What Broxel does

Broxel is a Mexico City-based, privately held fintech founded in 2010 that operates a multi-license financial platform spanning consumer banking, payments, credit, savings, and remittances. The company is structured through three legal entities — Servicios Broxel, S.A.P.I. de C.V., Financiera Broxel, S.A. de C.V., S.F.P. (operating as a SOFIPO), and Broxel Transfer, S. de R.L. de C.V. — and additionally holds a Money Transmitter License (MTL) in the United States, giving it one of the broadest regulatory footprints among Mexican fintechs. The platform is anchored on Mastercard and Visa-branded prepaid cards (in pesos and dollars) distributed through a self-serve digital onboarding flow, with a mobile app serving as the primary account management interface and WhatsApp-based virtual assistant Astro handling customer service.

The product portfolio includes the Bóveda Virtual digital savings vault offering 10% annual yield, a Línea de Crédito Virtual of up to $70,000 MXN, the LOOP mobile POS terminal for merchant card acceptance, the Collect/Cobra con Link payment-link platform, Plan Familiar parental-controlled cards for minors, a US-to-Mexico remittance service, and the government-distributed Tarjeta Única Jalisco — a multi-balance Visa-backed card integrating public transportation, government benefits, healthcare access, and financial services. Cash-in functionality is delivered through a 28,000+ retail location network including OXXO, Walmart, Circle K, and Elektra. The proprietary technology stack comprises 250+ modular in-house assets supporting real-time AI-driven fraud detection and predictive credit analytics on transaction flows and biometrics, with infrastructure hosted on Google Cloud.

Broxel generates revenue across nine distinct streams: interchange and transaction fees on LOOP (2.80% national cards, 3.3% international, 1.1% Broxel-to-Broxel), a 3.5% + IVA commission on Collect payment links, interest on virtual credit lines, the yield spread on Bóveda Virtual deposits, $79 MXN remittance fees, USD account service margins, cash deposit commissions ($8–$17 MXN depending on retail partner), bill payment service fees, and B2B enterprise revenues including corporate accounts, payroll disbursement, and the TENGO! electronic food voucher platform. The company serves Mexican consumers, SMB merchants, government institutions, and the Mexican diaspora, and was reported to have issued more than 28 million cards as of recent public statements by CEO Gustavo Gutiérrez Galindo.

Name

Broxel

Legal name

Servicios Broxel, S.A.P.I. de C.V., Financiera Broxel, S.A. de C.V, S.F.P. y Broxel Transfer, S. de R.L. de C.V.

Website

https://broxel.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Broxel is a Mexico-based, multi-license fintech operating prepaid cards, savings, virtual credit, payments, and remittances under SOFIPO/SOFOM/IFPE and US MTL licenses, serving consumers, SMBs, and government institutions across Mexico and the US.

Ownership category

akta.pro rank

Product category

Digital Banking

NAICS

Credit Card Issuing (52221), Commercial Banking (52211), Commercial Banking (522110)

SIC

National Commercial Banks (6021), Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

akta.pro secondary industries

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), Virtual Card Issuance & Tokenized Corporate Cards (THACAJAA)

Keywords

• Digital banking services
• Payment processing
• Prepaid debit cards
• Cross-border remittances
• Merchant payment solutions

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Payment Processing Commission (LOOP): Transaction fees charged to merchants for card payments processed through LOOP POS terminal. National credit/debit cards (Visa, MasterCard, Amex) at 2.80% + IVA; international cards at 3.3% + IVA; Broxel cards at 1.1% + IVA.
2. Collect Platform Commission: Commission charged on successful payment link transactions at 3.5% + IVA per payment received.
3. Virtual Credit Line Interest: Interest revenue from virtual credit lines extended to qualified users, offering up to $70,000 MXN.
4. Bóveda Virtual Yield Spread: Revenue generated from spread between yield offered to users (10% annual) and actual investment returns on user deposits.
5. Remittance Services: Revenue from international money transfer services with competitive exchange rates, charging $79 MXN per remittance transaction.
6. USD Account Services: Fees and exchange margins from US dollar account services allowing users to open accounts in the USA and move money between Mexico and US.
7. Cash Deposit Fees: Commissions on cash deposits at partner retail locations (OXXO $17, Circle K $10, Farmacias $8-9, etc.) and banking counters.
8. Bill Payment Services: Service fees for utility payments (CFE, water, gas), phone/tv services, and other bill payments.
9. B2B Enterprise Solutions: Corporate accounts, payroll disbursement, electronic food voucher services (TENGO! By Broxel), and enterprise financial management platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels10 records

Core offering

Broxel operates a multi-product digital financial ecosystem built around Mastercard and Visa-branded prepaid debit cards (peso and dollar), a Bóveda Virtual savings account offering 10% annual yield, virtual credit lines up to $70,000 MXN, a mobile POS terminal (LOOP), payment links (Collect), cross-border remittances from the USA, and bill payment services. The platform operates under multiple regulatory licenses in Mexico (SOFIPO, SOFOM, IFPE) and the United States (MTL) to serve consumers, merchants, and government entities.

Product overview

Broxel is a Mexican fintech offering a multi-product financial ecosystem organized around a core card and app infrastructure. The core platform centers on Mastercard-branded prepaid debit cards in pesos and dollars, complemented by the Bóveda Virtual savings account (10% annual yield) and a Línea de Crédito Virtual credit line. The Broxel App / App Broxel Pay serves as the unified digital hub through which users access balance inquiries, transfers (SPEI), card controls, and cash deposits at retail networks. Adjacent products include Plan Familiar (parental-controlled minor cards), Cobra con Link / Broxel Collect (payment links), LOOP (mPOS terminal for merchants), remittance reception from the USA, insurance, and bill payment services. Broxel also operates Broxel Empresas for B2B food voucher management and partnered with the Jalisco government on the Tarjeta Única, a multi-balance card combining transport, government benefits, and financial services backed by Visa. Special co-branded cards (Fiera Card for Club León, Tuzo Card for C.F. Pachuca, SmartPass) extend the consumer product lineup.

Differentiator

Problem solved

Functional benefit

Brands

• LOOP: Mobile payment acceptance terminal and platform for merchants
• Bóveda Virtual
• Collect
• Plan Familiar

Products and services

• Tarjeta Broxel en Pesos MX A Mastercard-branded prepaid debit card in Mexican pesos, enabling users to register it as a payment method in apps, pay online and in-store, and access the full Broxel financial ecosystem. The card is delivered physically by mail and activated through the mobile app.
• Tarjeta Broxel en Dólares A Mastercard-branded card denominated in US dollars, allowing users to hold and transact in USD and move money between their Mexican and US accounts 24/7 from any location. Targeted at users with cross-border financial needs.
• Bóveda Virtual A digital savings account offering 10% annual yield on the average monthly balance, providing full liquidity and serving as the safe complement to the Broxel card. Available to consumers with integrated ecosystem access.
• Línea de Crédito Virtual A virtual credit line offering instant funds for daily needs or unexpected expenses, accessible directly through the Broxel app with no bureaucracy. For Tarjeta Única in Jalisco, credit lines of up to $70,000 MXN are available.
• LOOP A mobile point-of-sale (mPOS) terminal and app enabling merchants to accept in-person card payments (debit, credit, Broxel cards) with next-day settlement (T+1). Commission rates are 2.80% + IVA for national cards, 3.3% + IVA for international cards, and 1.1% + IVA for Broxel cards.
• Cobra con Link / Broxel Collect A payment link and collection platform enabling businesses to create individual or mass payment links, send them via WhatsApp, and accept card or bank transfer payments with real-time tracking. Commission is 3.5% + IVA per successful payment received.
• Recibe Dinero desde USA (Remesas) A remittance reception service enabling users to receive money from the USA directly to their Broxel card with competitive exchange rates and low commissions of $79 MXN per transaction. Part of Broxel's financial inclusion strategy targeting the Mexican diaspora.
• Plan Familiar A family financial management program allowing parents to give children under 18 their first card, with parental controls over schedules, locations, merchants, and spending limits. Targeted at families teaching financial literacy to minors.
• Broxel Empresas A B2B platform offering electronic food voucher (vales de despensa) management through TENGO! By Broxel and an innovative resource allocation platform for businesses. Includes corporate accounts, payroll disbursement, and enterprise financial management.
• Tarjeta Única (Jalisco) A government-partnered card platform developed with the Government of Jalisco, integrating transportation (Dual Chip technology), government benefits, healthcare access, and financial services (savings with 10% yield, credit up to $70,000 MXN, remittances, international acceptance via Visa) into a single card with three separate balances.
• Pago de Servicios y Recargas A bill payment and airtime recharge service within the Broxel app covering utilities (CFE electricity, water, gas), TV services (DISH, Totalplay, Izzi, Sky), telephone providers (Telmex, Telcel, AT&T), and airtime for major Mexican carriers.
• Seguro de Gastos Hospitalarios y Funerarios Hospital and funeral expense insurance products available for purchase through the Broxel app to protect users' families.
• Fiera Card A co-branded special edition card targeting fans of Club León football club, issued by Broxel as a branded prepaid card with the club's branding.
• Tuzo Card A co-branded special edition card for fans of C.F. Pachuca football club, issued by Broxel as a branded prepaid card with the club's branding.
• SmartPass A specialized card product offered by Broxel, accessible through the dedicated SmartPass product page on the Broxel website.

Quantifiable outcome

• 28+ million cards issued
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google CloudcoreTechnology or Integration · 1 January 2026Strategic technology partnership for cloud infrastructure and AI innovation. Broxel participates in Google Cloud events including the annual Invitational golf tournament and Google Cloud Next 2026. The partnership includes integration of Gemini Enterprise and Ask Gemini AI platforms, with Broxel's AI Committee working on advanced cloud solutions for scaling operations, security enhancement, and user experience improvement.
• Gobierno de JaliscocoreStrategic or Co-development Partner · 1 January 2026Strategic government partnership for the Tarjeta Única program, providing the financial infrastructure for Jalisco's government social program card. Broxel's technology enables transportation (dual-chip), healthcare access, government benefits distribution, and financial services on a single Visa-backed platform with Bóveda Virtual savings and credit access.
• VisacoreTechnology or IntegrationCard network partnership enabling international card acceptance and issuance. Broxel cards carry the Visa brand, enabling global merchant acceptance and integration with Jalisco's Tarjeta Única government program.
• MastercardcoreTechnology or IntegrationCard network partnership enabling international card acceptance and issuance. Broxel offers both peso (MXN) and dollar (USD) Mastercard cards for consumers.
• Miami DolphinsminorGTM or Marketing PartnerCo-branded official Miami Dolphins card partnership targeting Mexican football fans. Broxel launched an exclusive Miami Dolphins branded card as part of its sports marketing and customer acquisition strategy.
• BetterwarecoreChannel Partner/ Reseller/ DistributorDistribution partnership through Betterware's home sales network. LOOP POS terminals are distributed via Betterware's established direct sales channel to reach customers across Mexico.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nu México (Nubank Mexico): Mexico subsidiary of Nubank offering digital accounts, prepaid cards, savings, and personal credit. Direct competitor targeting the same underbanked Mexican consumer with a similar mobile-first, low-fee model and significantly larger funding base.
• Mercado Pago: Mercado Libre's fintech arm issuing cards, payment links, point-of-sale devices, and credit inside the Mercado Libre ecosystem in Mexico. Comparable across consumer cards, mPOS (MPOS), and payment links (Collect-like).
• Spin by OXXO: Digital account and card offered by FEMSA via OXXO's nationwide convenience store footprint. Direct competitor leveraging a similar cash-deposit network to onboard unbanked consumers into digital banking.
• Klar: Mexico City-based digital bank offering Mastercard debit cards, savings, and credit lines to middle-class Mexican consumers. Comparable product mix, regulatory license profile, and target demographic.
• Albo: Mexican neobank (SOFIPO) offering multi-currency cards, savings, and remittances via app. Closest analog on license type, savings product (Bóveda-like yield), and cross-border account features.
• Hey Banco: Digital retail bank from Grupo Financiero Banregio providing cards, savings, deposits, and consumer credit in Mexico. Comparable on deposits, cards, and consumer credit; competes for the same mass-market consumer.
• Clip: Mexican mPOS and payment-acceptance provider competing directly with Broxel's LOOP product for SMB card acceptance, with similar merchant-pricing model (per-transaction take rate).
• Global66: LATAM cross-border remittance and multi-currency account provider. Direct competitor in the US-MX remittance corridor and the USD-denominated card/wallet offerings Broxel is scaling.

Broad incumbents

• Covalto (formerly Consubanco): Mexican regulated financial institution offering digital banking, credit, and payment products to consumers and SMBs. Comparable on multi-license operations and SMB-facing credit/payment services; broader legacy footprint than Broxel.

Emerging players

• DiDi Card (DiDi Financial Services MX): DiDi's Mexican card and credit offering integrated into the rideshare super-app. Comparable prepaid Mastercard/cash-back product and cross-border functionality, leveraging DiDi's large existing user base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/broxelfintech
• YouTubeyoutube.com/channel/UCLIiA5akjybvKvE_73HFlbQ
• Facebookfacebook.com/BroxelFintech
• LinkedInlinkedin.com/company/broxel---servicios-financieros
• Instagraminstagram.com/broxelapp

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broxel