btaskee
bTaskee is a Vietnam-founded on-demand home services marketplace connecting over 1 million consumers and businesses with 10,000+ Taskers across Vietnam, Thailand, Indonesia, and Malaysia, offering cleaning, care, beauty, and B2B enterprise services via a multi-brand mobile platform.
- Company typePrivate
- Founded2016
- HeadquartersHo Chi Minh City, Vietnam
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What btaskee does
bTaskee Co., Ltd. is a Vietnam-founded on-demand home services marketplace that connects consumers and businesses with independent service providers ("Taskers") via a dual-sided mobile platform (customer app and partner app). Headquartered in Ho Chi Minh City and operating since 2016, the company has built a network of more than 10,000 Taskers serving over 1,000,000 customers across four Southeast Asian markets—Vietnam, Thailand, Indonesia, and Malaysia—with operations spanning 17+ Vietnamese cities and 12+ offices. To date the platform has facilitated over 5,000,000 completed jobs and 15,000,000+ working hours of service, and reports a 97% customer satisfaction rate.
The platform supports a broad service catalog including home, office, industrial, and carpet cleaning; child, elderly, and patient care; beauty services; laundry; grocery delivery; and home cooking. It has been organized into a multi-brand ecosystem comprising bRewards (loyalty), bPay (in-app wallet integrated with Visa, MasterCard, MoMo, and ZaloPay), bOffice (B2B office cleaning), bBenefit (employee benefits), bChain (multi-location enterprise), and bBeauty. Revenue is generated through per-transaction service fees, monthly subscription packages, B2B enterprise contracts, and usage-based pricing, with go-to-market combining product-led acquisition for consumers and field sales for enterprise accounts. Leadership includes founder and CTO Nathan Do, CMO Ben Minh Le, and Director Do Dac Nhan Tam. The only disclosed funding round is from Nextrans in September 2019 (amount undisclosed), and financial details remain private.
btaskee firmographics
Firmographics- Name
- btaskee
- Legal name
- bTaskee Co., Ltd.
- Website
- https://btaskee.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- bTaskee is a Vietnam-founded on-demand home services marketplace connecting over 1 million consumers and businesses with 10,000+ Taskers across Vietnam, Thailand, Indonesia, and Malaysia, offering cleaning, care, beauty, and B2B enterprise services via a multi-brand mobile platform.
- Ownership category
- akta.pro rank
Where btaskee is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices6 records
Markets served
btaskee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Service Transaction Fees: Platform charges transaction fees on service bookings. Customers book home services (cleaning, care, maintenance) through the app and Taskers deliver services. Revenue generated from the spread between Tasker earnings and customer payments.
- Monthly Subscription: Recurring subscription model for monthly cleaning packages where customers pay once and receive services throughout the month. Provides predictable recurring revenue.
- Enterprise/B2B Solutions: B2B services including bOffice (office cleaning), bBenefit (employee family care benefits), and bChain (chain cleaning services) for corporate clients.
- Grocery Shopping Service: Grocery assistant service with 80,000 VND/hour base fee plus 15,000 VND per 5km radius delivery. Minimum booking value of 200,000 VND.
- Laundry Service: Per-unit and per-weight pricing for laundry and dry cleaning services including clothes, blankets, formal wear, and specialty items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Disinfection Service - Area-based pricing |
| Usage-based | Pay-as-you-go | Grocery Assistant - Hourly + distance fee |
| Unit Pricing | Pay-as-you-go | Laundry - Weight and item-based pricing |
| Unit Pricing | Pay-as-you-go | Housekeeping - Duration and area-based |
| Unit Pricing | Pay-as-you-go | Office Cleaning - Size-based packages |
| Unit Pricing | Pay-as-you-go | Office Carpet Cleaning - Area-based pricing |
| Subscription | Monthly | Monthly Subscription - Recurring cleaning package |
| Usage-based | Pay-as-you-go | Tasker Partner - Income potential |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
btaskee product offering
Product offeringCore offering
bTaskee operates a mobile-first on-demand home services marketplace that connects individual consumers and businesses with verified Taskers (independent service providers) for cleaning, care, maintenance and lifestyle services. Customers book services in 60 seconds via iOS/Android apps and Taskers accept jobs in 5–10 minutes through a separate partner app, with cashless settlement via the integrated bPay system. The platform spans 17+ Vietnamese cities plus Thailand, Indonesia and Malaysia, and complements consumer offerings with B2B sub-brands (bOffice, bBenefit, bChain) for corporate clients.
Product overview
bTaskee is a mobile-first home services platform operating across Vietnam, Thailand, and Indonesia. The platform operates as a two-sided marketplace connecting customers seeking home services with Taskers (independent service providers) through dedicated customer and partner mobile applications. The core product portfolio centers on home cleaning services (on-demand and subscription), expanded to include deep cleaning, upholstery care, and specialized cleaning for appliances (A/C, washing machines, water heaters). Care services include child care, elderly care, and patient care, while lifestyle services encompass home cooking, grocery shopping assistance, laundry, and beauty services. For business clients, bTaskee offers bOffice (office cleaning), Housekeeping (for hotels/homestays), Industrial Cleaning, and bChain services for multi-location businesses. The ecosystem includes bRewards loyalty program and bPay digital payment solution. Customers can book most services in 60 seconds through the app, with Taskers typically accepting jobs within 5-10 minutes.
Differentiator
Problem solved
Functional benefit
Brands
- bRewards: Loyalty rewards program for customers who use bTaskee services, allowing accumulation of points for shopping and dining vouchers from partners.
- bPay
- bOffice
- bBenefit
- bChain
- bBeauty
Quantifiable outcome
- 60-second booking time for all services
- +5 more outcomes
Companies that use btaskee
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
btaskee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
btaskee partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- VisacoreInternational credit/debit card integration allowing customers to pay for bTaskee services using Visa cards. Card integration fee is 2,000 VND per transaction.
- MasterCardcoreInternational credit/debit card integration allowing customers to pay for bTaskee services using MasterCard. Card integration fee is 2,000 VND per transaction.
- MoMocoreE-wallet integration for bPay top-up allowing customers to fund their bTaskee account using MoMo e-wallet.
- ZaloPaycoreE-wallet integration for bPay top-up enabling customers to add funds to their bTaskee account via ZaloPay.
- ATM/Internet Banking PartnerscoreBank integration for bPay account top-up via ATM cards and internet banking services, enabling cashless payments for bTaskee services.
- bRewards PartnersminorVarious business partners featured in bRewards loyalty program where customers can redeem points for vouchers from partner establishments for shopping and dining.
- Licensed Cleaning CompaniescoreLicensed cleaning companies can become Business Tasker partners to provide services through the bTaskee platform, expanding service capacity and geographic coverage.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
btaskee competitors and assessment
Company assessmentDirect peers
- Urban Company: India-based on-demand home services marketplace offering cleaning, beauty, plumbing, electrical, and care services through verified professionals. Most directly comparable peer in business model (two-sided marketplace), service breadth, mobile-first UX, and verified Tasker / partner network.
- TaskRabbit: IKEA-owned task-based gig marketplace that connects customers with independent "Taskers" for cleaning, moving, handyman, and personal assistance. Closely comparable two-sided marketplace model with dual customer and Tasker apps and category-driven service expansion.
- Handy: On-demand home cleaning and handyman platform (acquired by Angi Inc.) serving major North American and European cities. Comparable as a marketplace-led, app-driven cleaning platform with professional service provider vetting and transparent upfront pricing.
- Thumbtack: U.S. services marketplace that matches customers with local professionals across hundreds of home and personal service categories. Comparable on marketplace-driven lead generation, professional verification, and category-by-category expansion of home services.
- Helpling: Berlin-founded home cleaning marketplace that connects customers with vetted cleaners across Europe, Asia, and the Middle East. Highly comparable on core cleaning-led offering, online booking flow, and verified provider network, and operates in several Southeast Asian markets.
Emerging players
- Mr Jeff: Subscription-based laundry and home services platform operating across multiple international markets including Southeast Asia. Comparable on subscription-driven recurring revenue model, mobile-first UX, and expansion into adjacent home services beyond a single category.
Broad incumbents
- Angi (Angie's List): U.S. incumbent home services platform combining a large professional directory, lead generation, and booking across dozens of categories. Comparable on category breadth and provider-vetting model, though it does not specialize in the on-demand cleaning and care verticals where bTaskee concentrates.
- Gojek: Indonesian super-app offering ride-hailing, deliveries, and a growing portfolio of on-demand lifestyle and home services (GoClean, GoMassage, GoLaundry). Directly comparable in Indonesian market overlap and super-app-style extension into bTaskee's core cleaning, laundry, and personal care categories.
- Grab: Dominant Southeast Asian super-app operating ride-hailing, food, parcel, and increasingly on-demand services including cleaning and laundry. Overlaps with bTaskee in regional footprint, payments (GrabPay), and an emerging on-demand services ambition, but does not specialize in-home cleaning and care.
Regional players
- Kaodim (now ServisHero): Home services marketplace originating in Malaysia offering cleaning, pest control, appliance repair, and similar services via a vetted professional network. Directly comparable in service mix and ASEAN regional footprint, but with primary Malaysia/Singapore focus rather than Vietnam-led.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
btaskee social profiles
Digital presencebtaskee compliance and trust
Trust signalCompliance2 records
btaskee financial estimates
Financial estimateRevenue estimate
Valuation estimate
btaskee leadership team
Management profileNumber of profiles
Profiles3 records
btaskee funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
btaskee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about btaskee
What does btaskee do?
bTaskee operates a mobile-first on-demand home services marketplace that connects individual consumers and businesses with verified Taskers (independent service providers) for cleaning, care, maintenance and lifestyle services. Customers book services in 60 seconds via iOS/Android apps and Taskers accept jobs in 5–10 minutes through a separate partner app, with cashless settlement via the integrated bPay system. The platform spans 17+ Vietnamese cities plus Thailand, Indonesia and Malaysia, and complements consumer offerings with B2B sub-brands (bOffice, bBenefit, bChain) for corporate clients.
Is btaskee a public or private company?
btaskee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was btaskee founded?
btaskee was founded in 2016. It employs 11 to 50 people.
Where is btaskee based?
btaskee is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does btaskee make money?
Five revenue lines are on record. Service Transaction Fees are the primary driver. The others are monthly Subscription, enterprise/B2B Solutions, grocery Shopping Service and laundry Service.
Who are btaskee's main competitors?
Direct peers on record are Urban Company, TaskRabbit, Handy, Thumbtack and Helpling. Mr Jeff is listed as an emerging player. Broad incumbents are Angi (Angie's List), Gojek and Grab. Kaodim (now ServisHero) is listed as a regional player.
Does btaskee have an API?
No public API is recorded for btaskee.