Leapup Marketing Solutions

What Leapup Marketing Solutions does

Leapup Marketing Solutions is a privately held marketing consulting firm founded in 2002 and headquartered in San Francisco, California. The firm delivers advisory and execution services across market research, brand strategy, product launches, marketing communications, messaging, website planning, content and social media marketing, SEO, SEM, promotions and co-marketing, and ROI tracking. Its core service is delivered through virtual, client-customized teams operating under a "train up your team to leave a legacy, then exit" engagement model, positioning itself as an alternative to traditional marketing agencies.

The firm primarily serves small and medium-sized businesses with limited in-house marketing expertise, with a notable vertical concentration in travel and tourism (Intrepid Travel, Alaska Wildland Adventures, Oars, Adventures On the Gorge, AWRTA) and selected enterprise clients such as Juniper Networks. Customer acquisition is content-led via the COMPASS Blog and organic social channels (Twitter, Facebook, LinkedIn), with direct consulting engagements as the primary revenue stream. Pricing is custom-quoted per engagement rather than tier-based, consistent with a professional services model.

The business is founder-led by Annie Ellicott, a former CMO of Women.com, and operates at a small scale of 1-10 employees. No external funding, M&A activity, partnerships of commercial substance, proprietary technology products, or AI/ML capabilities are evidenced in the source material. The firm's competitive positioning rests on practitioner experience, longevity in market, and a low-overhead virtual delivery model.

Name

Leapup Marketing Solutions

Legal name

Leapup Marketing Solutions

Website

https://leapup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Leapup Marketing Solutions is a privately held, founder-led marketing consultancy in San Francisco, founded 2002, serving SMBs and travel-and-tourism clients with virtual teams across SEO, content, social media, and brand strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Professional consulting services including market research, brand strategies, product launches, marketing communications, messaging strategies, marketing program management, website planning and project management, content and social media marketing, SEO, SEM, promotions and co-marketing, and ROI tracking and measurement

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Leapup Marketing Solutions is a San Francisco-based marketing consulting firm that delivers a comprehensive suite of advisory and execution services. Core offerings include market research, brand strategy and product launches, marketing communications and messaging strategies, website planning and project management, content and social media marketing, SEO, SEM, online promotions and co-marketing, and ROI tracking and measurement, delivered via virtual, client-customized teams.

Product overview

Leapup Marketing Solutions is a marketing consulting firm offering a comprehensive suite of advisory and execution services. Their core offering is marketing consulting and program management, which includes market research, brand strategies and product launches, marketing communications and messaging strategies, website planning and project management, content and social media marketing, search engine optimization (SEO), search engine marketing (SEM), online promotions and partner co-marketing, and ROI tracking and measurement. They operate through virtual, client-customized teams and focus on training clients' internal teams to sustain marketing efforts independently.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research Research services designed to help clients understand their customers, market dynamics, and competitive landscape to inform marketing strategy.
• Brand Strategies and Product Launches Development of brand strategy and management of new product launches for client businesses and organizations.
• Marketing Communications and Messaging Strategies Crafting of messaging strategies and execution of marketing communications programs to position clients effectively with target audiences.
• Marketing Program Management Ongoing execution and management of marketing programs across channels to deliver sustained marketing performance for clients.
• Website Planning and Project Management Strategic planning and project management for client website development, including responsive design and mobile-first indexing considerations.
• Content and Social Media Marketing Creation and distribution of content and management of social media marketing programs to build audience and engagement.
• Search Engine Optimization (SEO) SEO services to improve organic search visibility and drive qualified traffic to client websites.
• Search Engine Marketing (SEM) Paid search engine marketing services to drive targeted traffic and leads for clients.
• Online Promotions and Partner Co-Marketing Design and execution of online promotions and partner co-marketing programs to extend client reach.
• ROI Tracking and Measurement Tracking, measurement, and reporting of marketing return on investment across client programs and channels.

Quantifiable outcome

• Client doubled business in one year with marketing investment paying for itself within six weeks
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Amy PorterfieldminorOthersFacebook Marketing expert, co-author of Facebook for Dummies and prolific blogger, webinar leader, podcaster and speaker. Listed as an industry voice that Leapup follows and listens to.
• Brian SolisminorOthersPrincipal analyst at Altimeter Group and author, prominent blogger, and digital analyst, anthropologist, and futurist who explores the effects of emerging technology on business, marketing, and culture.
• Seth GodinminorOthersFormer VP of Direct Marketing at Yahoo, prolific best-selling author and speaker. Coined 'permission marketing' approach.
• Mike GrehanminorOthersFormer group publishing director at Incisive Media (ClickZ, Search Engine Watch) who expanded focus from search to embrace all things digital marketing.
• Jay BaerminorOthersMaster of all things digital marketing, popular keynote speaker, venture capitalist, startup advisor, CEO of Convince and Convert and author of Youtility.
• Chris BroganminorOthersPresident of Human Business Works, one of the earliest and best advocates of social media with irreverent but insightful views of social web options.
• Rand FishkinminorOthersCEO of SEOmoz, sits at the intersection of social and search engine optimization with valuable perspective on trends and technologies linking these two critical pieces of the marketing equation.
• Mari SmithminorOthersLeading expert on all things Facebook, published author and well-known speaker and expert on brand positioning on Facebook.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• SmartBug Media: Inbound and digital marketing agency offering strategy, branding, web, content, and PR services to mid-market B2B clients, comparable to Leapup's integrated consulting-and-execution model.
• Hawke Media: Fractional CMO and full-service marketing agency model for SMBs and DTC brands, closely analogous to Leapup's senior-marketer-led, consulting-driven approach.
• WebFX: Full-service digital marketing agency delivering SEO, SEM, content, social, and web design to SMB and mid-market clients, comparable in service breadth and customer segment focus.
• Single Grain: Digital marketing agency/consultancy serving SMB and mid-market clients with SEO, content, paid media, and SaaS growth services, closely matching Leapup's full-stack digital marketing focus and SMB-leaning customer base.
• KlientBoost: Performance digital marketing agency specializing in PPC, SEO, and CRO for mid-market clients, overlapping with Leapup's SEM, SEO, and ROI-tracking capabilities.
• LYFE Marketing: Social media and digital marketing agency focused on small businesses, comparable in customer segment and core social-media/content delivery.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and content services to SMBs, comparable in service mix and target market.

Broad incumbents

• HubSpot: Large marketing software and solutions platform that bundles CRM, content, SEO, and agency-style services into a broader ecosystem, competing for the same SMB marketing budget that Leapup targets.
• Dentsu: Global advertising and marketing services holding company whose agency networks operate across strategy, digital, and media, representing the scaled incumbent counterpart to boutique firms like Leapup.
• Gartner: Research and advisory firm whose marketing consulting practice overlaps Leapup's market research and strategy services, though at much larger scale and enterprise customer tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Leapup
• Facebookfacebook.com/leapupmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leapup Marketing Solutions