Great Lakes Orthopaedic Center

What Great Lakes Orthopaedic Center does

Great Lakes Orthopaedic Center is a private, for-profit medical group practice headquartered in Traverse City, Michigan, delivering comprehensive orthopedic surgery and musculoskeletal care across five Northern Michigan locations (Traverse City, Cadillac, Gaylord, Kalkaska, Petoskey). Founded in 1986, the practice reports treating 65,000+ patients annually and operates with 51-100 employees spanning board-certified orthopedic surgeons, physician assistants, and physical therapists. Its service portfolio covers total joint replacement and revision, arthroscopy, fracture care, sports medicine, shoulder and elbow, hip and knee, ankle and foot (including bunion correction via Lapiplasty 3D), spine care, on-site imaging, custom orthotics, and a walk-in urgent orthopedic clinic.

The core operating model is an integrated continuum of care, in which on-site imaging, physical therapy, and orthotics departments coordinate directly with surgeons across pre-operative assessment, surgery, and post-operative rehabilitation. This co-location reduces external referrals and compresses patient timelines. Technology dependencies are conventional for a multi-specialty medical group: athenahealth-based patient portal and payment infrastructure (29636-2.portal.athenahealth.com), standard EHR/patient portal workflow, and surgical hardware supply chains for implants and arthroscopic instrumentation. The practice does not disclose proprietary software, AI/ML systems, or APIs.

Revenue is generated through professional medical services billing across surgical procedures, office consultations, physical therapy, imaging, and orthotics, paid via insurance plans including Medicare, with CareCredit offered for patient out-of-pocket financing. GTM motion is sales-led/direct: patients schedule via phone (800-203-0044) or web forms, primary-care physician referrals feed the specialty funnel, and the urgent ortho clinic captures walk-in acute cases. Commercial insurance positioning is reinforced by Priority Health MSK Centers of Excellence designation (2024), and the practice has added a virtual wellness/Preventative layer via a partnership with Prescribe FIT.

Name

Great Lakes Orthopaedic Center

Legal name

Great Lakes Orthopaedic Center

Website

https://gogloc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Great Lakes Orthopaedic Center is a private, multi-location orthopedic medical group practice serving Northern Michigan with comprehensive musculoskeletal care including joint replacement, sports medicine, fracture care, physical therapy, and imaging across five regional clinics.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Ambulatory Health Care Services (621), Other Outpatient Care Centers (62149)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Orthopedic surgery services
• Musculoskeletal care
• Joint replacement
• Sports medicine
• Physical therapy

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Medical Services Billing: Revenue generated from orthopedic surgery, physician consultations, physical therapy, imaging services, and orthotics. Typically billed through insurance plans including Medicare. CareCredit financing option available for patient out-of-pocket expenses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Great Lakes Orthopaedic Center is a physician-led medical group practice providing comprehensive orthopedic care in Northern Michigan. Its services span joint replacement (hip, knee, shoulder), arthroscopy, fracture care, sports medicine, on-site diagnostic imaging (digital X-ray), custom orthotics, and physical therapy rehabilitation. Integrated across five clinic locations, GLOC delivers diagnosis, surgical intervention, and recovery support under a single continuum-of-care model.

Product overview

Great Lakes Orthopaedic Center is a medical group practice providing comprehensive orthopedic care across Northern Michigan. The organization operates as a unified practice offering surgical services (joint replacement, arthroscopy, fracture care), diagnostic services (on-site imaging), and rehabilitation services (physical therapy, orthotics). Their continuum of care model integrates these services at multiple locations, allowing patients to receive diagnosis, treatment, and recovery support within a single orthopedic system. The practice also partners with Prescribe FIT for virtual health coaching services.

Differentiator

Problem solved

Functional benefit

Brands

• Prescribe FIT: A virtual health coaching and personalized orthopedic wellness program to help patients improve their health at home by focusing on the root causes of musculoskeletal conditions and prevent future issues.

Products and services

• Imaging Services On-site diagnostic imaging services including digital X-rays that support accurate orthopedic diagnosis and treatment planning for patients across all GLOC locations.
• Orthotics Custom orthotics and orthopedic devices designed to support proper alignment, distribute pressure, and reduce pain in feet and lower extremities as part of orthopedic treatment plans.
• Physical Therapy On-site physical therapy department specializing in orthopedic care and sports medicine, providing pre-treatment to post-operative rehabilitation programs for patients recovering from injury or surgery.
• Arthroscopy Minimally invasive surgical technique for diagnosing and repairing joint issues using small incisions and an arthroscope, applied to ankle, knee, and shoulder conditions.
• Fracture Care Treatment services for bone injuries including casting, bracing, and surgical fracture management with plates and screws for patients across Northern Michigan.
• Hip & Knee Specialized care for hip and knee conditions including joint replacement surgery and treatment of arthritis and injuries affecting these joints.
• Shoulder & Elbow Upper extremity orthopedic care including treatment for rotator cuff injuries, tendonitis, and shoulder and elbow joint conditions.
• Sports Medicine Prevention, diagnosis, and treatment of sports-related injuries helping athletes return to peak performance through specialized orthopedic care.
• Total Joint & Total Joint Revision Joint replacement surgery and revision procedures for hips, knees, and other joints using advanced implants and supported by post-operative orthopedic care.
• Urgent Ortho Clinic Walk-in orthopedic urgent care clinic providing immediate treatment of acute orthopedic injuries without requiring scheduled appointments.
• Ankle & Foot Care Comprehensive foot and ankle services including arthroscopy, reconstruction, ankle replacement, Achilles tendon repair, bunion correction (Chevron and Lapiplasty 3D), and pediatric foot care.
• Prescribe FIT Virtual health coaching and personalized orthopedic wellness program focused on addressing root causes of musculoskeletal conditions and preventing future issues, offered through a referral partnership with Prescribe FIT.
• Spine Care Assessment and treatment of neck and back conditions including herniated discs, spinal stenosis, and muscle imbalances with both non-surgical and surgical solutions.

Quantifiable outcome

• 65,000+ patients treated annually
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Prescribe FITcoreGTM or Marketing PartnerVirtual health coaching and personalized orthopedic wellness program partner. GLOC offers Prescribe FIT enrollment for patients seeking lifestyle health coaching to improve musculoskeletal health at home and prevent future issues. The program addresses root causes of musculoskeletal conditions.
• Kalkaska Memorial Health CentersupportingStrategic or Co-development PartnerGLOC surgeons see patients at Kalkaska Memorial Health Center location, providing orthopedic specialty care to the Kalkaska community through this collaborative arrangement.
• Priority HealthsupportingGTM or Marketing PartnerInsurance provider that has recognized GLOC as an MSK Centers of Excellence provider, featuring GLOC on their provider network page for musculoskeletal care.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Sword Health: Digital MSK and virtual PT provider serving employers and health plans — represents an emerging alternative channel for non-surgical orthopedic care that could bypass GLOC's PT clinic volumes.
• Hinge Health: Digital MSK platform delivering virtual PT and prevention programs for employers and payers — competes for non-surgical orthopedic demand and prevention referrals.

Direct peers

• The CORE Institute: Large multi-specialty orthopedic group practice offering integrated orthopedic surgery, PT, imaging, and rehabilitation across multiple locations — closely comparable to GLOC's continuum-of-care, multi-site orthopedic model.
• OrthoVirginia: Independently owned multi-location orthopedic specialty group offering comprehensive musculoskeletal care, on-site imaging, and PT — directly comparable to GLOC's integrated, physician-led model.
• Resurgens Orthopaedics: One of the largest U.S. orthopedic group practices with on-site imaging, PT, and surgery centers serving multiple metro locations — directly comparable in service-line breadth and integrated-care positioning.
• Twin Cities Orthopedics: Multi-site orthopedic group practice with surgery centers, PT, and sports medicine — operates a similar physician-owned, multi-specialty orthopedic model with regional density.

Broad incumbents

• Corewell Health (Spectrum Health): Michigan's largest health system with orthopedic specialty offerings across Western Michigan — a broad incumbent that competes for payers and specialty referrals in GLOC's catchment.
• Munson Healthcare: Traverse City-based regional health system operating the main hospital in GLOC's home market — competes for orthopedic referrals and continues to invest in specialty services.

Others

• Prescribe FIT: Virtual orthopedic wellness and lifestyle coaching partner of GLOC — included as an adjacent ecosystem player (and existing GLOC partner) representing the digital MSK prevention channel.

Regional players

• Michigan Orthopedic Center: Regional orthopedic group practice serving Central/Western Michigan with comparable surgical, sports medicine, and joint replacement offerings — operates in the same state with overlapping patient draw.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Great-Lakes-Orthopaedic-Center-319512117314
• LinkedInlinkedin.com/company/great-lakes-orthopaedic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Orthopaedic Center