Echter's
Echter's Nursery & Garden Center is a family-owned retail garden center in Arvada, Colorado, founded in 1959, selling trees, shrubs, annuals, perennials, houseplants, gardening supplies, decor, and Christmas goods, with on-site plant cultivation, professional planting services, and Plant Doctor advisory support.
- Company typePrivate
- Founded1959
- HeadquartersArvada, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Echter's does
Echter's Nursery & Garden Center is a single-location, family-owned retail garden center operating from Arvada, Colorado since 1959. The business serves primarily Colorado home gardeners, and secondarily landscape professionals, with an in-store assortment that spans trees and shrubs, fruit trees, roses, perennials, annuals, container gardens, vegetable and herb starts, indoor plants and tropicals, seeds and bulbs, plus a self-grown Echter's-Grown Plants line propagated on-site. Core operations are built around physical retail: the facility includes large greenhouses open year-round, and the company drives foot traffic through a weekly Friday eNews, the Garden Talk blog, an active Facebook page, and in-store Plant Doctor advisory services.
The product surface also includes gardening supplies and category extensions — fertilizers, soils and mulches, indoor and outdoor planters (including pots direct-imported from China), pest and weed control, tools, garden decor, bird feeding, home decor and gift, and Christmas trees and holiday plants. Services overlay the merchandise: professional Planting Services for trees and shrubs, a Plant Doctor diagnostic offering, tool sharpening, and gift cards in $20-$500 denominations orderable online (the only online paid channel for physical products).
Commercially, Echter's runs a direct-to-consumer retail model with standard in-store unit pricing complemented by periodic coupons, custom-blended private-label Echter's Potting Mixes, and warranty extensions via MYKE that move a 2-year tree and shrub warranty to 5 years. There is no e-commerce for live plants or hard goods, no app, no public API, and no disclosed external capital, M&A, or institutional ownership — the Echter family has operated the business continuously since founding.
Echter's firmographics
Firmographics- Name
- Echter's
- Legal name
- Echter's Nursery & Garden Center
- Website
- https://echters.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Echter's Nursery & Garden Center is a family-owned retail garden center in Arvada, Colorado, founded in 1959, selling trees, shrubs, annuals, perennials, houseplants, gardening supplies, decor, and Christmas goods, with on-site plant cultivation, professional planting services, and Plant Doctor advisory support.
- Ownership category
- akta.pro rank
Echter's industry classification
Industry- Product category
- Retail Garden Center
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)
Keywords
Where Echter's is headquartered
LocationHeadquarters
- HQ city
- Arvada
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Echter's business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Retail Plant Sales: Sale of wide variety of plants including trees, shrubs, perennials, annuals, vegetable plants, herbs, indoor plants, and seeds/bulbs grown both on-site and sourced from suppliers
- Garden Products & Supplies: Sale of fertilizers, soils, mulches, containers/pots, garden tools, pest control products, and garden decor
- Planting Services: Professional planting services offered for trees and shrubs, providing installation for customers who purchase larger plants
- Gift Cards: Gift cards sold in amounts from $20 to $500, with no expiration and no hidden fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with periodic coupon offers |
| One time/ perpetual license | Pay-as-you-go | Gift cards for in-store purchases |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Echter's product offering
Product offeringCore offering
Echter's Nursery & Garden Center operates a single physical retail garden center in Arvada, Colorado, selling a wide assortment of plants (trees, shrubs, perennials, annuals, vegetables, herbs, indoor plants, seeds, and bulbs), gardening products (fertilizers, soils, mulches, pots, pest control, tools), and seasonal/decor items (garden decor, bird feeding, Christmas). Many plants are propagated and grown on-site in large greenhouses. The store also offers ancillary services including professional tree and shrub planting, expert Plant Doctor consultations, tool sharpening, and gift cards.
Product overview
Echter's Nursery & Garden Center is a local, family-owned nursery and garden center in Arvada, Colorado, established in 1959. The company operates as a single-location retail garden center offering a comprehensive range of plants and gardening products. Its plant offerings include Trees & Shrubs, Edible Landscape/Fruit Trees, Rose Bushes, Perennial Flowers & Grasses, Annual Flowers, Container Gardens, Vegetable Plants, Herbs, Indoor Plants & Tropicals, Seeds & Bulbs, and Echter's-Grown Plants. Gardening products span Fertilizers, Soils/Mulches/Amendments, Indoor Pots & Outdoor Planters, Weed/Pest & Animal Control, and Gardening Tools. Decor & outdoor living items include Garden Decor, Bird Feeding supplies, Home Decor & Gifts, and Christmas items. Services include Planting Services for trees and shrubs, Plant Doctors for expert advice, tool sharpening, and an online Garden Talk Blog. The company also offers its own branded products like Echter's Potting Mixes and uses products like MYKE Tree & Shrub Transplanter for warranty extensions.
Differentiator
Problem solved
Functional benefit
Products and services
- Trees & Shrubs
Companies that use Echter's
Customer profileSegments2 records
Ideal customer profiles2 records
Echter's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Echter's partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Echter's competitors and assessment
Company assessmentEmerging players
- Bloomscape: Online-first plant retailer shipping potted houseplants directly to consumers nationwide. Represents the digital-native model that Echter's currently does not compete with, illustrating a key channel gap.
- The Sill: Direct-to-consumer online houseplant retailer with curated plant collections and modern brand positioning. Overlaps with Echter's indoor plant and tropical category but operates exclusively through e-commerce.
Direct peers
- Lambert's Nursery & Garden Center: Family-owned garden center in Colorado Springs offering trees, shrubs, perennials, and landscaping services. Directly comparable single-state independent competing for Colorado gardening enthusiasts.
- Sturtz & Copeland: Long-established independent garden center and florist in the Denver metro area offering plants, garden supplies, and floral design. Directly comparable single-location family business with a similar community-positioned retail model.
- Gulley Greenhouse & Garden Center: Fort Collins, Colorado independent garden center with on-site greenhouses growing their own plants and a similar full product offering. Comparable Colorado-specific regional competitor serving the Front Range.
- Tagawa Gardens: Family-owned independent garden center in Centennial, Colorado, with a similar full-line product offering (plants, pottery, gifts, classes) and on-site greenhouse cultivation. Closest geographic and business-model analogue to Echter's within the Denver metro.
Broad incumbents
- Home Depot Garden Center: Largest U.S. home improvement retailer with extensive garden center departments selling plants, soils, mulches, tools, and pottery. Competes on price and convenience rather than expertise, but defines the competitive ceiling for independent garden centers.
- Lowe's Garden Center: National home improvement chain with comparable garden center offerings including live plants, planters, soils, and tools. Like Home Depot, competes on scale and pricing power rather than horticultural expertise.
Regional players
- Pike Nurseries: Multi-location independent-format garden center chain in the Southeast U.S. with comparable plants, supplies, and gardening class offerings. Similar retail experience model, but operates outside Colorado.
- Armstrong Garden Centers: California-based chain of independent-format garden centers with a similar product mix (plants, pottery, classes, planting services). Comparable operating model but serving a different West Coast geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Echter's social profiles
Digital presenceEchter's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echter's leadership team
Management profileNumber of profiles
Profiles2 records
Echter's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echter's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echter's
What does Echter's do?
Echter's Nursery & Garden Center operates a single physical retail garden center in Arvada, Colorado, selling a wide assortment of plants (trees, shrubs, perennials, annuals, vegetables, herbs, indoor plants, seeds, and bulbs), gardening products (fertilizers, soils, mulches, pots, pest control, tools), and seasonal/decor items (garden decor, bird feeding, Christmas). Many plants are propagated and grown on-site in large greenhouses. The store also offers ancillary services including professional tree and shrub planting, expert Plant Doctor consultations, tool sharpening, and gift cards.
Is Echter's a public or private company?
Echter's is a private company. It is classified as family owned and is currently operating.
When was Echter's founded?
Echter's was founded in 1959. It employs 51 to 100 people.
Where is Echter's based?
Echter's is headquartered in Arvada, United States, in the North America region.
How does Echter's make money?
Four revenue lines are on record. Retail Plant Sales are the primary driver. The others are garden Products & Supplies, planting Services and gift Cards.
Who are Echter's's main competitors?
Emerging players on record are Bloomscape and The Sill. Direct peers are Lambert's Nursery & Garden Center, Sturtz & Copeland, Gulley Greenhouse & Garden Center and Tagawa Gardens. Broad incumbents are Home Depot Garden Center and Lowe's Garden Center. Regional players are Pike Nurseries and Armstrong Garden Centers.
Does Echter's have an API?
No public API is recorded for Echter's.
What industry is Echter's in?
Echter's's product category is Retail Garden Center. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of HSAIAFAB, Garden Bed Installation & Planting (Annuals, Perennials, Shrubs). Its NAICS code is 444240 and its SIC code is 5200.