BARE Blends
BARE Blends is a women-owned plant-based cafe and smoothie chain operating 10 locations across New York and Florida, serving health-conscious consumers with smoothies, bowls, juices, and vegan fare, supplemented by catering, a franchise program, and home delivery kits.
- Company typePrivate
- Founded2019
- HeadquartersAlbany, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What BARE Blends does
BARE Blends is a women-owned plant-based cafe and smoothie chain operating approximately 10 locations across New York and Florida, headquartered in Albany, NY. Founded in 2018-2019, the company serves health-conscious consumers with a menu spanning smoothies, acai and grain bowls, fresh-pressed juices, juice cleanse programs, salads, superfood lattes, vegan breakfast sandwiches, waffle toasties, overnight oats, and raw vegan treats. The business employs 51-100 people and has scaled without disclosed external funding, indicating a bootstrapped growth posture.
Revenue is generated through a diversified mix of channels: in-store retail food and beverage sales, catering and event services, gift cards and merchandise, and a mobile app loyalty subscription component. The company has extended its brand beyond cafe walls with BARE Unblended, a home smoothie kit product line, and has launched a franchise program at bareblendsfranchise.com to enable third-party unit expansion. Additional revenue vectors include corporate wellness, nutrition seminars, and event hosting.
The operating technology stack is built on third-party platforms rather than proprietary systems: Incentivio powers online ordering, Square handles payments, and a custom mobile app supports the loyalty program. There is no evidence of proprietary AI/ML capability, in-house data science, or differentiated technical moat — the company competes on brand, menu, location density, and customer experience rather than technology differentiation.
BARE Blends firmographics
Firmographics- Name
- BARE Blends
- Legal name
- Bare Blends
- Website
- https://bareblends.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BARE Blends is a women-owned plant-based cafe and smoothie chain operating 10 locations across New York and Florida, serving health-conscious consumers with smoothies, bowls, juices, and vegan fare, supplemented by catering, a franchise program, and home delivery kits.
- Ownership category
- akta.pro rank
BARE Blends industry classification
Industry- Product category
- Plant-based Café
- NAICS
- All Other Specialty Food Retailers (445298)
- akta.pro primary industry
- Health-Focused Cafes (Organic/Vegan/Wellness) (THAFADAL)
- akta.pro secondary industries
- Smoothie & Protein Shake Bars (THAFAKAB), Plant-Based & Vegan Fast Casual (THAFABAK)
Keywords
Where BARE Blends is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
BARE Blends business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Retail Food & Beverage Sales: In-store and online sales of plant-based smoothies, bowls, sandwiches, salads, grain bowls, fresh juices, waffles, and snacks at 10 cafe locations. Orders placed via mobile app, website, or in-person with in-store and pickup/delivery options.
- Catering & Events: Corporate event catering and private party services with customizable menus, bringing smoothies, bowls, salads, and fresh-pressed juices to events. Also includes popup tastings and nutrition seminars.
- Gift Cards & Merchandise: Sale of gift cards at various denominations and merchandise including reusable cups, clothing, and wellness products. Holiday gift card promotions with bonus value (e.g., Buy $25 Get $5, Buy $50 Get $10).
- Loyalty Program & Mobile App: Mobile app-based loyalty program with points earning on every order, exclusive discounts, and early access to limited flavors. App drives customer retention and repeat purchases through rewards redemption.
- Juice Cleanse Programs: One-day juice cleanse program at $53, with periodic promotions offering $10 off. Community cleanse events hosted multiple times per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-day Juice Cleanse |
| Transaction based/ take rate | Pay-as-you-go | Gift Cards with Bonus Value |
| Freemium | Monthly | Mobile App Loyalty Program |
| Other | Pay-as-you-go | Catering Services |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
BARE Blends product offering
Product offeringCore offering
BARE Blends operates a network of plant-based cafés serving nutrient-dense smoothies, smoothie bowls, acai bowls, grain bowls, fresh-pressed juices, juice cleanses, salads, vegan breakfast sandwiches, waffle toasties, overnight oats, chia parfaits, raw vegan treats, specialty coffee, and superfood lattes. The company complements its café retail with catering, private event hosting, popup tastings, nutrition seminars, gift cards, branded merchandise, a mobile-app loyalty program, and a franchise program. All menu items are 100% plant-based, free from added sugars, dairy, and artificial additives, and are prepared to order using fresh or flash-frozen ingredients.
Product overview
BARE Blends is a women-owned plant-based café offering a diverse menu of nutrient-dense food and beverages. The core product portfolio centers on smoothies, smoothie bowls (including acai and grain bowls), fresh pressed juices, and juice cleanses, complemented by breakfast items (vegan sandwiches, overnight oats, waffle toasties), salads, specialty coffee drinks, and raw vegan treats. Services include catering for events, private party hosting, popup tastings, nutrition seminars, and a franchise program. The company operates a mobile app with integrated loyalty rewards, and sells merchandise and gift cards. All menu items are 100% plant-based, vegan, gluten-free, dairy-free, and made without artificial additives.
Differentiator
Problem solved
Functional benefit
Brands
- BARE Blends Loyalty Program: Mobile app-based loyalty program offering free food, exclusive discounts, special menu offerings, and rewards points with every order.
Products and services
- Smoothies
Quantifiable outcome
- Donates up to 25% of sales during scheduled fundraiser events for participating schools, teams, and charities
- +2 more outcomes
Companies that use BARE Blends
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
BARE Blends technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
BARE Blends partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Whole Kids Foundationminor10% of all profits from merchandise donated to the Whole Kids Foundation to help promote nutrition education for teachers and the addition of healthy meal options at local schools.
- The Hot Yoga SpotminorWellness partner for retreat experiences. Co-hosted a one-day retreat in January 2019 at Stuyvesant Plaza location including yoga, meditation, journaling, nutrition, essential oils, and BARE lunch.
- South End Children's CafeminorCommunity partner in downtown Albany. BARE volunteers donated over 100 free nutrient-dense smoothies to children at the cafe while maintaining social distancing guidelines.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BARE Blends competitors and assessment
Company assessmentDirect peers
- Playa Bowls: East Coast-born acai bowl, smoothie, and juice franchise chain with a similar plant-based, beach/health positioning. Comparable to BARE on menu (acai bowls, smoothies, juices) and rapidly franchising model.
- Smoothie King: National smoothie franchise chain with a defined nutrition and wellness positioning ("Smoothies with a purpose"). Comparable to BARE on smoothie-centric menu, franchise model, and target health-conscious consumer.
- Vitality Bowls: Specialty café franchise focused on acai bowls, smoothies, salads, and wraps with a "superfood café" positioning. Directly comparable to BARE on menu, target customer, and franchise model.
- Nekter Juice Bar: Plant-based juice and smoothie café franchise with a clean-label, no-added-sugar position. Strong overlap with BARE on menu (cold-pressed juices, smoothies, bowls), DTC café model, and franchise expansion.
- Tropical Smoothie Cafe: Largest smoothie + food franchise chain in the US, with a growing focus on healthy/plant-based options. Highly comparable to BARE on format (café, smoothies, bowls), franchise-led expansion model, and DTC consumer base.
- Robeks: Established US smoothie and juice café franchise with a focus on fresh fruits, vegetables, and wellness. Comparable to BARE on menu composition (smoothies, juices, bowls), franchise model, and health-conscious customer.
- Clean Juice: Certified-organic juice and smoothie café franchise with a wellness/healthy-lifestyle brand identity. Closely comparable to BARE's 100% plant-based, no-added-sugar, health-focused café positioning and franchise growth strategy.
- Frutta Bowls: Acai bowl, smoothie, and juice franchise targeting health-conscious consumers. Closely comparable to BARE on smoothie/acai bowl core menu, café format, and franchise-driven regional expansion.
Broad incumbents
- Jamba (formerly Jamba Juice): Legacy national smoothie chain now operated by Focus Brands (GoTo Foods) portfolio with broader franchisor backing. Overlaps with BARE on smoothie/bowl core and digital loyalty, though Jamba is broader and more mass-market.
Emerging players
- Juice Bar (Juice Bar NYC): Boutique plant-based juice and smoothie bar brand with strong wellness positioning and limited footprint. Comparable to BARE on cold-pressed juices, smoothies, plant-based menu, and DTC café model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BARE Blends social profiles
Digital presenceBARE Blends financial estimates
Financial estimateRevenue estimate
Valuation estimate
BARE Blends leadership team
Management profileNumber of profiles
Profiles2 records
BARE Blends funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BARE Blends M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BARE Blends
What does BARE Blends do?
BARE Blends operates a network of plant-based cafés serving nutrient-dense smoothies, smoothie bowls, acai bowls, grain bowls, fresh-pressed juices, juice cleanses, salads, vegan breakfast sandwiches, waffle toasties, overnight oats, chia parfaits, raw vegan treats, specialty coffee, and superfood lattes. The company complements its café retail with catering, private event hosting, popup tastings, nutrition seminars, gift cards, branded merchandise, a mobile-app loyalty program, and a franchise program. All menu items are 100% plant-based, free from added sugars, dairy, and artificial additives, and are prepared to order using fresh or flash-frozen ingredients.
Is BARE Blends a public or private company?
BARE Blends is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BARE Blends founded?
BARE Blends was founded in 2019. It employs 51 to 100 people.
Where is BARE Blends based?
BARE Blends is headquartered in Albany, United States, in the North America region.
How does BARE Blends make money?
Five revenue lines are on record. Retail Food & Beverage Sales are the primary driver. The others are catering & Events, gift Cards & Merchandise, loyalty Program & Mobile App and juice Cleanse Programs.
Who are BARE Blends's main competitors?
Direct peers on record are Playa Bowls, Smoothie King, Vitality Bowls, Nekter Juice Bar, Tropical Smoothie Cafe, Robeks, Clean Juice and Frutta Bowls. Jamba (formerly Jamba Juice) is listed as a broad incumbent. Juice Bar (Juice Bar NYC) is listed as an emerging player.
Does BARE Blends have an API?
No public API is recorded for BARE Blends.
What industry is BARE Blends in?
BARE Blends's product category is Plant-based Café. Its primary akta.pro industry code is THAFADAL, Health-Focused Cafes (Organic/Vegan/Wellness), with a secondary code of THAFAKAB, Smoothie & Protein Shake Bars. Its NAICS code is 445298.