Sturtz and Copeland

What Sturtz and Copeland does

Sturtz & Copeland is a privately held, single-location retail florist and greenhouse operating in Boulder, Colorado since its founding circa 1929/1930. The business is built around hand-arranged fresh floral arrangements, bouquets, and seasonal flower stems sold directly to consumers for personal gifting occasions (birthdays, anniversaries, sympathy, get-well, thank-you), supplemented by a wedding and event floral design service that serves Boulder and Colorado Front Range destinations (Aspen, Golden, Longmont, Black Hawk, Lyons, Georgetown, Crested Butte, Palisade). Customer acquisition is split between walk-in/phone/online ordering from the Boulder storefront at 3550 Arapahoe Ave and inbound national orders routed through the Teleflora Network partnership.

The company's product surface extends beyond flowers into blooming plants (orchids, bromeliads), green plants (cacti, succulents, ficus, dracaena), and a curated lifestyle/gift assortment including Jellycat plush toys, artisan candles with Colorado-inspired fragrances, Formulary 55 body care, fine sweets, herbal teas, sage bundles, Not Picasso jewelry, studio ROOF paper crafts, and gardening tools. A paid workshop program ($65-$150 per session) covers hand-tied bouquet design, kokedama, succulent gardening, terrarium building, and botanical smudge bundle making. Pricing on floral arrangements spans from $20 monobloom single-variety stems to $500 premium designer arrangements (e.g., The Botanical Muse), with most designs offered in Standard/Deluxe/Premium tiers and Designer's Choice options.

Revenue mechanics are entirely transactional/one-off — there is no subscription, licensing, or recurring model. Distribution is hybrid: brick-and-mortar retail, proprietary e-commerce storefront, in-house delivery to Boulder-area hospitals/funeral homes/nursing homes, and Teleflora-fulfilled inbound national orders. The firm is family/founder-owned with Sarah Schmitz listed as owner, no disclosed external investors, and a 11-50 employee footprint. The technology stack is a standard Teleflora eFlorist e-commerce platform with no proprietary AI or significant technology differentiation; competitive advantage rests on brand legacy, local distribution footprint, artistic talent, and event-design execution rather than technology.

Name

Sturtz and Copeland

Legal name

Sturtz & Copeland Florist & Greenhouses

Website

https://sturtzandcopeland.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Sturtz & Copeland is a Boulder, Colorado florist (founded c. 1929/1930) selling hand-arranged floral arrangements, plants, and curated gifts to local consumers, weddings, and events across the Colorado Front Range, with additional inbound national orders via the Teleflora Network.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Floral Arrangements & Cut Flowers: The primary revenue stream consists of selling hand-crafted floral arrangements, bouquets, and cut flower stems directly to consumers for occasions including birthdays, anniversaries, sympathy, proms, and everyday gifting. Offerings range from budget-friendly monobloom single-variety stems ($20-$75) to premium luxury arrangements ($500).
2. Plants & Green Plants: Sale of blooming plants (orchids, bromeliads) and green plants (cacti, succulents, ficus, dracaena, etc.) as gifts and home décor items. Plants range from $60 to $200.
3. Gifts & Non-Floral Products: Sale of complementary gift products including Jellycat plush toys ($25-$85), fine sweets and chocolates ($5-$125), candles ($30), body care products ($15), gardening tools ($8-$42), herbal teas ($14-$125), sage bundles ($55), bath products, art/puzzle items, and jewelry (Not Picasso earrings $20-$45).
4. Floral & Botanical Workshops: Revenue generated from paid workshops teaching floral arrangement techniques, kokedama ball creation, succulent gardening, and botanical smudge bundle making. Workshops are priced at $65-$150 per session.
5. Wedding & Event Floral Services: Bespoke and a-la-carte wedding floral services including bridal bouquets, centerpieces, boutonnières, corsages, and destination wedding packages starting from $175. Services are tailored to individual couple preferences with consultations available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sturtz & Copeland is a Boulder, Colorado florist and greenhouse that hand-arranges fresh floral arrangements, bouquets, and cut flower stems for occasions such as birthdays, anniversaries, sympathy, proms, and everyday gifting. It also sells blooming plants and houseplants, offers wedding and event floral design services, and runs paid floral-arrangement workshops for the local community.

Product overview

Sturtz & Copeland is a Boulder, Colorado florist offering a comprehensive floral and gift portfolio. The core offerings include hand-arranged fresh flower arrangements and plants, complemented by a curated selection of botanical-themed gifts including Jellycat plush toys, artisan candles, gourmet chocolates, herbal teas, body care products, and gardening tools. The company also provides wedding floral design services and floral arrangement workshops. Products span from individual flower stems (Monobloom Collection) to premium designer arrangements, sympathy tributes, orchids and houseplants, and wearable florals for proms and weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Flower Arrangements Hand-arranged fresh floral arrangements and bouquets for birthdays, anniversaries, sympathy, get-well wishes, just-because gifts, and other personal occasions. Available in Standard, Deluxe, and Premium tiers; pricing ranges from $35 (Designer's Choice entry) to $500 (premium arrangements like The Botanical Muse). Targeted at individual consumers in Boulder, CO and surrounding areas.
• Blooming and Houseplants Blooming plants (orchids, bromeliads, dish gardens, African violets, begonias) and green houseplants (cacti, succulents, ficus, sansevieria, dracaena, philodendron), priced $60 to $200. Targeted at plant enthusiasts and gift buyers for home or office décor.
• Curated Gift Products Complementary gift items including Jellycat plush toys ($25-$85), fine sweets and chocolates ($5-$125), candles ($30), body care from Formulary 55 ($15), gardening tools ($8-$42), Wild & Tea herbal teas ($14-$125), sage bundles ($55), Tres Botanicals lavender care, Not Picasso earrings ($20-$45), and studio ROOF paper crafts. Targeted at gift buyers seeking add-on presents alongside flowers or as standalone gifts.
• Wedding and Event Floral Services Bespoke and a-la-carte wedding floral design services including bridal bouquets, boutonnières, corsages, centerpieces, ceremony arrangements, and destination wedding packages starting from $175. Includes consultation via Honeybook. Targeted at engaged couples and event planners in Boulder, CO and Colorado destination locations (Aspen, Golden, Longmont, Black Hawk, Lyons, Georgetown, Crested Butte, Palisade).
• Floral and Botanical Workshops Paid hands-on workshops teaching floral arrangement techniques, kokedama ball creation, succulent gardening, terrarium building, and botanical smudge bundle making. Priced at $65-$150 per session. Targeted at local consumers seeking floral design education and engagement with the brand.

Quantifiable outcome

• Serving the Boulder community for over 90 years demonstrates long-term business viability and customer loyalty

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Teleflora NetworkcoreChannel Partner/ Reseller/ DistributorSturtz & Copeland is a Proud Partner of the Teleflora Network, one of the largest flower delivery networks in the United States. Through this partnership, the company receives referral orders from customers across the country who use the Teleflora platform to send flowers to recipients in Boulder, CO. This provides Sturtz & Copeland with a steady stream of inbound orders from outside its direct marketing reach.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Teleflora: National flower delivery network that connects consumers with local florists for delivery. Sturtz & Copeland is itself a Teleflora partner, making Teleflora both a channel partner and a structural peer in the local-florist-fulfillment model.
• FTD (Florists' Transworld Delivery): Long-established flower delivery network and online retailer serving both consumer and florist-to-florist orders. Comparable to Sturtz & Copeland's network-based national delivery model and broad occasion-based floral offering.
• 1-800-Flowers.com: Largest U.S. online flower and gift retailer offering broad assortment across flowers, plants, gourmet foods, and gift baskets. Comparable as the dominant incumbent in the same occasion-based gifting category Sturtz & Copeland serves, though at vastly larger scale with national reach.

Emerging players

• Ode à la Rose: Online florist specializing in French-inspired hand-tied bouquets with same-day delivery in select U.S. cities. Comparable to Sturtz & Copeland on artisanal floral design, premium positioning, and metropolitan delivery focus.
• H.Bloom: Subscription-based floral delivery service for residential and corporate clients. Comparable to Sturtz & Copeland on floral design and recurring delivery, with a partial overlap on the plant and corporate gifting offerings.
• BloomNation: Online marketplace that connects consumers directly with local florists and bypasses wire-service networks. Closely comparable to Sturtz & Copeland's local-florist model and represents a structural alternative to the Teleflora network channel.

Direct peers

• UrbanStems: Direct-to-consumer online florist offering curated bouquets, plants, and gifts with same-day delivery in major U.S. metros. Closely comparable to Sturtz & Copeland's e-commerce flower + plant + gift positioning and modern design aesthetic.
• Farmgirl Flowers: Direct-to-consumer online florist specializing in hand-arranged, sustainably sourced bouquets shipped nationwide. Directly comparable to Sturtz & Copeland's e-commerce model, floral arrangement focus, and premium positioning, though operating at significantly larger national scale.
• The Bouqs Co. Online flower delivery company offering farm-direct bouquets and arrangements on a subscription and one-time basis. Comparable to Sturtz & Copeland across online floral retail, occasion-based gifting, and direct-to-consumer order fulfillment.

Regional players

• Verde Florist: Independent neighborhood florist with strong local brand and workshop offerings. Comparable to Sturtz & Copeland's community-rooted florist + workshop model, though serving a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sturtzandcopeland

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sturtz and Copeland