Nirwana.AI

What Nirwana.AI does

Nirwana.AI builds an AI-powered room visualization platform that allows customers to upload a photograph of a real space and preview home improvement products, including tiles, marble, wallpaper, paint, wall panels, curtains, rugs, and furniture, applied with photorealistic accuracy, true-to-scale dimensions, lighting-aware shadows, and configurable patterns (e.g., herringbone, brick, diagonal tile layouts). The underlying technology combines computer vision (automated surface, corner, and edge detection), generative AI (texture/lighting synthesis and 2D-to-3D model generation for AR viewing), and is delivered through a web application (app.nirwana.ai), a JS snippet for custom sites, an API, and one-click integrations with Shopify, WooCommerce, WordPress, and BigCommerce. The company also offers a separate AI Business Automation Platform with workflow automation, predictive analytics, NLP chatbots, and pre-built Salesforce and Slack connectors.

The business is structured as a B2B SaaS subscription sold primarily to home improvement brands, manufacturers, and retailers, who embed the visualizer on their websites, e-commerce stores, and showroom kiosks, and deploy it as a sales-team enablement tool with a free demo trial supporting product-led adoption. The company is privately held, headquartered in New Delhi with operating offices in Milan, Italy and Torrance, California, was founded in 2023 (with seed funding announced in June 2024), reports 11-50 employees, and is led by three co-founders: Adit Singh (CEO), Kapil Gupta, and Shashank Jain. Revenue is recurring subscription-based with quote-based enterprise tiers; specific pricing is not publicly disclosed.

Nirwana.AI has scaled to 100+ brand customers (predominantly Indian tile, marble, and surface material brands), 100,000+ products rendered on the platform, 2,000+ daily users across homeowners and interior designers, and reports customer outcomes including 20x sales lift, 2x faster buying process, 30-40% reduction in product returns, and 2x-5x conversion improvements depending on category. Distribution is anchored by trade show presence at Cersaie (Italy), Coverings (USA), Big 5 Global (UAE), and Milan Design Week, supplemented by content marketing, SEO, and earned media in CNBC TV18, BW Business, YourStory, and The Hindu. The company reports a Top 3 prop-tech startup recognition at Big 5 Global Dubai.

Name

Nirwana.AI

Legal name

Nirwana AI

Website

https://nirwana.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Nirwana.AI is an India-based AI SaaS platform that provides B2B home improvement brands, manufacturers, and retailers with photorealistic room visualization tools (tiles, marble, wallpaper, paint, furniture, panels, curtains, rugs) embeddable on websites, e-commerce stores, and showrooms, serving 100+ brands and 2,000+ daily users globally.

Ownership category

akta.pro rank

Product category

Interior Design Visualization Software

NAICS

Interior Design Services (541410), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• AI room visualization
• Interior design software
• Home improvement visualizer
• Product visualization SaaS
• Augmented reality shopping

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: B2B SaaS subscription model providing AI visualization tools to home improvement brands. Brands pay to embed visualizers on their websites, showrooms, and for sales team use. Pricing appears subscription-based with enterprise tiers available.
2. API and Integration Services: API access and integration support for e-commerce platforms (Shopify, WooCommerce, WordPress, BigCommerce) and custom website implementations via JS snippet
3. Premium Business Solution: Visualizer available as a premium solution for businesses; brands looking to integrate the feature contact for demo and pricing exploration

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Nirwana.AI provides an AI-powered interior design visualization platform consisting of product-specific visualizers (tiles, marble/stone, wallpaper, paint, furniture, curtain, panel, rug) that allow customers to upload a room photo and instantly see products applied with photorealistic accuracy, true-to-scale dimensions, lighting and shadow rendering. The platform is delivered as a B2B SaaS that brands, manufacturers and retailers can embed on their websites, e-commerce stores, and showroom kiosks via integrations with Shopify, WooCommerce, WordPress, and BigCommerce, or through API and JS snippet for custom implementations.

Product overview

Nirwana.AI is an AI-powered interior design visualization platform that operates as a unified suite of product-specific visualizers. The core offering consists of eight specialized visualizers: Tile Visualizer, Stone/Marble Visualizer, Wallpaper Visualizer, Paint Visualizer, Panel Visualizer, Curtain Visualizer, Rug Visualizer, and Furniture Visualizer. Each visualizer uses AI to apply products onto customer-uploaded room photos with photorealistic accuracy. Additionally, the platform offers an AI Business Automation Platform for enterprise workflow automation with pre-built connectors for Salesforce, Slack, and e-commerce platforms. The platform serves home improvement brands, manufacturers, retailers, architects, and interior designers with tools for websites, showrooms, and sales teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile Visualizer AI room visualizer for tile manufacturers and retailers; customers upload a room photo and see tiles applied with photorealistic accuracy, supporting layouts such as straight lay, brick, herringbone, vertical stack, and diagonal patterns, with grout color and thickness customization.
• Stone / Marble Visualizer AI visualizer for marble, natural stones, granite, and quartz products; lets customers preview stone materials in their actual spaces with photorealistic accuracy, addressing the difficulty of transporting large samples and lighting-driven appearance changes.
• Wallpaper Visualizer AI-powered wallpaper preview tool for wallpaper brands and retailers; applies wallpapers to real room photos with proper perspective, lighting, and pattern alignment, and supports pattern scale, rotation, and color saturation modifications.
• Paint Visualizer AI paint color preview tool for interior and exterior walls; automatically detects trims, corners, and edges, adjusts colors for lighting, surface, and shadow, and supports side-by-side comparison of multiple paint shades.
• Panel Visualizer AI wall panel design visualizer for wall panel brands; supports true-scale rendering, pattern alignment, lighting-aware rendering, and multiple wall configurations including accent walls and full wall applications for fluted, grooved, and ribbed panels.
• Curtain Visualizer AI curtain preview tool for curtain manufacturers and retailers; allows customers to visualize curtains and window treatments in their actual rooms before purchasing, addressing the difficulty of judging fabric behavior from samples.
• Rug Visualizer AI rug and carpet visualizer for rug manufacturers and retailers; enables customers to preview rugs in their room settings with accurate scale, pattern, and lighting-aware rendering.
• Furniture Visualizer AI furniture visualization tool for furniture brands and retailers with 2D to 3D conversion, AR viewing, material editing, and GenAI 2D visualizer capabilities; supports sofas, beds, wardrobes, dining tables, and other furniture with true-to-life dimensions, multi-angle viewing, and fabric or finish customization.
• AI Business Automation Platform Enterprise AI automation suite with a drag-and-drop workflow builder, pre-built connectors for Salesforce, Slack, and e-commerce platforms, and AI-powered process automation for lead enrichment, customer onboarding, invoice processing, and inventory management, backed by SOC 2 Type II and ISO 27001 certifications.

Quantifiable outcome

• 20x more sales for brands using the platform
• +16 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature10 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Indian School of Business and Finance (ISBF)minorStrategic or Co-development Partner · 5 May 2026Nirwana AI representatives serve on the AI Mentorship Board for ISBF's BSc (Hons) Artificial Intelligence programme with academic direction from Brunel University London. Part of broader industry engagement and talent pipeline development.
• ShopifycoreTechnology or IntegrationOne-click integration partnership enabling Shopify store owners to embed Nirwana AI visualizers directly into their product pages and online stores.
• WooCommercecoreTechnology or IntegrationIntegration partnership with WooCommerce (WordPress) enabling visualizer embedding for online stores built on the WooCommerce platform.
• WordPresscoreTechnology or IntegrationWordPress integration partnership allowing visualizer tools to be embedded into WordPress websites.
• BigCommercecoreTechnology or IntegrationIntegration partnership with BigCommerce enabling enterprise e-commerce visualizer deployments.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Roomvo: Roomvo is a direct competitor offering AI-powered room visualization specifically for flooring, tile, and wall coverings. They serve flooring retailers and manufacturers with similar photorealistic visualization capabilities, directly competing with Nirwana's Tile, Marble, and Wallpaper visualizers in the same B2B SaaS model.
• Foyr: Foyr is an India-based AI interior design platform offering 3D visualization and room design tools. As a fellow Indian-headquartered competitor, Foyr directly competes with Nirwana for the same Indian home improvement brand customers and interior designer user base.
• Modsy: Modsy is a direct competitor in interior design visualization, offering AI-powered room design services to consumers and B2B tools for retailers. While consumer-facing, their enterprise offering competes with Nirwana for interior designer and home brand partnerships.
• Planner 5D: Planner 5D provides AI-powered home design and interior visualization tools serving consumers and professionals globally. They compete with Nirwana in the interior designer and DIY homeowner segments with similar visualization and design planning capabilities.
• Threekit: Threekit provides 3D product visualization and AR for ecommerce brands across multiple verticals including home furnishings. It competes with Nirwana's Furniture Visualizer and embedded commerce integration approach, serving similar B2B enterprise customers with similar technology stack.
• Havenly: Havenly is an interior design platform connecting consumers with designers and offering visualization tools. While more service-oriented, they overlap with Nirwana's interior designer persona segment and compete for the same interior design workflow tooling market.
• Marxent: Marxent offers 3D room planning and AR visualization for home furnishings and home improvement retailers. Their VisualCommerce platform enables customers to place products in real spaces, directly overlapping with Nirwana's furniture and home improvement visualizer offering.

Broad incumbents

• Houzz: Houzz is a broad home improvement and design platform offering visualization (View in My Room), product marketplace, and design professional connections. As a much larger incumbent, Houzz provides overlapping visualization capabilities to brands while competing for designer attention.

Emerging players

• Cedreo: Cedreo provides 3D home design and visualization software for home builders and interior design professionals. While more focused on new construction floor plans, they overlap with Nirwana in serving interior design professionals with visualization and presentation tools.
• Decorilla: Decorilla is an online interior design service combining AI visualization with human designer support. While more service-focused, they overlap with Nirwana in the interior designer persona segment and the consumer-facing visualization experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nirwanaai
• LinkedInlinkedin.com/company/nirwana-ai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nirwana.AI