The Hot Yoga Spot

What The Hot Yoga Spot does

The Hot Yoga Spot is a privately held boutique fitness operator founded in 2010 by Jessica Fuller and headquartered at Stuyvesant Plaza in Albany, New York. The company runs six owned hot yoga and barre studios across New York's Capital Region — Albany, Clifton Park, East Greenbush, Glenmont, Latham, and Saratoga Springs — staffed by 50 certified instructors delivering more than 200 weekly sessions at temperatures ranging from 80 to 105°F. Select studios are equipped with infrared heating technology marketed as providing deeper muscle penetration than forced-air alternatives; the Albany location includes four purpose-built studios, including an aerial yoga studio with 16 hammocks. The product portfolio spans heated yoga styles (Bikram, Baptiste, Barkan, Vinyasa, Yin, Restorative, Aerial), barre formats, HIIT, oncology yoga, free veteran classes, private sessions, retreats, and yoga teacher training.

The business operates a hybrid revenue model anchored on recurring class subscriptions and class packs at the studios, supplemented by retail merchandise, gift cards, workshops and special events, teacher training tuition, and an on-demand digital streaming platform hosted on VHX. Customer acquisition is community-led: the studio relies on word-of-mouth, local media appearances (News10, Spectrum News, CBS6), content marketing via its blog, Instagram, and recurring community events such as YogaPalooza, Summer Block Party, and fundraisers (e.g., $25,000 raised for Making Strides in 18 days). In 2019 the company launched a franchise program, becoming the first woman-owned fitness franchise from the Capital Region, and subsequently expanded into adjacent wellness verticals including the BARE vegetarian eatery (Guilderland, 2018) and a Re+forme Pilates and Lagree studio in Richmond, Virginia (September 2025). Operational technology is limited to MindBody Online for scheduling and booking, VHX for streaming, and infrared heating infrastructure — there is no disclosed use of artificial intelligence, proprietary data assets, or enterprise software integrations.

Name

The Hot Yoga Spot

Legal name

The Hot Yoga Spot

Website

https://thehotyogaspot.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

The Hot Yoga Spot is a privately held boutique fitness operator running six hot yoga and barre studios across New York's Capital Region, serving general consumers, athletes, seniors, cancer patients, and veterans through 200+ weekly sessions and a franchise/licensing program.

Ownership category

akta.pro rank

Product category

Boutique Yoga and Barre Fitness Studios

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG)

Keywords

• Hot yoga classes
• Barre fitness studios
• Boutique fitness studios
• Infrared heated yoga
• Yoga teacher training

Headquarters

HQ city

Albany

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Studio Classes: Revenue from hot yoga and barre fitness classes offered at six studio locations with various membership and class pass options.
2. Retail: Sale of yoga retail products and merchandise at studio boutiques.
3. Gift Cards: Gift cards sold in any amount with promotional bonus values during holiday seasons.
4. Workshops and Special Events: Revenue from yoga workshops, special events, and retreats.
5. Teacher Training: Yoga teacher training programs for individuals seeking certification.
6. On-Demand Content: Digital content subscription for on-demand yoga classes available via their VHX platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Hot Yoga Spot operates six hot yoga and barre fitness studios across New York's Capital Region, delivering over 200 weekly heated yoga and barre classes (80–105°F) taught by 50 instructors under a recurring membership and class pass model. Supplementary offerings include a VHX on-demand streaming platform, a mobile booking app, yoga teacher training certification, wellness retreats, private sessions, and community programs (Oncology Yoga, Sweat With Vets, Outdoor Yoga), along with a franchise program.

Product overview

The Hot Yoga Spot is a multi-location hot yoga and barre fitness studio chain operating six studio locations across New York's Capital Region (Albany, Clifton Park, East Greenbush, Glenmont, Latham, and Saratoga Springs). The core offering centers on heated yoga classes (80-105°F) and barre fitness sessions taught by 50 instructors across more than 200 weekly classes. The product portfolio includes the main studio network (The Hot Yoga Spot), supplemented by on-demand streaming video (On Demand via VHX.tv), a mobile app, yoga teacher training certification, wellness retreats, private sessions, and specialized community programs (Cancer Support, Sweat With Vets, Outdoor Yoga). The company has expanded into franchising its business model. Studios feature infrared heating technology at select locations. Class types span Bikram, Baptiste, Barkan, Vinyasa, Power, Gentle, Yin, Restorative, Aerial, Meditation, HIIT, and barre formats.

Differentiator

Problem solved

Functional benefit

Brands

• BARE: A vegetarian eatery offering bowls, smoothies, and juices located in Guilderland, NY.

Products and services

• The Hot Yoga Spot studio classes (hot yoga and barre) Heated yoga and barre fitness classes (Bikram, Baptiste, Barkan, Vinyasa/Power, Gentle, Yin, Restorative, Aerial/Anti-gravity, Core Flow, HIIT and barre formats) across six New York studio locations, with infrared heating at four sites and 200+ weekly sessions led by 50 certified instructors for adults of all fitness levels.
• On Demand (VHX streaming platform) Digital subscription service providing hundreds of on-demand yoga and fitness classes accessible anytime, anywhere via the VHX.tv video platform.
• Mobile App (schedule and class reservations) Dedicated mobile app letting students view class schedules and reserve spots at any of the six studio locations.
• Yoga Teacher Training certification program Certification program for individuals seeking to become yoga instructors, covering yoga styles, anatomy, teaching methodology and practical training, with payment plans and meal/trade scholarships.
• Wellness Retreats Immersive multi-day yoga and wellness retreat programs (including outdoor women's wellness retreats) for body and mind rejuvenation.
• Private Sessions One-on-one yoga instruction sessions with personalized attention and custom practice development for individuals.
• Oncology Yoga (Cancer Support classes) Specialized Oncology Yoga classes designed to support cancer patients and survivors with gentle, restorative movement; offered at the Clifton Park location.
• Sweat With Vets (free veteran yoga program) Free weekly yoga classes for veterans held Tuesday, Wednesday and Thursday nights at Latham, East Greenbush and Albany locations, funded through the PFC Dwyer Peer to Peer grant in partnership with Albany County.
• Outdoor Yoga events Outdoor community yoga events held across the Capital Region, including the Saratoga Summer Yoga Series in partnership with Complexions Spa.
• The Hot Yoga Spot Franchise program Franchise opportunity to open a The Hot Yoga Spot studio, providing entrepreneurs a proven business model, training center at the Albany headquarters, and operational support.
• Gift Cards Gift cards sold online and in-studio in any denomination, with promotional bonus values during holiday seasons.
• Workshops and Special Events Yoga workshops, special events and retreats offered periodically beyond the regular class schedule.

Quantifiable outcome

• Over 200 weekly sessions across six locations
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• MVP Health CareminorGTM or Marketing Partner · 13 September 2025MVP Health Care's YogaPalooza event, a free community yoga event held in September, with The Hot Yoga Spot as the yoga partner hosting the event.
• Complexions SpaminorStrategic or Co-development PartnerPartnership for Saratoga Summer Yoga Series - outdoor yoga classes held at Complexions Spa in Saratoga Springs with day pass access to spa amenities included.
• Alzheimer's Association of NENYminorGTM or Marketing PartnerAnnual partnership for the Summer Block Party fundraiser on the summer solstice to raise money for the Alzheimer's Association. Event held at Stuyvesant Plaza lawn.
• Albany CountycoreStrategic or Co-development PartnerPartnership established in 2022 to bring free yoga classes to veterans weekly through the Sweat With Vets program. Classes held Tuesday, Wednesday, and Thursday nights at Latham, East Greenbush, and Albany locations, funded by PFC Dwyer Peer to Peer grant.
• CoreLife EateryminorGTM or Marketing PartnerHosting annual YogaFeast event in partnership with CoreLife Eatery at Southern Saratoga YMCA, featuring yoga classes, nourishing food, and wellness vendors.
• June FarmsminorGTM or Marketing PartnerCollaboration with June Farms for Goat Yoga segment featured on Bravo's Backyard Envy show.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• CorePower Yoga: Largest US hot yoga studio chain operating a membership/subscription model across hundreds of locations. CorePower is the most direct competitor to THYS in heated yoga, with infrared-like formats, teacher training, and an on-demand digital platform — the same core product mix THYS offers regionally.
• HOTWORX: National hot yoga and infrared fitness franchise with a 24-hour semi-private studio model. Competes head-on with THYS on the infrared-heated yoga differentiator and adds a franchise model that benchmarks the unit-economics THYS is attempting to package.
• Pure Barre: Leading barre-focused boutique fitness franchise with hundreds of studios. Comparable to THYS because barre is a core revenue stream (Barre Bootcamp, BarreFlow, YOD), and the franchise economics directly parallel what THYS is replicating nationally.
• barre3: Boutique barre franchise offering signature barre classes plus yoga and strength training in membership-style studios. Directly overlaps THYS's barre and yoga hybrid class mix with a franchise model and online workout streaming similar to THYS's positioning.
• Pure Yoga: Premium multi-location yoga studio brand with diverse class formats, teacher training, and retail. Closely parallels THYS's full-service yoga product mix (heated and non-heated classes, training programs, boutique) at a higher-end positioning.
• Bikram Yoga: Original 105-degree, 26-posture hot yoga franchise. THYS explicitly lists Bikram among its heated class offerings, making this a direct modality peer even though the brand has faced litigation and contraction in recent years.

Broad incumbents

• YogaWorks: Established multi-location yoga studio chain offering diverse class types, teacher training, and digital content. Serves as a broad incumbent analog to THYS in studio format, teacher training, and on-demand, although it is far larger and has navigated multiple restructurings.
• Orangetheory Fitness: National boutique fitness franchise with class-pack subscriptions and HIIT-format group training. Competes for the same discretionary fitness dollar in the Capital Region and benchmarks the membership and retail economics of multi-location boutique fitness operators.

Emerging players

• Club Pilates: Rapidly scaling group reformer Pilates franchise targeting comparable middle-market wellness consumers. Represents the next adjacency THYS could pursue (a Pilates/Lagree offering already underway via the Re+forme studio launch), and is a comparable franchising benchmark.

Others

• Mindbody: Vertical SaaS platform (booking, scheduling, payments) used by THYS (studioid 17631) and most boutique fitness studios. Adjacent technology enabler rather than a competitor, but a meaningful dependency for class booking and member management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=GnX0EGFX0ag
• Instagraminstagram.com/thehotyogaspot
• Facebookfacebook.com/TheHotYogaSpot
• Xx.com/thehotyogaspot
• LinkedInlinkedin.com/company/the-hot-yoga-spot

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hot Yoga Spot