Dentistry.One
Dentistry.One is a virtual-first dental care platform offering AI-powered SmileScan screening, live and asynchronous dental consultations, care coordination, and the Engage+ B2B engagement platform, serving consumers, Medicaid/CHIP programs, dental plans, employers, and DSOs nationwide.
- Company typePrivate
- Founded2021
- HeadquartersMetuchen, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Dentistry.One does
Dentistry.One is a virtual-first dental care platform developed by MouthWatch, Inc. and headquartered in Metuchen, New Jersey. The platform combines an AI-powered oral health screening tool (SmileScan™), live video consultations, asynchronous photo reviews, second opinions, oral health coaching, and care coordination into a single 24/7 web and mobile experience available across most U.S. states. On the technology side, Dentistry.One is the first teledentistry platform to support ICD-10 code documentation, enabling medical-dental interoperability and integration with broader clinical and claims workflows; it also holds LegitScript certification, the Digital Medicine Society (DiMe) Seal, SOC 2 Type 2, and HIPAA compliance.
The business operates a hybrid D2C and B2B model. Consumers can create a free account, use SmileScan at no cost, and pay for virtual consultations (typically insurance-covered, with self-pay via HSA/FSA or credit card). On the enterprise side, Dentistry.One sells multi-year contracts to dental insurance plans, Medicaid/CHIP managed-care programs, employers, benefits brokers, and dental service organizations (DSOs), bundling virtual care access, care coordination, oral health coaching, and the customizable Engage+ engagement platform. Distribution is amplified by parent MouthWatch's installed base of 46,000+ dental practices, 40+ DSOs, and 100+ dental schools, as well as strategic partnerships with GoMo Health (Medicaid chronic disease management), America's ToothFairy (underserved children), Harmony Health Foundation (community saliva-based screening), and Arrow Dental (after-hours emergency triage).
Dentistry.One firmographics
Firmographics- Name
- Dentistry.One
- Legal name
- Dentistry One LLC
- Website
- https://dentistry.one
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dentistry.One is a virtual-first dental care platform offering AI-powered SmileScan screening, live and asynchronous dental consultations, care coordination, and the Engage+ B2B engagement platform, serving consumers, Medicaid/CHIP programs, dental plans, employers, and DSOs nationwide.
- Ownership category
- akta.pro rank
Dentistry.One industry classification
Industry- Product category
- Teledentistry Services
- NAICS
- Offices of Dentists (62121), Offices of Dentists (621210), Offices of Dentists (6212)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Dental Teleconsultation Marketplaces (HLALALAL)
- akta.pro secondary industries
- Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Dentistry.One is headquartered
LocationHeadquarters
- HQ city
- Metuchen
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dentistry.One business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Virtual Consultations (Talk Live with a Dentist): Live video consultations with dentists are a primary revenue stream. Most virtual consults are covered by insurance, with pricing displayed on the personal dashboard once a user logs in or creates an account. Self-pay options accept major credit cards and HSA/FSA cards.
- B2B Enterprise Contracts: Organizational plans targeting dental plans, Medicaid/CHIP programs, employers, benefits brokers, and DSOs. Services include virtual care access, care coordination, oral health coaching, and Engage+ custom engagement solutions, typically sold as contract-based arrangements.
- SmileScan Free / Insurance-Covered Services: SmileScan is offered free to consumers as a lead-generation and preventive care tool. Insurance verification occurs during intake, and services are covered under existing dental benefits.
- Care Coordination and Oral Health Coaching: Additional services including care coordination (helping find and book in-person appointments) and oral health coaching sessions, which may be covered by insurance or billed as separate encounters.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free account and SmileScan |
| Subscription | Monthly | Insurance-covered virtual consultations |
| Subscription | Multi-year contract | B2B organizational plans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Dentistry.One product offering
Product offeringCore offering
Dentistry.One is a virtual-first dental care platform that provides 24/7 access to dentists via live video consultations, asynchronous photo reviews, AI-powered oral health screening (SmileScan), oral health coaching, care coordination to local in-person providers, and second-opinion services. The platform serves both individual consumers directly and organizational clients (dental plans, Medicaid/CHIP programs, employers, benefits brokers, and DSOs) through its Engage+ engagement solution.
Product overview
Dentistry.One is a virtual-first dental care platform developed by MouthWatch, Inc. that provides a unified suite of digital oral health services accessible anytime, anywhere. The core platform consists of multiple integrated services: SmileScan (free AI-powered photo analysis for oral health screening), Talk Live With a Dentist (live video consultations), Send Photos for Review (asynchronous dentist evaluation), Get a Second Opinion (treatment plan review), Oral Health Coaching (personalized expert guidance), and Care Coordination (finding local dentists and scheduling). For organizational clients, Engage+ delivers custom engagement campaigns and virtual care access supporting whole-person health programs.
Differentiator
Problem solved
Functional benefit
Products and services
- SmileScan
- Talk Live With a Dentist
- Send Photos for Review
- Get a Second Opinion
- Oral Health Coaching
- Care Coordination
- Engage+
Quantifiable outcome
- Proper periodontal treatment can reduce healthcare costs by an average of 30% for individuals with diabetes (27 million) and heart disease (20 million)
- +3 more outcomes
Companies that use Dentistry.One
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
Dentistry.One technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
Dentistry.One partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GoMo HealthcoreStrategic partnership to embed Dentistry.One's AI-powered SmileScan into GoMo Health's digital patient engagement platform for Medicaid members managing chronic conditions, starting with diabetes. The partnership integrates oral health into behaviorally-based chronic disease management workflows, with plans to expand into maternal health and additional chronic disease populations. Both companies view this as a long-term infrastructure play addressing the gap between dental and medical care.
- Harmony Health FoundationcoreCollaboration to expand preventive dental care access through a saliva-based screening and virtual care program targeting underserved communities. Launches in Tennessee as the first phase, with Idaho as the next rollout state and additional expansion planned. Combines at-home screening kits with Dentistry.One's virtual dental consultations to provide early detection and personalized oral health guidance regardless of location.
- America's ToothFairycorePartnership with nonprofit America's ToothFairy to provide AI-powered SmileScan to children, particularly from underserved communities. Families use SmileScan to identify potential oral health concerns such as tartar buildup, gum inflammation, and gum recession. Care coordinators assist families in finding and booking in-person providers when treatment is needed. The partnership addresses barriers including provider availability, cost, and transportation.
- Arrow DentalminorPartnership with Oregon-based Arrow Dental to provide virtual emergency dental consultations outside regular hours, aiming to reduce unnecessary emergency room visits in Oregon. The service offers live video or photo consultations with a network of dentists, supporting Arrow Dental's efforts to improve care accessibility and coordinate in-person treatments when needed.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Dentistry.One competitors and assessment
Company assessmentOthers
- Sesame: Online healthcare marketplace connecting patients with providers for in-person and telehealth visits, including dental. Comparable as a telehealth marketplace model though broader than Dentistry.One's dental focus.
- MouthWatch: Parent company and adjacent teledentistry infrastructure provider (TeleDent software, intraoral cameras) used in 46,000+ practices. Related as both parent and as a teledentistry technology supplier to the same dental ecosystem.
Direct peers
- SmileDirectClub: Pioneer in direct-to-consumer dental telehealth, originally offering virtual consultations for clear aligner therapy. Direct comparator on D2C virtual dental care despite its well-documented commercial struggles.
- The TeleDentists: On-demand teledentistry service providing 24/7 virtual dental consultations, emergency triage, and second opinions. Closest direct competitor in the virtual-first dental consultation model that Dentistry.One pursues.
- Candid: Teledentistry-enabled clear aligner company using remote dental consultations and treatment planning. Direct peer in virtual-first orthodontic consultation and D2C dental model.
- Toothpic: Teledentistry platform offering AI-assisted photo-based dental screenings and dentist consultations (acquired by quip). Competes directly on virtual dental assessment and asynchronous review services.
Broad incumbents
- quip: Consumer oral care brand that acquired Toothpic and now offers teledentistry consultations alongside its electric toothbrush and aligner products. Comparable in overlapping telehealth dental services within a broader consumer oral care portfolio.
- Teladoc Health: Large, publicly traded virtual care platform offering telehealth across many specialties with established payer and employer relationships. Comparable as a broad incumbent whose expansion into dental could compete with Dentistry.One's enterprise pipeline.
Emerging players
- Overjet: AI platform for dental imaging analysis and clinical decision support used by DSOs and insurance payers. Comparable as a dental AI category-mate, intersecting on AI-powered oral health screening.
- Pearl: Dental AI company providing computer vision analysis of dental radiographs for clinical and insurance use cases. Comparable on AI-driven oral health assessment intersecting with Dentistry.One's SmileScan.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dentistry.One social profiles
Digital presenceDentistry.One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dentistry.One leadership team
Management profileNumber of profiles
Profiles10 records
Dentistry.One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dentistry.One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dentistry.One
What does Dentistry.One do?
Dentistry.One is a virtual-first dental care platform that provides 24/7 access to dentists via live video consultations, asynchronous photo reviews, AI-powered oral health screening (SmileScan), oral health coaching, care coordination to local in-person providers, and second-opinion services. The platform serves both individual consumers directly and organizational clients (dental plans, Medicaid/CHIP programs, employers, benefits brokers, and DSOs) through its Engage+ engagement solution.
Is Dentistry.One a public or private company?
Dentistry.One is a private company. It is classified as corporate owned and is currently operating.
When was Dentistry.One founded?
Dentistry.One was founded in 2021. It employs 11 to 50 people.
Where is Dentistry.One based?
Dentistry.One is headquartered in Metuchen, United States, in the North America region.
How does Dentistry.One make money?
Four revenue lines are on record. Virtual Consultations (Talk Live with a Dentist) is the primary driver. The others are B2B Enterprise Contracts, smileScan Free / Insurance-Covered Services and care Coordination and Oral Health Coaching.
Who are Dentistry.One's main competitors?
Others on record are Sesame and MouthWatch. Direct peers are SmileDirectClub, The TeleDentists, Candid and Toothpic. Broad incumbents are quip and Teladoc Health. Emerging players are Overjet and Pearl.
Does Dentistry.One have an API?
No public API is recorded for Dentistry.One.
What industry is Dentistry.One in?
Dentistry.One's product category is Teledentistry Services. Its primary akta.pro industry code is HLALALAL, Dental Teleconsultation Marketplaces, with a secondary code of HLABAAAJ, Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care). Its NAICS code is 62121 and its SIC code is 8000.