana: Asana is a work management platform for teams covering tasks, projects, and goals. It is comparable to Gumshoe because both target startups and enterprises with collaboration features, analytics, and tiered subscription pricing.
- Trello: Trello is a visual collaboration and task management tool from Atlassian. It is comparable to Gumshoe because it serves individuals and small teams with a low-friction, self-serve onboarding model similar to Gumshoe's PLG approach.
- Basecamp: Basecamp is a team collaboration and project management product with a flat per-user pricing model. It is comparable to Gumshoe because it targets the same small-team and SMB collaboration use cases with simple, opinionated tooling.
- Discord: Discord is a real-time communication platform with community servers, direct messaging, and voice channels. It is comparable to Gumshoe because both target communities and small teams with persistent messaging and lightweight collaboration features.
Broad incumbents
- Slack: Slack is the dominant team messaging platform, owned by Salesforce, and integrates with GitHub and other developer tools — the same integrations Gumshoe offers in its Core plan. It is a broad incumbent whose core functionality overlaps with Gumshoe's collaboration and messaging features.
- Microsoft Teams: Microsoft Teams is an enterprise collaboration platform bundled with Microsoft 365. It is a broad incumbent that competes with Gumshoe's secure team messaging and collaboration offering for corporate buyers.
- Jira: Jira is the established standard for issue tracking and agile project management, particularly in software teams. It is a broad incumbent comparable to Gumshoe's issue-tracking and team-collaboration positioning, especially for technical buyers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Gumshoe social profiles
Digital presenceGumshoe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gumshoe leadership team
Management profileNumber of profiles
Profiles2 records
Gumshoe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gumshoe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gumshoe
What does Gumshoe do?
Gumshoe (operating under the Syntro brand, legal entity Unwrapped AB) provides an open-source SaaS starter template built with Astro, Tailwind CSS, and Alpine.js. The template ships with pre-built pages (landing, FAQ, terms, privacy, sign-up, sign-in), feature sections, pricing tables, testimonials, CTAs, and forms for quickly launching SaaS businesses. The offering is delivered through a self-serve platform with tiered subscription plans (Core, Momentum, Growth) targeting individuals, startups, and corporates respectively.
Is Gumshoe a public or private company?
Gumshoe is a private company. It is classified as unknown and is currently operating.
When was Gumshoe founded?
Gumshoe was founded in 2023. It employs 1 to 10 people.
Where is Gumshoe based?
Gumshoe is headquartered in Redwood City, United States, in the North America region.
How does Gumshoe make money?
One revenue line is on record: subscription Revenue.
Who are Gumshoe's main competitors?
Direct peers on record are Linear, Notion, ClickUp, Asana, Trello, Basecamp and Discord. Broad incumbents are Slack, Microsoft Teams and Jira.
Does Gumshoe have an API?
Yes. Gumshoe exposes a public API. Developer documentation is at www.gumshoe.co/api.
What industry is Gumshoe in?
Gumshoe's product category is SaaS Website Templates. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 513210 and its SIC code is 7372.