What Jeffapp does

Mr Jeff (legal entity Food Job Enterprise S.L.) is a Spain-headquartered on-demand laundry and dry cleaning pickup-and-delivery service founded in 2015 and headquartered in Valencia. The company operates a mobile-first platform with native iOS and Android applications plus a web storefront, enabling customers to schedule free home pickup and delivery for individual dry-cleaned garments (suits, shirts, dresses, coats, pants, blouses), weight-based laundry bags (5kg at 10€, 8kg at 15-17€, 15kg at 20-24€), and specialized services such as carpet cleaning (9€/m²). A no-commitment monthly subscription at 65-76€ provides 20 pressed shirts and 15kg of laundry weekly, establishing a recurring-revenue layer on top of transactional pricing. Packaged bundles (Pack 6x6 at 24.90€, Pack Family at 39.90€, Pack Executive at 25€, Pack Suit Five) broaden the offering for households and professionals.

The business serves three primary customer segments. Urban professionals and families in Spain's largest metros (Madrid, Barcelona, Valencia) are the core B2C audience, with 15,000+ customers cited as of 2017. A B2B line, branded Mr Jeff para Empresas, provides hotels, restaurants, bars, gyms, wedding and event venues, and corporate clients with bulk linen and uniform cleaning on monthly invoicing. A franchise-style 'socios' program recruits entrepreneur partners to operate Mr Jeff-branded laundry centers with centralized technology, brand and customer acquisition support. The asset-light model rests on a partner network of cleaners with 20-30+ years of industry experience, coordinated through proprietary route management and real-time order tracking; insurance coverage through AXA and Plus Ultra Seguros is provided to protect customer garments.

Mr Jeff's go-to-market combines a product-led consumer app, an enterprise direct-sales motion, and franchise channel partners. Distribution is primarily digital (own website, iOS App Store, Google Play, phone), supported by content marketing, a brand ambassador referral program, and partnerships with complementary urban-services brands (Percentil, Fashiop, WazyPark, Fotawa, Volavelo, La Fábrica de Camisas, Groopify, Kampaii, Carrick). The company expanded from Valencia to Madrid and Barcelona in 2016, launched operations in Mexico City in May 2017, and announced Sao Paulo, Brazil as a future market, signaling an international expansion strategy. ENISA certification, Spanish Secretary of State for Tourism recognition, the EEME StartUp Award 2017, and Best World Laundry App acknowledgment provide third-party validation. Founders Eloi Gomez (CEO) and Rubén Muñoz Trapote (Digital Marketing) lead a 251-500 person organization; no external funding rounds are disclosed in the source data, and revenue is not publicly reported.

Name

Jeffapp

Legal name

Food Job Enterprise S.L.

Website

https://mrjeffapp.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Mr Jeff is a Valencia-headquartered mobile laundry and dry cleaning pickup-and-delivery service operating across Spain, Mexico City, and announced Sao Paulo. It serves urban consumers via subscription and per-item pricing, plus B2B clients in hospitality and a franchise partner network.

Ownership category

akta.pro rank

Product category

Laundry and Dry Cleaning Services

NAICS

Drycleaning and Laundry Services (8123), Drycleaning and Laundry Services (except Coin-Operated) (812320)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

On-Demand / Express Laundry Pickup & Delivery (HSAJACAB)

akta.pro secondary industries

Commercial / B2B Laundry Pickup & Delivery (SMBs, Gyms, Salons, Restaurants) (HSAJACAE), Standard Wash-and-Fold (Everyday Apparel) (HSAJABAA), Same-Day / Express Wash-and-Fold (HSAJABAB), Hotel / Hospitality Laundry Pickup & Delivery (HSAJACAF)

Keywords

• Laundry delivery service
• Dry cleaning pickup
• Laundry subscription
• On-demand laundry
• Garment cleaning service

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Service: Monthly subscription at 65-76€ providing 20 pressed shirts and 15kg of laundry washed and folded weekly with 4 pickups and deliveries per month.
2. Individual Item Dry Cleaning: Per-item pricing for dry cleaning services including suits (12€), dresses (10-16€), shirts (3€), and specialty items like wedding dresses (75€+).
3. Weight-based Laundry Service: Per-bag pricing for laundry service: 5kg (10€), 8kg (15-17€), 15kg (20-24€) bags washed, dried and folded.
4. Bundled Packs: Pre-packaged service bundles including Pack 6x6 (24.90€), Pack Family (39.90€), and Pack Executive (25€) combining multiple service types.
5. B2B Enterprise Services: Customized laundry and dry cleaning solutions for businesses, hotels, restaurants, and corporate clients with monthly invoicing and department-level cost tracking.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Jeffapp (operating as Mr Jeff) provides door-to-door laundry and dry cleaning pickup and delivery service in Spain and select international markets. Customers schedule pickups via iOS/Android apps or the website; garments are cleaned at partner-operated Mr Jeff centers and returned within approximately 48 hours. The offering combines individual-item dry cleaning, weight-based laundry bags, prepaid bundle packs, and a recurring monthly subscription, with a separate tailored B2B service for hotels, restaurants and corporate clients.

Product overview

Jeffapp (Mr Jeff) is a door-to-door laundry and dry cleaning service operating in Spain, Mexico and Brazil. The core offering consists of two main service types: individual dry cleaning items (suits, shirts, dresses, coats, etc.) and weight-based laundry bags (5kg, 8kg, 15kg). These are complemented by subscription bundles (Pack 6x6, Pack Family, Pack Executive, Pack Suit Five) and a monthly subscription service at 65-76€/month offering 15kg laundry and 20 ironed shirts. Specialized services include carpet cleaning and B2B corporate offerings. The service is delivered through mobile apps for iOS and Android, with free pickup and delivery within 48 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Tintorería - Dry Cleaning (Individual Items) Individual dry cleaning for specific garments (suits, shirts, jackets, pants, dresses, coats, blouses, wedding dresses, carpets) with home pickup and delivery. Targets individual consumers needing occasional or one-off cleaning.
• Lavandería - Laundry by Weight Weight-based wash-and-fold laundry service priced per bag (5kg, 8kg, 15kg) including washing at 30°, drying and folding, with free pickup and delivery. Targets individual consumers and families.
• Mr Jeff Monthly Subscription Recurring monthly subscription at 65-76€/month providing 15kg of laundry washed and folded plus 20 pressed shirts weekly, with four pickups and deliveries per month and no contract commitment. Targets busy professionals and families seeking habitual service.
• Pack 6x6 Bundle package combining 6 dry-cleaned/ironed items with 6kg of laundry for 24.90€. Targets occasional users and small households.
• Pack Family Family bundle with 12kg laundry plus 12 dry-cleaned items including shirts, blouses, pants, skirts, jerseys and sheets for 39.90€. Targets families with mixed garment needs.
• Pack Executive

Quantifiable outcome

• 15,000+ satisfied customers across Madrid, Barcelona and Valencia
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• CarrickminorGTM or Marketing Partner · 19 September 2016Partnership with fashion brand. Featured in Mr Jeff's 'Historias de Pajaritas' content series promoting menswear care and accessories.
• VolavelominorGTM or Marketing Partner · 12 September 2016Joint marketing partnership with urban bike ecommerce. Cross-promotional contest offering combined prizes of bike accessories and laundry services to expand reach to shared target demographics of urban professionals.
• FashiopminorGTM or Marketing Partner · 5 September 2016Partnership with free personal stylist service. Joint contest with prizes of styling sessions and laundry credits to promote both services to fashion-conscious male consumers.
• KampaiiminorGTM or Marketing Partner · 21 June 2016After-work social app partnership. Joint promotions helping professionals enjoy social activities without being burdened by household laundry tasks.
• WazyParkminorGTM or Marketing Partner · 15 June 2016Partnership with parking app. Combined contest prizes of fuel credits and laundry services for busy urban professionals.
• La Fábrica de CamisasminorGTM or Marketing Partner · 17 May 2016Partnership with custom shirt manufacturer. Joint contest with prizes of custom shirts and laundry services for fashion-conscious professionals.
• GroopifyminorGTM or Marketing Partner · 6 May 2016Social event discovery app partnership. Joint marketing to help users discover social activities without household chores consuming their time.
• PercentilminorGTM or Marketing Partner · 14 April 2016Partnership with children's clothing resale ecommerce. Joint campaigns and contests targeting parents with offers for both kids clothing and laundry services.
• FotawaminorGTM or Marketing Partner · 13 March 2016Joint contest partnership for Father's Day promotion. Combined prizes of Fotawa gift cards and Mr Jeff laundry credits.
• Plus Ultra SeguroscoreOthersInsurance provider covering customer garments against damage or loss during cleaning process. Policy ensures customer confidence in service quality and provides recourse for incidents.
• AXA SeguroscoreOthersInsurance coverage for all customer garments. AXA policy protects against damage, loss or irreparable harm to customer items during processing.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rinse: Rinse is a US-based dry cleaning and laundry pickup-and-delivery service founded in 2013 with a tech-enabled, app-based ordering model and route-optimised logistics—directly comparable to Mr Jeff's mobile-first subscription and per-item proposition.
• ZipJet: ZipJet was a Berlin-based on-demand laundry and dry cleaning service operating across European metros with app-based ordering. It is directly comparable to Mr Jeff for its European urban focus, tech-led stack, and pickup-and-delivery dry cleaning model.
• Laundryheap: Laundryheap (formerly Laundrapp) is a UK-headquartered on-demand laundry and dry cleaning pickup-and-delivery service operating across the UK, Ireland, and several European cities. Like Mr Jeff, it competes on app-driven convenience, free collection/delivery, and a partner-cleaner operating model.
• Cleanly: Cleanly is a US on-demand laundry and dry cleaning pickup and delivery service with an app-first ordering experience, comparable in product scope (subscription + per-item) and target customer (urban professionals) to Mr Jeff.
• Washy: Washy is a Norway-based on-demand laundry and dry cleaning pickup-and-delivery service—directly comparable to Mr Jeff for its Scandinavian urban market, app-first ordering, and free collection-and-delivery value proposition.

Broad incumbents

• Tide Cleaners: Tide Cleaners is the consumer-facing dry cleaning and laundry pickup-and-delivery service backed by Procter & Gamble. It operates a much larger US footprint of pickup points plus delivery routes—comparable in business model to Mr Jeff but with substantially deeper capital and brand backing.
• 5àsec: 5àsec is the leading Spanish dry cleaning and laundry franchise chain, with hundreds of own retail points across Spain and other markets. While primarily brick-and-mortar rather than pickup-and-delivery, it directly competes for the same Spanish consumer and B2B laundry wallet as Mr Jeff.

Emerging players

• DhobiG: DhobiG is an India-based on-demand laundry and dry cleaning pickup-and-delivery app targeting urban consumers. While geographically remote, it shares the same mobile-first subscription-plus-per-item model as Mr Jeff and signals how the category is evolving globally.
• Cleanio: Cleanio (formerly pressing.io) is a France-based on-demand dry cleaning and laundry pickup-and-delivery startup using an app-driven, partner-cleaner model. It is highly comparable to Mr Jeff for its European footprint, subscription offering, and technology-led GTM.

Regional players

• Pressclean / Lavandería Online: Pressclean-style Spanish online dry cleaning/laundry startups compete in the same Iberia geography with similar app-based pickup-and-delivery propositions, making them direct regional competitors to Mr Jeff's Madrid/Barcelona/Valencia core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Jeff_App
• Facebookfacebook.com/MrJeffApp
• Instagraminstagram.com/MrJeffApp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeffapp