Naturtrip

What Naturtrip does

naturtrip GmbH is a Berlin-based B2B SaaS company that operates a regional, white-labeled web application for excursion planning via public transport. Founded in 2011 and co-led by Hermann Weiß and Andreas Boos, the company employs 1–10 people and serves regional tourism boards, destination marketing organizations, and public transport companies in the DACH region (Germany and Austria). NaturTrip has deployed customized web apps for tourism regions including Tirol, Niedersachsen, Seefeld, Wilder Kaiser, Kaiserwinkl, Innsbruck, and Kärnten, and additionally ran a co-marketing Instagram influencer campaign for Deutsche Zentrale für Tourismus that reached 5 million European users.

The company's core technology combines GTFS-format public transport timetable data from regional transport associations with tourism content supplied by regional boards (points of interest, hiking trails, events, bike rentals). Its destination-filtering algorithm only surfaces excursion targets that are reachable from the user's specific starting point, departure time, and day of week with few or no transfers, and additionally displays CO2 savings versus car travel. The web app is offered as a hosted, mobile-responsive white-label deployment (no consumer download required) under each customer's branding, with optional PR Modules covering social media content, press relations, media collaborations, and source-market campaigns.

NaturTrip monetizes primarily through annual subscription licensing of the white-labeled web app to regional tourism authorities, custom-priced via a sales-led motion involving demo calls. Optional PR service packages and (planned) commissions on rail tickets and accommodation bookings provide secondary revenue streams. Funding to date has been limited to a $25,000 DB Accelerator investment in 2016 and a €94,139 mFUND grant from the German Federal Ministry of Digital Affairs and Transport (2021–2022). The company has earned recognized industry awards, including the German Brand Award and the DB mindbox accelerator win, and is an alumnus of Deutsche Bahn's DB mindbox startup program.

Name

Naturtrip

Legal name

naturtrip GmbH

Website

https://naturtrip.travel

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

NaturTrip (naturtrip GmbH) is a Berlin-based B2B SaaS company that provides regional tourism boards with a white-labeled web application combining GTFS public transport schedule data with curated tourism content to plan car-free excursions and day trips. It serves tourism marketing organizations and public transport companies across the DACH region.

Ownership category

akta.pro rank

Product category

Tourism and Mobility Software

NAICS

Scenic and Sightseeing Transportation, Land (4871), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYTHALAEAI

Local Tours, Activities & Attractions Metasearch

Travel & Hospitality/Travel Technology & Distribution Services/Travel Metasearch & Fare Comparison Platforms

SECONDARYTHALAMAE

Itinerary Management & Trip Collaboration Apps

Travel & Hospitality/Travel Technology & Distribution Services/Travel Management Software

Keywords

• Excursion planning software
• Sustainable tourism platform
• Public transport integration
• Destination management software
• White-label travel apps

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web App Licensing to Tourism Regions: Regional tourism boards and destination marketing organizations license customized NaturTrip web apps for their regions. The app is deployed as a standalone website with its own URL, branded in the customer's corporate design.
2. Rail Ticket and Accommodation Commission: Medium-term plan to earn commissions on rail tickets and accommodation bookings through the platform, as stated in the FerienFürsKlima project outcomes.
3. Paid Content from Destinations: Destinations and outdoor equipment outfitters pay for sponsored content in blog posts and newsletters, part of the post-funding business model.
4. PR Services Package: Optional PR packages for tourism region customers including social media content, press relations, media collaborations, and source market PR campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

NaturTrip develops a web-based excursion planner that combines real-time public transport schedule data (GTFS format) with regional tourism content (points of interest, hiking trails, events, bike rentals). The platform filters destinations by actual reachability from the user's starting point and departure time, showing only locations easily reachable by bus and train. The web app is deployed as a customized, white-label solution for each regional tourism board.

Product overview

NaturTrip offers a modular platform centered on its Web App product—a regional excursion planner for bus & train travel. The core Web App combines GTFS timetable data from transport associations with tourism content from regional boards, customized to each region's branding. Add-on PR Modules provide promotional services including social media content, press relations, and media collaborations. The company has deployed regional implementations for multiple German and Austrian tourism regions including Tyrol, Seefeld, Wilder Kaiser, Niedersachsen, and others. A separate mFUND-funded prototype project (FerienFürsKlima) developed vacation planning capabilities linking accommodations, excursions, and hiking data.

Differentiator

Problem solved

Functional benefit

Products and services

• NaturTrip Web App A web-based excursion planner combining real-time GTFS transit schedule data from regional transport associations with regional tourism content (points of interest, events, hiking routes, bike rentals). It filters destinations by actual reachability via bus and train from the user's starting point and departure time. Customized and branded in each customer's corporate design. Sold to regional tourism boards and destination marketing organizations.
• NaturTrip Tirol Regional deployment of the NaturTrip Web App for Tirol Werbung (Tyrol tourism board), enabling guests and locals to plan car-free day trips using public transport.
• NaturTrip Niedersachsen Regional deployment for TourismusMarketing Niedersachsen, positioning Lower Saxony as a pioneer in climate-friendly mobility. Won the German Brand Award.
• NaturTrip Seefeld Regional deployment for Region Seefeld Tourismus, supporting free train arrival/departure and on-site mobility via bus and train for excursions.
• NaturTrip Wilder Kaiser Regional deployment for Tourismusverband Wilder Kaiser supporting sustainable mobility by converting car-arriving guests to bus and train for excursions.
• FerienFürsKlima (mFUND Prototype) A prototype vacation planning tool developed under the mFUND innovation initiative. Bundles scattered data sets including timetables, accommodations, excursion destinations and hikes into one system for climate-friendly travel planning.

Quantifiable outcome

• Less than 5% of vacation trips to rural regions currently made by rail, with 82% of Germans open to the idea
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• DB mindboxcoreStrategic or Co-development PartnerNaturTrip is an alumni of DB mindbox, Deutsche Bahn's startup accelerator. The company was one of the winning startups and has been closely connected to Deutsche Bahn since completing the program. The partnership provides strategic access to DB infrastructure and ecosystem.
• Deutsche Bahn AG (DB Station&Service AG)coreStrategic or Co-development PartnerImplemented NaturTrip web app prototype on Deutsche Bahn station information touchscreens. Prototype was presented at DB Produktkonferenz, CeBIT, and ITB trade shows. Deep integration with DB infrastructure following DB mindbox alumni status.
• CO2 OnlineminorOthersNon-profit organization focused on climate protection. Logo displayed in cooperation partners section on website.
• BUND - Freunde der ErdeminorOthersGerman environmental organization (Friends of the Earth Germany). Logo displayed in cooperation partners section.
• Allianz pro SchieneminorOthersGerman rail advocacy organization. Logo displayed in cooperation partners section.
• Deutscher Naturschutzring (DNR)minorOthersGerman nature conservation ring association. Logo displayed in cooperation partners section.
• Deutscher Tourismusverband (DTV)minorOthersGerman tourism association. Logo displayed in cooperation partners section. NaturTrip web app is recommended in the DTV's practical guide for sustainable tourism.
• VCD - Mobilität für MenschenminorOthersGerman transport and environment association. Logo displayed in cooperation partners section.
• VDV - Die VerkehrsunternehmenminorOthersGerman public transport association representing transport companies. Logo displayed in cooperation partners section.
• Naturfreunde DeutschlandsminorOthersGerman nature friends organization focused on outdoor activities and sustainable tourism. Logo displayed in cooperation partners section.
• Deutsche Alpenverein - Sektion BerlinminorOthersGerman Alpine Club, Berlin section. Logo displayed in cooperation partners section.
• Deutsche Zentrale für Tourismus (DZT)minorGTM or Marketing PartnerGerman National Tourist Board. NaturTrip ran the #EnjoyGermanNature Instagram influencer campaign reaching 5 million European users to promote train travel to German nature regions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Komoot: Komoot is a leading outdoor routing and excursion planning platform for hiking and cycling. Both NaturTrip and Komoot help users discover and plan outdoor experiences with route-based guidance, but Komoot focuses on routing while NaturTrip specifically filters by public transport reachability.
• Outdooractive: Outdooractive offers outdoor experience planning with integrated route and POI content for tourism regions across Europe. It is a direct peer because it serves similar tourism boards and outdoor enthusiasts with itinerary/excursion planning tools, though with less emphasis on public transport reachability.
• Rome2Rio: Rome2Rio is a multi-modal transport search engine that helps travelers plan door-to-door trips combining public transport, driving, and other modes. It is comparable to NaturTrip because both surface reachable destinations via transit combinations, though Rome2Rio is global and general-purpose rather than tourism-specialized.

Broad incumbents

• Moovit: Moovit is a leading global public transit app serving commuters and travelers across 3,400+ cities. It competes with NaturTrip in public transport routing but lacks NaturTrip's specialized integration of regional tourism content (POIs, hiking trails, events).
• GetYourGuide: GetYourGuide is a global activities and tours marketplace serving millions of travelers. It overlaps with NaturTrip in connecting users to local experiences but operates as a booking marketplace for paid activities rather than a sustainable-mobility excursion planner for tourism regions.
• Omio: Omio (formerly GoEuro) is a multi-modal travel booking platform combining trains, buses, and flights across Europe. It is comparable because it helps travelers plan and book multi-segment trips, though it focuses on long-distance intercity travel rather than regional excursions via local transit.
• Google Maps: Google Maps is the dominant general-purpose mapping and transit platform. NaturTrip explicitly differentiates against Google Maps by filtering only destinations reachable with few transfers and integrating regional tourism content that Google does not curate at this depth.

Others

• TourRadar: TourRadar is a marketplace for multi-day guided tours. It is adjacent to NaturTrip's tour-operator customer base but addresses scheduled group tours rather than spontaneous sustainable day-trip planning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naturtrip
• Facebookfacebook.com/naturtrip.org

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturtrip