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SmartShoot

Full company profile

uuid0007jgr

Namestring
SmartShoot
Legal namestring
SmartShoot, Inc.
Websiteurl
smartshoot.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

SmartShoot is a San Francisco-based marketplace platform that connects brands and businesses with professional photographers, videographers, and 3D capture specialists for custom visual content production. The company operates a curated global network of over 10,000 vetted creative professionals who have collectively completed more than 750,000 shoots and delivered millions of professionally produced images and videos. Its client base includes enterprise brands such as Google, YouTube, Uber, Expedia, Airbnb, Yelp, Zillow, Groupon, HomeAway, TripAdvisor, and ApartmentGuide, as well as SMB and mid-market customers using a self-serve web portal.

The platform's core technology is a web-based project collaboration tool that pairs creatives with shoots using matching logic built from data on over 200,000 appointments, factoring in location, availability, areas of expertise, and experience. Enterprise customers access an API-based production platform with real-time scheduling, scalable editing workflows, customized communications, and dashboard reporting, with packages starting at 30 projects per month. SmartShoot handles brand guidelines compliance, quality assurance, payment processing, and tax compliance for distributed creative workforces, with data stored on AWS cloud infrastructure.

The company monetizes through transaction fees on bookings between clients and creatives, employing a hybrid go-to-market model that combines dedicated enterprise partner managers with a self-serve SMB marketplace. SmartShoot has raised approximately $9.5 million across multiple funding rounds from investors including Hearst Ventures, Venrock, and Uncork Capital, though no funding activity has been disclosed since 2013. Headcount is lean at roughly 12 identified team members, and the company operates as a founder-owned private entity under SmartShoot, Inc., incorporated in Delaware, with served markets spanning North America, Europe, and the Middle East.

Short descriptiontext

SmartShoot is a San Francisco-based marketplace platform connecting brands with a global network of 10,000+ vetted photographers and videographers for scalable custom photo and video production, serving enterprise clients and SMBs via a web-based collaboration platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
creative services marketplace, photography booking platform, video production network, enterprise content production, visual content marketplace
Industry1 code
1Robotic Process Automation (RPA) & Hyperautomation Platforms
CodeHDAEAKAFPrimaryYes
NAICS code1 code
  • Custom Computer Programming Services541511
SIC code1 code
  • Services-Mailing, Reproduction, Commercial Art & Photography7330
Product category
Creative Services Marketplace
Social media profiles2 records
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Photography and Videography Services
TypeTransaction Fee
Description

SmartShoot provides an online booking, job offer marketplace and payment processing service connecting photographers and videographers with users requesting visual content. The platform takes a commission on transactions between clients and creatives.

smartshoot.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Pricing details1 tier
1Enterprise packages start at 30 projects/month
ModelUsage-basedBilling cadenceMonthly
Notes

Packages are scalable from 30 projects/month upwards. Pricing is custom/quote-based for enterprise customers. Standard customer portal available for self-serve projects.

smartshoot.com
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

SmartShoot operates an online marketplace connecting brands and businesses with a curated global network of over 10,000 vetted professional photographers and videographers. The platform handles project matching, brand guidelines compliance, project management, payment processing, and delivery through a web-based collaboration tool, with enterprise clients receiving dedicated partner managers and customizable production workflows.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

SmartShoot is a platform and community connecting photographers and videographers with brands and businesses needing visual content. The core offering is the SmartShoot Services marketplace, which provides photography, videography, and 3D Tours services through a curated network of over 10,000 professional creatives. The platform handles project matching, brand guidelines compliance, project management, quality assurance, payment processing, and delivery. Enterprise tier offers scaled operations with dedicated partner managers and API-based production tools for companies requiring 30+ projects monthly.

Product and service4 records
1SmartShoot Marketplace
CategoryMarketplace
Description

Online booking, job offer marketplace and payment processing service connecting photographers and videographers with users requesting visual content; handles matchmaking, project management, and production workflow.

2Photography Services
CategoryService
Description

Professional photography services delivered by vetted photographers covering Events, Food, People, and Real Estate categories.

3Videography Services
CategoryService
Description

Professional video production services delivered by vetted filmmakers covering Business Profile, Events, Product Introduction, and Real Estate videography.

43D Tours Service
CategoryService
Description

Three-dimensional virtual tour services for properties and spaces, providing immersive property viewing experiences.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Shutterstock
TypeDirect peer
Description

Operates a global visual content marketplace combining stock imagery, footage, and a custom content production services tier. Direct overlap with SmartShoot on brand-custom photography and video for enterprise marketing.

2Adobe Stock
TypeBroad incumbent
Description

Stock and custom visual content service embedded within Adobe Creative Cloud, serving the same enterprise marketing and creative teams. Broader incumbent with overlapping custom content offerings.

3HoneyBook
TypeOthers
Description

Business management and marketplace platform for creative professionals, including photographers. Adjacent because it serves the same SMB photographer segment with workflow and client management tooling.

4Snappr
TypeDirect peer
Description

On-demand photography marketplace connecting businesses with professional photographers for events, products, and lifestyle shoots. Closest direct competitor to SmartShoot's SMB and self-serve model.

5Offset
TypeDirect peer
Description

High-end stock and custom photography platform serving advertising, design, and editorial buyers. Competes with SmartShoot on premium commissioned shoots and curated talent access.

6Catalant
TypeOthers
Description

Enterprise marketplace for on-demand professional services and consulting talent. Thematically comparable as a curated professional services marketplace with enterprise workflow tooling.

7500px
TypeEmerging player
Description

Photography community and licensing platform connecting brands with photographers. Comparable creator-network model though with a more licensing-centric monetization approach.

8Foap
TypeEmerging player
Description

Marketplace where brands source user-generated and professional photos from a global creator base. Partial overlap with SmartShoot's marketplace model, focused on UGC and brand campaign content.

9Getty Images
TypeDirect peer
Description

Global visual content company with stock and bespoke creative services for enterprise brands, including editorial, commercial, and custom production. Directly comparable in serving enterprise content acquisition at scale.

10Thumbtack
TypeBroad incumbent
Description

Local services marketplace including photography and videography pros. Comparable marketplace infrastructure for matching SMB buyers with creative professionals, though photography is one of many categories.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers16 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

SmartShoot

Creative Services Marketplacesmartshoot.com

SmartShoot is a San Francisco-based marketplace platform connecting brands with a global network of 10,000+ vetted photographers and videographers for scalable custom photo and video production, serving enterprise clients and SMBs via a web-based collaboration platform.

What SmartShoot does

SmartShoot is a San Francisco-based marketplace platform that connects brands and businesses with professional photographers, videographers, and 3D capture specialists for custom visual content production. The company operates a curated global network of over 10,000 vetted creative professionals who have collectively completed more than 750,000 shoots and delivered millions of professionally produced images and videos. Its client base includes enterprise brands such as Google, YouTube, Uber, Expedia, Airbnb, Yelp, Zillow, Groupon, HomeAway, TripAdvisor, and ApartmentGuide, as well as SMB and mid-market customers using a self-serve web portal.

The platform's core technology is a web-based project collaboration tool that pairs creatives with shoots using matching logic built from data on over 200,000 appointments, factoring in location, availability, areas of expertise, and experience. Enterprise customers access an API-based production platform with real-time scheduling, scalable editing workflows, customized communications, and dashboard reporting, with packages starting at 30 projects per month. SmartShoot handles brand guidelines compliance, quality assurance, payment processing, and tax compliance for distributed creative workforces, with data stored on AWS cloud infrastructure.

The company monetizes through transaction fees on bookings between clients and creatives, employing a hybrid go-to-market model that combines dedicated enterprise partner managers with a self-serve SMB marketplace. SmartShoot has raised approximately $9.5 million across multiple funding rounds from investors including Hearst Ventures, Venrock, and Uncork Capital, though no funding activity has been disclosed since 2013. Headcount is lean at roughly 12 identified team members, and the company operates as a founder-owned private entity under SmartShoot, Inc., incorporated in Delaware, with served markets spanning North America, Europe, and the Middle East.

SmartShoot firmographics

Firmographics
Name
SmartShoot
Legal name
SmartShoot, Inc.
Website
https://smartshoot.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
11–50 employees
Short description
SmartShoot is a San Francisco-based marketplace platform connecting brands with a global network of 10,000+ vetted photographers and videographers for scalable custom photo and video production, serving enterprise clients and SMBs via a web-based collaboration platform.
Ownership category
akta.pro rank

SmartShoot industry classification

Industry
Product category
Creative Services Marketplace
NAICS
Custom Computer Programming Services (541511)
SIC
Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry
Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)

Keywords

  • Creative services marketplace
  • Photography booking platform
  • Video production network
  • Enterprise content production
  • Visual content marketplace

Where SmartShoot is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices1 record

Markets served

SmartShoot business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Photography and Videography Services: SmartShoot provides an online booking, job offer marketplace and payment processing service connecting photographers and videographers with users requesting visual content. The platform takes a commission on transactions between clients and creatives.

Pricing tiers

ModelBillingPrice
Usage-basedMonthlyEnterprise packages start at 30 projects/month

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

SmartShoot product offering

Product offering

Core offering

SmartShoot operates an online marketplace connecting brands and businesses with a curated global network of over 10,000 vetted professional photographers and videographers. The platform handles project matching, brand guidelines compliance, project management, payment processing, and delivery through a web-based collaboration tool, with enterprise clients receiving dedicated partner managers and customizable production workflows.

Product overview

SmartShoot is a platform and community connecting photographers and videographers with brands and businesses needing visual content. The core offering is the SmartShoot Services marketplace, which provides photography, videography, and 3D Tours services through a curated network of over 10,000 professional creatives. The platform handles project matching, brand guidelines compliance, project management, quality assurance, payment processing, and delivery. Enterprise tier offers scaled operations with dedicated partner managers and API-based production tools for companies requiring 30+ projects monthly.

Differentiator

Problem solved

Functional benefit

Products and services

  • SmartShoot Marketplace Online booking, job offer marketplace and payment processing service connecting photographers and videographers with users requesting visual content; handles matchmaking, project management, and production workflow.
  • Photography Services Professional photography services delivered by vetted photographers covering Events, Food, People, and Real Estate categories.
  • Videography Services Professional video production services delivered by vetted filmmakers covering Business Profile, Events, Product Introduction, and Real Estate videography.
  • 3D Tours Service Three-dimensional virtual tour services for properties and spaces, providing immersive property viewing experiences.

Companies that use SmartShoot

Customer profile

Named customers16 records

Segments3 records

Ideal customer profiles3 records

SmartShoot technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

SmartShoot partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

SmartShoot competitors and assessment

Company assessment

Direct peers

  • Shutterstock: Operates a global visual content marketplace combining stock imagery, footage, and a custom content production services tier. Direct overlap with SmartShoot on brand-custom photography and video for enterprise marketing.
  • Snappr: On-demand photography marketplace connecting businesses with professional photographers for events, products, and lifestyle shoots. Closest direct competitor to SmartShoot's SMB and self-serve model.
  • Offset: High-end stock and custom photography platform serving advertising, design, and editorial buyers. Competes with SmartShoot on premium commissioned shoots and curated talent access.
  • Getty Images: Global visual content company with stock and bespoke creative services for enterprise brands, including editorial, commercial, and custom production. Directly comparable in serving enterprise content acquisition at scale.

Broad incumbents

  • Adobe Stock: Stock and custom visual content service embedded within Adobe Creative Cloud, serving the same enterprise marketing and creative teams. Broader incumbent with overlapping custom content offerings.
  • Thumbtack: Local services marketplace including photography and videography pros. Comparable marketplace infrastructure for matching SMB buyers with creative professionals, though photography is one of many categories.

Others

  • HoneyBook: Business management and marketplace platform for creative professionals, including photographers. Adjacent because it serves the same SMB photographer segment with workflow and client management tooling.
  • Catalant: Enterprise marketplace for on-demand professional services and consulting talent. Thematically comparable as a curated professional services marketplace with enterprise workflow tooling.

Emerging players

  • 500px: Photography community and licensing platform connecting brands with photographers. Comparable creator-network model though with a more licensing-centric monetization approach.
  • Foap: Marketplace where brands source user-generated and professional photos from a global creator base. Partial overlap with SmartShoot's marketplace model, focused on UGC and brand campaign content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

SmartShoot social profiles

Digital presence

SmartShoot financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SmartShoot leadership team

Management profile

Number of profiles

Profiles6 records

SmartShoot funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SmartShoot M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SmartShoot

What does SmartShoot do?

SmartShoot operates an online marketplace connecting brands and businesses with a curated global network of over 10,000 vetted professional photographers and videographers. The platform handles project matching, brand guidelines compliance, project management, payment processing, and delivery through a web-based collaboration tool, with enterprise clients receiving dedicated partner managers and customizable production workflows.

Is SmartShoot a public or private company?

SmartShoot is a private company. It is classified as venture growth investor backed and is currently operating.

When was SmartShoot founded?

SmartShoot was founded in 2012. It employs 11 to 50 people.

Where is SmartShoot based?

SmartShoot is headquartered in San Francisco, United States, in the North America region.

How does SmartShoot make money?

One revenue line is on record: photography and Videography Services.

Who are SmartShoot's main competitors?

Direct peers on record are Shutterstock, Snappr, Offset and Getty Images. Broad incumbents are Adobe Stock and Thumbtack. Others are HoneyBook and Catalant. Emerging players are 500px and Foap.

Does SmartShoot have an API?

No public API is recorded for SmartShoot.

What industry is SmartShoot in?

SmartShoot's product category is Creative Services Marketplace. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541511 and its SIC code is 7330.

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