Redtiger
Redtiger is a US-based, privately-held automotive electronics brand (founded 2020) that designs and sells multi-channel dash cameras built on Sony STARVIS 2 sensors, plus laser rangefinders, direct to consumers via its own website and Amazon across 74 countries.
- Company typePrivate
- Founded2020
- HeadquartersAurora, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Redtiger does
Redtiger is a US-based, privately-held automotive electronics brand founded in 2020 that designs and sells dash cameras for consumer and prosumer vehicle use. Its product portfolio spans single-channel through 4-channel systems, anchored on Sony STARVIS 2 image sensors (IMX678 and IMX675) and proprietary features including full-color night vision (F17 Elite), NiteGuard parking monitoring, multi-channel recording configurations, and an upcoming 4G LTE cloud-connected battery pack. The company also operates a secondary line of laser golf and hunting rangefinders, extending the brand into adjacent outdoor/optics categories.
The company's go-to-market is a product-led, direct-to-consumer model executed through its Shopify-based website (with regional storefronts for India, Australia, the EU, and the UK) and Amazon, where Redtiger holds the #1 Best-Selling Dash Cam Brand position. Hardware pricing is one-time/perpetual, ranging from approximately $85 entry models to $259–$350 for premium 3- and 4-channel SKUs, with recurring accessory revenue from SD cards, hardwire kits, polarizing lenses, and vehicle-specific hidden power adapters. Customer segments include everyday drivers, rideshare/taxi operators, safety-focused families, and fleet operators across 74 countries.
Reported scale metrics indicate Redtiger has served 1.7M+ drivers cumulatively, with 570,000+ choosing the brand in 2024 alone, and an annual R&D budget exceeding $5M. The company is led by founder and CEO Jonny Don, recently made its CES debut in January 2026, and has secured high-credibility third-party validation including the Consumer Reports '5 Best Dash Cams of 2026' top spot for the F7NP. No outside funding, M&A activity, or revenue figures are disclosed.
Redtiger firmographics
Firmographics- Name
- Redtiger
- Legal name
- REDTIGER
- Website
- https://redtigercam.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redtiger is a US-based, privately-held automotive electronics brand (founded 2020) that designs and sells multi-channel dash cameras built on Sony STARVIS 2 sensors, plus laser rangefinders, direct to consumers via its own website and Amazon across 74 countries.
- Ownership category
- akta.pro rank
Redtiger industry classification
Industry- Product category
- Consumer Electronics (Dash Cameras)
- NAICS
- Audio and Video Equipment Manufacturing (33431)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Action Cameras & Adventure Imaging Retail (CRACAHAD)
Keywords
Where Redtiger is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Redtiger business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations
Revenue model
- Hardware Sales - Dash Cams: Primary revenue stream from selling dash cam devices across multiple product lines (2-channel, 3-channel, 4-channel models) at various price points from $85 to $350 MSRP
- Accessories Sales: Secondary revenue from complementary products including SD cards (32GB-512GB), hardwire kits, circular polarizing lenses, replacement cables, car chargers, and mounting accessories
- Rangefinder Products: Diversification into golf and hunting rangefinders with laser technology, priced from $109.99 to $129.18
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | F7NP 4K Dual-Channel - Budget-friendly option |
| One time/ perpetual license | Pay-as-you-go | F7NA 4K Dual-Channel - Mid-range |
| One time/ perpetual license | Pay-as-you-go | F77 4K+4K Dual - Premium flagship |
| One time/ perpetual license | Pay-as-you-go | F17 Elite 3-Channel - Premium with cabin coverage |
| One time/ perpetual license | Pay-as-you-go | F17 Plus 4-Channel - Professional quad-lens |
| One time/ perpetual license | Pay-as-you-go | VC70 4K Dual - Superior night vision |
| One time/ perpetual license | Pay-as-you-go | VP40/VisionPano 40 4-Channel - Panoramic coverage |
| Unit Pricing | Pay-as-you-go | Golf Rangefinder C001 |
| One time/ perpetual license | Pay-as-you-go | Extended Warranty |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Redtiger product offering
Product offeringCore offering
Redtiger designs, manufactures, and sells multi-channel dash cameras (2-channel, 3-channel, and 4-channel configurations) for everyday drivers, rideshare professionals, and families, featuring Sony STARVIS 2 sensors, 4K recording, full-color night vision, and parking monitoring. The company also sells complementary accessories (SD cards, hardwire kits, CPL filters, hidden power adapters), golf and hunting laser rangefinders, and companion software (Redtiger Player desktop app and REDTIGER CAM mobile app).
Product overview
Redtiger is an automotive electronics brand (founded 2020) specializing in dash cams with a portfolio spanning single-channel to 4-channel systems. The product lineup includes: F77 flagship dual 4K IMX678 dash cam; F7NP and F7NA dual-channel 4K models; F7NT touch-screen variant; VC70 (ViewClear 70) with superior night vision; F17 Elite 3-channel with world-first full-color night vision; F17 Plus 4-channel quad-lens with 2.7K recording and infrared cabin cameras; VP40 (VisionPano 40) 4-channel with dual STARVIS 2 HDR; plus A3, A6, VP20 variants. The ecosystem includes golf and hunting rangefinders, SD cards (32GB-512GB), hardwire kits, circular polarizing lenses, vehicle-specific hidden power adapters, Redtiger Player desktop software, and the REDTIGER CAM mobile app for WiFi-connected dash cam management. An upcoming 4G LTE Battery Pack will enable cloud-connected remote monitoring. Redtiger's approach prioritizes Sony STARVIS 2 sensor quality and real-world reliability over specification counts.
Differentiator
Problem solved
Functional benefit
Products and services
- F77 Dash Cam
- F7NP Dash Cam
- F7NA Dash Cam
- F7NT Touch Screen Dash Cam
- VC70 (ViewClear 70) Dash Cam
- F17 Elite Dash Cam
- F17 Plus Dash Cam
- F17 Dash Cam
- A3 Dash Cam
- A6 Dash Cam
- VP20 Dash Cam
- VP40 (VisionPano 40) Dash Cam
- Golf Rangefinder (1200 Yards)
- Hunting Rangefinder (1600 Yards)
- SD Cards (32GB-512GB)
- Hardwire Kit (T27)
- Hidden Power Adapter
- Circular Polarizing Lenses (CPL)
- Redtiger Player
- REDTIGER CAM Mobile App
Quantifiable outcome
- F7NP achieved Consumer Reports '5 Best Dash Cams of 2026' top spot with 72 points total score
- +2 more outcomes
Companies that use Redtiger
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Redtiger technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Redtiger partnerships and signals
Strategic signalScale indicators6 records
Expansion highlights5 records
Redtiger competitors and assessment
Company assessmentDirect peers
- BlackVue: BlackVue (Pittasoft) is a Korean premium dash cam maker specializing in cloud-connected LTE models. Its roadmap mirrors the connected-recording arc Redtiger is pursuing with the 4G LTE Battery Pack for F17 Plus.
- Thinkware: Thinkware is a Korean dash cam and telematics vendor with premium 1/2-channel models that competes with the F77 and VC70. It also targets fleet and rideshare use cases that overlap with Redtiger's F17 Plus positioning.
- Vantrue: Vantrue is a US-based dash cam specialist with multi-channel models targeting rideshare and family segments that overlap Redtiger's F17 Plus and VP40 positioning.
- Rove: Rove is a US Amazon-native dash cam brand competing in the same 4K dual-channel price band as Redtiger's F7NP/F7NA. Redtiger publishes head-to-head comparison content against Rove, confirming direct competitive overlap on Amazon's BSR ranking.
- Rexing: Rexing is a US Amazon-first dash cam brand offering 1/2/3-channel models at similar price points to Redtiger's F7N and F17 lines, competing directly for Amazon BSR ranking.
- Viofo: Viofo is a China-based dash cam specialist selling direct and through Amazon, using the same Sony STARVIS 2 reference hardware as Redtiger and explicitly referenced in Redtiger's comparison content. It is the closest direct competitor in the 1- and 2-channel segments.
- Wolfbox: Wolfbox is a US Amazon-native dash cam and rearview-mirror-camera brand that has expanded into mirror-style and multi-channel dash cams. It is a comparable challenger on Amazon marketplace in the same category.
- Nextbase: Nextbase is the leading dash cam brand in the UK and EU, sold in retail and through own storefronts. Redtiger's UK and EU storefronts overlap directly with Nextbase's strongest geographies at similar premium price points.
Broad incumbents
- Garmin: Garmin sells a Dash Cam line as part of a much broader consumer electronics portfolio (navigation, wearables, marine, outdoor). It is a broad-incumbent peer with overlapping dash cam SKUs but no specialization in the category.
- Cobra Electronics: Cobra is a long-standing US consumer electronics brand with a SC-series dash cam line, sold through retail and Amazon, competing for the same entry-level price tier that Redtiger's F7NP occupies.
Market position
Weaknesses4 records
Competitive moat5 records
Customer concentration
Redtiger social profiles
Digital presenceRedtiger financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redtiger leadership team
Management profileNumber of profiles
Profiles1 record
Redtiger funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redtiger M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redtiger
What does Redtiger do?
Redtiger designs, manufactures, and sells multi-channel dash cameras (2-channel, 3-channel, and 4-channel configurations) for everyday drivers, rideshare professionals, and families, featuring Sony STARVIS 2 sensors, 4K recording, full-color night vision, and parking monitoring. The company also sells complementary accessories (SD cards, hardwire kits, CPL filters, hidden power adapters), golf and hunting laser rangefinders, and companion software (Redtiger Player desktop app and REDTIGER CAM mobile app).
Is Redtiger a public or private company?
Redtiger is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redtiger founded?
Redtiger was founded in 2020. It employs 11 to 50 people.
Where is Redtiger based?
Redtiger is headquartered in Aurora, United States, in the North America region.
How does Redtiger make money?
Three revenue lines are on record. Hardware Sales - Dash Cams are the primary driver. The others are accessories Sales and rangefinder Products.
Who are Redtiger's main competitors?
Direct peers on record are BlackVue, Thinkware, Vantrue, Rove, Rexing, Viofo, Wolfbox and Nextbase. Broad incumbents are Garmin and Cobra Electronics.
Does Redtiger have an API?
No public API is recorded for Redtiger.
What industry is Redtiger in?
Redtiger's product category is Consumer Electronics (Dash Cameras). Its primary akta.pro industry code is CRACAHAD, Action Cameras & Adventure Imaging Retail. Its NAICS code is 33431 and its SIC code is 3861.