SumerSports

What SumerSports does

SumerSports is a football analytics company founded in 2022 and headquartered in Palm Beach, Florida, operating as a Delaware LLC. The company builds an AI-powered platform that delivers scouting, roster construction, live game analysis, and recruiting intelligence to professional and collegiate football organizations. Its core technology layer is the SūmerBrain AI engine, a football-specific chatbot built on the Databricks Data Intelligence Platform and deployable on-premises via Cisco AI PODs and NVIDIA DGX Station GB300 hardware. The product portfolio is segmented by buyer: SūmerNFL serves professional franchises with roster optimization tools, SūmerNCAA serves college programs with a 2,500-plus transfer portal evaluation database and NIL/spending benchmarks, SūmerLive provides real-time All-22-equivalent charting during games via computer vision, and SūmerPlayer is a consumer iOS app enabling individual athletes to verify measurables and receive scout evaluations.

The company's go-to-market is primarily enterprise field sales targeting NFL teams and NCAA football programs, with quote-based annual subscription pricing governed by Master Service Agreements and supplemented by channel partner distribution. The team combines 500-700+ years of combined NFL front office experience (John Idzik, Mike Mayock, Bobby DePaul, Nolan Nawrocki, Bob Wylie) with Big Tech engineering talent. Strategic technology partnerships with Databricks, Cisco, and NVIDIA, alongside SOC 2 Type II certification, position the platform to address enterprise data security requirements that have historically blocked cloud-dependent AI deployment in sports. Brand-building efforts include The Zone blog, an email newsletter, and The Evaluation NFL Draft media series hosted by WWE alumnus Ettore 'Big E' Ewen. The company is private, with no funding rounds or revenue figures publicly disclosed.

Name

SumerSports

Legal name

SumerSports LLC

Website

https://sumersports.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

SumerSports is a private football analytics company that builds an AI-powered platform, including the SūmerBrain engine, SūmerNFL, SūmerNCAA, SūmerLive, and SūmerPlayer products, serving NFL teams, NCAA football programs, individual athletes, and fantasy football consumers with on-premises-deployable scouting and game-analysis intelligence.

Ownership category

akta.pro rank

Product category

Sports Analytics Software

NAICS

Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

akta.pro secondary industry

Fantasy Data Feeds & Statistics Providers (MPAEAHAE)

Keywords

• Football analytics software
• AI scouting platform
• NFL roster analytics
• College football recruitment
• Sports intelligence SaaS

Headquarters

HQ city

Palm Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Enterprise SaaS Subscriptions: Platform access through subscription licensing, sold directly to NFL teams and NCAA programs via enterprise sales motion. Access governed by Master Service Agreements and channel partner relationships.
2. Platform Usage Scaling: Databricks platform supports approximately 50 technical and 10 non-technical users, with scaling based on organizational size and data processing volume (increased 3x post-implementation).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

SumerSports develops and sells an AI-powered football analytics platform built around the proprietary SūmerBrain AI engine, offering film retrieval, predictive scouting, roster building, and real-time game charting tools. The platform is sold via enterprise subscriptions to NFL teams and NCAA football programs, with on-premises deployment options to preserve competitive data sovereignty.

Product overview

SumerSports is a football analytics company that offers a platform-plus-products architecture. The core AI engine is SūmerBrain, which powers natural language film retrieval and analytics across the product suite. The company offers specialized products for different customer segments: SūmerNFL for professional NFL teams (roster building and optimization), SūmerNCAA for college football programs (roster management and recruiting), SūmerLive for live game charting and analysis, and SūmerPlayer for athlete recruitment and verification. Supporting products include the 2026 Draft Guide (position-specific draft prospect metrics) and The Evaluation (NFL Draft media series). The platform is powered by AI and backed by over 500 years of NFL experience, addressing the 'last mile' deployment challenges that prevent sports organizations from operationalizing AI.

Differentiator

Problem solved

Functional benefit

Brands

• SūmerBrain: AI engine for football analytics with film retrieval and advanced data capabilities, powered by a football-specific chatbot for professional teams and fantasy football consumers.
• SūmerLive
• SūmerNFL
• SūmerNCAA
• SūmerPlayer
• 2026 Draft Guide
• The Evaluation

Products and services

• SūmerBrain Core AI engine and football-specific chatbot that delivers AI-driven in-game insights, film retrieval, and advanced data queries via natural language to professional teams and fantasy football consumers.
• SūmerNFL Enterprise SaaS platform for NFL franchises providing advanced roster building, scouting automation, centralized data and decision tools, and secure on-premises deployment for professional football organizations.
• SūmerNCAA Enterprise SaaS platform for NCAA college football programs offering 2,500+ transfer portal evaluations, position market dollar valuations, roster construction analytics, a team builder, custom player search, recruiting pipeline, and film room integration.
• SūmerLive Real-time computer vision play charting and analysis product providing analytics equivalent to All-22 tape live during games for professional teams and broadcast media.
• SūmerPlayer Consumer mobile app available on iOS that enables individual athletes to verify measurables (height, wingspan, 40-time) via phone camera, receive professional scout evaluations, and gain exposure to college recruiters.
• 2026 Draft Guide Annual data product providing position-specific metrics and scouting insights for the 2026 NFL Draft class, with data visualizations for evaluating top draft prospects.

Quantifiable outcome

• Model time-to-market reduced from 3 months to under 4 weeks
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CiscocoreTechnology or Integration · 15 May 2026Cisco and SamerSports partnered to deploy AI infrastructure (SamerBrain running on Cisco AI PODs) for professional sports organizations through SHI AI Labs' Country Digital Acceleration program. Solution enables advanced analytics to run entirely within organization's own environment without cloud dependency, addressing data security and integration complexity concerns. Deployed at SHI AI Labs for NFL team use case.
• SHI AI LabsminorImplementation/ SI/ Consulting Partner · 15 May 2026SHI AI Labs serves as implementation partner through Cisco's Country Digital Acceleration program for on-premises AI infrastructure deployment.
• NVIDIAcoreTechnology or Integration · 4 May 2026SamerSports completed successful testing of SamerBrain AI engine on NVIDIA DGX Station powered by GB300 Grace Blackwell Ultra Desktop Superchip. Testing achieved significant performance improvements: mean response time dropped from 4.37s to 2.67s (39% improvement); full-range query complexity improved from 9.19s to 4.69s. NVIDIA GB300 identified as recommended solution for low-latency AI use cases including real-time game analysis, in-game decision support, and fan engagement applications.
• Ettore 'Big E' Ewen (WWE)minorGTM or Marketing Partner · 30 January 2026WWE alumnus Ettore 'Big E' Ewen hosts 'The Evaluation' NFL Draft series, featuring former NFL scouts, Hall of Famers, and AI-powered analytics to break down draft prospects.
• DatabrickscoreTechnology or IntegrationSamerSports adopted Databricks Data Intelligence Platform to unify fragmented data infrastructure and accelerate AI-driven analytics for NFL and college football teams. Implementation reduced model time-to-market from 3 months to under 4 weeks and cut insight delivery from 4 days to near real-time (within a minute). Platform now supports approximately 50 technical and 10 non-technical users across the organization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Second Spectrum: Second Spectrum builds AI-powered tracking and analytics for professional sports leagues (notably NBA and MLS); it is comparable as an AI-native sports analytics peer focused on elite team and league customers.
• Zone7: Zone7 applies AI to injury prediction and load management for elite sports organizations; it is an emerging AI-native sports analytics peer with overlap to SumerSports' predictive analytics capabilities for football teams.

Broad incumbents

• Synergy Sports: Synergy Sports provides video and analytics platforms primarily for basketball but extending to football scouting workflows; comparable as a sports video and analytics vendor to professional and collegiate teams.
• Zebra Technologies: Zebra Technologies provides RFID-based player tracking used inside NFL games and broader sports technology; it is a comparable sports-tech incumbent with hardware and data assets at the league level.
• Sportradar: Sportradar is a global sports data and content company serving leagues, media, and sportsbooks; it overlaps with SumerSports in football data and analytics but operates at much greater scale and breadth.
• Genius Sports: Genius Sports supplies official data, technology, and content to sports leagues, sportsbooks, and media, including NFL partnerships; comparable to SumerSports as an enterprise sports-data and technology provider.
• Stats Perform: Stats Perform is a large sports data and AI analytics provider serving leagues, media, and betting operators globally; it overlaps with SumerSports in player analytics and data feeds but at significantly broader sport and customer scale.

Direct peers

• Hudl: Hudl is the dominant sports video and analytics platform for high school, collegiate, and professional teams, with overlapping product surface to SumerSports in film breakdown, scouting, and team workflows across football specifically.
• Pro Football Focus (PFF): PFF is a football-specific analytics and player-grading service widely adopted by NFL teams, media, and bettors; it directly competes with SumerNFL and SumerBrain on advanced player evaluation and data-driven insights.
• Catapult Sports: Catapult provides athlete monitoring, GPS tracking, and performance analytics to elite teams across multiple sports, comparable to SumerSports in serving high-end football programs with subscription analytics software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sumersports
• YouTubeyoutube.com/@sumersports
• LinkedInlinkedin.com/company/sumersports
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SumerSports