Frutta Bowls

What Frutta Bowls does

Frutta Bowls is a health-focused quick-service restaurant franchise founded in 2016 by Brooke Gagliano in Freehold, New Jersey, specializing in customizable acai bowls, smoothies, refreshers, toasts, protein bites, and coffees built around plant-based, whole-food ingredients. The menu spans nine signature bowl varieties, ten smoothie varieties, five refreshers, six toast varieties, eight protein bite varieties, three coffee options, and a build-your-own bowl (BYOBowl) customization flow with optional supplements and protein boosts; combo offerings (Pick 2) and limited-time seasonal items (most recently a Dubai Chocolate Menu in November 2025 and a Matcha-Inspired Menu in March 2026) round out the product surface. The company operates a direct-to-consumer franchise model with over 40 locations across 14 U.S. states as of March 2026, supported by company-owned mobile apps on iOS and Android (Frutta Rewards), an online ordering storefront, and a dedicated catering portal for corporate events and groups of 10 or more. Revenue is generated through franchise fees and royalties paid by independent franchisees, plus ancillary streams from direct retail sales at franchised locations, gift cards via CardFoundry, catering transactions, and the loyalty program that drives repeat visits. Frutta Bowls operates as a brand under WOWorks, LLC, a multi-brand restaurant portfolio headquartered in St. Petersburg, Florida, that also owns Saladworks, Barberitos Southwestern Grille and Cantina, Garbanzo Mediterranean Fresh, The Simple Greek, and Z!Eats.

Name

Frutta Bowls

Legal name

Frutta Bowls (brand operating under WOWorks, LLC)

Website

https://fruttabowls.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Frutta Bowls is a U.S. franchise chain founded in 2016 serving customizable acai bowls, smoothies, toasts, and protein bites made from plant-based, whole-food ingredients to health-conscious consumers across 40+ locations in 14 states, operating under parent WOWorks, LLC.

Ownership category

akta.pro rank

Product category

Healthy Fast Casual Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Healthy fast casual
• Acai bowl restaurant
• Smoothie franchise chain
• Plant based dining
• Specialty food service

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees and Royalty Revenue: Revenue generated from franchise fees and ongoing royalties paid by franchisee operators. Franchisees pay for the right to use the Frutta Bowls brand, receive operational support, and access to proprietary menu and recipes.
2. Direct Retail Sales: Revenue from direct customer purchases at franchise locations including bowls, smoothies, toasts, protein bites, refreshers, and coffees. Customers can dine-in, pick up, or order for delivery.
3. Catering Services: Corporate and event catering services including build-your-own bowl bars, smoothie bars, assorted refreshers, toast bars, and protein bite platters. Serves groups of 10 or more.
4. Gift Cards: Digital and physical gift cards sold through third-party provider CardFoundry, generating revenue at time of purchase.
5. Loyalty Program: Frutta Rewards program incentivizes repeat purchases through points accumulation and redemption for free items, driving customer retention and lifetime value.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Frutta Bowls operates a franchise chain of quick-service restaurants that prepares and serves customizable acai bowls, smoothies, refreshers, toasts, protein bites, and coffees using fresh plant-based, whole-food ingredients. The company sells direct to consumers through dine-in, pickup, delivery, mobile app ordering, and catering for events.

Product overview

Frutta Bowls is a specialty acai bowl and smoothie chain offering customizable, healthy food options. The core product portfolio includes Signature Bowls (9 named varieties), Smoothies (10 named varieties), Refreshers (5 varieties), Toasts (6 varieties), Protein Bites (8 varieties), Coffees (3 varieties), and Build Your Own Bowl customization. The company also operates a Pick 2 combo program, limited-time Trending/Seasonal items, a Frutta Rewards loyalty program via mobile app, and catering services for events and corporate functions. The product line emphasizes plant-based, whole-food ingredients with gluten-free, soy-free, and dairy-free options available at many locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Bowls Customizable smoothie bowls with bases including acai, pitaya, greens, coconut, warm oatmeal, and Greek yogurt, topped with granola, fruits, nut butters, honey, and various toppings. Includes nine named signature varieties.
• Smoothies All-natural fruit smoothies blended with strawberries, almond milk, pitaya, bananas, mango, pineapple, and peanut butter. No added sugar, chemicals, or artificial ingredients. Includes ten named varieties.
• Refreshers Beverages combining juice with lemonade, milk, or tea. Includes Butterfly Flower Refresher, Strawberry Dragonfruit Refresher, Mango Green Tea Refresher, Strawberry Coconut Milk Refresher, and Strawberry Lemonade Refresher.
• Toasts Gourmet toast served on rustic Italian bread (gluten-free available). Varieties include Savory Avocado, Bravocado, PB & N, Everything Avo, Bee's Knees, and Strawbrie.
• Protein Bites Hand-rolled protein snacks made with cinnamon, granola, honey, and peanut butter. Available with vanilla whey, chocolate whey, vanilla plant, or chocolate plant protein options.
• Pick 2 Combo Custom combo meals allowing customers to combine a mini bowl, 16oz smoothie, or toast. Available combinations include Bowl & Toast, Smoothie & Toast, and Bowl & Smoothie.
• Build Your Own Bowl DIY bowl builder allowing customers to select one base (acai, pitaya, greens, coconut, Greek yogurt, oatmeal, cacao), one granola, three fruits, and two toppings, with optional boosts and protein add-ons.
• Coffees

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WOWWorkscoreStrategic or Co-development PartnerWOWWorks is the parent company of Frutta Bowls, providing strategic support, brand resources, and operational infrastructure. Frutta Bowls is part of the WOWWorks family of restaurant brands including Saladworks, Barberitos Southwestern Grille and Cantina, Garbanzo Mediterranean Fresh, The Simple Greek, and Z!Eats. The parent company is headquartered in St. Petersburg, Florida.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jamba: Long-standing smoothie and bowl chain with national distribution and broader menu. Frutta Bowls competes for share of stomach and franchisee capital at a more specialized, premium positioning.

Direct peers

• Smoothie King: Established smoothie and bowl franchise with national distribution, overlapping health/nutrition positioning and franchise-driven growth similar to Frutta Bowls.
• Playa Bowls: East Coast-born acai, pitaya, kale and coconut bowl franchise with very similar menu architecture, customization flow and target customer as Frutta Bowls.
• Nekter Juice Bar: Specialty juice and bowl franchise with comparable focus on customizable, better-for-you menu, counter-service model, and loyalty-driven customer base.
• Tropical Smoothie Cafe: National franchise serving smoothies, bowls (including acai) and food. Direct head-to-head competitor with overlapping menu, franchise model and target health-conscious consumer.
• Salad and Go: Fast-growing drive-thru salad and bowl chain operating in healthier QSR segment; comparable customer demographic with a more scaled, value-oriented execution model.
• Vitality Bowls: Specialty acai and superfruit bowl franchise with menu, ingredient profile and customer base that closely mirror Frutta Bowls' signature bowls.
• Clean Juice: Certified-organic juice, smoothie and bowl franchise competing in the same premium/healthy fast-casual segment with similar franchise-driven unit economics.
• Saladworks: Sister WOWorks brand operating a customizable salad/bowl QSR with franchise model; direct portfolio peer for shared services, real estate and consumer overlap.

Emerging players

• Crisp & Green: Emerging bowl/salad franchise with similar ingredient and customization philosophy, currently smaller footprint but accelerating unit growth in adjacent markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FruttaBowls
• Facebookfacebook.com/fruttabowls
• Instagraminstagram.com/fruttabowls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frutta Bowls